Association Brain Food: 1.20.23

The weekly list of free educational events and resources for the association community…

winter in Yellowstone – inspiration for my weekly list of free educational events and resources for the association communityUnpredictable chaos. The recent air traffic shutdown is an example of BANI come to life. BANI stands for Brittle, Anxious, Nonlinear, and Incomprehensible. Futurist Jamais Cascio developed this framework to help us make some sense of the chaotic and unpredictable world we now live in. WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos.

Association strategic drivers. McKinley Advisors shares the top strategic drivers they identified last year while working with clients on strategic plans. These drivers can serve as touchstones reminding you of essential focus areas. Here are a few: strengthening and communicating membership value propositions, agile and transparent management and governance, and business model transformation.

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events, EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners.

Smart NFTs. Don’t roll your eyes and skim by this one. In Peter Diamandis’ series of metatrends, #11 is the emergence of the Metaverse and Web3. He defines these terms along with DAOs, identity, and NFTs. The most fascinating part of this article for me are the potential applications of Smart NFTs. Imagine how Smart NFTs might enhance the member/customer experience.

Online community. The most valuable ASAE membership benefit for me is Collaborate, our online community. If your association doesn’t offer an online community for members, Nimble AMS may change your mind. Learn how an online community can help you attract, engage, and retain members, and get a useful plan for launching and managing a community.

Quick hits

Review this over the weekend: how to feel less depleted by the end of the work week. (Nikki Campo, Self)

Intellectual curiosity can boost employee engagement and work performance. (Robin Madell, US News)

One failure—and it’s a big one—of contemporary English teaching. (Charles Schifano)

The end of history: the solution to our natural biases is a broad, inclusive, and honest study of the past. (Chris Stirewalt, The Dispatch)

Good eats

Skip down to the list of free educational events if you prefer takeout.

Long ago, I was part of a Portuguese-American family. They taught me how to enjoy the pleasures of the table. Caldo verde made a frequent appearance on that table. This recipe for Portugal’s national soup from David Leite is excellent. I chose the linguiça and kale option, which is how Rosa and Teresa always made it.

On the side, a recipe I completely forgot about and now plan to make again and again during soup season: cheesy cauliflower breadsticks. I added my leftover smoked gruyere to the parmesan and topped the “bread” with mozzarella. So easy!

My seafood share is back on so we had wahoo with creamy jalapeno sauce one night and yelloweye snapper with a Mediterranean-style sauce featuring ouzo another night. The bottle of ouzo is almost gone! I’ve been enjoying it so much in these fish dishes, I’m tempted to buy another. On the side, the usual roasted broccoli with red onion and garlic powder.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 1/20 at 4 p.m.* – Career Coach Series: Break your Overwhelm Cycle

As evolving leaders, we are continually put outside our comfort zone and presented with challenges. This often leads to being overwhelmed and creates roadblocks in our capacity to accomplish our work and move toward the goals of our association. Learn how to become more self-aware of your how you end up in a state of overwhelm and create practices to break the cycle. More info/register.

Host: Fridays@4

Speaker: Derek Mulhern, leadership and career coach and trained facilitator who works with nonprofit and association leaders

*All events are online at Eastern Standard Time unless otherwise noted.

Mon 1/23 at 8 a.m. – The Consummate Networker (Nonprofit Conversations with Cecilia Sepp, CAE)

Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Episodes publish at 8 a.m. on Mondays and can be found on all major podcast platforms.

Guest: Barbara Armentrout, CAE, Managing Partner, Mesa Group

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 1/23 at 1 p.m. – 30-Minute Monday | #RealTalk Unplugged: DE&I in 2023

Creating action and changes is a journey and not a race. Hear about the Equity, Diversity, and Inclusion Advisory Committee goals for 2023. Learn how to get involved and bring topics you want to hear about. We will go more in-depth in the areas of #RealTalk, Equity and Justice page, the Regional Ambassador program, and WEC. 0.5 CMP credit. More info/register.

Host: MPI

Tue 1/24 at 6 a.m. – 10 Strategies for Driving Member & Event Engagement in 2023

For most members, your events ARE your organization and where your members engage with you and with one another. Learn how to understand the level of engagement that your members want and expect from your organization, create your engagement strategy to drive greater member participation and attract new members, engage your members year-round (before, during and after your events!), and leverage the latest generation of mobile and web technologies to drive your member engagement strategy. More info/register.

Host: MemberWise Network

Speaker: RD Mobile

Tue 1/24 at 11 a.m. – Think Outside the AMS

Hear about a rapidly evolving shift in how associations build their IT ecosystems to best support their mission and their members. Learn about various approaches, key concepts, and practical examples of how various commercial off the shelf systems can talk to each other, exchange information, and work together, with minimal technical expertise and headaches on your part. 1 CAE credit. More info/register.

Host: UST Education


  • Michael Getter, Head of Technology, Corporate Legal Operations Consortium
  • Pete Zimek, CEO, Novi AMS

Tue 1/24 at 11 a.m. – 2023 Global Forecast: Top Issues You Should Monitor Around the World

From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. Hear about the pivotal global issues and trends to monitor over the next six months, how to stay ahead of global issues and use them to your organization’s advantage, and leveraging technology to monitor risks and opportunities. More info/register.

Host: FiscalNote


  • Martina Bozadzhieva, chief research officer at FrontierView
  • Nick Redman, Oxford Analytica’s director of analysis and editor-in-chief of the Oxford Analytica Daily Brief
  • Daniel Pietikäinen, analyst, FiscalNote Professional Services
  • Thomas Adlam (moderator), policy manager at FiscalNote Professional Services

Tue 1/24 at 12 p.m. – Suit Yourself: Curating a Professional Wardrobe that Works for You

Does your work wardrobe tell your story and serve your professional goals? Learn about building a wardrobe that works for you as well as tips and tricks to curate a visual identity that honors your authentic self and is an asset to your career. Research suggests first impressions happen in just seven seconds and women are judged by their appearance disproportionately in professional settings. Hear how to navigate these realities while staying true to ourselves, our goals, and our budgets. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Speaker: Ali Miller, Founder and CEO of The Ethical Aesthete

Tue 1/24 at 12 p.m. – How to Build Financial Security

No matter what our goals are, the best way to reach them is usually through planning. And because most of our goals need to be funded in some way, what we’re really talking about is financial planning. After identifying goals, we’ll talk about how much to save, managing the money you spend, ways for your money to grow, protecting what’s important to you, and giving back. These five key actions can create a lifetime of financial security. 1 CMP credit. More info/register.

Host: MPI

Tue 1/24 at 1 p.m. – ASAE Gold Circle Awards Program Office Hour

Please join the ASAE Gold Circle Awards staff and leadership for an one-hour open Zoom session to ask any questions about the program and application process. More info/register.

Wed 1/25 at 1 p.m. – Long-Lasting Change and Impact through the Power of Association Meetings

Learn what some of the pioneers in creating intentional legacies have done to date, the next step in elevating the Power of Associations by leaving long-lasting impacts in destinations through their meetings, how our meetings can be the driver of change in local communities when it comes to creating public awareness for a societal or health issue, and changing policies with local governments and policy makers or knowledge exchange and transfer in the association’s field of expertise. 1 CAE credit. More info/register.

Host: UST Education


  • Ksenija Polla, CMP, North America Regional Director, International Congress and Convention Association
  • Lesley Williams, Managing Director, BestCities Global Alliance

Wed 1/25 at 2 p.m. – Assessing Event Tech Needs in 2023

Hear insights on the current marketplace, fueled by the panelists’ perspectives of having worked as both buyers and tech suppliers. Learn how the market is evolving, how that might influence your choice of technology and partners, and which next big things might come to pass. 1 CMP credit. More info/register.

Host: Northstar Meetings Group


  • Julius Solaris, Founder, Boldpush
  • Anh Nguyen, Head of Customer Success, Twine
  • Nick Borelli, President/Strategist, Borelli Strategies
  • Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Thu 1/26 at 11 a.m. – How The Pandemic Affected State Tax Policies And What To Expect For The Future

State tax revenues were unexpectedly stretched thin in 2020 when the government shut down large parts of the economy to stop the spread of COVID-19. While many state budgets have fared better since then, state leaders have been closely examining existing tax policies and considering changes to mitigate any shortfalls. Hear about state-by-state revenue trends during the pandemic, and future forecasts, state policy considerations for fiscal year 2022, plans for general sales and excise tax base changes, consumption patterns during the pandemic, and changes that may be in store for economic nexus laws and the taxation of online purchases. 1 CAE credit. More info/register.

Host: UST Education

Speakers: Maia Cooper, Strategic Growth Executive, and Nicholas Boetcher, Launch To Growth Sales Leader, Avalara

Thu 1/26 at 11 a.m. – Taking Charge of Your Digital Transformation Strategy

Learn how effective digital transformation is led from the top and what key strategies to consider when starting your journey. You’ll jump-start your association’s planning with interactive Q&A, explore crucial insights and more. 1 CAE credit. More info/register.

Host: iMIS by ASI

Thu 1/26 at 11 a.m. – Key Trends in Community for 2023

Guild’s annual community industry review highlighted 14 trends for 2023. Join community and marketing experts from the UK (Guild) and US (HubSpot) who will discuss these trends and other forces shaping community globally in 2023. More info/register.

Host: Guild


  • Shana Sumers, Senior Manager, Diversity, Equity, Inclusion & Belonging Communities, HubSpot
  • Evan Hamilton, Director of Community, HubSpot
  • Michelle Goodall, CMO, Guild
  • Ashley Friedlein, Founder, Guild

Thu 1/26 at 12 p.m. – Looking Forward 2023 (Impact): First Look at Trends and Analysis

Hear findings from the most current and comprehensive examination of 75 critical factors affecting association members. The research covers six domains: economic, information and technology, workforce, government, global, and stakeholder perceptions. Learn about the potential impacts on association strategy and what associations are doing to strategically adapt. 1.5 CAE credits. More info/register.

Host: Association Laboratory


  • Dean A West, FASAE, President, Association Laboratory
  • Nikki Golden, CAE, Strategist, Association Laboratory
  • Nikki Haton Shanks, MBA, CAE, Strategist, Association Laboratory

Thu 1/26 at 12 p.m. – 10 Ways to Generate Non-Dues Revenue While Helping Members Grow Their Careers (Non Dues-a-Palooza Expert Series Session)

Learn key strategies that will help you drive more non dues revenue and build a true career center destination for your members in 2023, including how to stay ahead of the shifting economy and generate non-dues revenue, how to become member’s #1 career resource as they navigate economic changes, and how career resources can attract new members to your association. 1 CAE credit. More info/register.

Host: Non Dues-a-Palooza

Speaker: Tristan Jordan, General Manager of YM Careers

Thu 1/26 at 12 p.m. – Art of Mentoring: Develop Talent and Emerging Leaders

Learn how to design and implement an effective mentorship program. See examples of effective mentoring programs (case studies and stories). Hear how to fund a mentoring program for membership organizations, and ways to implement mentoring for DEI and Graduate/ Early Career initiatives. More info/register.

Host: Hight Performance Group


  • Alex Richardson, CEO, co-founder and tech enabler, Art of Mentoring
  • Cathi Hight, president, Hight Performance Group

Thu 1/26 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 1/26 at 1 p.m. – ASAE Member Learning Session: Obtaining Your CAE Certification

More info/register.

Host: ASAE CAE Team

Thu 1/26 at 1 p.m. – FBO Workshop: Working in a Post-COVID World

During an open discussion to share how nonprofits are working in a post-COVID world, we will explore: teams—changes you have made to training, performance management, everyday work, onboarding and exiting; benefits—how your benefits have adapted in the last few years, lifestyle benefits, virtual work virtually, retention tools and other ideas; culture—how you are engaging people differently, what has been successful to enhance your culture; inter-generational workforce—how the way your teams work and communicated has changed. More info/register.

Host: ASAE Finance Business Operations Advisory Council

Thu 1/26 at 2 p.m. – 2023 Event Predictions: Clearing the Fog with Cvent’s Crystal Ball

Hear predictions about the growing importance of event ROI amidst rising costs, tight budgets and increasing demand; tech stack consolidation; how planning teams will address staffing shortages; and the expanding role of video and technology and the importance of extended engagement. 1 CMP credit. More info/register.

Host: MeetingsNet

Speaker: Carisa Bartelt, Team Lead, Product Marketing, Cvent

Fri 1/27 at 4 p.m. – Career Coach Series: Networking & Its Importance in Your Career Journey

Networking has never been more important than now. While it is always good to stay connected to your network, it is essential as you seek to advance your career and professional experiences. Hear about the importance of using and growing your network to enhance your career journey. More info/register.

Host: Fridays@4

Speaker: Tina Erickson, Erickson Coaching & Consulting

Fri 1/27 at 5:30 p.m. – Black Association Executives 2023 Networking Kickoff (Reston VA)

2023 promises to be one of growth, expanding networking and fun. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. Let’s catch up on what everyone is doing and stay in contact this year in support of our community. Location: Reston VA. More info/register.

Host: ASAE Black Association Executives

Mon 1/30 at 2 p.m. – Women in Associations LIVE!

Building on the enthusiasm for our Women in Associations webinar in 2022, we’re thrilled to have four pioneers in the association world join us again to continue the conversation on LinkedIn. We’ll talk about the barriers to female leadership in associations, how to overcome those barriers, and how to recognize and address your own implicit bias so you’re better positioned to dismantle the barriers for others. More info/register.

Host: Higher Logic


  • Dawn Sweeney, Strategic Partner at JLL, Former President & CEO of National Restaurant Association
  • Artesha Moore, FASAE, CAE, President and CEO at Association Forum
  • Kim Nicholl-Keane, M.Ed., CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group
  • Beth Arritt, President & CEO, The Arritt Group
  • Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic

Tue 1/31 from 9 a.m. to 4 p.m. – Virtual Platforms Demo Day

The demand for virtual and hybrid events remains in 2023, which means associations must keep up with the latest tools to meet member expectations. We narrowed down the ones you need to check out as you map out your events for the year. Get in-depth presentations from a select group of industry partners who will answer your questions and help you discover how to create unique and seamless virtual events for your members. More info/register.

Host: ASAE

Tue 1/31, Wed 2/1 and Thu 2/2 from 10 a.m. to 5 p.m. – Live Review

This free multi-day, online event allows you to efficiently and effectively see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Each learning platform will be demonstrated in its own session, and each day will include educational sessions to help you better understand the current state of learntech and how to choose a platform to fit your needs. More info/register.

Host: Tagoras

Tue 1/31 at 11 a.m. – Q&A: Nurturing Business Development to Sell the Value of your Association

Learn why it’s important to have dedicated business development staff, how to create value that drives sales through business development, create an environment that motivates sales staff, and create a culture where mission- and money-driven staff cohesively work together. 1 CAE credit. More info/register.

Host: UST Education


  • Dianne Vance, Director, Sales And Business Development, American Occupational Therapy Association
  • Tom Morrison, Chief Energy Officer, Metal Treating Institute Management

Tue 1/31 at 11 a.m. – Your Next AMS: Build versus Buy

Selection experts will dissect the age-old question of whether to build or buy your next association management system. Learn what you need to know about both approaches before making this critical decision, including: what is the difference between build versus buy, how the scale and size of an organization can affect the effectiveness of the “build” and “buy” approaches, the impact and risk of the project on your organization, and how to plan for a successful transition to your new member management system. More info/register.

Host: Nimble AMS


  • Wes Trochlil, Founder, Effective Database Management
  • Gretchen Steenstra, Director of Client Strategy, Delcor
  • Moira Edwards, President, Ellipsis Partners LLC
  • Jim Pearson, Senior Consultant, Ellipsis Partners LLC
  • Jeff Golembiewski, Vice President of Business Solutions and Partnerships, Community Brands

Tue 1/31 at 1 p.m. – How to Grow Your Membership and Make Sure They Come Back Begging for More

Many associations were hit hard over the last few years, and membership has declined. The best associations are flat or growing marginally. Learn how to grow and retain members better by understanding their needs one member at a time by using the conversational engagement approach of ASK, CAPTURE, ACT. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Dave Will, Co-Founder and CEO, PropFuel

Wed 2/1 at 12 p.m. – 10 1/2 Basic Things Every Association Executive Should Know About the Law

Hear strategies and tips to better understand your association and to help alleviate the legal review “black hole.” 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Speaker: Andy Goldman, YourInHouseLaw

Thu 2/2 at 10 a.m. – Redesigning Your Association Website for Success

Hear expert tips and get your questions answered about: how to get started on a website redesign, budgeting for a redesign, getting the best results, designing your RFP, and choosing the best partner. More info/register.

Host: Results Direct | RD Mobile

Speakers: Dan Scheeler, CAE, EVP Client Engagement; Laura Johnson Graham, Sr Solutions Consultant; and Cecilia Satovich, Solutions Consultant, Results Direct | RD Mobile

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by Kevin Noble via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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