The weekly list of free educational events and resources for the association community
Good reads for the association community
Engaging unsuccessful award applicants. What are you doing with the people and companies who applied (or were nominated) for an association award, but didn’t win? OpenWater offers advice on communicating with non-winners and inviting them to contribute their expertise and participate in association activities.
AI disruption. Carlo Iacono says everyone’s pretending AI isn’t changing everything, but it is. Unlike the disruption caused by the internet or mobile phones, this time it’s different because AI “strikes at something more fundamental”—our identity. But his is a hopeful message: “When photography arrived, painters didn’t win by painting more photorealistically. They discovered impressionism, expressionism, abstraction. They found what the camera couldn’t do. We’re in that moment now with AI.”
Event marketing. ExpoLogic takes you through the entire event lifecycle, from defining goals and identifying target audiences to optimizing registration processes and measuring success. This event marketing guide covers social media promotion, email marketing, influencer partnerships, press releases, real-time engagement tactics, and post-event strategies including on-demand content and surveys for attendees, exhibitors, volunteers, and speakers.
The new loop marketing. HubSpot, the original inbound marketing company, says old inbound tactics no longer work. Now they’re promoting a new marketing strategy: the Loop. And as with inbound, their technology facilitates this new approach. The loop marketing playbook says: express your message, tailor it to your audience, amplify it across channels, and evolve it in real time. Old-fashioned marketing principles powered by AI. Will it take over the marketing industry like inbound did? Will they change the name of their conference?
Association AI. XYZ University shares the stories of four associations using AI: CoreNet Global, Kappa Delta Pi, Association for Advancing Automation and Missouri State Teachers Association. AI training for their members is a common theme, which this recent post from TopClass LMS suggests too.
Small staff strategies. Momentive Software’s benchmark report reveals that small associations (annual revenue under $5 million) face unique technology challenges but also have distinct opportunities. This study uncovers gaps between what members value most (career advancement tools) and what small staffs prioritize (events and membership growth). Learn why hardly any small associations feel technologically prepared for the future, which tools deliver the biggest engagement wins and three strategies to help your small team close value gaps, strengthen your tech strategy and work more efficiently with limited resources.
Free CAE workshops. If you need CAE credits, check out Ed Rigsbee’s 33 CAE-relevant workshops—nine of them are one-hour Ethics workshops. To qualify for CAE credits, you must pass a test.
Community engagement benchmarks. Higher Logic’s 2025 Association Community Benchmark Report analyzed data from nearly 1,500 associations from June 2024 through May 2025. The report shows the power of community-driven activity: community digest emails achieve 44-56% open rates compared to 36% for association emails; communities integrating volunteering and mentoring see 2.4x more logins and 2x more contributors and discussions; those with integrated job boards see 2x more logins and contributors and 60% more discussions. The report includes recommendations for driving logins, sparking discussions, and using automation rules and gamification to boost engagement.
AI-generated website traffic. Mateusz Makosiewicz at Ahrefs explains how to monitor, influence and increase your organization’s mentions in AI answers. You can’t ignore this stuff if you want people to find and visit your site—and not go to a competitor’s instead.
Founder mojo. I’ve been a subscriber of The Free Press (FP) since nearly its inception. Because of their commitment to common-sense, non-partisan, real journalism, it’s one of my favorite news and opinion sources. Justin Murphy sees its sale to Paramount as a replicable playbook, encouraging founders to emulate what Bari Weiss (the FP’s founder and new CBS News editor-in-chief) did: become “the only serious choice when big money eventually comes in to resuscitate a dying heritage brand.”
Snacks
Humans want to be surrounded by beauty. Can you believe this is a post about data management systems? | Wes Trochlil
A research finding of interest to associations: chatbots elicit more comprehensive answers than multiple-choice surveys. | Gina Chua, Semafor
The case for insane asylums—one of the reasons I don’t miss living in cities. | G.B. Rango, Pirate Wires
You never grow old at the table
Last weekend, we had our annual Octoberfest at my niece’s place. She and her family live a one-minute golf cart ride from the water just north of Carolina Beach. The harvest was decent: we brought home a bucket of clams and a bag of crabs.
I made beach shrimp pasta for everyone while we were there. My recipe includes bacon, onion, red bell pepper, garlic, red pepper flakes, white wine, homemade shrimp broth (made ahead of time and kept in the freezer), NC shrimp, lemon juice, fresh parsley and basil, lots of butter, linguine and Parmesan, alongside garlic bread. We had steamed crabs for happy hour.
Since venison season is around the corner, I’m on a clean-out-the-freezer mission. I defrosted shredded roasted turkey and basil pesto for a crazy creation that turned out really well: turkey and potato pesto gratin. A layered casserole, it included onion, red bell pepper, bacon, garlic, gold potatoes, shredded turkey, evaporated milk, basil pesto, and mozzarella, Asiago and Romano cheeses.
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About CAE credits: Per ASAE, “any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.”
Education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not product-centric.
Mon 10/13 at 8 a.m.* – Financial Sustainability for Nonprofits (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week, Rogue Tulips brings the association community intriguing guests discussing vital topics affecting associations around the world—and we have fun doing it! Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting
Guest: Mike Gellman
*All events are online at Eastern Time unless otherwise noted.
Tue 10/14 at 12 p.m. – ASAE Tech Tuesday
October is Cybersecurity Awareness Month, and associations are facing unprecedented challenges as AI reshapes the security landscape. The stakes have never been higher—your systems, your data, and your mission are all on the line. Hear about strategies to safeguard association systems from today’s cyber and AI-driven threats, build resilience in a fast-evolving digital environment, and apply real-world tools and insights to protect what matters most. More info/register (ASAE members only).
Host: ASAE
Facilitators:
- Reggie Henry, Chief Information and Performance Excellence Officer, ASAE
- Dave Coriale, President, DelCor Technology Solutions
Guest: Andrew Leggett, Director of Cybersecurity, DelCor Technology Solutions
Tue 10/14 at 12 p.m. – LGBTQIA2+ 2025 Community Call
A unique and inclusive opportunity for association professionals across all career stages to connect and engage over lunch, and a space where you can openly share and discuss topics that are current and significant to the LGBTQIA2+ association community. More info/register (ASAE members only).
Host: ASAE LGBTQ Association Executives and Supporters
Tue 10/14 at 1 p.m. – The 2026 Compensation Playbook: Benchmarking, Budgets & Beyond
Learn how to maximize your compensation investment and make smart, strategic decisions by focusing on three key elements: identifying at-risk roles, understanding non-salary retention factors, and targeted allocation of limited funds. More info/register.
Host: Raffa
Speaker: Kim Keating, Founder & Principal, Kim Keating Consulting
Tue 10/14 at 2 p.m. – You & AI: Creating Personalized Event Experiences
Adding a personal touch for each of your attendees at every event could be a full-time job. Discover how AI can help you deliver personalization effectively, common challenges with personalization and effective solutions, why data hygiene is crucial for creating customization at scale, and practical ways AI can enhance your marketing campaigns and event experiences. More info/register.
Host: Smart Meetings
Speaker: Brittany Fisher, Team Lead in Product Marketing, Cvent
Tue 10/14 at 2 p.m. – Unclonable Influence: Crafting Stories AI Could Never Write
AI can write copy, answer questions, and even sound almost human, but it can’t replace the power of your authentic story. Your ability to connect, inspire, and influence is your greatest advantage in an increasingly artificial world. Discover how to craft and share messages that no algorithm can match: messages that move hearts, change minds, and inspire real action. More info/register.
Host: Farhad Khan, CEO, Member Lounge
Guest: René Rodriguez, best-selling author, keynote speaker, and leadership advisor
Tue 10/14 at 2 p.m. – AI Guide 2.0: Transforming Associations Through Practical AI Adoption
Explore how associations are embedding AI into their strategy, culture, and daily workflows. Gain practical frameworks for training teams, addressing cultural change, and measuring outcomes, ensuring that AI adoption strengthens both organizational performance and mission impact. 1 CAE credit. More info/register.
Host: ASAE
Tue 10/14 at 3 p.m. – Integrating AI Visibility into Your Current SEO Strategy
Your sales targets increasingly rely on AI tools like ChatGPT and Google’s SGE to find and evaluate solutions. If your content isn’t optimized for these generative engines, you’re becoming invisible to the organizations you need to reach. Generative Engine Optimization (GEO) closes the gap between your existing SEO efforts and the future of search. Learn how to adapt your existing strategy, drive pipeline, and secure long-term relevance. We’ll share the essential, actionable blueprint your brand needs to leverage AI for growth. More info/register.
Host: Nexus Marketing
Speaker: Jenny Russ, Client Solutions Manager at Nexus Marketing
Wed 10/15 from 12 to 1:30 p.m. – Navigating the Lifelong Learning Journey in Certification
Explore how credentialing organizations can embrace lifelong learning and implement innovative pathways for certification and support. Learn actionable strategies for driving change, especially for candidates who don’t pass traditional exams. Hear about successes and lessons learned from programs that broke the mold, with a special focus on alternative learning pathways, flexible credentialing approaches, and immediate audience engagement. More info/register.
Host: Certification Network Group
Speakers:
- Ashish Rangnekar, CEO and Co-Founder of BenchPrep
- Tracy Petrillo EdD, CAE, Chief Learning Officer for CASBO
- Jasmine Rockett, Director of the Inteleos POCUS Certification Academy
Wed 10/15 at 12 p.m. – Strategic Budgeting for Impact in 2026: Aligning Mission, Money, and Modernization
Hear insights from the annual 2025 Nonprofit and Associations Reports with real budget data and benchmarking trends year-over-year. Learn how to shift from reactive to proactive budgeting practices; create adaptive, scenario-based budgets to withstand volatility (membership fluctuations, funding uncertainty, etc.); incorporate tech investments into the budget as a hedge against disruption; and allocate a dedicated portion of your annual budget into funding reserves specifically for innovation, experimentation, and modernization efforts. 1 CAE credit. More info/register.
Host: Momentive Software
Speakers:
- Tom Harlow, CPA, CAE, Interim Chief Finance Officer at ASAE: The Center for Association Leadership
- Theresa Miner, CFO, Career Source Pasco-Hernando
- Rob Miller, MPA, CAE, SVP, Association Strategy at Momentive Software
Wed 10/15 at 12 p.m. – Transforming Member Engagement: Technology’s Role in Building Stronger Associations
Explore how the right technology can strengthen connections, boost participation, and create a real sense of community. Learn how to use technology to foster deeper member relationships and trust; blend digital tools with personal engagement efforts; use data and analytics to understand member needs and preferences; balance automation with authentic, human-centered member interactions; and leverage social platforms for community building. More info/register.
Host: Nexus Marketing
Speakers:
- Andrew Leighton, Director of Sales at Accelevents
- Corey Vaughn, Chief Marketing Officer at Muster
- Sam Hirsch, Vice President of Sales and Marketing at Oasis-LMS
Wed 10/15 at 12 p.m. – Member Engagement: Are Your Members Invested in Your Success?
Are you heading into member renewal season? Learn seven proven techniques to increase your retention rate, speed up your cash flow, and sell your member value proposition. More info/register.
Host: Zzeem Consulting
Speakers: association executive Erin Roberts
Wed 10/15 at 12 p.m. – The Campaign That Students Built — and Why It Worked
Can your members design your next big campaign? At ACOFP, they did. Hear how a student pitch became Family Physicians DO More—a national campaign powered by video, storytelling, and real member voices. Learn how the ACOFP team tackled workforce challenges, connected with Gen Z, and measured success beyond impressions. More info/register.
Host: Marcus Leite, Director, Sales & Marketing, TaleWind Digital
Guest: Emily Bennett, Director of Communications & Engagement, ACOFP
Wed 10/15 at 1 p.m. – AI, SEO, and YouTube: A New Playbook for Events and Associations
With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now delivering answers directly, traditional SEO is losing its impact. The sources AI trusts most are not your website, but platforms like Wikipedia, Reddit, and YouTube. Explore how AI is reshaping search, why video has become central to visibility, and how every organization can re-think YouTube as a strategic priority. Get a quick start guide to launch or revamp your event or association’s YouTube channel and ensure your expertise shows up in AI search results. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Dan Piva, Senior Manager, Business Development & Enablement at Gather Voices
Wed 10/15 at 1 p.m. – Member Journey Blueprint: Part 1: Acquisition & Onboarding
Learn how to attract the right prospects, boost visibility through SEO and content, and design onboarding that drives retention. Explore the foundational phase of the member journey—ensuring potential members find your association and experience a seamless, value-driven welcome. Uncover digital acquisition techniques, understand how SEO and content strategy shape your visibility, and learn how onboarding can become a strategic touchpoint for long-term retention. More info/register.
Host: Causeis
Wed 10/15 at 1 p.m. – The Data Download for Navigating Events and Sourcing Strategies
Hear findings from three powerhouse reports—The Planner Sourcing Report, The PULSE, and The Source—this is your backstage pass to the data, trends, and real-world stories shaping how planners and suppliers are reimagining events in a market that never stands still. More info/register.
Host: Meetings Today
Wed 10/15 at 4 p.m. – Stop Losing Attention: Engaging Secrets You Can Use Today
Whether you’re leading a meeting, speaking on stage, or presenting online, attention is the new currency. Discover 7 proven engagement secrets you can apply immediately to keep your audience leaning in, not tuning out. Walk away with fresh, simple strategies that transform passive listeners into active participants — and ensure your message sticks. More info/register.
Host: John Chen
Thu 10/16 at 11 a.m. – Content: A Foundational Element of Member Value
Learn how to identify and leverage sources of content for output that’s higher volume and better quality at a lower spend; develop a framework for what formats and topics your members and sponsors actually want; and build systems that ensure you deliver value at a cadence your members will look forward to that allows room to respond to current events. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Breanna Perrelli, Creative Director, and Marcus Leite, Director, Sales & Marketing, TaleWind Digital
Thu 10/16 at 12 p.m. – Local Component Utopia: Building Collaborative Relationships with Local Volunteer Leaders
Explore two chapter management models: one relies on HQ staff to provide logistical support to local networking groups in a number of multi-state regions; the other on an association management company which manages multiple affiliates. Hear about the ups and downs of association journeys in search of local component utopia so you can see how your association might build more collaborative relationships with your local volunteer leaders. More info/register.
Host: Mariner Management & Marketing
Speakers:
- Bill Schankel, CEO of NAFA
- Peggy McElgunn, President & CEO of Global Professional Services
- Chuck Wilmarth, Vice President, Health Policy and State Affairs for AOTA
Thu 10/16 at 12 p.m. – Breaking Barriers: Practical Strategies to Support Adult Literacy
Explore practical strategies rooted in Universal Design for Learning that make lessons accessible to all learners, and the Community of Inquiry framework, which helps create engaging, collaborative learning environments. Together, these methods remove barriers and build stronger connections for adult learners. More info/register.
Host: eLearningDOC
Speakers: Janet Lee and Dr. Kristen Stevenson, PhD
Thu 10/16 at 12 p.m. – Business Leadership for CMOs
So many things are now front-and-center CMO priorities: martech, data, AI, internal vs outsourcing, the role of agencies, changes in advertising, customer service, risk, and so on. The expectations are also much higher. Explore pressing issues faced by marketing leadership, including building credibility through functional leadership beyond marketing; engaging with IT leadership, agencies, and other external partners in new ways; the impact of AI on agency relationships; managing AI expectations and addressing AI risks; and exploiting data opportunities, privacy, and other issues. More info/register.
Host: Braintrust Professional Institute
Speakers: Randall Craig and Ronja Francoeur, Braintrust Professional Institute
Thu 10/16 at 1 p.m. – From Recognition to Revenue: Designing Microcredentialing Programs That Drive Growth
Learn how today’s most successful credentialing programs are transforming recognition into a strategic advantage, engaging learners, building brand equity, and fueling growth. Hear how to design stackable credentials that keep learners returning, surface recognition at the right moments to sustain motivation, boost sharing by making credentials instantly social and portable, align credential metadata to industry and employer signals to increase relevance and trust, and automate credentialing at scale without sacrificing brand quality. More info/register.
Host: BenchPrep
Speakers:
- Danny King, CEO & Co-Founder of Accredible
- Ashish Rangnekar, CEO & Co-Founder of BenchPrep
Thu 10/16 at 2 p.m. – Integrations Demystified: Connecting the Dots in Your Tech Stack
Make sense of integrations: what they are, how they work, and why they matter. Learn about the types of integrations available, from SSO to plug-and-play connections, iPaaS platforms, and custom APIs, and how data should flow between your systems to support both staff efficiency and exceptional member experiences. More info/register.
Host: Wicket
Thu 10/16 at 3 p.m. – Outmaneuver the Competition: Capturing the Association Market with AI Strategies
Visibility for B2B vendors serving the association space is no longer enough; you need AI-driven demand generation to convert awareness into closed deals. With Google’s new AI Overviews (GEO) changing how organizations discover and evaluate solutions, traditional marketing is losing its edge. Learn how to build a powerful demand generation engine fueled by AI, SEO, and full-funnel strategies. We’ll translate the jargon into a clear, actionable playbook designed for sales, marketing, and executive leaders focused on winning more market share in the mission-driven sector. More info/register.
Host: Nexus Marketing
Speaker: Aliah Reyes, Client Solutions Executive for Associations, Nexus Marketing
Thu 10/16 at 4 p.m. – New Ways to Grow Member-Centric Revenue
Learn how to evolve your association’s traditional programming to connected, member-centric learning pathways that drive engagement and diversify revenue. Pathways allow members to connect disparate learning experiences into a coherent journey. Successfully designed and implemented, learning pathways can be a boon to new product development, revenue growth, and member learning. More info/register.
Host: ASAE Reston Loudoun Swap
Speaker: James Young, founder, The Product Community
Fri 10/17 at 3 p.m. – Nonprofit Consultants Collaborative Monthly Networking Meeting
This monthly networking meeting is organized by consultants for full-time consultants who work with non-profits and associations. You don’t have to be an ASAE member to attend. This month’s agenda includes the sharing of good news, topics or questions from the group, and AI and its impact on consulting. More info/register.
Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting
Mon 10/20 from 10 a.m. to 2 p.m. – Association Consultants Open House
Find a variety of experts to help with your consulting needs. Participating consultants in the Association Marketplace will be available in real time via Zoom to talk with association community members and answer questions. More info.
Host: Association Marketplace
Tue 10/21 at 10:30 a.m. 10 Minute Meditation
Introducing mindfulness into your work day helps you cope with stress and reduce the feelings of burnout. Join us for 10 minutes of pure space in your busy day. We’ll start with 5 minutes of arriving, a 10-minute meditation, and a 5-minute check-out. Open to all, with no prior meditation experience needed. More info/register.
Host: Association Women Technology Champions
Meditation leader: Moira Edwards, Owner & President, Ellipsis Partners
Tue 10/21 at 1 p.m. – Practical Ways to Get Started with AI Today
Walk through a no-jargon-needed roadmap to begin leveraging AI today. Drawing on real-world examples from associations, nonprofits, and small teams, learn how leaders can adopt AI tools to save time, enhance member experiences, and unlock new levels of creativity and productivity. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Erica Salm Rench, MBA, CMO at Sidecar
Wed 10/22 from 9 a.m. to 5 p.m. – CMEpalooza Fall
Participate in a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live and be available for viewing shortly after their conclusion. More info/register.
Hosts:
- Derek Warnick, continuing healthcare education professional, founder of CMEpalooza
- Scott Kober, MBA, Managing Partner, Excalibur Medical Education
Wed 10/22 from 8:45 a.m. to 4:50 p.m. – AMS Demo Days
Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Participants: Fonteva, Nimble Powered by Momentive, Element AMS, Aplusify, GlueUp, Cobalt Powered by Momentive, Protech, iMIS by ASI, NetForum Powered by Momentive, re:Members AMS Formerly Impexium, Personify MC Professional
Wed 10/22 at 11 a.m. – Building Your Leadership Brand
Learn how to identify your unique strengths, understand what differentiates you from other leaders, align your personal capabilities with organizational needs. Hear how to ensure your actions match your stated values, build trust through predictable, genuine behavior, and let your true leadership style shine through. Find out how to connect your leadership approach to tangible results, show how your brand drives organizational success, and continuously evolve based on feedback and performance. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Jennifer Dalton, Founder, Brand Mirror
Wed 10/22 at 12 p.m. – re:Evaluate Your Current Chapter Structure
Are you feeling pain points in your chapter network? Have your volunteers been complaining? Then it’s time for an evaluation of your chapters and whether or not the structure you have in place works in today’s fast-moving environment. Learn how to analyze your organization’s chapter structure to find ways to improve the member experience, develop a rating system for your volunteer leader relationships, create a two-way communications system with your chapters, and identify steps to adjust your current system to enhance outcomes. 1 CAE credit. More info/register.
Host: re:Members
Speaker: Cecilia Sepp, CAE, ACNP, The Rogue Tulips Story — Rogue Tulips Consulting
Wed 10/22 at 1 p.m. – AI in Practice: Strategy, Pitfalls, and the Tools to De-Risk Adoption
Artificial intelligence is no longer optional but adopting it without a plan can introduce costly risks. Explore how associations can develop a practical AI strategy that balances innovation with safeguards. Hear about common missteps, highlight milestones for a thoughtful rollout, and share proven tactics and tools to de-risk adoption. Hear about a clearer path to implementing AI responsibly and effectively in your own organization. 1 CAE credit. More info/register.
Host: UST Education
Speakers: Heinan Landa, Founder & CEO, and Chris Abel, Manager of Consulting Services, Optimal Networks
Wed 10/22 at 2 p.m. – Future of Association Boards (FAB) Community Dialogue
Host: Jeff De Cagna, executive advisor, Foresight First LLC
Wed 10/22 at 3 p.m. – Intro to AI Webinar for Associations and Nonprofits
Learn about the basics and importance of generative AI and Large Language Models. Witness the power of AI tools through live demonstrations that showcase their impact on real-world scenarios. Learn to create targeted personas in ChatGPT for personalized content and interactions, which settings to adjust for privacy and security, and what information is safe to input into AI tools. More info/register.
Host: Sidecar
Speakers:
- Erica Salm Rench, CMO, Sidecar
- Thomas Altman, Co-founder, Tasio
Thu 10/23 from 9 a.m. to 4:50 p.m. – AMS Demo Days
Hear presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Participants: MemberSuite by GrowthZone, re:Members AMS Platform, Personify MC Trade, YourMembership Powered by Momentive, Naylor Association Solutions, Altai Systems, Mem360, Personify WildApricot, GrowthZone, Wicket, Aptify Powered by Momentive
Thu 10/23 at 12 p.m. – Advocacy for Non-Advocates: Ensuring ALL Voices Are Heard
The IRS recognizes 58,600 associations and 13,000 federally registered lobbyists. But here’s the truth: whether you’re officially registered or not, every association executive and member is an advocate—often without even realizing it. Learn how to prepare members to engage with elected officials, ensure your voice is heard, and avoid common advocacy pitfalls. More info/register.
Host: Association Xchange
Speaker: Dr. David Rehr, professor at George Mason University’s Schar School of Policy and Government
Thu 10/23 at 12 p.m. – AWTC Meet & Greet
Connect with new faces in the association tech community. Join us for a 30-minute welcome event to forge fresh connections and discover our vibrant Slack community. More info/register.
Host: Association Women Technology Champions
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