Association Brain Food: 11.4.22

The weekly list of free educational events and resources for the association community…

Spearfish Falls outside Spearfish SD – inspiration for my weekly list of free educational events and resources for the association communityNon-dues revenue award. Do you have a program, event or staff experience that connects your association’s mission to business growth? Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Nominees do not need to attend the RevUP Summit or even be a PAR member.

Association education survey. Leading Learning invites your participation in a survey about trends affecting the business of lifelong learning, continuing education, and professional development. Find out where organizations plan to focus their efforts in 2023—valuable data for planning and/or making your case for necessary budget approvals.

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. WBT Systems explains how the strategy behind shows about the Wrexham soccer club and Formula 1 can help your association sell your industry to career changers and job seekers.

Community strategy. The team at Mobilize published a community strategy playbook based on the blueprint they developed for creating their own user community. They guide you step-by-step through creating community strategy, launch, communication and engagement plans—wow, it’s comprehensive and looks like it includes everything you’ll need.

Questions for your board. Jeff De Cagna of Foresight First shares three questions for your senior staff and board to reflect upon individually and then “discuss with candor.” These questions will force you to think differently and reckon with the future—an imperative for responsible stewards.

AI in associations. Few associations use AI right now, maybe because they don’t understand how it could benefit them and their members and how easy it is to start. Sheri Jacobs at Avenue M Group shares three articles from ASAE that may help you get over any AI resistance.

Credit card processors. Growthzone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. They also suggest topics you should ask about during your discussions with vendors.

Content distribution. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Good eats

Skip down to the list of free educational events if you prefer takeout.

Choose your favorite fish and greens for this yummy green coconut curry—my version, this time, featured yellowfin tuna and collard greens. Underneath, 90-second jasmine rice from Uncle Ben.

Leftover fresh mozzarella balls and basil pesto plus flounder in my seafood share—what to do? I smeared the pesto over the flounder fillets, roughly chopped and sprinkled the mozzarella balls over them along with halved grape tomatoes and parmesan cheese. Into the oven, and you know what? Although overly cheesy, it was really good.

On the side, green beans sautéed with bacon, mushrooms, orange bell pepper, onion, garlic, plus a bit of chicken broth to make sure they cooked through.


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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.


Fri 11/4 at 10 a.m.* – Association Purpose (Coffee with Innovators)

We are association people. We welcome diverse perspectives and all experience levels. We meet on the first Friday of each month. Each session will have a featured facilitator and new theme. We share ideas through connection. The vibe of the circle is thoughtful, casual, and kind. More info/register.

Host: Association Design Circle

Facilitator: Barbara Silverstone, executive director and attorney, most recently of the National Organization of the Social Security Claimants’ Representatives

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 11/4 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting


Fri 11/4 at 4 p.m. – Open Networking: Programming 2023

Join us for open networking and a discussion led by F@4 leaders on your programming requests and suggestions for the upcoming 2023 Program Calendar. Come ready to share topics of interest, professional development needs, and speaker recommendations. More info/register.

Host: Fridays@4


Mon 11/7 from 8:00 a.m. to 10:30 p.m. – RealTime Conference

Explore the way real-time technologies enable the creation of the Metaverse through three different perspectives: Creativity, Technology, and Economics. Discover the very best of what’s new and what’s next with the real-time technology, tools, and applications that are rapidly transforming the ways we work, communicate, interact, and grow our businesses; remotely, collaboratively and in real-time. More info/register.

Host: RealTime Community


Mon 11/7 at 1 p.m. – Are Health Care Meetings Really Different? (Nonprofit Conversations with Cecilia Sepp, CAE)

Extended episode with exercises. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Kimberly Stansell

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Mon 11/7 at 5:30 p.m. – AWTC Toast to Fall (Arlington VA)

Join AWTC for an informal happy hour as we toast each other and a happy fall. Location: Arlington VA. More info.

Host: Association Women Technology Champions


Tue 11/8 from 8:00 a.m. to 10:30 p.m. – RealTime Conference

Explore the way real-time technologies enable the creation of the Metaverse through three different perspectives: Creativity, Technology, and Economics. Discover the very best of what’s new and what’s next with the real-time technology, tools, and applications that are rapidly transforming the ways we work, communicate, interact, and grow our businesses; remotely, collaboratively and in real-time. More info/register.

Host: RealTime Community


Tue 11/8 at 11 a.m. – Data Lakes: No Question is Dumb

Not an IT session, a conversation about why the association world is buzzing about data lakes, and giving you a safe space to ask questions, such as why are associations using these tools? Learn about the pros and cons of data lakes and data warehouses, when data lakes are a good tool, or not, based on your association’s needs, data privacy and data stewardship, and what steps you can take to improve the current data situation. 1 CAE credit. More info/register.

Host: UST Education

Speakers:

  • Barbara J. Armentrout, CAE, Managing Partner, Mesa Group
  • Greg Pollack, VP of Sales, Association Analytics

Tue 11/8 at 12 p.m. – Leaving Your Mark: Telling My Story

Hear from industry professionals who’ve built their brand about how they did so. Learn the importance of positioning yourself as a brand, the importance of storytelling and how to tell your brand story, and actionable steps to creating your brand. 1 CMP credit. More info/register.

Host: MPI


Tue 11/8 at 1 p.m. – Solving Managed IT & Security

Watching Uber’s former CISO face a felony conviction drives home just how much pressure is on companies to get IT & security right. Hear about the challenges facing companies and how to solve them. Learn about the context for work in a post-pandemic world, the opportunity to accelerate your organization’s digital transformation journey, market drivers and how you can benefit, and how to identify where to best leverage internal and external resources. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Michael Shonholz, Chief Revenue Officer, Jim Begley, Chief Technology Officer, and David DeCillis, CISSP, Senior Product Specialist at ARG


Tue 11/8 at 2 p.m. – Future-Proof Your Association with Value Management

Our friends at Halmyre surveyed non-profit leaders about their value propositions. Hear about the quantifiable impact of a clear value proposition on revenue, resilience, and customer loyalty; how your organization’s approach to value management compares to like organizations; what’s keeping non-profit CEOs up at night and how to address these concerns; how to determine member preferences and interests by segment and over time; ways to understand the exchange of value between you and your members; and how to use engagement scoring to validate your value proposition. 1 CAE credit. More info/register.

Host: Association Analytics

Speakers:

  • Christine Saunders, President of Halmyre
  • Bill Conforti, SVP of Strategy & Solutions, Association Analytics

Tue 11/8 at 2 p.m. – Explore How Associations Are Leveraging Communities as More Than Just a Piece of Tech

Learn about the importance of a strategy when implementing a professional community. Find out how to set and optimize community management best practices, source and negotiate for your community software platform best fit, and use data to engage and retain members. 1 CAE/EIC credit. More info/register.

Host: Nifty Method

Speaker: Wes Goldstein, COO of Mobilize


Tue 11/8 at 3 p.m. – PCI Workshop

Learn best practices for implementing PCI Compliance. Get a basic overview of PCI compliance and what it’s designed to achieve, and nine practical tips you can implement immediately to ensure a more secure payment environment. Review the Self-Assessment-Questionnaire and learn what you should know about it. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Jenni Glaze, COO, and Wade Tetsuka, CPA, President, UST


Tue 11/8 at 3 p.m. – Developing the Right Content For Your Association Members

Creating robust and meaningful marketing and communication strategies that cater specifically to the needs of your members is important for associations. But identifying the needs of your members and the best tactics for conveying your message can be daunting. Learn new strategies and thought processes when developing association-centered content. More info/register.

Host: NXUnite

Speakers:

  • Colby Horton, CEO & Founder at Association Briefings
  • Jeff Baker, Association Solutions at Association.TV
  • Rusty Williams, Co-Founder at AnswerStage
  • Kevin Mitchell, CEO at Modio Information Group

Wed 11/9 from 8:00 a.m. to 10:15 p.m. – RealTime Conference

Explore the way real-time technologies enable the creation of the Metaverse through three different perspectives: Creativity, Technology, and Economics. Discover the very best of what’s new and what’s next with the real-time technology, tools, and applications that are rapidly transforming the ways we work, communicate, interact, and grow our businesses; remotely, collaboratively and in real-time. More info/register.

Host: RealTime Community


Wed 11/9 at 11 a.m. – Content Trends: Giving Digital Meeting Content the First-Class Treatment

As academic and scientific meetings moved online, publishers have a unique opportunity to capture even more of the research lifecycle, building their brand and unifying their content. The multimedia and other content generated at these conferences is significant to both organizational missions as well as revenue-generation, requiring robust content management, hosting, product, and commerce features. Join a group of industry leaders on the forefront of these topics for a discussion of how to prepare and what’s coming next. More info/register.

Host: Silverchair

Speakers:

  • Lori Carlin, Chief Commercial Officer & Senior Consultant, DeltaThink
  • Jessica Lawrence-Hurt, Chief Marketing Officer, Cadmore Media
  • Patti Sweet, Director of Digital Strategy, Health Affairs
  • Hannah Heckner (moderator), VP, Product, Silverchair

Wed 11/9 at 12 p.m. – 7 Easy Steps for a DIY Technology Assessment

A technology assessment helps you align your technology tools and investment with your organization’s strategy. It provides a comprehensive look at the tools you use today and provides a framework to analyze their effectiveness for your staff, members, and organization. Learn how you can form a digital strategy, with prioritized steps and a realistic timeline, that will ensure your technology serves your stakeholders and actually helps to meet your organizational goals. Hear how to align your strategic plan with your people, processes, and technology; identify and improve inefficient technology use; and motivate organizational change through staff buy-in. 1 CAE credit. More info/register.

Host: ReviewMyAMS

Speaker: Vanessa Dennison, CAE, CBAP, Principal/Owner, Dennison & Associates


Wed 11/9 at 12 p.m. – What is Member Data Telling You?

Turning data into insight is key to delivering a valuable member experience. Learn about tools and techniques you can use to explore your member data to formulate effective membership strategies. More info/register.

Host: NXUnite

Speakers:

  • Evan O’Neill, Hum
  • Kristen Webster, Loyalty Research Center
  • Monique Delage, Virtual, Inc.

Wed 11/9 from 12 to 2:30 p.m. – techsytalk GLOBAL 2022: Attendee Experience

An intense focus on your attendees and their needs, wants and joys will lead you to success. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world. More info/register.

Host: techsytalk


Wed 11/9 at 1 p.m. – 2023 Predictions: AI is Changing How We Market Events

Learn some of the ways AI is changing how we market events, and how you can prepare for these changes. Hear about practical AI marketing tools that meeting planners and marketers can use right away, configuring your team to take full advantage of AI, and predictions for AI on content marketing for events in 2023. 1 CAE/CMP/CEM credit. More info/register.

Host: EVA

Speakers:

  • Mitch Eisen, CTO, Contentware
  • Vinnu Deshetty, Event Tech Advocate and CEO, EVA

Wed 11/9 at 2 p.m. – Three Member Journeys Your Association Can’t Live Without

All digital engagement tools let you send emails to your members. Many digital engagement tools let you automate those emails. But how many associations are sending custom, dynamic, automated emails? We will walk you through the three most important member journeys to help you grow membership, engage with your current members, and bring back those members that are ghosting you. More info/register.

Host: Attain Partners

Speakers: Chad Simmons, Associate Business Development Director, and Aaron Beatty, Director of Digital Engagement, Attain Partners


Wed 11/9 at 6 p.m. – Wine & Webinar: That One Weird Trick That Makes Marketing Soooo Much Easier

Without realizing it, you very well might’ve made your job substantially more difficult than it needs to be. That’s because most marketers are compensating for a less-than-ideal user experience in the products and services they sell. Discover that one weird trick that will make your marketing so much easier. More info/register.

Host: Orbit Media Studios

Speaker: Jared M. Spool, Maker of Awesomeness at Center Centre – UIE


Thu 11/10 at 11 a.m. – High Converting Engagement Campaigns You Can Start Today

For association marketing, membership and communications teams, one never-ending challenge is, “How do we get members to act?” Hear examples of real association campaigns that saw mind-blowing response rates while delivering immediate member value. Learn what questions to ask your members to encourage action, discover more about individuals and adjust your strategies accordingly, and the difference between mass broadcasts of information and conversational engagement, and why the latter sees higher response rates. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Brianne Wheeler, Director of Marketing, PropFuel


Thu 11/10 at 11 a.m. – Ask Me Anything: Recruiting, Engaging, and Managing International Volunteers from US-Based Associations

Ask questions and learn from peers as we delve into the topic of working with a global body of volunteers and the many aspects that need to be considered to be successful. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals Community

Speakers:

  • Kerry Cosby, IOM, Chapters Manager, IEEE Computer Society
  • Joy Davis, CAE, Managing Director, Member Products, American Association of Pharmaceutical Scientists
  • Jamie Gray, MS, CVA, Volunteer Engagement Specialist, Project Management Institute
  • Rob Henry, VP, People, Culture and Talent, Council for Advancement and Support of Education

Thu 11/10 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network


Thu 11/10 from 12 to 2:30 p.m. – techsytalk GLOBAL 2022: Attendee Experience

An intense focus on your attendees and their needs, wants and joys will lead you to success. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world. More info/register.

Host: techsytalk


Thu 11/10 at 1 p.m. – Translating “Marketing Speak” for Executives

The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. Learn how to translate the terms, metrics and concepts your marketing team is using when sharing results, progress and their strategy. Find out what questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth, what influences the measurement of marketing metrics, and how to support your marketing team’s martech stack development. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solutions


Thu 11/10 at 1 p.m. – Eating at Meetings: Planning & Creating an Inclusive Menu

1 CAE/EIC credit. More info/register.

Host: Nifty Method

Speaker: Tracy Stuckrath, founder, Thrive! Meetings.


Thu 11/10 at 1 p.m. – A Legal Perspective on Planning Meetings in a Changing World

Planners must be diligent in understanding their role as risk managers in adding wording to facility and other vendor contracts that protects the event sponsor legally and financially. Learn how event sponsors can manage risk and liability by ensuring that facilities comply with proper health and safety guidelines and practices, hold harmless, indemnification and insurance requirements, well-written force majeure clauses, the use of waivers of liability and what they should say, and how to handle deposits. 1 CMP credit. More info/register.

Host: Prevue Meetings

Speaker: John S. Foster, Esq. CHME, attorney, Foster, Jensen & Gulley


Thu 11/10 at 2 p.m. – Secrets for Engaging, Platform-Agnostic Association Meetings

Find out what’s working today in-person and on virtual and hybrid platforms for bringing association communities together in meaningful ways. Learn how to pick the topics people care about and go deeper in the discussion, get everyone to speak up, find alternate venues to fit the group dynamic, and use technology to enhance marketing and execution of the event. More info/register.

Host: Smart Meetings

Speakers:

  • Joanna Pineda, CEO, Matrix Group
  • Jennifer O’Grady, Senior Director, Maritz Events

Fri 11/11 at 12 p.m. – 2022 Midterm Post-Election Briefing

Hear three panels of policy specialists—House, Senate, and Executive Branch—discuss what happened in key races, how (potential) shifts in the majority impact key committees, what it all means for the rest of 2022, and what policy changes we can anticipate in 2023. More info/register.

Hosts: Quorum and Holland & Knight’s Public Policy & Regulation Group


Fri 11/11 from 12 to 2:30 p.m. – techsytalk GLOBAL 2022: Attendee Experience

An intense focus on your attendees and their needs, wants and joys will lead you to success. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world. More info/register.

Host: techsytalk


Fri 11/11 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder, Event Technology Consulting


Fri 11/11 at 4 p.m. – The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team (Book Discussion)

We’ve heard a lot about quiet quitting in employment circles lately. In The 6 Types of Working Genius, best-selling author Patrick Lencioni challenges leaders to help their people unpack their innate talents and leverage them, not just for the benefit of the organization, but for their own fulfillment. Join us for a scintillating discussion of the 6 geniuses. It isn’t necessary to read the book. More info/register.

Host: Fridays@4


Mon 11/14 at 12 p.m. – Renewing and Lapsed Member Process (Membership Mondays)

We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. 1 CAE credit. More info/register.

Host: Amy Hemphill, ASAE


Tue 11/15 at 12 p.m. – Introducing and Managing Change Across the Volunteer Landscape (Crunch and Munch)

Join fellow component relations and volunteer management professionals as we discuss current trends and resources. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Professionals

Speaker: Richard Chang, CEO, Richard Chang Associates, Inc.


Wed 11/16 at 11 a.m. – Diversify Your Board of Directors

Learn how one organization changed their governance structure to meet their strategic goals, including increasing diversity on their board within a few short years of making changes. Find out how to reduce bias and create transparency in your governance process, onboard a diverse group of leaders, and create an objective process that ties the strategic needs of your organization to your leadership selection process. More info/register.

Host: Sidecar

Speakers: Veronica Meadows, CAE, Chief Strategy Officer, and Andrea Elkin, PMO Manager, Council of Landscape Architectural Registration Boards


Wed 11/16 at 12 p.m. – AWTC Salon: Pivoting to a Career in IT

Have you considered pivoting to a career in Information Technology? In this AWTC Salon, we will share resources and advice on how to enter the IT field, such as necessary certifications, training, and/or experience. Come ready to share your own experiences and advice. More info/register.

Host: Association Women Technology Champions

Facilitator: Diane Harris, Director Information Technology & Project Management Office for the Association for Financial Professionals


Wed 11/16 at 12:30 p.m. – Alexandria Senior Executives Network (Alexandria VA)

Join a small group session focused on peer-to-peer exchange for association and nonprofit senior executives. Learn about strategies for leveraging corporate partners to execute your strategic plan, increase revenue, and add member value. Get ideas for inspiring and equipping your sales team to grow your sponsorship program in strategic directions. Location: Alexandria VA. More info/register.

Speaker: corporate partnership and sponsorship consultant Bruce Rosenthal


Wed 11/16 at 1 p.m. – Demystifying AI: Tools, Tips, And Tricks

Are you thinking about implementing AI but have no idea where to start? In this session, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Erica Salm Rench, MBA, COO, Rasa.io


Thu 11/17 at 12 p.m. – 11 Ways to Help Chapters Avoid (or Handle) a Crisis

Learn tips and best practices to help handle (or hopefully avoid) your next chapter crisis. We’ll cover all kinds of troublesome scenarios, from chapter financial mismanagement, fraud, and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management


Fri 11/18 at 12 p.m. – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions

Guest: Barbara J. Armentrout, CAE, Managing Partner, Mesa Group


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.


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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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