Association Brain Food: 3.17.23

The weekly list of free educational events and resources for the association community…

the coast of Ireland – inspiration for my weekly list of free educational events and resources for the association communityOnline learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Chapter habits. A quote from James Clear, the author of Atomic Habits, got Billhighway thinking about chapter practices: “You do not rise to the level of your goals. You fall to the level of your systems.” They point out seven of those systems—or bad habits—and suggest good habits that chapters should practice instead.

Workplace culture. By now, we understand the influence of culture on an organization’s success. But where and how do you start improving culture? Propel explains how their culture assessment evaluates eight primary culture patterns, your change readiness and where you land on the spectrum from traditional to contemporary to futurist.

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.

Gen Z in the workplace. I know we have to be careful about generational stereotypes but Sara Friedman at HubSpot shares the results of a survey of Gen Z professionals that describes what they’re looking for from an employer and what they want to accomplish in their careers. Valuable information for associations!

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. But do you? shares 15 ways to improve your newsletter content and delivery.

Quick hits

Seven ways to create serendipity and connections for virtual attendees. (Devin Cleary, MeetingsNet)

How to eliminate content bottlenecks and keep your content marketing engine running. (Jimmy Daly, Superpath)

Personas, even well-researched ones, are worthless for marketing. (Matt Lerner)

Trends to watch in March 2023. (Mike Loukides, O’Reilly Radar)

Good eats

Skip down to the list of free educational events if you prefer takeout.

I made a delicious feast on Sunday: menu #1 from Whatever Happened to Sunday Dinner by Lisa Caponigri. But I’m following my Italian cookery intuition instead of sticking rigidly to her recipes and menus. We started with crostini topped with a spread made from cannellini beans, olive oil, lemon juice, garlic, basil pesto, salt and pepper. I mixed the pesto into the bean mixture instead of dabbing it onto each crostini. I will definitely make that again.

The main event was chicken (instead of veal) piccata with steamed asparagus (another menu deviation because, oh my, I knew asparagus in that sauce would be so good and it was) and bucatini amatriciana. As usual, the pasta was the highlight for me. I cheated by using bacon instead of pancetta or guanciale for the pasta sauce. The other ingredients are onion, garlic, marinara, red pepper flakes and parmesan-romano (instead the pecorino-romano she suggests which is more than twice the price at my store). I could eat several times a week every week but I’d have to live in sweatpants the rest of my life.

Earlier for dinner: baked bluefish with potatoes, Genoese style, another excellent Italian recipe, this one adapted from Marcela Hazan—can’t go wrong there. On the side, roasted broccoli with red onion, garlic powder and red pepper flakes.

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If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Fri 3/17 at 4 p.m.* – Career Coach Series: Mindful Leadership

Many organizations are in a state of disruption, transformation, and uncertainty. Join us as we explore how an approach of mindful leadership can assist with wellness, focus, clarity of vision, conflict resolution, and goal setting and achievement. You will leave with a plan for mindful leadership practice that will benefit you and your organization. More info/register.

Host: Fridays@4

Speaker: Dr. Lua Hancock

*All events are online at Eastern Daylight Time unless otherwise noted.

Mon 3/20 at 8 a.m. – What Are Nonprofit CEOs Thinking About? (Radio Free 501c)

Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. Episodes are published Monday mornings in both audio and video format on most podcast services.

Guest: Joanne Pineda, founder and chief troublemaker, Matrix Group

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

Mon 3/20 at 1 p.m. – WOW Above the Line (30-Minute Monday)

Longtime event and entertainment expert, Rob Barber, will be dissecting his super popular presentation on, “HOW You WOW”, which took listeners on a journey of engaging, assessing, and executing significant WOW factors to events of any size. Session #2 in March will focus conversation on the WOW above the line, or in other words, highlighting techniques that that impact the audience. 0.5 CMP credit. More info/register.

Host: MPI

Tue 3/21 at 12 p.m. – Component Relations and Volunteer Management March Crunch and Munch

Come prepared to discuss volunteer assessments: Why do we need them? What kinds are there? Who should be taking them? Don’t let the word “assessments” scare you off with SAT flashbacks, we’ll have some ideas about what you can use and how to get started with utilizing them to improve your volunteer experience and program..1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Council

Tue 3/21 at 2 p.m. – Attracting and Retaining the Next Generation of Members & Staff

Hear how associations can support the next generation of members and staff. Learn about considerations for your technological infrastructure, ideas for cultivating a flexible work and learning environment, and strategies for supporting members’ and staff’s professional growth. More info/register.

Host: Higher Logic


  • Luis Hassan Gallardo, Research Analyst at Urban Institute – Health Policy Center & UCLA Law Fellow
  • Marie-Pierre (MP) Huot, Senior Director, Talent Acquisition, HR at Smithbucklin
  • Isalia Ramirez, Awards Management Associate at Lever for Change, an affiliate of MacArthur Foundation
  • Cate Sauer (moderator), Customer Success Manager at Higher Logic

Tue 3/21 at 2 p.m. – Humanity of Member Engagement: The Path to Meaningful Connections

Learn how to apply effective leadership to increase member engagement, what you need to know to increase the effectiveness of your membership model, how to boost revenue, and how to enhance engagement and attract new members. More info/register.

Host: Grype

Speaker: Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions

Tue 3/21 at 2 p.m. – Neurodivergent Inclusion (#RealTalk Dialogue Series)

We opened the conversation last month about supporting our neuro-spicy colleagues in the work place. Join our EDI Committee and panel discuss how to keep inclusion in mind for your events and meetings moving forward. 1 CMP credit. More info/register.

Host: MPI

Wed 3/22 at 8 am. – Online Education Portals

Learn about the benefits and challenges associated with the use of online learning platforms, selecting the right platform, developing engaging online courses, measuring success, and enhancing member participation. More info/register.

Host: Association of Association Executives


  • Alastair McCapra, CEO, Chartered Institute of Public Relations
  • Paul Walsh EMIAM (seminar chair), Seminar Programme Manager, Association of Association Executives

Wed 3/22 at 11 a.m. – Code of Ethics: An Association’s North Star

A well-defined and articulated Code of Ethics can serve as both a governance tool and a strategic management tool. Learn how a Code of Ethics can enhance your organization and help you to become a more effective leader. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Linn Wheeling, MBA, CAE, Director Community Engagement

Wed 3/22 at 12 p.m. – Navigating Divisive Issues in a Splintered Society

Does your association leadership struggle with how to respond publicly to potentially polarizing political and social issues? In today’s environment, hot-button issues threaten to anger, divide or frustrate portions of your members, regardless of whether those issues are relevant to your industry. Join us to discuss when to act and how to navigate your response. 1 CAE credit. More info/register.

Host: Association xChange


  • Sean Luechtefeld, Vice President, Communications, ANCOR
  • Michelle Mannebach, CAE, Director, Advocacy Communications, American Speech-Language-Hearing Association
  • Chuck Bowen, CAE (moderator), Vice President, Communications & Member Relations, Outdoor Power Equipment Institute

Wed 3/22 at 12 p.m. – Digital Strategy for Associations | Association Executives Network (Alexandria VA)

Duane Capuano of Success Roads Consulting  will be on hand to help us make sense of the digital tools that are making headlines every day. Bring your questions and challenges! We’ll have lunch and network, then Duane will lead us in a dynamic, facilitated discussion. Location: Alexandria VA. More info/register.

Host: Association Executives Network

Wed 3/22 at 1 p.m. – Sneak Peek into Recent Association Web Projects

Have you ever wished you could be a fly on the wall in another organization’s office as they’re developing their digital strategy or making big decisions about which web technologies and platforms to use? Hear about recent projects, including the big-picture strategy behind each; implementation strategy, including the technology selected—or not selected; pain points and lessons learned along the way; and unique ways these associations are adapting their digital strategies to create more thoughtful and intentional member journeys. More info/register.

Host: Matrix Group

Wed 3/22 at 1 p.m. – 9 Biggest Challenges with AMS Implementations and How to Avoid Them

Hear insights that can serve as a living checklist for you and your team to review at the beginning of or throughout an implementation process. Learn how to identify challenges early in the process to better navigate transitions, communicate effectively with all team members and partners, and address concerns in a timely and constructive manner. More info/register.

Host: Aplusify

Speakers: Paul Burke, Senior Account Executive, and Neeraj Garg, Chief Operating Officer, Aplusify

Wed 3/22 at 1 p.m. – Producing Eye-Catching, Effective Event Marketing

It may seem like the only way to drive registrations is with relentless ad spending. Hear about innovative and budget-friendly ways to cut through the noise in order to successfully market your event as an experiential gathering that can’t be missed. Learn to effectively manage the gap between marketing the event vision and the current economic reality. Get actionable ideas for how to reach and engage your target audiences without a huge marketing budget. Discover new ways to turn key stakeholders into amplifiers and success drivers. More info/register.

Host: Bizzabo


  • Aleksandra Panykhina, Experience Marketing Lead, Pixelz
  • Rachel Stephan, Snöballer-in-chief, Snöball
  • Oren Berkovich, Head of Experience Lab, Bizzabo

Wed 3/22 at 1 p.m. – CSR: Best Practices for Giving Back

When it comes to teambuilding, gone are the days of goofy activities that don’t deliver on both kinds of R.O.I. (Return On Inspiration and Return On Investment). People want interactive, service-oriented, collaborative and values-based experiences that hit them in the head and heart while translating to real business and bottom-line objectives. Hear tips and tricks for teambuilding and general meeting design. Learn how to determine the real goals of the meeting faster, design a flow that will engage each participant and magnify the value of all sessions, and incorporate teambuilding without it feeling like a break from the business of business. 1 CMP credit. More info/register.

Host: Meetings Today

Speaker: Lain Hensley, founder, Odyssey Teams Inc.

Wed 3/22 at 2 p.m. – Top Legal Challenges for Meeting Professionals in 2023

Hear about labor and employment issues from staffing concerns to potential rule changes from the NLRB; data privacy and compliance issues and new laws on the books; what to include—and not include—in venue contracts; and negotiating for a win-win and preparing for the worst. More info/register.

Host: Smart Meetings

Speaker: Ty M. Sheaks, Restaurant & Hospitality Section, McCathern, Shokouhi, Evans, and Grinke

Wed 3/22 at 2 p.m. – Moving the Needle on DEI: Strategies for Enhancing Event Inclusion

Creating an inclusive gathering starts with ensuring that everyone has a seat at the table, which means moving from an afterthought approach to DEI to a 360-degree, always-on process, where diversity and inclusion are woven into the event plans from day one. Hear tips for bridging the gap between DEI goals and action, including how to add DEI into vendor contracts, the value of diversity certifications in creating a culture of inclusion, and key KPIs for measuring DEI progress. 1 CMP credit. More info/register.

Host: NorthStar Meetings Group


  • Samantha Evans, Certification Manager, International Association of Accessibility Professionals
  • Danny Guerrero, CEO and Founder, The Culturist Group
  • Jolene Jang, DEI Trainer and Asian Inclusivity Consultant
  • Zoe Moore, Strategic EDI Consultant, Grow With Zomo
  • Elise Schoening (moderator), Senior Associate Editor, Northstar Meetings Group

Wed 3/22 at 2 p.m. – Maximizing Results with Minimal Resources: Strategies for Small Advocacy Teams

The size of your budget or team doesn’t have to equal the size of your impact. Even the smallest advocacy teams can monitor issues, manage stakeholders, and rally supporters on par with the biggest players, as long as you have the right strategy and tools. Learn tips to streamline your processes and maximize impact, best practices and strategies to make the most out of your team’s resources, ideas for “stealing” from other departments’ budgets and increasing collaboration, strategies for expanding your team without hiring, and how to advance your organization’s advocacy goals, no matter your budget. More info/register.

Host: VoterVoice


  • Rachel Coffman, President, Coffman Collaborative
  • William DeVoe, Director Of Communications and Advocacy, Cerebral Palsy Associations of New York State
  • Joshua Habursky, Deputy Executive Director, Premium Cigar Association
  • Sherry Whitworth (moderator), Managing Director of Public Affairs and Advocacy, FiscalNote

Wed 3/22 at 3 p.m. – Attracting Younger Members & Building the Next Generation of Association Leaders

Find out what organizations are doing to support the journeys of their younger members and build the next generation of association leaders. Learn the value of establishing a cohort for young leaders, the importance of designing education and mentorships for aspiring leaders, and the power of selecting younger members for volunteer and leadership roles. 1 CAE credit. More info/register.

Host: Fonteva & Protech


  • Teri Carden, Founder, & 100Reviews
  • Megan Drumm, CAE, Marketing Director, American Academy of Orthopaedic Surgeons
  • Elizabeth Moris, Director of Brand Engagement, Council on Undergraduate Research
  • Tom Wojno, Senior Vice President – Innovation & Member Advancement, International Dairy Foods Association

Thu 3/23 from 9 a.m. to 5 p.m. – LMS Demo Day

Watch presentations from a limited number of industry partners that offer learning management system (LMS) platforms. More info/register.

Host: ASAE

Thu 3/23 from 10 a.m. to 2 p.m. – Spring Symposium (Washington DC)

Three dynamic sessions focused on management, accounting and finance: #1 – Economic Outlook: Recession 2023? Two Perspectives to Help You With Budget and Scenario Planning for Your Association/Nonprofit; #2 – Building an Effective Audit Committee; and #3 – CFO Panel Discussion: Future Proofing the Office of the Association/NonProfit CFO. 1 CAE credit. Location: Washington DC More info/register. (I’m making an exception to list this $25 event because lunch and happy hour are included in the price.)

Host: UST Education


  • Travis A. Allen, Senior Investment Strategist, National Managing Director at Alliance Bernstein, and Santiago Alfredo Guzman, Head of Middle Market FI Sales at Santander Bank, N.A.
  • Rob Eby, CPA, CGMA, Partner National Nonprofit Segment Leader, Aprio LLP
  • Ilana Esterrich, CFO, Planned Parenthood, Brian Green, CFO, CHPA, and Mary Mohney, CFO, AGU

Thu 3/23 at 10 a.m. – Economic Outlook: Recession 2023? Two Perspectives to Help You with Budget and Scenario Planning for Your Association/Nonprofit

Learn what key factors will impact the economic outlook for 2023. Gain insight into two perspectives on the economy and how that might impact your organization and the industry you serve. Hear factors to consider as you develop your next budget and financial scenario plans. 1 CAE credit. More info/register.

Host: UST Education


  • Travis A. Allen, Senior Investment Strategist, National Managing Director at Alliance Bernstein
  • Santiago Alfredo Guzman, Head of Middle Market FI Sales at Santander Bank, N.A.

Thu 3/23 at 11:15 a.m. – Building an Effective Audit Committee

Learn how to build and use the audit committee to protect and strengthen exempt organizations. Find out who should be on the committee, how to develop an audit committee charter, how to identify methods to assess risks, and how to engage the audit committee. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Rob Eby, CPA, CGMA, Partner National Nonprofit Segment Leader, Aprio LLP

Thu 3/23 at 12 p.m. – Do More with Your Event Data

Learn what can be done with data to improve your events. Hear how event organizers use data to their advantage and the results they’ve seen when they make data-led decisions. Learn how to drive more revenue and improve participant satisfaction with your own event info. More info/register.

Host: Grip

Thu 3/23 at 12 p.m. – The Community Check-In

A weekly community chat on Slack for black professionals working in the events industry. More info/register.

Host: Black In Events Network

Thu 3/23 at 1 p.m. – The Secret to Successful Member Retention: Year-Round Engagement

How can associations implement a member engagement strategy that works when everyone isn’t starting at the same level of involvement? Learn about the framework for an ideal member journey, creative and engaging ways to engage members, and the characteristics of successful member engagement strategies. Get eight practical member engagement tips to create, verify, and measure your organization’s member engagement strategy. More info/register.

Host: Impexium

Thu 3/23 at 1 p.m. – CFO Panel Discussion: Future Proofing the Office of the Association/Nonprofit CFO

Learn about the evolving role of the CFO in transforming the organizations that they help to lead, how CFO’s are focusing on automation and innovation, and how CFOs are functioning as the Chief Transformation and Chief Risk Officer of the organization. 1 CAE credit. More info/register.

Host: UST Education


  • Ilana Esterrich, CFO, Planned Parenthood
  • Brian Green, CFO, CHPA
  • Mary Mohney, CFO, AGU

Thu 3/23 at 1 p.m. – Increase Registrations & Engagement by Leveraging Your Speakers and Exhibitors as Advocates

One often overlooked opportunity lies in leveraging your speakers and exhibitors to help make your event a success. Using these resources is a great way to build anticipation leading up to the event while also boosting participant engagement once they arrive–creating a win-win situation for both you and them! Hear our best tips that you can use to effectively leverage your speakers and exhibitors before, during, and after your events. 1 CAE/CMP credit. More info/register.

Host: EVA – Event Tech Hub


  • Emily Golding, Group Director, Marketing Strategist, mdg
  • Rusty Williams, Co-founder, AnswerStage
  • Vinnu Deshetty, Founder and CEO, EVA – Event Tech Hub

Thu 3/23 at 2 p.m. – Choosing the Board’s Duty of Foresight

In this turbulent decade and beyond, the board’s ability to anticipate, prepare for, and shape the future is arguably more important than its fiduciary duties. By choosing the duty of foresight, boards can build their capacity to make future-focused decisions that leave their organizations better than how they found them. Learn how boards can choose the duty of foresight and integrate next practices to help them shape a different and better future. More info/register.

Host: OnBoard

Speaker: Jeff De Cagna FRSA FASAE, executive advisor, Foresight First LLC

Thu 3/23 from 2 to 5:30 p.m. – Metrics that Matter: Unveiling the Power of Community Data (online, Washington DC and Denver CO)

Learn about best practices for data visualization and how to turn data into insights that matter. Hear from industry experts and community leaders who have used data to drive results, and have the opportunity to network with peers who are also passionate about using metrics to achieve their goals. Locations: online, Washington DC and Denver CO. More info/register.

Host: CMX


  • Pat Cooney, Community Engineer, ProntoForms
  • Samantha “Venia” Logan, Community Architect & Founder | Social Sciences, SociallyConstructed.Online
  • Amanda Makulec, Executive Director, Data Visualization Society
  • Greg Pollack, Association Analytics
  • Mauricio Salazar, Co-Founder, Pandoty

Fri 3/24 at 4 p.m. – Nonprofit Management Series: Governance – Getting Started

Governance is a loaded word in the nonprofit space. It encompasses everything from leadership and policies to responsibilities and decision making. Join us for the first session of our Nonprofit Management Series, as we break down the basics for a better understanding of nonprofit administration. More info/register.

Host: Fridays@4

Speaker: Rochelle Jerry, Vice President of Development and Customer Relations, The Indiana Black Expo

Tue 3/28 at 11 a.m. – High Altitude Leadership: What the World’s Most Forbidding Peaks Teach Us About Success

Learn key leadership principle learned from expeditions in the Himalayas and Andes; how to bring these lessons to the world of business, with examples from experiences in coaching entrepreneurs and business management teams; and the science behind these winning strategies. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Don Schmincke, Author and Speaker, Saga Leadership

Tue 3/28 at 1 p.m. – Demystifying Software Integrations: What’s All the Fuss and What Do You Need to Know?

Learn about the importance of integrations and their role in your software ecosystem, key things to consider when selecting software to make sure you’ll be able to integrate, and how to incorporate integrations into your ecosystem and what’s required of you once they’re up and running. 1 CAE credit. More info/register.

Host: UST Education

Speaker: Jeff Horne, Co-Founder, CEO, Wicket

Wed 3/29 at 8 a.m. – Leadership Skills for Today’s Associations

Hear about the leadership skills needed for today’s association executives such as communication, decision-making, strategic thinking, team building, and change management. Learn about the challenges and opportunities facing association executives today and come away with actionable strategies for enhancing your leadership skills to better serve your organizations and members. More info/register.

Host: Association of Association Executives


  • Paul Burgess, Chief Executive Officer, British Association of Cosmetic Nurses
  • Kevin Mead, President, Vermont Captive Insurance Association
  • Paul Walsh EMIAM (seminar chair), Seminar Programme Manager, Association of Association Executives

Wed 3/29 at 9:30 a.m. – Using a Competency Model to Ensure Minimal Competency when Recertifying Certification Holders

Learn when and why to implement a competency framework, drawing from a recent successful implementation for the Medical-Surgical Nursing Certification Board (MSNCB), complete with results to validate success. Hear about benefits and challenges compared with other models, best practices for working with SMEs and monitoring success, and how to pitch the idea to the organization. More info/register.

Host: Certification Network Group


  • Terri Hinkley, EdD, MBA, BScN, RN, CAE, CEO, Academy of Medical-Surgical Nurses and the Medical-Surgical Nursing Certification Board
  • Manny Straehle, GISF, Founder and President, Assessment, Education, and Research Experts
  • Bill West, senior market leader and 25+ year veteran of the assessment industry

Wed 3/29 at 1 p.m. – 16 Skills of Servant Leadership

Learn the difference between leadership and management, the central core of Servant Leadership and how it differs from other leadership styles and methods, and how the identified 16 skills support the central ethos of Servant Leadership 1 CAE credit. More info/register.

Host: UST Education

Speaker: Austin Campbell, Manufacturing Analyst, The Liggett Group

Wed 3/29 at 2 p.m. – March Expert Series: 8 Ways to Generate More Revenue from your Learning Management System

Competition for learner dollars has never been stiffer and top-notch content alone is not always enough to break through the crowded marketplace. Hear about strategies to squeeze more revenue out of your LMS such as utilizing your data to personalize content promotion, delivering content via multiple mediums to meet varied learner preferences, repurposing content to get the most out of your programming, offering creative promotions to members and non-members, and highlighting sponsors within your learning courses. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Speaker: Jessica Metzler, Senior Director of Operations for Freestone Learning Management System

Thu 3/30 from 7 a.m. to 7 p.m. – Global Meetings Industry Day

The largest and most important event of the year for meeting professionals from around the world, enjoy a 12-hour broadcast featuring industry leaders sharing insights and experiences on the impact of meetings on the global economy. More info/register.

Host: MPI

Thu 3/30 at 11 a.m. – AI & Associations: A Guide to a Smarter Strategic Plan

In this practical guide for C-suite leaders who want to adopt AI in their associations, learn what AI really is and why it matters, and get some simple advice to help you identify use cases for AI your Association can use to get started today. Hear about the benefits of AI for associations, what AI means in practice, types of AI applications that can be used in associations, and how to identify where you can deliver value from AI in your association. 1 CAE credit. More info/register.

Host: Sidecar

Speaker: Rick Bawcum, Founder, and CEO of Cimatri

Thu 3/30 at 1 p.m. – Sponsorship Ideas to Catapult Engagement and Revenue

For associations, managing and elevating engagement while at the same time increasing revenue can be challenging. This is where sponsorships can make a real difference and help to propel events forward with fresh ideas and greater efficiency. Explore practical, achievable ways to modify your mindset about sponsorships that will reignite interest in your association year-round, including events large and small, and boost engagement levels among attendees while delivering solid value that increases sustainable revenue. 1 CAE/CMP credit. More info/register.

Host: EVA – Event Tech Hub


  • Barbara J. Armentrout, CAE, managing partner, Mesa Group
  • Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates
  • Vinnu Deshetty, founder and CEO, EVA – Event Tech Hub

Thu 3/30 at 2 p.m. – ASAE ForesightWorks: Planning for the Future

Learn about futures thinking, or foresight, as a possible approach to understanding what’s most likely to significantly impact your association, your member community, and society at large. Hear from other association executives how they’ve used foresight and the resources outlined in ASAE ForesightWorks to take the guesswork out of environmental scanning and engage in meaningful conversations to address potential change. Learn what it takes to leverage this research for strategic planning and develop an evidence-based, future-focused culture. More info/register.

Host: ASAE

Thu 3/30 at 2 p.m. – How to Create (and Repurpose) Content More Efficiently

Learn how to foster a culture of content within your organization—and efficiently create content that works for itself time and time again—even if you’re strapped for time, money, or resources. Find out how to make a clear, compelling case for investing in more content creation; form your very own content squad; develop a system to reuse and repurpose content efficiently; and create valuable content for your audiences. 1 CAE credit. More info/register.

Host: Mighty Citizen

Speakers: Jarrett Way, Content and Digital Marketing Manager, and Mindy Avitia, Senior Events and Marketing Manager, Mighty Citizen

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon the week before it’s scheduled.

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Creative Commons licensed photo by Leighton Smith via Unsplash

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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