The weekly list of free educational events and resources for the association community
Good reads for the association community
“Nothing is more exhausting than the task that’s never started.” —Gretchen Rubin
Tech friction has a price. TopClass LMS explains how technology debt builds up across an association’s website and the systems behind it until learners and staff feel the pain. A clunky login or a video that won’t play on a phone can give even a motivated learner a reason to quit without telling you why. The post shows how to find those friction points and explains why many fixes don’t require a new platform.
Chapter purpose before structure. Mariner Management shares takeaways from an ASAE Annual Meeting panel that looked at what comes next once an association decides its chapter model needs to change. When volunteers spend their time on the business of running a chapter, they have little energy left for building community. Be sure to read the linked AOTA and NAFA case studies, which show how each association lifted administrative work off volunteers’ plates.
Worrisome membership trends. I look forward to Marketing General’s Membership Marketing Benchmarking Report every year, but this year’s findings are sobering, with membership growth slowing and renewal rates softening. On the brighter side, the report finds that growing associations communicate their value clearly and treat engagement and retention as seriously as recruitment. The report also tracks how associations are responding to generational change and AI.
Hard questions for your board. Jeff De Cagna (Foresight First) revisits a set of board questions he first raised in 2024. His updated versions push boards to accept the discomfort that comes with their service. His three-part series gives you material for candid conversations about what board members owe the people who will inherit their decisions.
Gen Z’s missing network. Cory Smith (The National News Desk) examines why so many Gen Z workers feel disconnected from people who could help their careers. They switch jobs more often than any other generation and miss out on the informal relationship-building older generations picked up through internships and in-person work. As a result, many Gen Zers don’t know where to start. Associations have the mentors and member networks to fill that gap, which gives you a strong pitch for recruiting younger professionals.
Resistance is wired in. Your association can choose the right platform and still watch a change effort stall because staff never get on board. D2L’s guide shows how to prevent that by treating change as a people project from the start. The guide includes advice for bringing colleagues along, spotting early adopters who can win over skeptics, and making new practices stick.
Help exhibitors succeed. Kathryn Deen (Professionals for Association Revenue) says associations can do more to help exhibitors get what they came for. Drawing on advice from event tech and trade show experts, she shows how to learn each exhibitor’s goals early and report results they can use, so a standard booth package becomes a partnership they’ll want to renew.
Sponsors want outcomes. David McMillin (Skift Meetings) talks with Circle’s vice president of events and experiences, Peter Bordes, who says the familiar Gold/Silver/Bronze sponsorship tiers have outlived their usefulness. Bordes recommends asking what each partner wants to achieve and building the package around that answer. He also challenges associations to be honest about whether their tiers serve sponsors or mainly save the sales team time.
Snacks
New England’s many regional cultures, with a focus on Massachusetts, of course. | Jeff on X
The five places in America you don’t want to be when society begins to collapse. The water’s fine down here in North Carolina! | John Walter
Turns out your can of pumpkin puree is squash. No biggie for me. | The Food Manufacturing Guy on X
If you need CAE credits, check out Ed Rigsbee’s 42 workshops, including nine one-hour ethics sessions. You earn a CAE credit for each workshop by passing its test.
If Brain Food has been useful to you or your team, or has helped your webinar marketing, please buy me a beer. One beer is only $5, and there’s a box you can check to make it monthly. Thanks!
You never grow old at the table
My recipe for salmon with coconut green curry sauce is pretty flexible. Use whatever fish and greens you like, red or green curry paste, sweet or hot peppers (or both), and any herbs you have on hand. I keep Southeast Asian-style pesto in the freezer for just this purpose. One batch lasts a long time, so I only have to gather the ingredients once.
On Sunday, I tried a new recipe, chicken with lentils and butternut squash, from the America’s Test Kitchen cookbook Mediterranean Instant Pot. What a flavorful dish and, thanks to the pressure cooker, easy to make. The recipe is behind a paywall, but I found an archived version. On the side, creamed collards deluxe, always so good.
About CAE credits: Per ASAE, “any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.”
Hello, education providers: If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not product-centric.
Fri 10/2 at 1 p.m.* – Foresight Fridays: Reshaping Social Connections
Hear a conversation inspired by the ForesightWorks driver Reshaping Social Connections. Learn about emerging changes in how people form and sustain connections and what those changes could mean for membership, engagement, belonging, and community across associations. More info/register (ASAE members only).
Host: ASAE
Speakers:
- Lowell Aplebaum, EdD, FASAE, CAE, CPF (moderator), CEO, Vista Cova
- Celia Chomón Zamora, PhD, CAE, Executive Director, American Council of Academic Physical Therapy
- Christina Lewellen, MBA, FASAE, CAE, Executive Director & CEO, National Society of Professional Engineers
- DJ Johnson, IOM, FASAE, CAE, Senior Director, Association Governance Operations, American Speech-Language-Hearing Association
*All events are online at Eastern Time unless otherwise noted.
Mon 10/5 at 8 a.m.* – Volunteer Engagement (Radio Free 501c, the podcast of Rogue Tulips Consulting)
Every week, Rogue Tulips brings the association community intriguing guests who discuss vital topics affecting associations around the world. Episodes are published Monday mornings in both audio and video format, available on YouTube and the usual podcast channels.
Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal & Founder, Rogue Tulips Consulting
Guest: Justin Burniske, Meta Dao
Tue 10/6 from 9 a.m. to 1 p.m. CT – The Great AMS Reckoning: The Market’s Changed. Are You Ready? (Chicago IL)
Learn what your organization really needs from its next system in terms that resonate with your team and your vendors; how to assess your team’s readiness and build a plan for closing gaps before they become mid-implementation problems; how to evaluate platforms on what matters for your future: architecture, extensibility, and AI-readiness; and the full range of what’s possible – including the best-of-need ecosystems your peers are already exploring. Location: Chicago IL. More info/register.
Hosts: fusionSpan and Achurch Consulting
Speakers:
- Rebecca Achurch, Chief Executive Officer, Achurch Consulting
- Jeffrey Golembiewski, Chief Revenue Officer, fusionSpan
- Rebecca Duff, Director of Client Services, Achurch Consulting
- Scott Woodfill, Account Executive, fusionSpan
Tue 10/6 at 10 a.m. – How AI Is Transforming Association Websites
AI offers the opportunity for associations to vastly improve the member experience on their websites. Learn how to leverage AI to empower members to more quickly find answers and access to relevant content, ensure your organization’s content is findable through AEO and GEO, create a content governance structure that supports AI findability, and revolutionize member experience with your own AI Assistant. More info/register.
Host: Results Direct | RD Mobile
Speakers: Dan Scheeler, CAE, Chief Operating Officer; Steve Russell, Solutions Consultant; and Cecilia Satovich, CRO, Results Direct | RD Mobile
Tue 10/6 at 12 p.m. – Many Seats at the Table: Overcoming the Scarcity Mindset
Explore how business culture can unintentionally reinforce a scarcity mindset, leading even the most collaborative leaders to compete rather than connect. Learn how to shift from competition to coalition—unlocking new pathways for influence, growth, and collective success. More info/register.
Host: Association Women Technology Champions
Speakers:
- Lindsay Currie, CAE, Executive Officer, Council on Undergraduate Research
- Clarissa Russell, Chief Revenue Officer, Design your Next Step
Tue 10/6 at 12 p.m. – Do You Really Need a Facilitator? Making the Right Call for Your Strategic Plan
Learn why most strategic plans fail on execution, not vision, and what that means for how you should run your process; seven concrete benefits a skilled facilitator brings to the table; warning signs that your organization is heading toward a plan that stalls under internal politics or gets shelved after the retreat; how to weigh the real ROI of hiring outside help against the cost of running it yourself; and what to look for if you do decide to bring in a facilitator. 1 CAE credit. More info/register.
Host: GrowthZone
Speaker: Chris A. Studebaker, CEO, REALTOR® Association of the Fox Valley, Inc.
Tue 10/6 at 1:10 p.m. – Being a Leader, Not Just Doing Leadership (Innovative Methods for Leadership Development series)
Learn about the inner shift from performing leadership to inhabiting it as an identity. Explore what the “being” side of leadership includes; why identity-level development matters for marginalized professionals who have learned to lead by performing someone else’s template; how programs can support people in building a leadership identity that is genuinely their own; and how to facilitate this inner work. More info/register.
Hosts: Tracy King, CEO, InspirEd, and Carolyn B. Thompson, President, Training Systems, Inc.
Tue 10/6 from 3 to 5 p.m. – Data Science Fair (Washington, DC)
Come share a data project with the tech community using the classic tri-fold board. The Data Science Fair brings together association and nonprofit professionals to share practical, creative, and occasionally delightfully overengineered examples of how they are putting data to work. You will see successful projects, actionable research, and maybe even some examples of things not to try. Location: Washington, DC. More info/register.
Host: ASAE Data Analytics Network
Tue 10/6 at 5 p.m. – Beyond Membership: The Revenue Shift Associations Can’t Afford to Ignore (Tallahassee, FL)
Learn how to move beyond dues dependence by diversifying revenue and better monetizing education. Explore practical strategies—from certifications and on-demand learning to sponsorships and digital content—that strengthen member value while driving sustainable non-dues growth. Location: Tallahassee, FL. More info/register.
Host: D2L
Speaker: Bill Sheehan, Global Head of Association Strategy, D2L
Tue 10/6 from 5 to 7 p.m. – Fall DC Networking Event (Silver Spring, MD)
Connect with association and nonprofit women and allies from across the District, Maryland, and Virginia. Whether you have been part of The Alliance from the beginning or are just discovering our community, join us for a welcoming networking reception to reconnect with familiar faces, make new friends and professional connections, and experience the energy of a rapidly growing community committed to supporting and advancing women in leadership. Location: Silver Spring, MD. More info/register.
Host: The Alliance for Women in Associations
Wed 10/7 at 11 a.m. – Beyond Your Member Count: The Metrics That Reveal Your Association’s True Level of Member Engagement.
Traditional membership reports measure dues and renewals but often miss the participation patterns that reveal the real health of your membership. Learn how to evaluate member engagement using data you likely already collect, identify where members are dropping off, and uncover practical opportunities to strengthen participation, retention, and long-term membership value. 1 CAE credit. More info/register.
Host: UST Education
Speaker: Surendar Parasuraman, Co-Founder at Communa
Wed 10/7 at 11:15 a.m. – AI in Membership Part 3: The Future Member Experience
Explore how membership organizations can improve content discovery, support member acquisition and retention, and create more valuable digital experiences through stronger content strategy, personalization and modern content operations. Learn why enterprise content management remains critical in the age of AI, and how to make digital experiences more useful, relevant and discoverable. More info/register.
Hosts: Cantarus and Umbraco
Wed 10/7 at 12 p.m. – How to Make It Easy for Attendees and Speakers to Promote Your Event
Your members, sponsors, speakers, and partners already have relationships with the people you want to reach. When they share an event or opportunity with their networks, your message can travel further through people their peers trust. Learn how to make that sharing easy. Hear how social sharing toolkits help associations activate their attendees and bring results such as event sign-ups and new member acquisition. More info/register.
Hosts: Levitate Marketing and SoSha
Speakers:
- Brianne Wheeler, Levitate Marketing
- Keith Robinson, American Physical Therapy Association
- Will Cyphers, National Association of REALTORS®
Wed 10/7 at 12 p.m. – Nunchi, Briefing, and Managing Up: The Art of Being Exceptionally Aware and Effective at Work
Nunchi, a Korean concept, combines awareness, intuition, and emotional intelligence into a powerful leadership skill. Learn how to pick up on what really matters, adapt your approach in the moment, and build stronger connections with the people who shape your success. Hear how to read your boss’s mood, when to press forward with an idea, and how to make sure both you and your organization shine. More info/register.
Host: AIOT
Speaker: Joanna Pineda, CEO & Chief Troublemaker of Matrix Group International, Inc.
Wed 10/7 at 12 p.m. – Interpreting Data Forensics: Triggers, Investigation, and Remedies
Explore the statistical and practical triggers that prompt deeper investigation of exams and how organizations distinguish between abnormal and normal variation. Hear both organizational and vendor perspectives that demonstrate how psychometric data, SME judgment, and sound governance work together to support fair, valid, and defensible certification examinations. Learn how to protect exam integrity and strengthen defensible, data-informed decision-making. More info/register.
Host: Certification Network Group
Speakers:
- Charlie Bonfert (moderator), Psychometrician, PSI
- Channing Benson, Program Manager for Examinations, American Association of Veterinary State Boards
- Sarah Pelter, Director of Research and Measurement, Inteleos
Wed 10/7 at 12 p.m. – Stop Defending, Start Building: The Risk of Standing Still
GrowthZone’s 2026 industry survey found that 71% of chambers are pursuing new strategies to grow membership, but only 16% have moved past the planning stage. Learn how to calculate the hidden cost of inaction, so you can see what playing it safe is really costing your organization; apply the B.E.T. Framework to turn a stalled idea into a first action step your team can try this month; reframe failed experiments as data, not disasters, so your team stops avoiding smart risks out of fear; and build a simple filter for deciding which bets are worth making, so momentum replaces hesitation. 1 CAE credit. More info/register.
Host: GrowthZone
Speaker: keynote speaker Jason Milen
Wed 10/7 from 12 to 4 p.m. CT – Leadership Roundtable: Building Across Communities (Chicago, IL)
Spend time in real dialogue with colleagues who understand the work and bring perspectives you don’t hear every day. Focus on the questions that matter most right now: organizational AI strategy, mentorship that lasts, and leading through change. Location: Chicago, IL. More info/register.
Hosts: Association Latinos, Black Association Executives, and the AANHPI Association Community
Speakers:
- Sharon Pare, Director of Partnerships, HighRoad Solutions
- Eduardo Arabu, MSPPM, CAE, CEO, National Hispanic Corporate Council
- Jemilah Senter, AAiP, Marketing and Communications Strategist
Wed 10/7 at 1 p.m. – The Four AI Risks Every Association Should Detect Before Trusting AI Outputs
Association professionals already use AI for board reports, member communications, and strategic analysis. However, most have no structured way to verify AI outputs before relying on them. Learn what the four top AI risks are when they emerge in your professional workflows, why these AI risks exist, and why learning how to verify AI-assisted outputs matters. Discover the three Human-AI Collaboration Models that apply to AI-assisted outputs. More info/register.
Host: Associations West
Speaker: Josephine Yam, JD, LLM, MA Phil (AI Ethics), CEO and Co-Founder of Skills4Good AI
Wed 10/7 at 1 p.m. – Event Horror Stories: Tales From the Trenches (and How to Survive Them)
Three women with too many event scars and a microphone feels like exactly the kind of group therapy this industry deserves. Hear stories from people who want to share, because misery loves company and frankly, some of these deserve witnesses. More info/register.
Hosts: Dahlia+ Agency and ShowREADY
Speakers:
- Dahlia El Gazzar, Dahlia+ Agency
- Amanda Eberle, ShowREADY
- Barb Campbell, CTC Destination Management
Wed 10/7 at 3 p.m. – Limited Budgets, Big Impact: Tools for Small Association Marketing
Discover why frequency, channel diversity, and doing a few things well outperform complex campaigns. Learn how to leverage your AMS data to build personas and gather member insights using lightweight, low-cost methods. Understand the difference between member journey maps and practical playbooks. Explore how to shift your communications from “inside-out” feature lists to “outside-in” benefit messaging. Learn how to overcome the common “I’m not a writer” hurdle so your entire organization communicates with confidence and consistency. More info/register.
Hosts: Halmyre, Intuto, and Membes
Speaker: Christine Saunders, President & Founder, Halmyre
Thu 10/8 at 11 a.m. – Cybersecurity in the Age of AI: What You Need to Know (But May Be Afraid to Ask)
Get a practical foundation in cybersecurity without the technical overload. Learn about key terms and concepts, how AI is changing cyber risk, and what leaders need to understand, ask, and prioritize. More info/register.
Host: Association Women Technology Champions (AWTC)
Speakers:
- Iulia Griffin, CEO and Co-Founder of The Cactus Group
- Alison Maher, President and CEO of Skybrid Solutions
- Clare Espina, General Manager of designDATA
- Benjamin Muscolino, founder and CEO of AssociationWire (AMS Geek and Data Sangria), and co-founder and Executive Chairman of Vortacity Cyber
Thu 10/8 at 12 p.m. – What Every Association Leader Must Know About AI
Learn how to use AI to reduce friction and improve member value without losing the trust, judgment, and human connection that make associations matter. Hear how to move past the hype and fear around AI and focus on the decisions that matter most right now: where AI can create real efficiencies, where human judgment must stay central, and how to prepare teams and members for what’s next. 1 CAE credit. More info/register.
Host: GrowthZone
Speaker: Holly Duckworth
Thu 10/8 from 5:30 to 8 p.m. – Breaking Barreras: Empowering Tomorrow’s Early Professionals: HACE Virtual Student Summit 2026
Whether you’re preparing for an internship, searching for your first full-time role, or simply looking to grow your professional network, this summit is for you. We encourage students and emerging professionals across our network to register and share this opportunity with a friend. More info/register.
Host: Hispanic Alliance for Career Enhancement
Fri 10/9 from 12:30 to 3 p.m. – Breaking Barreras: Empowering Tomorrow’s Early Professionals: HACE Virtual Student Summit 2026
Whether you’re preparing for an internship, searching for your first full-time role, or simply looking to grow your professional network, this summit is for you. We encourage students and emerging professionals across our network to register and share this opportunity with a friend. More info/register.
Host: Hispanic Alliance for Career Enhancement
Fri 10/9 at 1 p.m. – Proposal Party: Brainstorming Your Next Conference Session
Calls for proposals are open for ASAE’s Membership, Marketing, Communications and Technology Conference, as well as for state society events including the Florida Society of Association Executives and the Pennsylvania Society of Association Executives. This session is a chance to work on your ideas with other consultants before you submit. More info/register (ASAE members only).
Host: ASAE Key Consultants Committee
Mon 10/12 at 12 p.m. – AWTC Virtual Co-Working Session
Virtual co-working is an online gathering where participants spend dedicated time working alongside one another. In the first five minutes, brief introductions: your name, organization, and the project, task, idea, or decision you hope to make progress on or complete during the session. This is not a webinar or presentation; it’s protected time to work alongside your AWTC champions. More info/register.
Host: Association Women Technology Champions (AWTC)
Tue 10/13 at 12 p.m. – On The Hunt
A monthly, community-driven virtual gathering designed to support AWTC members who are exploring new opportunities, navigating a job search, or considering their next move. Connect with peers, share insights, exchange leads and resources, and stay encouraged through the job-hunting process. Each session includes informal discussion, optional themed topics, and space for participants to reflect on their next steps to create momentum while prioritizing connection, flexibility, and community support. More info/register.
Host: Association Women Technology Champions (AWTC)
Wed 10/14 at 11 a.m. – Clarity Before the Demo: Getting More Out of ASAE’s AMS Demo Days
Demos are designed to impress. Without a clear framework for what you’re looking for, it’s easy to leave with a lot of information and not much direction. This session gives you the tools to evaluate what you see with confidence. More info/register.
Host: Ellipsis Partners
Speakers: Moira Edwards, CAE, President and CEO, and Rhoni Rakos, AAiP, Vice President, Ellipsis Partners
Wed 10/14 at 11 a.m. – Office Hours for LMS Buyers: Shortlisting with the 2026 LMS Awards Winners
The 2026 Talented Learning LMS Awards have just recognized top solutions across key categories worldwide. Learn how to use this independent market intelligence, along with use-case filters and research frameworks, to quickly identify qualified vendors and build a smarter shortlist. More info/register.
Host: Talented Learning
Speaker: John Leh, CEO and Lead Analyst at Talented Learning
Wed 10/14 at 12 p.m. – How Associations Are Using AI to Improve Learner Engagement, Efficiency, and Outcomes
Explore how learning businesses are using AI to develop new products and strengthen the value of learning programs to support revenue growth and differentiation; personalize learning using learner data and real-time support to increase engagement, uncover knowledge and content gaps, and improve outcomes; and develop and update content more efficiently while streamlining program management and administrative workflows. More info/register.
Host: .orgCommunity
Speaker: Ashish Rangnekar, CEO and Co-Founder, BenchPrep
Wed 10/14 at 4:30 p.m. CT – 2026 AWTC Fall Happy Hour (Chicago, IL)
Come network with the AWTC community of women and allies. All are welcome. This IRL opportunity to socialize and network with your industry peers is brought to you by the generous support of our sponsors. Location: Chicago, IL. More info/register.
Host: Association Women Technology Champions (AWTC)
Thu 10/15 from 10 a.m. to 4 p.m. – Beacon’s 2026 AMS AI Showcase
AI is showing up in nearly every AMS conversation. The harder part is understanding what each vendor can actually do today. See multiple AMS providers demonstrate their current AI capabilities in one place, along with a look at where they’re investing next—a much clearer way to compare platforms, assess what is practical now, and understand how different vendors are approaching AI. More info/register.
Host: Beacon Tech Research
Participants: iMIS, Journey Care, Member Smart AC, Membes, Ready Membership, re:Members, Evolve AMS, Toucan Tech, Euclid ClearVantage AMS, Autrinity, Communa, Glue Up
Thu 10/15 at 12 p.m. – Creating Engaging Events
Learn about the most crucial time to engage participants, what both newcomers and long-timers are looking for, why the word “networking” is terrifying, and what to say and do instead. Get dozens of ideas you can implement quickly. 1 CAE credit. More info/register.
Host: GrowthZone
Speaker: Amanda Lea Kaiser, engagement strategist and author of Elevating Engagement
Thu 10/15 at 1 p.m. – Beyond the Credential: How Associations Are Building Learning Portfolios That Grow Careers and Programs
Many associations offer a strong mix of education, training, and credentials, but those programs don’t always connect clearly for learners. Explore how associations can think more strategically about their full professional development portfolio—connecting learning, skill development, and credentialing into career pathways that meet professionals at different stages of their journey. See how the INFORMS Certified Analytics Professional ecosystem is an example of multiple entry points and pathways for professionals at different career stages. 1 CAE credit. More info/register.
Host: Prolydian
Speakers:
- Carol Curley, MBA, PMI, Director of Education & Industry Programs, INFORMS
- Tracy King, MA, CAE, CEO & Founder, InspirEd
- Adrienne Sutton, IOM, COO, Soar Forward Solutions / Limitless
Thu 10/15 at 1:30 p.m. – Beauty in the Kaleidoscope of Neurodivergence
Explore when, why, and how associations can make neurodivergence a strength—not a liability—for members and staff, with a special focus on association events, including activities that make some of us cringe when others thrive. Learn how event planners, including those with a tight budget and a small team, can bridge those differences for a stronger meeting. 1 CAE credit. More info/register.
Host: Insight Guide
Speakers:
- Dr. Michael Carr-Tatonetti, Founder & CEO Pricing for Associations
- Brian Kirkland, CAE, Director of Event Program Development, National Association of Community Health Centers
- Barbara Armentrout, CAE (moderator), Founder, BJA Solutions for Associations
- Teri Carden (hostess), COO, Insight Guide
Thu 10/15 at 2 p.m. – The Final 36 Months: Six Still-Crucial Questions for Fit-for-Purpose Association Boards
On January 1, 2027, the final 36 months of The Turbulent Twenties will begin. The association community must act immediately to prepare for the 2030s by asking harder questions today. Join this conversation around six still-crucial questions that every fit-for-purpose association board should be asking to frame their stewardship for the rest of this decade and going into the 2030s. More info/register.
Host: Jeff De Cagna, Executive Advisor, Foresight First LLC
Thu 10/15 at 4 p.m. – The 2026 MGI Benchmarking Report Updates with Insights from “Membership Marketing from A-Z” (Alexandria, VA)
Learn about trends, strategies, and innovations shaping membership success such as: what associations who report membership growth are doing differently; how 89% of associations are facing a value proposition challenge; and recruitment trends, innovations, and marketing tactics. Get an exclusive look at the mid-year check-up survey and updated data which provides dashboard results on how current economics and politics are impacting association membership. Location: Alexandria, VA. More info/register.
Host: Reston Loudoun Idea Swap for Associations
Speakers: Jana Darling, president, and Michelle Peterson, Vice President of Client Strategy, Marketing General Inc. (MGI)
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Association Brain Food Weekly is published Friday mornings. If you offer free professional development to the association community, please send me the link by Wednesday afternoon.
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