Association Brain Food: 12.16.22

The weekly list of free educational events and resources for the association community…

One of Santa's reindeer – inspiration for my weekly list of free educational events and resources for the association communityThis is the last edition of Association Brain Food for the year. I’ll see you again on Friday, January 6, 2023. Wishing you and yours a relaxing and enjoyable holiday season. Merry Christmas!

Copyright law. This week, while researching via Google, I landed on an association management company’s blog and found a post I wrote for a client. I skimmed only a dozen posts on the blog and found three posts I wrote for clients and several from the blogs of other industry partners. After much back and forth via email with the AMC owner, she took down the site. Her AMC was no longer in business (not a surprise), but she never apologized for stealing content and web traffic from industry colleagues. Shameful. If you publish content on your site, please take a few minutes to get acquainted with copyright law. I wrote this post 13 years ago, but the principles (and links) still hold up.

 Member onboarding. WBT Systems shares findings from Amanda Kaiser’s 2022 New Member Engagement Study and some of their own ideas for onboarding new members inspired by successful professional development programs and marketing campaigns.

Member recruitment. To attract young members, you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Collaboration. What makes collaboration click? Figma wanted to know, so they did their own research and came up with some fascinating insight.

Networking. First Round Review shares six tactics for reaching out, staying in touch and deepening your connections. The tough part is remembering all this excellent advice and putting it into practice. One step at a time.

Non-dues revenue. As long as associations have hosted trade shows, they’ve been in the lead generation business. But Lead Marvels says lead generation remains an underutilized source for non-dues revenue. Now you can offer business development opportunities to sponsors year-round with a digital resource library that showcases curated thought-leadership content supplied by sponsors, partners, and the association itself. It helps you deliver extra value to members, gain insight into their interests, and earn revenue.

Resistance to change. Greg Satell describes three strategies for overcoming resistance to change. Boy, he’s dealt with some doozies.

Passive-aggressive workplace terms. I had to laugh when I saw this one. Cloey Callahan at WorkLife nailed it here with the passive-aggressive phrases you’ve all heard—and hopefully never use yourself. I swear I write “Will do!” with the best intentions!

Good eats

Skip down to the list of free educational events if you prefer takeout.

You can make sweet and mildly spicy char siu pork roast in the oven or slow cooker, but I prefer the speedier pressure cooker. I double the sauce and cook it on high pressure for 75 minutes, then do a natural release for 10 minutes. After shredding the pork, we like it in flour tortillas with an Asian-style slaw or served over rice, which we did this time. On the side, we had cabbage sautéed with yellow bell pepper, onion, broccoli stems and florets, carrot, celery, garlic, ginger, soy sauce and oyster sauce.

Chipotle salmon is an old favorite. If you don’t have time to marinate, no biggie. Leftovers are terrific in breakfast hash.

Herdez poblano crema is my new lazy dinner ally. Last week, I poured some over big eye tuna steaks and put them in the oven to bake. Done. On the side, a sauté of broccoli stems, red bell pepper, onion and carrot with basil pesto. And roasted rutabagas, potatoes, sweet potatoes and red onion with garlic powder and fresh rosemary.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 12/16 at 12 p.m.* – ReadyMe

Are you a current executive, or on your way to being one? This is an ASAE ReadyMe webinar you won’t want to miss, designed to teach you how to build your personal brand to expand your professional opportunities. More info/register.

Host: ASAE

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 12/16 at 4 p.m. – Year-End Successes and Holiday Networking

Join your Fridays@4 colleagues as we celebrate a successful year of building our professional networks and improving our career and professional development. We will also have open networking time. Don’t forget to wear your ugliest holiday sweater. More info/register.

Host: Fridays@4

Mon 12/19 at 8 a.m. – Implementing Preferred Futures (Nonprofit Conversations with Cecilia Sepp, CAE)

Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Episodes publish at 8 a.m. on Mondays and can be found on all major podcast platforms. 

Guest: Cheryl Ronk

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 12/19 at 2 p.m. – How Community Data Led TCEA to 5X Member Growth

Learn how associations can boost member engagement and retention utilizing community software, how TCEA was able to increase their membership base by 5X, and the differences between analyzing traditional data from an AMS and community-driven data. More info/register.

Host: Mobilize


  • Lori Gracey, Executive Director, TCEA
  • Dave Hersh, Chairman, Mobilize Networks

Tue 12/20 at 10 a.m. – Reputation Risk as Part of Your Cybersecurity Program

Has your website domain been blacklisted without your knowledge? Are visitors not coming to your site because it’s flagged as unsafe? Learn best practices for monitoring and protecting your organization’s most valuable asset: your reputation. Hear about the many ways your online reputation can be compromised, recommended tools available for monitoring these risks, and remediation steps for addressing any issues uncovered. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Melissa Musser, Partner and Director of Risk Advisory, GRF CPAs & Advisors

Tue 12/20 at 11:15 a.m. – How Selling Through Multiple Channels Impacts Sales Tax Obligations

Learn how to navigate the myriad tax obligation considerations when selling through multiple channels, how multichannel sales impact economic nexus, and the five steps to proper sales tax compliance. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Larry Sheetz, Sales Executive, Avalara

Tue 12/20 at 2 p.m. – Mad for the Metaverse: Association Use Cases That Aren’t Stupid

What are the practical applications for the metaverse today, and what could they be in the future? Join KiKi as she explores the metaverse for associations with Mike Aaron and Andrew Wilson. More info/register.

Host: KiKi L’Italien, senior consultant, Tecker International


  • Andrew Wilson, executive vice president and chief marketing officer, Atlanta Convention & Visitors Bureau
  • Mike Aaron, founder, Visit Real Cities

Thu 12/22 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 12/29 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Tue 1/3 at 2 p.m. – 2023 Hospitality Predictions

How are hotels adjusting to meet the needs of groups? Hear insights about where the industry is going and what smart meeting professionals are doing to reassure attendees and meet their goals. Learn how to optimize your relationships with hotels, skills you need to thrive in the coming market, and what is myth vs. reality in today’s meeting environment. More info/register.

Host: Smart Meetings

Speaker: Michael Dominguez, President and CEO of Associated Luxury Hotels International

Wed 1/4 at 12 p.m. – Association Business Development Meet-Up: RevUP Top Takeaways

Hear the top takeaways from PAR’s inaugural RevUP Summit. Whether you joined us in Annapolis or you’re curious about what you missed, this 30-minute meet-up is open to all association professionals interested in the direction of association business development in 2023 and beyond. 0.5 CAE credit. More info/register.

Host: Professionals for Association Revenue

Thu 1/5 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 1/5 at 2 p.m. – Leading Virtual Meetings For Success Not Distress

Learn strategies to conduct more effective and engaging virtual meetings that will help to advance your goals in the year ahead. Hear how you can standardize the planning, execution, and follow-up of virtual meetings in your organization. Participate in a 30-minute simulation to see tools and methods to make virtual meetings more engaging and improve productivity. 1 CAE credit. More info/register.

Host: 501Works

Speaker: Steven English, TEDx speaker and trained facilitator

Fri 1/6 at 10 a.m. – Accelerating Sustainable Impact

We share ideas through connection. The vibe of the circle is thoughtful, casual, and kind. Our guest facilitator, Barry Barresi led the American Optometric Association, AIGA Design, and the New England Eye Institute. He currently leads Association Ventures, a social enterprise impact accelerator consulting firm. More info/register.

Host: Association Design Circle

Fri 1/6 at 4 p.m. – Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention

Learn how to plan and implement a career development program, the benefits of internal career development to both your employees and your organization, and how to increase the loyalty and skills of your employees. More info/register.

Host: Fridays@4

Speaker: Shelly Trent, SPHR, SHRM-SCP, CAE, JCDC, JCTC

Mon 1/9 at 12 p.m. – Membership Mondays

We meet on the second Monday of every month to discuss membership topics based on the group’s current needs. 1 CAE credit. More info/register.

Host: Amy Hemphill, ASAE

Tue 1/10 at 11 a.m. – Why Online Community is Your Association’s Future: Changing How We Work & Connect (Part 1)

Description coming soon. 1 CAE credit. More info/register.

Host: UST Education


  • Sandra Nam, CEO, QiqoChat
  • Lucas Cioffi, Principal and Lead Software Engineer at QiqoChat Inc
  • Barbara J. Armentrout, CAE, Managing Partner, Mesa Group

Thu 1/12 at 1 p.m. – Data Analytics Maturity Model: What’s Your Score & What’s Next?

Learn how to use a Data Analytics Maturity Model to help you understand your organization’s current state and what concrete steps you can take to advance your organization’s path to more data-driven decision making. Find out how you compare to your peers in categories such as data culture, architecture, leadership, process, and more. 1 CAE credit. More info/register.

Host: UST Education


  • David Jackson, CAE, MBA, Executive Officer for the American Society for Pharmacology and Experimental Therapeutics
  • Julie Sciullo, CEO, Association Analytics

Fri 1/13 at 12 p.m. – Conversations with Champions

Each conversation features an AWTC leader or AWTC Award winner, followed by breakout rooms with changing topics (selected by our featured guest). These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register.

Host: Association Women Technology Champions

Guest: Gretchen Steenstra, the 2023 Chairwoman of the AWTC Board, and  Strategic Consultant, DelCor Technology Solutions

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons licensed photo by Sébastien Goldberg via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: