Association Brain Food: 9.23.22

The weekly list of free educational events and resources for the association community…

Buckskin Gulch trail in southern Utah, one of the longest, coolest hikes I've ever done – inspiration for my weekly list of free educational events and resources for the association communityWorkplace trends. Please take 3-5 minutes to participate in the 2022 State of the Workplace Pulse Survey conducted by Achurch Consulting. Its goal is to create a snapshot of current remote and hybrid workplace trends, in particular workforce models (e.g., remote, in-office, or hybrid), office space, leaders’ greatest workplace concerns, and overall satisfaction and perceptions.

Education program development. When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there.

Return-to-office leadership/staff disconnect. If your workforce model is a touchy issue between leadership and staff, Achurch Consulting says you need to address this disconnect right away or it will erode your culture and cause employees to disengage or quit. They share a FACTS-based approach for discussing and resolving this issue—a framework for understanding priorities and values, many of which might have changed during the pandemic.

Membership formulas. If you’re new to membership, GrowthZone’s explainer on membership calculations will sure come in handy. No more struggling over retention, lifetime value, acquisition cost, or other need-to-know numbers.

Communities of practice. In a survey, members of the American Association of School Librarians said informal networking and learning was a high priority, so the association launched online Communities of Practice. Lisa Boylan at Associations Now describes how they work and why they’re effective.

Hiring lifelong learners. At Harvard Business Review, Marc Zao-Sanders says the capability and much of the value of a company is a function of the collective skills of its workforce, which is why you need to know how to identify lifelong learners when you’re hiring.

Employee screening. You don’t want to regret not doing your due diligence when hiring an employee. What if they end up behaving in ways that intimidate, insult, or discriminate against other employees? If you can’t afford to outsource this task, a new guide from Crimcheck for Associations shares how to do a proper, ethical, and fair social media screening on potential hires.

Good eats

Skip down to the list of free educational events if you prefer takeout.

Wow—that’s what we said after a spoonful of this poblano cream sauce. Instead of chicken, I poured this nectar over triggerfish fillets before baking them. I ended up with way too much sauce for one pound of fish but didn’t care. Instead of saving half the poblano for a garnish, I added it all to the blender and suggest you do the same.

On the side, a summer standard: zucchini and summer squash pesto with mushrooms, red bell, onion, jalapeño, broccoli stem, and parmesan.

Another green dinner with an “instead”… instead of making green lightning shrimp, I made it with bluefish. On the side, deluxe creamed greens, one of our favorites. My version this time included collards, chard (use the stems too), and arugula. I didn’t feel like buying milk just for this recipe so I compromised with half and half.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 9/23 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 9/23 at 4 p.m. – Leading in Times of Crisis

A leader is expected to stay strong and steady through the duration of a crisis which can be challenging. Learn how to define crisis and identify different types of crises, maneuver through times of difficulty and adversity, effectively battle distractions during times of crisis and stress, and adopt successful strategies to navigate your way through any crisis. More info/register.

Host: Fridays@4

Presenter: Maurine Kwende, CEO and Founder of EMK Learning Solutions LLC


Mon 9/26 at 1 p.m. – People-Centered Events: Designing Emotionally Safe Experiences

We know physical safety impacts events, but what about emotional safety? What does it mean for attendees to feel safe? Why does it matter? What prevents it? And what is your role in all this? You will learn the how and why of adopting emotional safety practices to enhance inclusivity and belonging. Hear how to adopt empathy-based tools and assessment methods to identify safety gaps, pinpoint isolation, restore trust, and help their attendees feel more present. 0.5 CAE credit. More info/register.

Host: MPI


Mon 9/26 at 1 p.m. – Misinformation and Online Communities (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Jamie Notter (Propel), Rick Burt (AWHONN) and Ben Rome (AIHA)

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 9/27 from 11 a.m. to 4 p.m. – The Future of Courses

A one-day virtual summit focused on creating human-centric courses and online communities designed to foster real connections, live interactive experiences, and sustainable income for your business. Learn from the best in the course industry and walk away with real tactics you can implement, including how to identify new simple paths towards sustainable income, craft your messaging and nail your core offer, and unlock your next steps in building a community-centered course. More info/register.

Host: Circle


Tue 9/27 at 11 a.m. – Moonshots: Lofty Goals with Huge Rewards

Land among the stars in these high-energy interviews with a few brave adventurers. Those who measure twice and launch once, knowing reaching for the moon isn’t a loony idea when research shows the impact of strong community engagement on strategic business objectives. Hear from the powerful duo behind ASAE’s new ReadyMe soft skills micro-learning and mentoring program. Learn how to tackle big problems members face and create something radically new. More info/register.

Host: JUNO

Presenters:

  • Maunda Land, CEO of Land Consulting
  • Josh Hotsenpiller, CEO of JUNO

Tue 9/27 at 11 a.m. – Setting a Cut Score: What’s Fair and What’s Not?

Hear about the importance of setting a fair, defensible cut or passing score for tests and assessments. Learn about the dangers of setting an arbitrary cut/pass score, the Modified Angoff Method used to establish item difficulty, developing tests and assessments using stratified randomization when selecting items from a large test-item database, the importance of maintaining analogous difficulty and content across multiple exams, and  establishing a fair, defensible cut/passing score at different levels of expertise using test items from the same database. More info/register.

Host: Questionmark

Presenter: Jim Parry, Owner and Chief Executive Manager of Compass Consultants, LLC


Tue 9/27 at 11 a.m. – How to Think Like a Product Developer

Your event is a product and should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need, especially if they don’t know it themselves? Learn about an exciting new approach to enhancing your events, including core design constructs to help you think about your event in new ways. Get a chance to break into interactive groups for prototyping and a product pitch. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brooke Wilson, CMP, Experience Design Manager at 360 Live Media


Tue 9/27 at 2 p.m. – The Association CEO Guide to Leadership

Join KiKi L’Italien as she interviews the author of The Association CEO Handbook Paul Belford about the role of the association CEO in today’s environment. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International


Tue 9/27 at 2 p.m. – Train to Sustain: 3 Ways to Get the Most Out of Your Agile Training

Many organizations invest in hours of Agile training for their teams but don’t see the desired return on their investments. Learn how organizations can overcome common obstacles teams face upon returning to the workplace. Hear about tactical solutions to help your teams retain Agile skills with hands-on learning, apply Agile frameworks to your unique work environment, and gain leadership buy-in at all levels. More info/register.

Host: xScion

Presenters: xScion’s Agile Practice Lead, Jennifer Romero-Greene, and Agile Coach, Lyndsay Letellier


Tue 9/27 at 2 p.m. – #RealTalk Dialogue Series: Latin Heritage Month – Cultural Spark

In today’s diverse and global world, researchers emphasize individual cultural value orientations rather than placing primary emphasis on the cultural values of entire ethnic groups or nationalities. This is important because it recognizes the diversity that exists within all cultures (no national or ethnic culture is homogeneous). Cultural values are also a useful way to talk about cultural differences using neutral terms, rather than pejorative ones. 1 CMP credit. More info/register.

Host: MPI

Presenters: Melissa Acosta, MBA; Mozelle Goodwin, CMP, HMCC; Marques Davison


Tue 9/27 at 3 p.m. – The High Life and Dangers of an Undercover Member

Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Find out what these experiences and interactions can be within any organization through the perspective of an association member. Learn what to look for that may be confusing, unclear, or outdated for your members and prospective members. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: Jay S. Daughtry, M.Ed., Chief Communications Officer/Owner, CQbd


Tue 9/27 at 3 p.m. – Is Your AV Budget in the Red Zone: Cost Savings & Negotiation Strategies You Need Now

Concerned about supply chain and labor issues in getting the right AV to your event? Not sure how to structure your RFP? Struggling with unpredictable increases in your AV budget? Learn about service charges, miscellaneous fees and tech jargon. Find out how to mark up your AV proposal so you can get the best value for your AV dollar. More info/register.

Host: Event Leadership Institute

Presenter: Brian Monahan, Vice President of Sales and Business Development, Prestige AV & Creative Services


Wed 9/28 from 9 a.m. to 4 p.m. – LMS Demo Day

This just-in-time virtual LMS demo day features presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE


Wed 9/28 at 11 a.m. – Your Event Technology & The Next Normal for Event Planners

Event planners have been through a lot over the past two years but you have also learned a lot. Hear from other planners and pros as we discuss what the next normal is for events. Find out how your event technology can help you face the staffing crisis, the travel crisis and the rising cost of everything, as we aim to help you on the path to event success. More info/register.

Host: EventMobi

Presenters:

  • Marianne So, CMP, Events Manager, Ontario Society of Professional Engineers
  • Lori D’Agostino, Sr. Event Success Manager, EventMobi
  • Alex MacRae, Sr. Event Success Manager, EventMobi
  • Soma Su, Sr. Event Success Manager, EventMobi
  • Thorben Grosser, VP of Product Marketing, EventMobi

Wed 9/28 at 11 a.m. – How to Rebook 80% of Your Exhibitors within 24 Hours

Learn why sales teams should be trained on rebooking techniques, top tips on how to increase your rebooking rates, and the dos and don’ts of onsite sales rebooking. More info/register.

Host: Grip

Presenter: Debbie Lee, Co-Founder and Commercial Director at The Benchmark Collective


Wed 9/28 at 11 a.m. – Run the Meeting Like a Pro: Intro to Microsoft Teams

Learn how to navigate the many Meetings options for Microsoft and learn what the best options are for holding effective meetings. Hear how to create a one-on-one meetings via Chat, create group meetings with more than one co-worker, and schedule a meeting with members/clients using the Calendar. More info/register.

Host: Sidecar

Presenter: Sidecar and Clear Path Founder Dave O’Connell


Wed 9/28 at 12 p.m. – How Digital Credentials Can Help Associations Stand Out & Attract New Members

Hear two real-world examples of bringing a digital credential program to life in an association context. Learn how these associations achieved smooth program implementation and successful uptake of badges. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. More info/register.

Host: Credly

Presenters:

  • Carrie Abner, Vice President, Credentials and Standards, International Coach Federation
  • Veronica Diaz, Ph.D., CAE, Senior Director, Professional Learning and Development, EDUCAUSE

Wed 9/28 at 1 p.m. – Top 5 Digital Content Models That Work for Members and Sponsors

Learn about digital content structures that work for recruitment, retention, and revenue. Find out how to fund your most engaging content, make your website (and association) the centerpiece of engagement, and measure impact for continual improvement. 1 CAE credit. More info/register.

Hosts: Fonteva and Protech

Presenters:

  • Dan Stevens, President, WorkerBee.TV
  • Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 9/28 at 1 p.m. – Revisiting Risk Management: Back to Live and Back to Basics

Join a back-to-basics conversation on what to think about when planning for risk and duty of care. Learn the types of risk to include in your plan, basic risk management concepts and must-knows, and how to incorporate pandemic protocol in your plan. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Michael Owen, EventGenuity, LLC


Wed 9/28 at 1 p.m. – Implementing a Member Engagement Scoring Program in a Small Association

To implement a member engagement scoring analysis, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system, including key metrics and how to weight scores to capture the full impact of member engagement. 1 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenters: Julia O’Connor, Director, Membership & Database Management, and Nicola Collett, Membership Services Coordinator at International Association of Movers


Wed 9/28 at 2 p.m. – New Priorities for Sustainable Meetings

Sustainability has consistently been named a top concern in the meetings industry, as evidenced by the many committees and task forces devoted to addressing climate change. But new industry research implies the rhetoric is more aspirational than actionable. How can planners move the needle on sustainability initiatives? Hear practitioners discuss real-world solutions and plans for getting executive and client buy-in and delivering measurable, climate-friendly results. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Moderator: Michael J. Shapiro, Editor, News & Technology, Northstar Meetings Group


Wed 9/28 at 3 p.m. – Customize a Diverse Revenue Mix to Meet Your Association’s Needs

Many associations learned a difficult lesson in the past few years of economic uncertainty: Placing all your efforts and resources into a few selective revenue streams can wreak havoc on your budget during difficult times. It’s important to invest in products and services that will diversify your revenue streams. Learn how to build a strategic plan to diversify revenue and better position your organization to respond to unexpected circumstances and events. 1.5 CAE credits. More info/register.

Host: UST Education

Presenter: John Bacon, MBA, VP, Account Management, Naylor Association Solutions


Wed 9/28 from 3 to 6:30 p.m. – Career Paths to Credentialing

Hear from some amazing people in the credentialing industry and their unique professional journeys—a panel of colleagues who did not take the traditional route to credentialing. Their educational degrees and backgrounds are unique, and their trajectories are exciting. Locations: online and Washington DC. More info/register.

Host: Certification Network Group

Presenters:

  • Amy Smith Ressler, Associate Director of Test Security at College Board
  • Barry Porter, Account Management, Surpass
  • Jennifer Naughton, MEd, CAE, ICE-CCP, SPHR, Principal Consultant and Founder of Naughton Consulting
  • Sheri Sesay-Tuffour, PhD, CAE, CEO of the Pediatric Nursing Certification Board
  • Benjamin Hunter, Technology Product Manager and Vice President of Sales, Caveon
  • Ibidun Layi-Ojo (moderator), Director of Examinations at CFP Board
  • Alison Kramer Esq. (moderator), Sales Director at Caveon Test Security

Wed 9/28 at 4:30 p.m. – Reston Loudoun Idea Swap Happy Hour Social (Reston VA)

We miss the in-person events. Stop in early or late. Please RSVP so we know who is coming. Location: Reston VA. More info/register.

Organizer: ASAE Reston Loudoun Idea Swap


Wed 9/28 at 8 p.m. – Women in Associations

Women make up the majority of association professionals yet still find themselves outnumbered as they climb toward the top of the association career ladder. Hear from three female pioneers in the association world whose stories will inspire you to push forward and blaze your path as associations continue to evolve. More info/register.

Hosts: Higher Logic and Associations Forum

Presenters:

  • Claire Braund, Founder and Executive Director of Women on Boards / President & Building Committee Chair of Central Coast Conservatorium of Music / Non Executive Director of Coast Shelter Emergency Accommodation Ltd
  • Hilary Shelton, Chief Executive Officer of ACHPER Victoria
  • Claire Hewat (moderator), Association Advisor at Associations Forum and former CEO of Dietitians Australia and Allied Health Professions Australia

Thu 9/29 from 10 a.m. to 5 p.m. – Fall Symposium (Washington DC and online)

We have combined four dynamic sessions for an in-person one-day event to learn, earn, and network with your peers. See the four session descriptions below in the online descriptions. 4 CAE credits. Location: Washington DC and online. More info/register. Cost: $25. I’m making an exception by listing this paid event because it includes lunch and happy hour, so that’s practically free.

Host: UST Education

Presenters:

  • Ray Van Hilst, Director of Client Results, Yoko Consulting
  • Bill Conforti, SVP of Strategy and Solutions, Association Analytics
  • Brianne Wheeler, Director of Marketing at PropFuel
  • Alfred McKelvy III, VP of Strategic Partnerships, Multiview

Thu 9/29 at 10 a.m. – Is Your Website AWESOMESAUCE or Just MEH?

Learn how to conduct an independent heuristic website review and make improvements that reduce frustration, increase engagement, and advance your goals. The website review includes user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles so you can walk away with an action plan for your own site. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Ray Van Hilst, Director of Client Results, Yoko Consulting


Thu 9/29 at 11:15 a.m. – Everything You Want to Know About Engagement Scoring (But Didn’t Know to Ask)

Dive deep into the nuances of creating an engagement model that truly reflects what you value most in your members, and what they value most about your association. Learn the dos and don’ts of building the right model for your association and walk away with tips on how to get started. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Bill Conforti, SVP of Strategy and Solutions, Association Analytics


Thu 9/29 at 1 p.m. – Need-to-Know Google Analytics 4 Strategies

In July 2023, the current Google Analytics will be replaced by Google Analytics 4, requiring a major shift in how your association uses the platform. Find out about the changes ahead and learn top need-to-know strategies for leveraging the new Google Analytics 4 to improve your website results; increase online purchases and event registrations; inform decisions about your content, programs and marketing efforts; and drive more revenue for your association. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct


Thu 9/29 at 1:30 p.m. – Your Members Are Individuals, Not Just a Demographic

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Learn how the unique characteristics of individual members factor into association membership, what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Brianne Wheeler, Director of Marketing at PropFuel


Thu 9/29 at 2 p.m. –  Measuring Marketing Effectiveness

Marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn how to measure your marketing maturity, and thereby, your effectiveness across six key categories: research and analytics, branding and strategy, marketing and SEO, UX design and content, technology, and team dynamics. Explore how to move from one stage of marketing maturity to the next. More info/register.

Hosts: Mighty Citizen and Bloomerang

Presenter: Rachel Clemons, Chief Marketing Officer, Mighty Citizen


Thu 9/29 at 2 p.m. – Your Questions Answered: The Transition to Google Analytics 4

Google Analytics 4 (GA4) is set to completely replace Google Universal Analytics (UA), the world’s most widely used analytics tool, by July 1, 2023. This means that if you haven’t thought about transitioning your digital properties yet, right now is the time to do so. Learn everything you need to know about the sunsetting of UA and the transition to GA4, including GA4’s key features, technical requirements of the configuration change, and recommended transition plan and timeline. More info/register.

Host: Parse.ly

Presenters:

  • Tim Ahlenius, Vice President for Strategic Initiatives, Americaneagle.com
  • John Levitt, General Manager, Parse.ly

Thu 9/29 at 2:45 p.m. – The Attention Economy & How Associations Can Benefit From Integrated Media Plans

Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. Learn how to grab the attention of your members in a world of decreasing attention span, how media companies engage and how it can benefit your association, and how to change your mindset to always think boldly and evolve with your industry, including members and vendors. 1 CAE credit. More info/register.

Host: UST Education

Presenter: Alfred McKelvy III, VP of Strategic Partnerships, Multiview


Thu 9/29 at 1 p.m. – Your Association Tech Stack is Like a Box of Chocolates (Arlington VA)

Each association has a unique ecosystem of applications driving their business. Many associations expanded their tech stack in the last two years to adapt to a hybrid environment with the addition of virtual event tools and collaboration tools. How do association technology leaders cope with ever-expanding tech stacks and avoid redundancies? How do you audit your tech stack to ensure it’s still meeting member and staff needs? How can you make sure that your box of chocolates is the right size and preferred flavors for your organization? Join AWTC for an IN-PERSON chocolate tasting and interactive discussion about the evolving and complex association tech stack. Location: Arlington VA. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenters:

  • Maddie Grant, Principal Consultant, Propel
  • Wendy Sahli, Director of Technology, Regulatory Affairs Professionals Society
  • Julie Sciullo, CEO, Association Analytics
  • Erin Trost (Moderator), Lead Business Analyst, Association Analytics

Fri 9/30 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Tue 10/4 at 12 p.m. – Data Success Stories (Data Analytics Network)

Join association professionals in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics


Tue 10/4 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Wed 10/5 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Wed 10/5 at 1 p.m. – Using Futures-Thinking to Make Better Decisions Today

How can you and your volunteer leaders best prepare for environmental ambiguity and unexpected developments? By constantly scanning for weak signals and adopting a future-oriented mindset. Hear from four experienced association executives who have benefited from embracing and integrating futures-thinking throughout their associations. Learn how to proactively lead your board toward a futures mindset; the power and importance of scenario planning; contingency planning and risk mitigation; and much more. 1 CAE credit. More info/register.

Host: UST Education

Presenters:

  • Kristine Metter, CAE, President at Crystal Lake Partners LLC
  • Donté P. Shannon, FASAE, CAE, Non-profit Exec. | Strategist | Public Speaker | Author, PMA Nonprofit Leadership and Vista Cova
  • Lindsay Currie, CAE, Executive Officer, Council on Undergraduate Research
  • Melody Jordan-Carr, Vice President, Member Relations at ASAE: The Center for Association Leadership

Thu 10/6 from 12 to 7 p.m. – Growth Summit

Get real, gritty, tactical growth insights from the world’s best operators—no fluffy theory, no presentations, just experts and founders sharing how they’re actually growing their businesses. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. More info/register.

Host: Demand Curve


Thu 10/6 at 2 p.m. – Expert Series: Can You Solve Your Member Communication Challenges in 2023?

Learn how to incorporate text messaging in your communication outreach programs. Find out how associations are starting to use text messaging and text to pay to send broadcast messages for dues reminders to improve renewal rates, create groups for event promotions and updates, offer a non-dues revenue program to members or corporate sponsors, and modernize their site with text us widget to encourage more member interaction. 1 CAE credit. More info/register.

Host: Non Dues-a-Palooza

Presenters: AffiniPay and Kenect


Thu 10/6 at 2 p.m. – Reimagine Your Marketing: 5 Digital Strategies To Get You There

Learn about the digital strategies needed to transform your organization’s communications and streamline acquisition efforts. To adapt to the ever-changing digital landscape post-pandemic, your approach to engagement through SEO, SEM, and other digital marketing tactics has to change as well. Hear about the five most anticipated digital marketing strategies in 2023 (including GA4!), and how to harness the power of the latest digital tools to impact your organization’s engagement and marketing efforts. 1 CAE credit. More info/register.

Host: Mighty Citizen

Presenters: Jarrett Way, Content & Digital Marketing Manager, and Cassandra Hansen, Digital Marketing Strategist, Mighty Citizen


Thu 10/6 at 2 p.m. – Legal Unease In Technology

What you don’t know can hurt you. Learn how key components in an IT contract can keep you and your association out of hot water. Hear what an association CEO, experienced in contract law and a software contracts attorney have to say about IT contracts and what you need to know before signing on the dotted line. 1 CAE credit. More info/register.

Host: 501 Works

Presenters:

  • Mark Roberts, CEO, TechServe Alliance
  • David E. Zerbee, Esq., Co-Founder, Executive Counsel

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Creative Commons licensed photo of Buckskin Gulch by Joshua Gresham via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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