Association Brain Food

Association Brain Food Weekly: 4.8.22

The weekly list of free educational events and resources for the association community…

New member onboarding survey. Dynamic Benchmarking and Kaiser Insights are teaming up again to launch the second edition of their popular New Member Engagement Study and would love your participation. Their research measures the effectiveness of various elements of new member onboarding, orientation and welcoming programs. Associations of all sizes and types have used the study’s insights to improve new member retention. If you never read the first edition of their report, you’re in for a treat—and I bet you’ll be eager to participate in this round.

For-profit professional development ideas worth stealing. WBT Systems scanned the news and discovered several interesting developments in the for-profit professional development world. Check out their ideas for program planning, partnerships, marketing, learning formats and pathways, credentials, and packages.

New member onboarding. If you don’t have a year-long new member onboarding campaign in place, start here with GrowthZone’s onboarding and touchpoint schedule. Don’t assume new members will figure it all out on their own. They might, but if you show you care, you’ll make a better impression than any list of benefits could.

Remote mentoring. One of the best things to emerge from the pandemic is the shift from in-person to online activities, saving lots of time and effort for everyone involved. Achurch Consulting explains how the move to remote/hybrid work has made the need for remote mentorship more important than ever, but it’s also made mentoring more accessible too. They offer tips on finding and working with a remote mentor.

Google Analytics. It’s natural to feel intimidated by the breadth and depth of data and insight residing in your website’s Google Analytics. But where do you even begin to configure and leverage it? Results Direct shares advice for making sense of Google Analytics and the possibilities it can unleash for your association.

New member journey. If you’ve got the basics of onboarding under your belt, it’s time to focus on the first 30-90 days of a new member’s membership journey. Matrix Group suggests thinking of yourself as a host who’s greeting new guests. They outline an effective strategy for onboarding new members, along with communication and content suggestions and an onboarding workflow.

Death to meetings. “Meetings are the mulch of middle management.” You will cringe in recognition when reading Ed Zitron’s helpful diatribe on the predilection pretty much every organization has for scheduling way too many meetings. He describes what drives this meeting mania and what you should do about it.

Quick hits

A road trip teaches four women leaders unexpected lessons—starring four CAEs: Christina Lewellen, Sara Wood, Nicole Araujo and Lindsay Currie. (Christina Lewellen, ASAE)

The last relationship-building event activity you’ll ever need—it’s a good one, promise. (Aaron Wolowiec, Event Garde)

You know how I love a nature web cam. Elizabeth Engel, CAE told me about the nest cam in the National Arboretum where Mr. President and Lotus live with their little chick.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Striped bass is delicious all on its own. All it needs is a little salt, lemon and butter. But feeling in a Southwest mood, I adapted my spiced breadcrumb topping by sauteing red bell and poblano peppers, onion and garlic along with cumin, cayenne and oregano, then adding melted butter and panko breadcrumbs.

Whenever I get striped mullet in my seafood share, I can’t imagine making anything but my southern pan-fried striped mullet recipe. Yes, that again. Dredge the fillets in flour, then a mix of buttermilk and hot sauce, and then cornmeal and panko breadcrumbs combined with smoked paprika and cayenne pepper. The leftovers make an excellent fish sandwich, especially if you combine mayo and salsa, slather it all over the bread, and add lettuce too.

A casserole recipe is merely a suggestion. When I made this taco casserole, I doubled the beef, added poblano and jalapeño pepper, and threw in some orzo too. Although I’m sure lettuce and tomato on top would have been nice, I served ours with avocado instead.

Subscribe to Blog via Email

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Fri 4/8 at 12 p.m.* – Mindful Networking

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 4/8 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 4/8 at 4 p.m. – The Life Wheel: An Exercise in Work-Life Balance

We all strive to achieve the ever elusive work-life balance. Join us for an activity that will help you evaluate how in/out of balance you may be. You will leave with a clear perspective on how to redistribute your time and energy. This session will include discussions on goal setting and time management. More info/register.

Host: Fridays@4

Presenter: Regais Wilson

Mon 4/11 from 12 to 7:45 p.m. – Women Transforming Technology (WT2) Conference

WT2 is a consortium of companies and organizations in industry, academia, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. The theme of this year’s conference is “Elevate Joy.” Hear about mew technologies that are creating the greatest positive impact and excitement in the world today, and ways we are overcoming challenges and creating greater positive opportunities and experiences for ourselves and our communities, both personally and professionally. More info/register.

Mon 4/11 at 1 p.m. – Businesses: Rethink Performance through Human Factors (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Dr. Tanimu Deleon, Tantalum LLC

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/12 at 9 a.m. – Association Tender Process: Is There Room for Improvement?

We think it is time to reflect on the conference tender process of associations. A lot has changed over the years and with tender processes that are time consuming and where tons of stakeholders are involved, we dare to say that it is time to ask ourselves the question: will this process create the biggest success for your congress? Is it time that associations go from a reactive to a proactive approach? More info/register.

Host: Conferli

Tue 4/12 from 12 to 8 p.m. – Women Transforming Technology (WT2) Conference

Tue 4/12 at 2 p.m. – Beat the Bots! Getting Your Resume Past the Applicant Tracking System

Most mid-size and larger organizations use an Applicant Tracking System (ATS) to pre-screen resumes. If your resume does not match 85% of the criteria from the job posting, your resume may never be seen by human eyes. This program will share tips and tricks to “get around” the ATS to land your resume in the “yes” pile and will also provide general resume advice. More info/register.

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC, HR and career development professional

Tue 4/12 at 2 p.m. – 5 Tips To Deliver A Better Member Experience: How To Present Your Member Benefits For Max Engagement

Learn about the biggest mistakes associations make with their membership site, the member engagement challenges that almost every association have—and how to overcome them, the single design mistake that is driving away your members, why your membership site is going to fail without these 5 features, and how to drive member engagement and member retention. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist

Wed 4/13 at 11 a.m. – Live Q&A: Hybrid Event Nightmares

Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Chuck Crosswhite, Director of Operations, Falcon Events

Wed 4/13 at 12 p.m. – Host a Webinar Worth Talking About

Have you ever been to a webinar that has left you feeling uninspired—with little to no engagement, poor content, too long of a program, or some other reason? Find out what it takes to host a webinar that’s worth talking about. Whether you’re organizing a thought leadership panel, launching a new product, or another form of community building event, learn what practical steps to take when going through your webinar planning process and what pitfalls to avoid. More info/register.

Host: Hopin

Presenters:

Priya Gupta, Field Marketing Manager, Hopin
Sander Buitelaar, Marketing Campaign Manager, tray.io
Kerrie Bond-MacInnes, Director of Global Events, Medallia

Wed 4/13 at 12 p.m. – The Buzz About Hybrid: Tools and Tips for Better Attendee Engagement

Learn what it truly means to be “hybrid-ready,” the importance of good relationships with tech partners, the value of 3rd party tools by seeing them in action, and new ways to create seamless hybrid engagement for all of your attendees. More info/register.

Host: Webex Events

Presenters:

Nikki Heyder, Growth and Operations Lead, Vidcast at Cisco
Nadia Vratna, Partnerships Manager, Slido
Andrew Pearson, Chief Marketing Officer, Webex Events (formerly Socio)
Miguel Neves, Editor-in-Chief, EventMB

Wed 4/13 at 1 p.m. – Mastering Membership

Running a mid-sized association successfully starts with having the right technology in place that sets the foundation you need to thrive, grow, and fulfill your mission, but it can be overwhelming and stressful to make the right choice. Learn when it’s the right time to make a technology change and best practices for approaching technology vendors. Find out how to evaluate your tech stack and gather requirements, review and buy technology, future-proof using scenario planning, and get your board onboard. 1 CAE credit. More info/register.

Host: MemberSuite

Presenters:

Brian Birch, COO, SIMA
Chad Stewart, founder and chief software adviser, Smart Thoughts
Ryan Costello, chief strategy officer, MemberSuite
Ana Loden, senior account executive, MemberSuite

Wed 4/13 at 1 p.m. – Meet Less and Accomplish More

To help reduce the number of meetings, leaders need to look at the quality of their meetings. Our webinar will help leaders focus on meeting quality, gain valuable insights into the pitfalls of unstructured meetings, and receive actionable tips for ways to reduce the need to meet in the first place. 1 CAE credit. More info/register.

Host: Achurch Consulting

Wed 4/13 at 2 p.m. – Ask the Headhunter: How to Get a Better Job in the Meetings Industry

From March 2020, when available meetings jobs disappeared, to today, where candidates are asking for—and sometimes getting—higher salaries and/or creative benefits, the meetings industry’s job market has kept planners on their toes as they look for new positions. Hear what hiring officials are looking for and what planners are asking for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

Dawn Penfold, president of Meetingjobs.com, a division of Cadre
Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 4/13 at 5 p.m. – ASAE Young Professional Committee (YPAC) Virtual Happy Hour

Want to learn more about the ASAE YPAC? Applications to join the YPAC will open soon, and to commemorate the occasion, we’re bringing back our most popular event, Drinks & Discover. Meet some YPAC members, ask any questions you may have, learn more about the YPAC Committee, and have a better understanding of why we exist and why you might want to get involved. More info/register.

Thu 4/14 at 9:30 or 10 a.m. – Blending the Principles of Credentialing with Real-World Applications: How Does It Work?

Explore the central principles surrounding credentialing programs with a real-world scenario/case study and how to put them all together. The program kicks off with a brief level-setting discussion on the best practices in credentialing (from introductory to advanced topics), followed up by small-group discussions on applying these practices to a credentialing program that we all may encounter in our certification worlds. More info/register.

Host: Certification Network Group

Presenter: David Rozsa, CAE, ICE-CCP, ACA, founder and chief executive officer of Metacred

Thu 4/14 at 12 p.m. – Chaos to Calm: Leading In A Crazy World

There are good days and there are bad days. And, then there is every day. The stress of living today requires us to have stress reduction and focus techniques. Mindfulness teaches you how to be fully present in each experience to become your best self. Hear Holly bust myths and misunderstandings about what mindfulness is. Learn how stress reduction increases focus and happiness. Choose one applied mindfulness technique to use in daily living. More info/register.

Host: GrowthZone

Presenter: Holly Duckworth, CMP, CAE, CWMF, Owner, Leadership Solutions International

Thu 4/14 at 12 p.m. – Secure Your Non-Profit’s Fundraising and Financial Future

As the world makes a comeback from the impacts of COVID, financial planning will be key to your association’s longevity and viability in the post-COVID world. Learn how to secure outside and non-traditional revenue sources, revamp your revenue model in the post COVID world, and future-proof your finances and revenue sources. More info/register.

Host: Talley Management Group

Presenters:

Marc C. Labadie, MPAS®, CFP®, AIF®, Executive Vice President, RTD Financial
Ed Gorman, Director of Client Accounting, Talley Management Group

Thu 4/14 at 12 p.m. – Understanding New Global Sanctions and Restrictions and How They Impact Your Overseas Nonprofit Operations

Learn how the latest developments in sanctions, import and export controls, and other cross-border regulations may impact your overseas activities. Hear important tips and traps affecting international operations regarding the movement of goods, people, and resources and new concerns about international payments, and practical considerations to enhance your organization’s compliance with regulatory, contractual, and policy demands while mitigating any associated risks. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

Lindsay Meyer, Co-Chair and Partner, International Trade Group, Venable LLP
Neha Dhindsa, Associate, International Trade Group, Venable LLP

Thu 4/14 at 12:30 p.m. – Accessibility and eLearning: The Association’s Guide to WCAG

A series of recent laws, guidelines, and court decisions have created confusion about how to remain compliant in delivering accessible online learning content to those with disabilities. Find out what it means to deliver accessible online learning content, analyze a user experience from the lens of accessibility and the Web Content Accessibility Guidelines (WCAG 2.2 will be released June 2022), and create a plan to determine next steps to ensure compliance with WCAG. More info/register.

Host: Association Universe

Presenters:

Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn
Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility

Thu 4/14 at 1 p.m. – Virtual Conference and LMS Integration: Extending Conference Content [Integration & Post-Integration]

Whether you are planning for a simple Sign Sign-On (SSO) or need sophisticated analytics for insights, there are a few critical steps that can make integration easier and more productive. Learn what it takes to have a successful integration and what needs to be top of mind after you integrate. More info/register.

Host: EVA

Presenters:

Matt Peterson from MapleLMS
EVA’s Event Tech Advocate Vinnu Deshetty

Fri 4/15 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 4/15 at 4 p.m. – Open Networking: So, You Want to Consult

Thinking of becoming a consultant? Hear from some of our members that have taken “the leap” into consultantship. Learn about what they have experienced on their road to starting their practice and building it to where it stands today. More info/register.

Host: Fridays@4

Presenter: Kenjie Davis, The AMS Guy

Tue 4/19 at 12 p.m. – The Webinar You Need to Get Your Leaders Onboard with New Tech

See the new tech world from other perspectives so you can understand why it’s so tough to get everyone on the same digital page when it comes to tech solutions. Identify how you subconsciously approach new technology. Gain insight into other views of technology to find common ground to be more productive. Discover techniques that make new technology work better for you, no matter your Technology Psychology. Leave with new tech tool ideas that you can use right away. More info/register.

Host: Billhighway and Mariner Management

Presenter: Beth Ziesenis: Author. Speaker. Nerd.

Wed 4/20 at 1 p.m. – Developing a Strategic Plan in an Uncertain CE Environment

Learn about a methodology to develop a strategic plan in an uncertain CE environment. Discuss known trends and how you can use them to develop a future-forward strategic plan. 1 CAE credit. More info/register.

Host: ASAE Professional Development Professionals Community

Wed 4/20 at 1 p.m. – Culture: Is Yours Working for You or Against You?

Is your culture an engine fueling strategic goals or is it ping pong tables and free lunch? The pandemic has laid bare the significant cost of misunderstanding culture and what it should be doing for your association.

Some organizations have been well-positioned to shift to the new requirements of a changing world of work, while others are struggling and will continue to struggle long term. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. More info/register.

Host: CEO Update

Presenters:

Wylecia Wiggs Harris, CEO American Health Information Management Association
Tom Bohn, CEO Association for Corporate Growth
Jamie Notter, Co-Founder and Growth Strategist, Propel

Wed 4/20 at 2 p.m. – Can I Afford a Hybrid Event? Join the Discussion!

While hybrid sounds like a great option in theory—meet the event preferences of all your members at once—many organizations are struggling with hybrid. The costs can be astronomical, and it’s often double the work, or more, for your staff. Learn what hybrid looks like, what the options and considerations are, if you can afford it, and how associations, big and small, are coming up with creative ways to hold engaging, successful hybrid events that don’t break the bank. More info/register.

Host: Matrix Group

Thu 4/21 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Take a deep dive through the recently released 7th annual 2022 Membership Performance Benchmark Report. Nearly 300 association professionals participated, with findings showcasing the latest member engagement and retention strategies, the impact of new technologies, the power of digital transformation, and the ongoing effects of COVID-19. More info/register.

Host: ASI

Fri 4/22 at 11 a.m. – Community (The Association Show)

By this point, we’ve discussed sponsorship and content, now we’ll learn how to foster community within your association and finish with a game show to test your knowledge of season two. More info/register.

Host: EventMobi

Presenter: Marjorie Anderson, Founder of Community by Association

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

Subscribe to Blog via Email

Creative Commons licensed photo by Griffin Wooldridge via Pexels

Association Brain Food Weekly: 4.1.22

The weekly list of free educational events and resources for the association community…

Career changers. With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building.

AMS myths. I’ve got to admit, I still get the heebie-jeebies when thinking about my last AMS implementation—more than ten years ago! Yeah, pretty ugly. But things have changed. Sure, you’ll still hear nightmare scenarios about some systems, but don’t think they’re all that way. Impexium dispels some myths you’ve heard and worries you may have about getting a new AMS.

Online community potential. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. She talks with Marjorie Anderson of Community By Association and Moira Edwards of Ellipsis Partners about communities becoming more interactive, integrated and, frankly, interesting. Real-time messaging, video chat, better intel for associations—yes, bring it on!

AMS landscape. I want to do a better job of sharing podcast episodes I like, so here’s a good one: The Association Podcast, episode 34 featuring Rob Miller, CAE, general manager of NimbleAMS and Gravitate at Community Brands. Rob’s been on the association and industry partner sides of our community, so he has an interesting perspective on the AMS landscape. Listen to the end to hear his book recommendations. I’ll second his plug for Gentleman in Moscow by Amor Towles, one of my favorite reads of the past few years. Oh, The Association Podcast is hosted by Ben Muscolino of Breezio and AMS Geek, and Jake Toohey and Joe Post of Adage Technologies. Go on and subscribe.

Data security. If I were an association exec, I’d want to make sure my organization was practicing the best data security practices. But if you’re not an expert, you need to know what questions to ask. Start with this concise guide from Wicket that covers practices to avoid, data security training issues, a recovery plan template, and more.

Employer denial. The headline says it all: “Workplaces are in denial over how much Americans have changed.” Alvin Chang at The Guardian says the pandemic experience has given people a different perspective on life: many of us have woken up from our work-obsessed culture. The people returning to the office aren’t the same ones who left, but you probably know that already.

Quick hits

How to help members and attendees manage the emotions that get in the way of participation: “As the creators of experiences, we can circumvent the predictable path of non-participation.” (Amanda Kaiser, Smooth The Path)

The modern war is online. Putin’s Neanderthals produced a deepfake video in which Zelenskyy asks his troops to lay down their arms. (Stu Sjouwerman, KnowBe4)

Watch this pair of peregrine falcons in Manhattan’s Financial District whose four eggs will hatch in a few weeks. (Falcon Cam)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Fish with mushrooms and rosemary might sound weird, but if you’re preparing black sea bass—or any other meaty fish filet or steak—you might want to check out this Martha Stewart (yes!) recipe. Martha leans too high-brow as usual: I subbed white wine for sake, cremini for matsutake mushrooms and paprika for espelette pepper. Divine, as she might say.

An old standby, flounder with spiced breadcrumbs. Adding sauteed onion, red bell pepper and garlic to the topping makes this dish so good.

I couldn’t resist this “alla vodka” side dish. If you’ve had a good pasta alla vodka, you know what I mean. But this time it’s cannellini beans and kale alla vodka—not as scrumptious as penne alla vodka, but it works.

On Sundays, I have more time to stuff and roll, so I made stuffed flank steak with prosciutto, provolone, mushrooms, herbs and arugula. Delicious. On the side, Brussels sprouts sautéed with bacon, red onion, red bell, poblano, jalapeno and garlic. Before sautéing them, I sliced the sprouts in four unless they were really big.

Subscribe to Blog via Email

Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying

Surveys are often underused. They remain the best way to understand the needs and perceptions driving your numbers, if you can make them compelling and engaging by asking the right questions and following up on their responses properly within the survey tool. People are much more willing to tell you what they really think, as long as you “can handle the truth” and be transparent in your intent and your language. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. 1 CAE credit. More info/register.

Host: New York Society of Association Executives

Presenter: Kevin Whorton, president, Whorton Marketing & Research

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 4/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 4/1 at 4 p.m. – Focusing on the Pandemic Positives!

Understandably, the pandemic would not immediately put positive thoughts in one’s mind, however, when you stop and think about what has transpired as a result, we find quite a few positive changes. More info/register.

Host: Fridays@4

Presenter: Annetta L. Hunter, Founder and Chief Wellness Officer of WellNOW

Mon 4/4 at 1 p.m. – How Associations Can Risk Proof Their Business (Chatting with Agnes & Cecilia)

Guest: Justin McCarthy, Chair, Board of Directors, PRMIA Institute

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 4/5 at 11 a.m. – Intro to Web3: What Association Pros Need to Know

While there’s still a lot to learn about the capabilities of Web3, it’s time for associations to begin to understand what it is and what changes it can bring for both the association industry and the industries these member organizations support. Learn what Web3 is, why it’s important and how it may impact your association and your members. More info/register.

Host: Sidecar

Presenter: Gil Hildebrand, CEO, Gilded

Tue 4/5 at 12 p.m. – Solutions in Action

If you’re searching for a technology partner, join us for live, 10-minute presentations from top industry solutions providers, followed by 5-minute Q&A. Learn how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. More info/register.

Host: .orgCommunity

Tue 4/5 at 12 p.m. – Getting an Analyst Position: There’s Not One Path

Our network committee members will each tell the story of their path to becoming an analyst. Surprisingly, most members don’t have a degree in analytics or data. They’ll also share the learning paths, courses and skills they each used to help them develop and excel along their journey to officially becoming an “analyst” in title. 1 CAE credit. More info/register.

Host: Data Analytics Network

Tue 4/5 at 1 p.m. – The Secret to Blending Learning and Networking

Why is it that when we think about networking and engagement, we never think of those two things in connection with content and education? Meetings have had a ‘great divide’ and it’s time to blend the two top reasons people attend them together in new, creative, hands-on, collaborative and thoughtful ways. Explore how to turn attendees into participants and provide a higher return on attendance by intertwining networking and learning. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Sharon Fisher, CEO & Chief IdeaSparker, Play With a Purpose

Tue 4/5 at 2 p.m. – How Innovative Associations are Delivering on the Evolving Needs of their Membership and Driving Recurring Revenue

Are membership programs still viable in today’s world? The answer is a resounding yes, but innovation is required. Associations who are focused on understanding the new and ever-evolving needs of their members are developing highly effective member programs and delivering significant recurring revenue. Learn why membership models are still viable in today’s world, how to create a membership program that adds a ton of value and meets the needs of your community and industry, why so many organizations struggle to grow their membership and proven strategies for growth, and trends that are reshaping the future of membership. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

Tony Rossell, Senior Vice President at Marketing General Incorporated
Michael Hoffman, CEO of Gather Voices

Wed 4/6 at 12 p.m. – DEI: Accessibility, Advocacy, and Allyship

Hear about the contemporary issues, terminology, and insight needed regarding accessibility and dynamics of providing “reasonable accommodations” to guests, event attendees, members, and colleagues with a disability. Through scenarios, participants will begin addressing the challenges and barriers, plus the attitudes or values necessary to foster inclusion at the highest levels. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters: Mariama Boney, President, Achieve More

Wed 4/6 at 12 p.m. – Association Lessons From… the Opera

Elizabeth was trained as an opera singer. Now she serves as an association executive. What principles from music guide her work today? In this video chat series, the first 15 minutes or so will be a presentation or interview of the guest followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Wed 4/6 at 2 p.m. – Unrelated Business Income Tax (UBIT): An Overview for Associations to Understand, Plan, and Strategize for Revenue Opportunities

While most association revenue is exempt from both federal and state corporate income tax, certain income streams are subject to the unrelated business income tax (UBIT). Learn about the role and context of UBIT in association revenue-planning, situations that may subject certain revenue streams to UBIT, creative structuring and planning techniques to minimize UBIT, and how corporate sponsorships and partnerships, advertising, exhibit fees, royalties, and new revenue programs need to consider UBIT in the planning process. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Jeff Tenenbaum, Managing Partner, Tenenbaum Law Group

Wed 4/6 at 2 p.m. – How to Build Relationships & Ensure Your Issues are Top of Mind During an Election Year

One of the most important and challenging jobs of a government affairs professional is to effectively engage and communicate with stakeholders. During an election year, this means double the work as you not only have to maintain relationships with current legislators but also start building relationships with candidates who are likely to win before they even take office. Learn how to prepare for the midterm results now by putting your issues in front of candidates and understanding their position on the issues that matter to your organization. More info/register.

Host: FiscalNote

Presenters:

Mike Reynold, Senior Vice President, McGuireWoods Consulting
Haley Nicholson, Policy Advisor, Arnold & Porter
Shira Goodman, Director of Campaigns and Outreach, Anti-Defamation League

Wed 4/6 at 2 p.m. – The Return of Live Events: Simple Strategies and Testing Solutions to Bring People Back Together Safely

Are you planning a face-to-face meeting in 2022? Now more than ever, event safety and attendee wellness will play a central role in the planning process. Hear about the current state of the pandemic, and a holistic approach to event safety. Learn about the trends in event testing, different technologies available for COVID-19 testing, and when to use them. More info/register.

Host: Exhibitor Media Group

Wed 4/6 at 2:30 p.m. – How a Mindshift in Membership Management Can Change Everything

Generational shifts in association membership have changed expectations in almost every facet of association life—from what services are provided to members, to how those benefits are delivered. Learn how a fresh approach to membership management in conjunction with continuing education, can transform your association today, how automation takes the heavy lifting away from staff, how to access actionable information and put that data to work, the power of creating and delivering targeted products and services to best serve your members, and the success of one association leader who has made the leap. More info/register.

Host: CE21

Presenters:

Rick Rutherford, VP of Marketing and Strategy, and Casey Jones, VP of Sales and Analytics, CE21
Willis Turner, CAE, CME, CSE, President & CEO, SMEI – Sales & Marketing Executives International, Inc.

Thu 4/7 from 7 a.m. to 7 p.m. – Global Meetings Industry Day

MPI’s Global Meetings Industry Day is the largest and most important event of the year for meeting professionals from around the world. This 12-hour digital broadcast features industry leaders who share their insights and experiences on the impact of meetings on the global economy. More info/register.

Host: MPI

Thu 4/7 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

In this ideation session, we will take several education-related non-dues revenue ideas, flesh them out, and co-create plans to help put these real ideas into action and, most importantly, get support from your colleagues and approval from your board. Get all the tools you need to put your new education and certification ideas to work to create an incredible impact this year. More info/register.

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
Teri Carden, founder, 100Reviews

Thu 4/7 at 2 p.m. – Spring Tapas Talks: Leading AMCs Share Knowledge That Satisfies

Join a fun and interactive knowledge sharing session, featuring some of the industry’s leading association management companies (AMCs) and these questions: What’s the benefit to staff, members, and board of using an AMC? When and why is it the right option? Who defines the roles when going from inhouse to AMC and/or from AMC to another AMC? How and why do AMCs offer some specialized services and options in addition to full-service management? 1.5 CAE credits. More info/register.

Host: Barbara J. Armentrout, CAE on behalf of QiqoChat and the Tapas Team

Thu 4/7 at 2 p.m. – Masters of Content: Going Beyond HTML & PDF to Deliver the Best Web Experience

We all want to deliver first-rate content using video, audio and imagery but doing this wrong can lead to frustrated users, bad Web performance or losing your audience all together. Learn what tools the pros use to incorporate and tune these content types to keep audiences engaged, how to use the latest web design trends for 2022, and the key factors for delivering engaging digital experiences beyond web pages and PDFs. 1 CAE credit. More info/register.

Host: 501 Works

Presenters: James Marquis, Chief Innovation Officer and The CIO, and Jim Faris, Creative Director, 501 Works

Thu 4/7 at 2 p.m. – Make Your In-Person and Virtual Events Inclusive

It’s a legal, social, and professional responsibility to adapt your in-person and virtual meetings and events to accommodate speakers and attendees with disabilities. Learn how to set up meeting, dining, and networking environments; identify and remove barriers to full participation; accommodate mobility devices; and use communication strategies and technologies that enable people to fully participate. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Rosemarie Rossetti, Ph.D, President, Rossetti Enterprises LLC

Thu 4/7 at 3 p.m. – Measuring Your Marketing Effectiveness: How Mature is Your Marketing?

Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow. Learn what marketing maturity is and how it relates to marketing effectiveness across six key categories; the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum; and next steps to achieve greater marketing effectiveness. Find out about The Mighty GPS™, a new self-assessment to measure your marketing maturity. More info/register.

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen

Thu 4/7 at 3 p.m. – How to Evaluate and Maximize Your Event Technology

It’s vital to keep technology features and functionality in mind for the various needs of your stakeholders. Ease of use for the learner, but no reporting for the provider, defeat the entire educational design. Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. Learn about the key questions you should ask before venturing into new avenues of event technology, technology tools that will maximize attendee experience, different technology options to best fit your different stakeholder needs, and unique features of your event technology that might be underutilized. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Heather Ranels, MA, MS, CHCP, Founder and President, CE Innovators

Fri 4/8 at 12 p.m. – Mindful Networking

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute

Fri 4/8 at 4 p.m. – The Life Wheel: An Exercise in Work-Life Balance

Host: Fridays@4

Presenter: Regais Wilson

Mon 4/11 from 12 to 7:45 p.m. – Women Transforming Technology (WT2) Conference

Tue 4/12 from 12 to 8 p.m. – Women Transforming Technology (WT2) Conference

Wed 4/13 at 1 p.m. – Mastering Membership

Host: MemberSuite

Presenters:

Brian Birch, COO, SIMA
Chad Stewart, founder and chief software adviser, Smart Thoughts
Ryan Costello, chief strategy officer, MemberSuite
Ana Loden, senior account executive, MemberSuite

Wed 4/13 at 1 p.m. – Meet Less and Accomplish More

Host: Achurch Consulting

Wed 4/13 at 5 p.m. – ASAE Young Professional Committee (YPAC) Virtual Happy Hour

Subscribe to Blog via Email

Creative Commons licensed photo by Joshua J. Cotton via Unsplash

Amazon affiliate links allow me to earn a small commission on any sales that result from clicking. Thank you!

Association Brain Food Weekly: 3.25.22

The weekly list of free educational events and resources for the association community…

Brain Food resources. Check out the new page on my site, Association Brain Food Resources, dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more.

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. WBT Systems highlights other professional development opportunities revealed by the LinkedIn research.

Member profile data. First, the pandemic, and now, the Great Resignation and Reshuffle. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. They suggest eight ways to keep your database records accurate, complete and up to date.

Generation N. If you were at ASAE TEC, you heard Brain Solis talk about the emergence of Generation N. I’m Gen N. You’re Gen N. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Fionta explains why Gen N matters and how your association can meet their expectations—because you will have to meet those expectations.

Quick hits

Ooh, these are good: 100 questions to spark conversation and connection. (Alexandra Franzen)

I open this daily email from a woman in Kyiv with a sense of dread and compulsive curiosity—the war diary of Yevgenia Belorusets.

Beware of QR code scams. (Heidi Mitchell, Wall Street Journal—supposedly this sharable link is viewable to all. I apologize for the tease if it’s not.)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Our recent seafood share included a bunch of Pirate Pearls oysters. After shucking a few for myself, I steamed the rest and served them with hot brown butter—a recipe from NC’s Vivian Howard, fitting for NC oysters. I served the butter hot from the stove, not chilled, eyeballed the ingredients and omitted the zest.

For Sunday dinner, I pulled out the Instant Pot for char siu pork roast. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix.

On the side, cauliflower faux fried rice with carrot, onion, scallions, celery, shiitake mushrooms, poblano, red bell, jalapeño, oyster sauce, soy sauce and sambal oelek—yup, emptied the refrigerator produce drawer for that one. I also roasted broccoli with red onion, garlic powder and salt.

The fish dish of the week was flounder with creamy (but no cream) jalapeño sauce—same sauce as last week, the advantage of making a big batch. On the side, cabbage sautéed with bacon, mushrooms, red onion, poblano, jalapeno, red bell and chicken broth.

Subscribe to Blog via Email

Fri 3/25 at 11 a.m.* – The Association Show: Content

Learn how you can crowd source content from your community for your events. Plus, we’re bringing back the very popular debate from season one. 1 CMP credit. More info/register.

Host: EventMobi

Presenters:

Smriti Bansal, Head of Content, Braindate by e180
Jillian Cardinal, DES, Partnership Manager, Braindate by e180
Thorben Grosser, VP of Product Marketing & Events, EventMobi

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 3/25 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 3/25 at 4 p.m. – Tap Into the Intelligence of Your Heart

Accumulated stress is often the underlying cause of anxiety, anger, depression, sleeplessness, illness, and more. Cultivating your well-being and resilience is essential in a world of elevated stress and rapid change. Learn how the heart influences your perceptions, emotions, intuition, and health. Find out how to approach situations with more emotional balance, compassion, clarity, and confidence; activate better health, more energy in your body, and maintain it throughout the day; reduce your levels of stress, worry, and fatigue; and increase your ability to focus, process information, and solve problems. More info/register.

Host: Fridays@4

Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer

Mon 3/28 at 1 p.m. – Public Speaking in a Video World (Chatting with Agnes & Cecilia)

Guest: Ed Barks

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/29 at 12:30 p.m. – Book Club: The Art of Gathering

According to Priya Parker, author of The Art of Gathering, “A memorable gathering is more than the proper table setting, menu and décor.” The true magic lies in the connection created between people. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. More info/register.

Host: Abby Mund, AM Planning

Tue 3/29 at 2 p.m. – What to Expect from Event Contracts in 2022

If you are starting to plan your association’s next event or already have events on the books for 2022, you will need to consider how to navigate contract negotiations that take into account all we learned—and still have to learn—in a post-COVID environment. Learn helpful strategies to effectively develop, negotiate and manage contracts and contracting relationships; contracting clause considerations for your next event; and ordinary vs extraordinary contract clauses geared towards the type of event you are planning. 0.5 CAE credit. More info/register.

Host: Sidecar

Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource

Wed 3/30 at 11 a.m. – How are Societies Managing their DEI Initiatives? (Fireside Chat)

Many societies are currently focusing on DEI initiatives with their membership, leadership, and their staff. What does good practice look like within our space and what should leaders be thinking about? We have brought together society leaders who have engaged in this topic to discuss their organizations’ approach and share details of initiatives and collaborations that the whole community could learn from. More info/register.

Host: Society Street

Presenters:

Dana Compton (moderator), Managing Director and Publisher at the American Society of Civil Engineers
Rajendrani (Raj) Mukhopadhyay, Vice President of the Office of Diversity, Equity, Inclusion and Respect, American Chemical Society
Nicola Nugent, Publishing Manager, Quality and Ethics at the Royal Society of Chemistry
Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project

Wed 3/30 at 11 a.m. – Live Q&A: Successful Hybrid Events Depend on These Key Roles

Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess. Plus, your team can’t be in two places at the same time to manage live speakers, Q&A, sponsors, etc. Learn which roles are needed on your team, from your vendors, and from your platform partner, to successfully execute hybrid events. 0.5 CMP credit. More info/register.

Host: PCMA

Presenter: Emma King, DES, Partner, beedance

Wed 3/30 at 12 p.m. – Power Up with Google Search, Display, & Retargeting Campaigns

Online ads can increase brand awareness up to 80%. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Learn how VSCPA experienced 1400% return on investment using a Google retargeting campaign. Hear how to implement retargeting to achieve your organization’s strategic communication goals. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA)
Tim Prestianni, senior digital marketing manager, Unleashed Technologies

Wed 3/30 at 12 p.m. – AWTC Lunch Meet-Up

Have lunch with AWTC and Cynthia De Jesus, Solutions Advisor, Association Analytics. Come connect with us in 4D for an informal, networking lunch. Location: Virginia. More info/register.

Host: Association Women Technology Champions

Wed 3/30 at 1 p.m. – Five Traits of Strategic Thinkers

Leaders face many challenges that must be addressed, but none are more important than planning the organization’s future. Disruption, turbulence, and risk are here to stay. Every leader must be able to quickly adapt to changing circumstances or performance will suffer. This sobering reality requires leaders to make agile strategic decisions and remain focused on what matters most. Learn the key questions asked by strategic thinkers to navigate through changing times to achieve superior organizational performance. More info/register.

Host: .orgCommunity

Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies

Wed 3/30 at 1 p.m. – How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue

Building a content engine to support your event’s community growth requires a multi-pronged, online and onsite strategy that integrates with other technology platforms. Learn how to repurpose conference content into video snippets for event communities and audiences on the Web; post video snippets via social media, especially LinkedIn and Newswires; and leverage content to build stronger and more loyal communities, generate leads and enhance revenue. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Mary Ann Pierce, founder and CEO, MAP Digital

Wed 3/30 at 2 p.m. – Opening (or Re-Opening) Your Hybrid Office

Like many other organizations over the last year, you probably changed your plans multiple times regarding how your staff will return to the office. But have you ever asked the question, why? As you start to put policies and procedures in place around your model, understanding the “purpose” for gathering is more critical than alternating certain days of the week in the office. Hear the critical questions surrounding this topic and the best practices for strategically bringing your staff back to the office in a way that better reflects the way work actually gets done. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters: John Clese, Director, Remote Workforce Consulting Services, and Maria A. Negron Kneib, Remote Workforce Consultant, Achurch Consulting

Wed 3/30 at 2 p.m. – A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series)

Many of your association peers are developing innovative digital products and services that not only better serve their members and strengthen membership, but also bring in some serious cash for their organizations. Join us for a behind-the-scenes tour of some recent association projects that are better meeting members needs online, while providing enhanced or new revenue sources. More info/register.

Host: Non-Dues-a-Palooza

Presenter: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Wed 3/30 from 2 to 6 p.m. – Mastering Immersive Experiences (MIX) 2022

Get the scoop on what’s propelling the event industry into the future. Learn from experts about event trends, community building, and more. Discuss new engagement strategies that push boundaries. Experience lounges for networking, peer-to-peer 1:1 meetings, and intimate interactions with speakers—this won’t be your typical Zoom webinar. More info/register.

Host: Hubilo

Thu 3/31 at 12 p.m. – AWTC Salon: Recruiting and Retaining Tech Talent

Associations and industry partners are seeing a deficit in technical talent. Skilled technical staff are harder to retain and vacancies are sitting open for much longer. What can we do? Join an interactive conversation on recruiting and retaining tech talent. We’ll discuss both challenges and opportunities during the Great Resignation and this new era of hybrid work. More info/register.

Host: Association Women Technology Champions (AWTC) and ASAE Technology Professionals Advisory Council

Presenters:

Dorothy Deng, Partner, Whiteford Taylor Preston
Stephen Gabriel, Director of Technology, American Health Law Association
Elizabeth George, Chief Membership Officer, American Guild of Organists
Tori Miller Liu, Chief Information Officer, American Speech-Language-Hearing Association
David Stephenson, Vice President, Knowledge and Technology, American Physical Therapy Association

Thu 3/31 at 1 p.m. – Making Sense of Google Analytics

Google Analytics offers a wealth of data to help you improve your website, drive more revenue, target your marketing efforts, and better serve your members—if you know how to leverage it. Learn about the ins-and-outs of Google Analytics to improve your website results; increase online purchases and event registrations; inform content strategy, marketing and resource allocation; and make better, data-driven decisions. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct

Thu 3/31 at 2 p.m. – The Great Hybrid Debate

Before embarking on your hybrid event planning journey, you need to ask yourself a few key questions: What is the goal of your event? Why are you considering a hybrid format? What does hybrid mean to you? Join this webinar as we discuss these questions and lay out the keys to a successful hybrid event, including A/V and venue need, content development and delivery, engagement and community building, and timelines, resources, and support services. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters: Julie Haddix, Senior Director, Solutions Marketing, and Shaun Simon, Director of Professional Services, Cvent

Fri 4/1 at 9:30 a.m. – Make Your Surveys Less Annoying

Host: New York Society of Association Executives

Presenter: Kevin Whorton, president, Whorton Marketing & Research

Fri 4/1 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Tue 4/5 at 11 a.m. – Intro to Web3: What Association Pros Need to Know

Host: Sidecar

Presenter: Gil Hildebrand, CEO, Gilded

Tue 4/5 at 12 p.m. – Solutions in Action

Host: .orgCommunity

Tue 4/5 at 12 p.m. – Getting an Analyst Position: There’s Not One Path (Data Analytics Network)

Engage in peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Host: Association Analytics

Thu 4/7 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
Teri Carden, founder, 100Reviews and Non-Dues-a-Palooza

Thu 4/7 at 2 p.m. – Spring Tapas Talks: Leading AMCs Share Knowledge That Satisfies

Host: Barbara J. Armentrout, CAE on behalf of QiqoChat and the Tapas Team

Thu 4/7 at 2 p.m. – Masters of Content: Going Beyond HTML & PDF to Deliver the Best Web Experience

Host: 501 Works

Presenters: James Marquis, Chief Innovation Officer and The CIO, and Jim Faris, Creative Director, 501 Works

Thu 4/7 at 3 p.m. – Measuring Your Marketing Effectiveness: How Mature is Your Marketing?

Host: Mighty Citizen

Presenters: Rachel Clemens, Chief Marketing Officer, and Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen

Fri 4/8 at 12 p.m. – Mindful Networking

Host: Association Women Technology Champions (AWTC)

Guest: Melanie Starkey, 2021 AWTC Technology Leadership Award Recipient and Senior Vice President for Digital Marketing at the Urban Land Institute

Subscribe to Blog via Email

Creative Commons licensed photo by Ann Fossa via Unsplash

Association Brain Food Weekly: 3.18.22

The weekly list of free educational events and resources for the association community…

Soul music. Violinists across the world play for Ukraine—a minute and a half that will move you to tears. Well, it did me, whether from the beauty or sadness, I don’t know.

Digital transformation strategy. WBT Systems digs into ASI’s 7th annual Membership Performance Benchmark Survey to find out how associations are working through their digital transformation. The successful ones are focusing more on data governance, flexible work models, staff development, and new business and membership models.

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more.

Imposter syndrome. Remote work has exacerbated imposter syndrome for many professionals. Achurch Consulting describes how to spot imposter syndrome on your remote team and how to help employees avoid and overcome it.

No going back. I agree with Mary Byers, CAE, that the pandemic, despite the losses it caused, also had silver linings. She says associations shouldn’t return to “business as usual” or “get back to normal.” Instead, she offers four reasons to embrace the “unusual” opportunities we’ve been given.

Crypto conundrum. I don’t know what to think about all this, but eventually the path forward will become clearer. In the meantime, I’m sharing two perspectives. First, Mark C. Angelos and Jose Triana at Sidecar describe what associations might want to know about the basics and benefits of blockchain and Web3. Ed Zitron, on the other hand, thinks Web3 and crypto shouldn’t get the benefit of the doubt since they may end up creating more problems than they solve.

Micromanaging board. Whenever I hear about a board getting involved with operational issues, I get the heebie-jeebies. Dr. Eugene Fram explains how to move a board out of the weeds and toward a more effective, strategic governance model.

Groupthink. Consensus-based problem-solving groups, like boards and committees, are highly susceptible to groupthink. At Harvard Business Review, Jennifer Mueller, Sarah Harvey, and Alec Levenson lay out three steps groups can take to steer clear of groupthink.

Quick hits

If you’re new to consulting, you might appreciate these tips for growing your practice. (Pragmatic Consulting Club)

Advice for speaking up and connecting: “We hold back from speaking up, asking questions and reaching out because we worry about what others will think of us. But what if instead we looked at all the new possibilities available to us when we do speak up?” (Deb Liu)

A military veteran knows why your employees are leaving. (Aaron De Smet and Adria Horn, McKinsey Quarterly)

“It’s the boring stuff, the Russians are learning, that kills you in the end.” The complete idiot’s guide to military logistics—using a family’s road trip to Grandma’s as an analogy. (Thomas E. Ricks, Backbencher)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Last weekend, while some of you were getting snow, here in NC, a cold front moved in. Temperatures dropped during the day to the low 30s and continued to descend into the night. Last call for cozy! A faux-Thanksgiving meal: herby turkey meatballs with gravy, mashed potatoes and cranberry chutney. My herb mix for the meatballs is rosemary, sage and thyme. I also add garlic and an extra egg. My version of the chutney recipe includes jalapeño, orange zest, lots more ginger, and maple syrup instead of honey. Our veggie: broccoli florets roasted with red onion, mushrooms, and garlic powder, sprinkled with parmesan once out of the oven.

Later in the week, two of my favorite fish dishes. Hmm, I bet I say that a lot. First, swordfish with a creamy (but no cream) jalapeño sauce. I added a shallot to the jalapeño sauce this time, an excellent suggestion from the recipe comments. On the side, the usual sautéed greens and a roasted sweet potato. The next night, Thai-style catfish with sweet and spicy green beans.

Subscribe to Blog via Email

Fri 3/18 at 9 a.m.* – Where Data Meets Adventure: Using Event Data to Push Your Boundaries Without Pushing Your Luck

Events are changing. In the last couple of years, we’ve seen a massive shift in working habits, consumer habits, and customer needs. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. More info/register.

Host: Explori

Presenters: event experience strategist Robyn Duda and event data specialist Clive Morris

*All events are online at Eastern Daylight Time unless otherwise noted.

Fri 3/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 3/18 at 1 p.m. – Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Learn how to identify and implement strategies for being a trusted advisor to your clients, use several different techniques for helping clients articulate measurable event goals, evaluate and apply different models for calculating event ROI, and craft and deliver a narrative to senior stakeholders for how your event drives business goals. More info/register.

Host: Event Leadership Institute

Presenter: Howard Givner, Founder and CEO for the Event Leadership Institute

Fri 3/18 at 4 p.m. – Speed Networking

Join your association colleagues for an open networking event—ten five-minute, one-on-one breakout sessions. Introduce yourself using your elevator pitch if you have one. Let your partner know about any particular skills or other ways you are willing to help those in your network and learn the same from them. If time permits, come back together as a group and ask volunteers to share some things they learned from those they spoke with. More info/register.

Host: Fridays@4

Facilitator: Mike Ulmer, founder and CEO of Eagle Creek Partners

Mon 3/21 at 1 p.m. – Academic-Association Relationships (Chatting with Agnes & Cecilia)

Guest: Connie King, Director of Professional Development, Baldwin-Wallace University

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day featuring presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Tue 3/22 at 11 a.m. – Accounts Payable (AP) Automation 101: Impact on Your Organization and Your Industry

Accounts Payable is the last line of defense against certain types of fraud, and it holds immense responsibility to manage cash, comply with myriad regulations, and operate efficiently to ensure suppliers get exactly what they are promised, on time, every time. Learn about supplier vetting and the KYS (Know Your Supplier) standard, the state of the art in payment methods, and AP best practices to create value. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

Christopher Corr, President and Founder, Cost Wellness LLC
Don Farias, COO and Founder, Lucrotec

Tue 3/22 at 12 p.m. – Sustainable F&B: Your Guide to Eco-Friendly Meals – Whitepaper Debrief

The choices you make for your event meal functions can have positive or negative effects on ecosystems, greenhouse gas emissions, water quality, waste and more. From ingredients and portion sizes to waste reduction and service ware, learn about the choices you make as part of the strategy, design and execution of event F&B functions through the lens of sustainability, all based on MPI’s new whitepaper, “Sustainable F&B: Your Guide to Eco-Friendly Meals.” 1 CMP credit. More info/register.

Host: MPI

Tue 3/22 at 1 p.m. – Ensure Your Website Project Is a Success, Not a Statistic

More than half of all major marketing and IT projects, like website redesigns or replatforming, fail to meet expectations. Learn the most important steps to take to keep everyone, from your project sponsors to your agency partners, on the same page—and avoid having your website redesign be part of that negative statistic. More info/register.

Host: American Marketing Association

Presenters: Jonathan Bailer, CTO, and Kyle McFarland, Engagement Director, Liquid

Tue 3/22 at 2 p.m. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

By teaming up with industry suppliers to develop mutually beneficial programs, association leaders can deliver more non-dues revenue. Learn how disruptions from changes in the event landscape to the labor shortage have amplified non-dues revenue challenges; how associations and corporations can work together as partners to deliver significant impact; innovative non-dues revenue ideas that deliver value for associations’ members, sponsors, and the industries they serve; and real-world examples of innovative non-dues revenue campaigns that have delivered results for associations and their sponsors. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

Teri Carden, founder, 100Reviews, and creator of Non Dues-a-Palooza
Bruce Rosenthal, co-founder, Partnership Professionals Network
Joel Resnik, Gather Voices

Tue 3/22 at 2 p.m. – Post-Pandemic Contract Clauses

Learn about key contractual provisions to keep in mind for negotiations with all types of venues as things continue to open up, real world force majeure clause triggers in a post-Covid world, and how to negotiate for a win-win and prepare for the worst. More info/register.

Host: Smart Meetings

Presenter: Ty M. Sheaks, lead for the Restaurant & Hospitality Section, McCathern, Shokouhi, Evans, Grinke law firm and faculty legal advisor to the International Association of Venue Managers

Tue 3/22 at 3 p.m. – Membership Recruitment: How to Reach New Markets

Learn about the mistakes you don’t realize you are making with your membership program, the unseen problems standing in the way of your member retention, the must-do’s to successfully execute a membership program, and how to achieve long-term membership resiliency. More info/register.

Host: Grype

Presenter: Tony Rossell, Senior Vice President, Marketing General Incorporated

Wed 3/23 at 11 a.m. – Women in Tech: Breaking the Digital Glass Ceiling

Gender diversity in technology remains an obstinate problem despite the growing voices pushing for gender equality in the industry. One of the most prominent gaps in gender equality is in the tech world, where studies show that only 25% of jobs are held by women. How can we get more women into the tech space? Hear from three women at various stages in their tech careers and engage in discussions surrounding three main topics: getting into tech, succeeding in tech, and being a resource for other women in the tech world. More info/register.

Host: KUDO

Presenters:

Bukola Ashaolu, Information Technology Director, NELP
Jenifer Sessums, Chief Design Officer, Steampunk
Sabra Tourigny, Vice President, HCM Transformation, Oracle North America Applications
Eleanor Warncock, Commissioning Editor, Sifted
Pia Decarsin (moderator), Marketing Communications Manager, KUDO

Wed 3/23 at 12 p.m. – Idea Swap: Ways to Celebrate & Appreciate Our Volunteers

How do we authentically reward, recognize and support our chapter volunteers? To celebrate National Volunteer Week, we’ve compiled our favorite ways to show appreciation now or at any time of the year. In reality, we don’t need a month or week designated to thank our volunteers; instead, we should be showing our appreciation all year long. Join us for an idea swap with your CRP peers chocked full of ideas and inspiration to show your volunteers some love. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Wed 3/23 at 12 p.m. – Membership Roundtable Discussion: Recruiting Student and Early-Career Members

Swap successful practices in student and early-career membership recruitment. Hear examples from experienced association professionals and discuss your own student and early-career membership programs during break-out sessions focused on topics, including: value proposition and member benefits for students and early-career professionals; the great debate—free vs. paid student memberships; sourcing and prospecting students (how to find them); and how chapters can support student and early-career membership. More info/register.

Host: ASAE Membership Professionals Advisory Council

Presenters:

Elisa Joseph Anders, Senior Account Director, Marketing General Incorporated
Julie Boggs, Vice President of Membership Development, ConnexFM
Matt Rankin, Director of Membership Development, Intellectual Property Owners Association
Tim Fest, CAE, Senior Membership Manager, Society for Industrial and Applied Mathematics

Wed 3/23 at 1 p.m. – The Roadmap to Engagement: Using Video Strategically

Video is a must-have for associations to provide value and engage with their members. By lowering the cost and monetizing video, it will turn into a profit center when produced and distributed to your audience strategically. Learn the four steps to using video strategically; best practices on using video as a pillar for your content strategy; professional services, technology and trends for creating professional video content on a budget; and creating marketing and micro-learning content to support your webinars, events and continuing education content. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Doug Coombs, Director, Client Solutions, WorkerBee.TV

Wed 3/23 at 2 p.m. – Association Lessons From… West Point

Angela graduated from the United States Military Academy and then served as a Military Intelligence Officer with the U.S. Army for five years. She is currently the Executive Director at Maine State Bar Association. In this video chat series, the first 15 minutes or so will be an interview of the guest, followed by a highly interactive discussion and/or Q&A. Come prepared to be engaged and to look at association challenges through a different lens. More info/register.

Host: Jay Daughtry, founder, CQbd

Wed 3/23 at 2 p.m. – Monetizing Virtual and Hybrid Events

Both virtual and hybrid events offer a range of revenue-generating opportunities, whether through immediate return on a single event, or by repurposing the content and increasing engagement over the long term. Learn about pricing event registration and participation, extending the long-term value for attendees, leveraging content to create new revenue-generating opportunities, and exploring new sponsorship models. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media
Michael J. Shapiro (moderator), Executive Editor, Northstar Meetings Group

Wed 3/23 at 3 p.m. – 5 Ways to Leverage Your Virtual & Hybrid Event Data

Learn five ways to leverage all your event data, including analyzing your pre-pandemic and post-pandemic event data together, in context; first-time, virtual-only attendees and what behavior they took, if any, after your event; and insights to help inform your event strategies and decision-making moving forward. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics

Wed 3/23 at 3 p.m. – EIC Workshop: Accelerating Equity in the Events Industry

Hear early results from EIC’s seminal benchmark study to determine the current state of diversity, equity, and inclusion within the workplace across the events industry. Participate in discussions on the development of tools, resources and recommendations to turn our vision to action and lead the challenge against discrimination and systemic racism in the events industry. 1 CMP/CAE credit. More info/register. Locations: National Harbor, MD and online.

Host: Events Industry Council

Presenters:

Smita Tharoor, Founder, Tharoor Associates, Co-Founder, Culturelytics
Amy Calvert, CEO, Events Industry Council
Jason Dunn, Co-Chair, EIC Equity Task Force and Group Vice President, Diversity, Equity & Inclusion, Cincinnati USA Convention & Visitors Bureau
Greg DeShields, Executive Director, Tourism Diversity Matters

Thu 3/24 at 9 a.m. – War in Ukraine: Implications for Associations

This session is designed to help associations think through the situation from a macro perspective while learning from and sharing with each other. Specifically, our panel is designed to convene association leaders and experts supporting the community to address how they’re grappling with supporting their members, staying in alignment with sanctions, and thinking through policies and procedures for what may be next to ensure business continuity in the event of prolonged conflict. More info/register (ASAE members only).

Host: ASAE

Presenters:

Magdalena Mook (moderator), CEO of the International Coach Federation
Steven Basart, Vice President at Kellen
Dorothy Deng, Partner at Whiteford Taylor Preston, LLP
Mark Rubin, CEO and Executive Vice President of the Society of Petroleum Engineers

Thu 3/24 at 10 a.m. – What’s Working Now: Biggest Missed Opportunities When Redesigning Your Website

If you’re planning a website redesign, the last thing you want to be saying six months from now is “If only we…” Hear lessons learned for laying the groundwork for a successful website that engages your members, generates more revenue, and makes your job easier, such as improving user experiences by involving members in the process, increasing ROI by planning strategies to drive revenue, and simplifying site management by curating content. Learn about the value of member interviews, usability testing, SEO planning, content audits, and performance metrics. 0.5 CAE credit. More info/register.

Host: Results Direct

Presenter: Laura Johnson, Sr. Solutions Consultant, Results Direct | RD Mobile

Thu 3/24 at 11 a.m. – Deep Dive: 2022 Membership Performance Benchmark Report

Host: ASI

Thu 3/24 at 11 a.m. – Micro-credential Models for Associations & Certifiers

Learn how to use micro-credentials to meet market needs, engage members and facilitate career development. Hear about micro-credential models for providing on-ramps into the profession, creating paths to certification, facilitating career/job change, supporting and recognizing recertification and continuing professional development. Find out about the advantages and challenges associated with different models. More info/register.

Host: Knapp & Associates

Thu 3/24 at 12 p.m. – Moving from Uncertain to Unstoppable

The past two years have offered plenty of opportunities to grow, redesign, learn, redirect, and get creative. Yet, many find themselves attempting to build engagement in the same old ways. It’s time to stop hoping things will change and learn new strategies for building connections with members. Learn how to engage both in-person and online attendees during hybrid events, crowdsource collective wisdom to help make informed decisions, run effective online meetings and see why “virtual” is not the answer, and genuinely connect with your audiences using innovative technology. 1.5 CAE credit. More info/register.

Host: AffiniPay for Associations

Presenter: Sue Hawkes, CEO, YESS!

Thu 3/24 at 12 p.m. – Marching Towards Workplace Equity for Women

Women are still paid just $0.82 for every $1.00 a man makes. And although women make up 39% of the workforce, they account for only 11% of executives across 1,100 global companies. Statistics are even worse for women of color, women who are part of the LGBTQ+ community, and women with disabilities. Learn how bias, pay disparities, exclusion, and harassment continue to be a challenge for women in the workplace; how inequities expand when considering intersectionality of race, disability, sexual orientation, and other aspects of identity; and how we can take action to mitigate barriers, ensure inclusion, and make progress toward the goal of an equitable professional experience. More info/register.

Host: The Diversity Movement

Presenters:

Cynthia Barnes, Founder and CEO, National Association of Women Sales Professionals
Natalie Eicher, Co-CEO & Co-Founder, Mettacool
Elaine Montilla, Founder, 5xMinority
Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement

Thu 3/24 at 12 or 12:30 p.m. – Nonprof‎it Chapters and Sections: Animating Component Activities while Managing Legal Risk

Hear the pros and cons of typical chapter and section structures, examine how to effectively minimize legal risks to the parent organization, get an update on changes to the group exemption process, and discover tips and strategies to help resolve friction and tension in the component family. More info/register. Locations: Washington DC and online.

Host: Venable LLP

Presenters:

George E. Constantine (moderator), Partner, Venable LLP
Judith Y. Kim, Counsel, Venable LLP
Andrew L. Steinberg, Associate, Venable LLP

Thu 3/24 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part VI): Experiences from Event Pros in the Field

Event experts will share their experiences and lessons learned planning and executing safe live events. Hear how they handled different situations and balanced engagement and safety. 1 CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

Jennafer Ross, CEO, JR Global Events
Ryan Costello, co-founder, Event Farm, and chief strategist, MemberSuite

Thu 3/24 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Julie talks about email copy and design and the latest technologies and techniques she’s using to improve deliverability and click-through performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Julia Fitzgerald, Chief Marketing Officer, American Lung Association

Thu 3/24 at 1 p.m. – Increase ROI by Increasing Wellness

Wellness means different things to different people. But we can all agree it’s when your mind and body and mental state are in sync with each other. What if you could help facilitate that alignment for your event attendees? What if by doing so, their experience increased in value. What if by investing 10% on wellness, you could increase ROI by 30%? Join us for a discussion about how mindset, movement and nutrition can transform your attendee’s experience and help them walk away forever changed. 1 CMP credit. More info/register.

Host: Prevue Meetings

Presenter: Dave Stevens, Director of Global Events, Alation

Thu 3/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Role of Workplace

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues—what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. Join this special workshop series where we will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions (AWTC)

Presenter: Maddie Grant, co-founder, Propel

Thu 3/24 at 4 p.m. – Beyond Diversity Optics: Are You In?

The “business case” for diversity doesn’t mean what you think it does. It’s a powerful tactic, but “doing the work” is rooted in justice, not profit. To miss that nuance is a big misstep that can derail your best efforts with the workforce and communities you serve. Organizations are rushing to address diversity, inclusion, equity, representation, justice, and belonging, but where does one start the conversation, and how do short- and long-terms results occur? Learn about proven methods for starting critical DEI conversations and misnomers of current practices. 1 CAE credit. More info/register.

Host: Reston Loudoun ASAE Swap

Presenter: Garet Turner CMP, CAE, Principal and Managing Partner, Flock Theory

Fri 3/25 at 11 a.m. – The Association Show: Content

Learn how you can crowd source content from your community for your events. Plus, we’re bringing back the very popular debate from season one. 1 CMP credit. More info/register.

Host: EventMobi

Presenters:

Smriti Bansal, Head of Content, Braindate by e180
Jillian Cardinal, DES, Partnership Manager, Braindate by e180
Thorben Grosser, VP of Product Marketing & Events, EventMobi

Fri 3/25 at 4 p.m. – Tap Into the Intelligence of Your Heart

Host: Fridays@4

Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer

Tue 3/29 at 12:30 p.m. – Book Club: The Art of Gathering

Host: Abby McCulloch Mund

Tue 3/29 at 2 p.m. – What to Expect from Event Contracts in 2022

Host: Sidecar

Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource

Wed 3/30 at 12 p.m. – Power Up with Google Search, Display, & Retargeting Campaigns

Host: Association Xchange

Presenters:

Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA)
Tim Prestianni, senior digital marketing manager, Unleashed Technologies

Wed 3/30 at 12 p.m. – AWTC Lunch Meet-Up

Have lunch with AWTC and Cynthia De Jesus, Solutions Advisor, Association Analytics. Come connect with us in 4D for an informal, networking lunch. Location: Virginia. More info/register.

Host: Association Women Technology Champions

Wed 3/30 at 1 p.m. – Five Traits of Strategic Thinkers

Host: .orgCommunity

Presenter: Doug Maris, Vice President of Operations, Senior Consultant & Senior Trainer, LBL Strategies

Wed 3/30 at 2 p.m. – Opening (or Re-Opening) Your Hybrid Office

Host: Achurch Consulting

Wed 3/30 at 2 p.m. – A One-Two Punch: Innovative Member Benefits that Drive Revenue (NDaP Expert Series)

Host: Non-Dues-a-Palooza

Presenter: Joanna Pineda, CEO & Chief Troublemaker, Matrix Group

Thu 3/31 at 12 p.m. – AWTC Salon: Recruiting and Retaining Tech Talent

Host: Association Women Technology Champions (AWTC) and ASAE Technology Professionals Advisory Council

Presenters:

Dorothy Deng, Partner, Whiteford Taylor Preston
Stephen Gabriel, Director of Technology, American Health Law Association
Elizabeth George, Chief Membership Officer, American Guild of Organists
Tori Miller Liu, Chief Information Officer, American Speech-Language-Hearing Association
David Stephenson, Vice President, Knowledge and Technology, American Physical Therapy Association

Thu 3/31 at 1 p.m. – Making Sense of Google Analytics

Host: Results Direct

Presenter: Dan Scheeler, CAE, EVP, Client Engagement, Results Direct

Subscribe to Blog via Email

Creative Commons licensed photo by Ash from Modern Afflatus via Unsplash

Association Brain Food Weekly: 3.11.22

The weekly list of free educational events and resources for the association community…

Grassroots advocacy survey. Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program, is asking associations to contribute to the 2022 Grassroots Influence Pulse study. The study assesses trends in grassroots and PAC influence tactics, as well as lawmaker responses to those influence tactics. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence.

Virtual conference attendee’s attention. Is your virtual conference engaging enough to prevent multitasking? Don’t be so sure—and don’t assume that’s an impossible goal. WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged.

Member engagement. Whenever Dean West, FASAE, takes a seat at his blog bar, you can expect a good read. This time, he shares what conservation groups can teach associations about member engagement. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments.

Futurist thinking. If you want to think like a futurist, Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. You’ll need to keep your antennae up and use a mix of intuition, understanding and imagination to plan ahead. This is one of those articles I can see returning to again and again.

Cryptocurrencies. Just as you get the hang of blockchain, now it’s spawning all kinds of new stuff. Sidecar published a series of posts about blockchain-related concepts, like DAOs and NFTs. Start here with their post about cryptocurrencies.

Event NFTs. I find this new world fascinating, so I attended a U.S. Transactions Corp. webinar last week about NFTs. I made a promise to myself that I’d only buy an NFT if I absolutely fell in love with its concept and design—that hasn’t happened yet. At EventMB, Eileen Wennekers explores the many possibilities for event NFTs. I don’t see the real value yet but it’s early days. An NFT has to scratch an itch, solve a problem, or open up an opportunity, not just get stuck onto an event for novelty’s sake. But, hey, that’s just my opinion, today. Watch this space.

Good eats

Skip down to the list of free webinars if you prefer takeout.

Because we enjoyed leftovers, made do with snacks and ate out, I only made one dinner from scratch last week: NC-style pan-fried striped mullet (dredged in flour, then buttermilk with hot sauce, then cornmeal/panko with cayenne), roasted broccoli (with garlic powder, lemon zest and parmesan) and roasted sweet potatoes.

Subscribe to Blog via Email

Fri 3/11 at 12 p.m.* – Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. In 2022, we are trying something new! Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with these topics: platform overload, the future of transactions, baking (and her enemy, sourdough), and movies that are stupid that she loves (e.g., Twilight). More info/register.

Host: Association Women Technology Champions

Guest: Kerri L. McGovern, MPP, CAE, Senior Director of Membership, ACC

*All events are online at Eastern Standard Time on 3/11 and 3/12 and Eastern Daylight Time for the rest, unless otherwise noted.

Fri 3/11 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 3/11 at 4 p.m. – ASAE’s Diversity Executive Leadership Program (DELP)

Join your association colleagues to learn more about the ASAE DELP. We will have a recent graduate of the DELP as well as an ASAE staff member to explain the program. Registration recently opened, and the program was just revised. More info/register.

Host: Fridays@4

Presenters:

Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE
Juan Amador, CAE, Director, Constituent Engagement, Association of American Medical Colleges

Sat 3/12 at 10 a.m. – Step Up & Step Out: Resetting Resilience in 2022

A free virtual half-day summit featuring women in associations and non-profits of African, Latin, Native, and Asian heritage. Join dynamic panelists, and fellow association and non-profit sisters for a candid conversation about resetting our resilience, how it feels, and what we can do about it. You’ll leave with checklists, real-life stories, resources, connections, and practical tools to recognize and combat the cycle of “doing too much,” and how to halt “being sick and tired.” 3 CAE credits. More info/register.

Host: Mariama Boney, Achieve More LLC

Mon 3/14 at 1 p.m. – Mindful Volunteering (Chatting with Agnes & Cecilia)

Guest: Cristin Caine, founder and CEO at Charity Connect

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/15 at 11 a.m. – Decoding the Buyer’s Journey

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term—after all, you’re a “buyer” yourself and you understand the typical decision-making process. But what are they really trying to define? And how does it generate growth in the form of new memberships? Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution

Tue 3/15 at 12 p.m. – Stop Scrolling, Start Connecting! Using LinkedIn to Level Up Your Business Relationships

Come take a journey through the world’s most powerful B2B platform and learn how to go from passive observer to active participant. Find out how to engage with your target audience using three connection strategies, create a healthy balance of content that helps you to be seen as a thought leader for your industry, and discover three of LinkedIn’s most effective content formulas that will “stop the scroll” and engage with your audience. 1 CMP credit. More info/register.

Host: MPI

Presenter: Leanne Calderwood, CMP, Personal Branding and LinkedIn Trainer

Tue 3/15 at 2 p.m. – The Forest, The Trees, and the North Star: How a CRM Helps — and Doesn’t Help — Your Nonprofit’s Data Journey

Is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. Learn about the advantages and limitations of a modern CRM, how to develop an analytics strategy that drives technological and organizational investments, and real-world lessons from nonprofit organizations that have already taken this analytics journey. More info/register.

Host: Civis Analytics

Presenters:

Jenny Sy, Data Science Manager, USA for UNHCR
Justin Birdsong, Vice President, Cause Craft Consulting
Anna Berman, Sr. Applied Data Scientist, Civis Analytics

Tue 3/15 at 2 p.m. – How to Grow Your Association’s Membership

Learn about the biggest mistakes associations make with their memberships sites, the member engagement challenges that almost every association has — and how to overcome them, the single design mistake that is driving away your members, why your membership site will fail without these five features, and the three levels of member engagement that a membership site can create. More info/register.

Host: Grype

Presenter: Ronja Francoeur, Member Engagement Specialist

Wed 3/16 at 11 a.m. – Looking Forward 2022 (Impact): Trends and Analysis

Lessen your uncertainty heading into 2022 with the latest data in the Looking Forward® Impact survey, the most current and comprehensive examination of 75 critical factors affecting association members and the potential impacts on association strategy. The research covers factors affecting the association environment in six domains, including economic, information and technology, workforce, government, global and stakeholder perceptions. Understand the factors impacting association strategy and identify what associations are doing to strategically adapt. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

Dean West, FASAE, founder and president, Association Laboratory
Nikki Golden, CAE, strategist, Association Laboratory

Wed 3/16 at 11 a.m. – Meeting Pro’s Helping Meeting Pro’s

Join your meetings and events peers in a quick, fun networking format. In a series of short, one-on-one rotations, you’ll connect with the people you want to meet based on intelligent matching criteria. It’s a fun and productive format that may help you solve a tricky challenge or introduce you to a great new colleague. More info/register.

Host: Lee Gimpel, Better Meetings

Wed 3/16 from 12 to 3 p.m. – #EventProof: Level-Up Your Virtual Experiences

The event industry is emerging from multiple challenging years of uncertainty. Those who weathered the storm bring forth the tools and skills they acquired to adapt to bring people together despite the odds. Join them and your peers for a half-day summit dedicated to showing event profs how to become #EventProof. Learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. More info/register.

Host: Hopin

Wed 3/16 at 2 p.m. – Association Revenue: Plan Your Work, Work Your Plan

Associations are crossing new territory as members, attendees, sponsors and advertisers have higher demands and options for their investments. To meet the challenge, our associations must meet the critical task of upskilling our teams and improving our revenue strategies. Hear about a strategic approach to the tactical elements of sales planning, including actions and activities to increase revenue, pipeline quadrants of territory management, and forecasting best practices. 1 CAE credit. More info/register.

Host: Professionals for Association Revenue

Presenter: Dan McGrath, Vice President, Client Development, COACH MEdia

Wed 3/16 at 2 p.m. – The Myth of Digital Fatigue: Rethinking Audience Engagement for a Digital-first World

“Digital fatigue” is not a sign of our changing times, it’s a sign that people are tired of bad marketing. Audiences want digital experiences that are interactive, engaging and human. Learn how to take an audience-centric approach to content and give audiences more personalized experiences. More info/register.

Host: Content Marketing Institute

Presenter: VP of Marketing at ON24, Mark Bornstein

Thu 3/17 at 11 a.m. – 15 Ways to Take Your Newsletter to the Next Level

Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Erica Salm Rench, Director of Client and Market Success, rasa.io

Thu 3/17 at 1 p.m. – How to Turn the Great Resignation into a Great Credentialing Opportunity

The Great Resignation has left many organizations trying to make do with fewer workers and scrambling to hire talent in this hypercompetitive employment market. But the surge in resignations represents a golden opportunity for learning businesses. More individuals are hungry for effective, efficient ways to gain and demonstrate skills and knowledge as they look for their next position, and organizations need ways to attract and retain talent. The certifications, licenses, certificates, and other credentials offered by your learning business can address the needs of both learners and employers. Get a clear sense of the opportunity the current moment represents and how to leverage credentialing to grow—and have a greater impact in the world. 1 CAE credit. More info/register.

Host: Leading Learning / Tagoras

Presenters:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Ashish Rangnekar, CEO at BenchPrep

Thu 3/17 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and for following brand standards while ensuring marketing performance. In this class, David explains landing page and microsite strategies and discusses the top reasons for failure. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: David Alexander, General Manager and Chief Communications Officer, Rotary International

Thu 3/17 at 1 p.m. – Virtual Conference and LMS Integration: Extending Conference Content

Many organizations consider using their Learning Management System (LMS) to extend the life of their conference content. Adding these recordings to an LMS may seem to be the natural next step. There, however, are many considerations to address before content is simply imported into an LMS. Learn about the key factors to consider before embarking on an integration and the data-logistics of a successful integration. 1 CAE credit. More info/register.

Host: EVA

Presenters:

Matt Peterson, relationship director, MapleLMS
Vinnu Deshetty, event tech advocate, EVA

Thu 3/17 at 1 p.m. – MAACME Chat

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. All health education professionals are invited to attend, regardless of your role, experience, or organization. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education

Thu 3/17 at 2 p.m. – Behind the Curtain of ASAE’s Power of Associations Awards: What You Need to Know Before You Apply

Learn what you need to know before applying for the Power of Associations Awards. Hear about the application and best practices. More info/register.

Host: ASAE

Presenters:

Mark A. Vasquez, CAE, Chair of the Power of Associations Awards Committee and Sr. Program Manager, IEEE
Victoria Forlini, CAE, two-time Summit Award winner and Vice Chair of the Power of Associations Awards Committee, and Director, Meetings, AGU
Mary Kate Cunningham, CAE (moderator), SVP, Public Policy, ASAE

Thu 3/17 at 2 p.m. – The State of Cryptocurrency: Challenges, Regulations, and How to Leverage this Tech

Cryptocurrencies and blockchain-based technologies are transforming business, government, and global economic activity forever. This technology has already faced its share of hurdles, with regulatory concerns around consumer protection, tax compliance, securities and commodities oversight, financial surveillance, anti-money laundering, and privacy and identity. Hear about the current state of cryptocurrencies, including legal and regulatory guardrails in place plus the evolving state and federal regulatory and legislative landscape of cryptocurrencies; policy challenges and changes surrounding crypto assets and blockchains; insights on the path forward and the technological innovations ahead; and how to leverage the benefits of these technological innovations for your organization. More info/register.

Host: FiscalNote

Presenters:

Lisa Ledbetter, Partner, Reed Smith
Anne Warner, General Counsel, Algorand
Salman Banaei, Head of Public Policy, Chainalysis
Teana Baker-Taylor, Chief Policy Officer, Chamber of Digital Commerce
Kimberly Quinones, Executive Vice President and CFO, Hudson River Park Trust

Thu 3/17 at 2 p.m. – The RFP of the Future

Find out what the RFP of the future looks like and, more importantly, how meeting professionals can leverage their meetings portfolio to maximize their success. Hear what is keeping meeting professionals up at night, what resources are helping them move forward, and real-world examples of what is working now. More info/register.

Host: Smart Meetings

Presenters:

Emily Scheiderer, director of education, sales and services, Destinations International
Darren Green, senior vice president of sales and services, Los Angeles Tourism and Convention Board

Fri 3/18 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 3/18 at 1 p.m. – Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor

Host: Event Leadership Institute

Presenter: Howard Givner, Founder and CEO for the Event Leadership Institute

Fri 3/18 at 4 p.m. – Speed Networking

Host: Fridays@4

Facilitator: Mike Ulmer, founder and CEO of Eagle Creek Partners

Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day

Join us for the just-in-time virtual LMS demo day featuring presentations from a limited number of industry partners that offer LMS platforms. More info/register.

Host: ASAE

Tue 3/22 at 2 p.m. – Partnership + Innovation = Non-Dues Revenue Success: New Solutions to Non-Dues Revenue Challenges

Host: Gather Voices

Presenters:

Teri Carden, founder, 100Reviews, and creator of Non Dues-a-Palooza
Bruce Rosenthal, co-founder, Partnership Professionals Network
Joel Resnik, Gather Voices

Wed 3/23 at 12 p.m. – Idea Swap: Ways to Celebrate & Appreciate Our Volunteers

Hosts: Billhighway and Mariner Management

Wed 3/23 at 12 p.m. – Membership Roundtable Discussion: Recruiting Student and Early-Career Members

Host: ASAE Membership Professionals Advisory Council

Presenters:

Elisa Joseph Anders, Senior Account Director, Marketing General Incorporated
Julie Boggs, Vice President of Membership Development, ConnexFM
Matt Rankin, Director of Membership Development, Intellectual Property Owners Association
Tim Fest, CAE, Senior Membership Manager, Society for Industrial and Applied Mathematics

Thu 3/24 at 10 a.m. – What’s Working Now: Biggest Missed Opportunities When Redesigning Your Website

Host: Results Direct

Presenter: Laura Johnson, Sr. Solutions Consultant, Results Direct | RD Mobile

Thu 3/24 at 12 or 12:30 p.m. – Nonprof‎it Chapters and Sections: Animating Component Activities while Managing Legal Risk

Host: Venable LLP

Presenters:

George E. Constantine (moderator), Partner, Venable LLP
Judith Y. Kim, Counsel, Venable LLP
Andrew L. Steinberg, Associate, Venable LLP

Thu 3/24 at 1 p.m. – The Key to Unlocking the Gold: Getting Buy-In on New Non-Dues Revenue Ideas

Hosts: WBT Systems and Non-Dues-A-Palooza

Presenters:

Michelle Brien, vice president, marketing and product strategy, TopClass LMS by WBT Systems
Teri Carden, founder, 100Reviews

Thu 3/24 at 1 p.m. – Pandemic Compliance & Safety at Live Events (Part VI): Experiences from Event Pros in the Field

Host: Event Farm

Presenters:

Jennafer Ross, CEO, JR Global Events
Ryan Costello, co-founder, Event Farm, and chief strategist, MemberSuite

Thu 3/24 at 1 p.m. – Association Creative Marketing Masterclass

Host: Association Academy / Ricochet Advisory Services

Presenter: Julia Fitzgerald, Chief Marketing Officer, American Lung Association

Thu 3/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Role of Workplace

Host: Association Women Technology Champions (AWTC)

Presenter: Maddie Grant, co-founder, Propel

Subscribe to Blog via Email

Creative Commons photo by Patrick Hendry via Unsplash

Association Brain Food Weekly: 3.4.22

The weekly list of free educational events and resources for the association community…

Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others.

Russian tanks vs. global networks. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter. Bear in mind, he wrote this on Sunday 2/27. He believes this difference exists because Twitter picks up “the shifting momentum of a global event like the Ukrainian conflict” more quickly than the media can. He says this is a “conflict between two very different kinds of adversaries: tanks versus networks. Much of the world right now is fighting alongside the Ukrainian resistance through networks—networks of information, finance, travel.” Let’s hope and pray the networks can overcome the tanks. By the way, he’s worth a subscribe.

Useful learning. WBT Systems introduces us to action mapping, an instructional design method developed by Cathy Moore to “save the world from boring instruction.” The focus is on activities that help learners practice the skills they need to improve job performance. Sounds like a practical approach to session and course design, doesn’t it?

Career wellness. Many professionals (maybe you!) are reevaluating why, where and how they work—the disruption caused by a two-year pandemic will do that to you. Finding meaning in work that aligns with your values and goals is a healthy sign of career wellness. Achurch Consulting explains how people working remotely can take a strategic approach to enhancing their career wellness.

SEO advantage. Results Direct describes how WordPress makes it easy for associations to manage reader- and SEO-friendly websites. You don’t have to keep up with ever-changing Google algorithms or be an SEO expert if you use WordPress alongside some handy plugins—they will take care of all that for you.

Crappy hiring practices. At Nonprofit AF, Vu Le has a lot to say about standard (awful) hiring practices. I can just see you reading his post and yelling “Yes!” and “Seriously!” in agreement because that’s what I did and I haven’t applied for a job since 2004. He’s not just tearing things apart; he also suggests how to improve the hiring process.

Cross-team collaboration. The bigger the association, the more likely staff have their heads down focused only on their department’s work because that’s about all they can handle. Suzanna Kelley at McKinley Advisors explains how to begin aligning and sharing work across departments, taking risks together, and making faster progress toward mutual goals.

Networking groups. Lisa Boylan at Associations Now shares a networking success story from the Association of Consultants to Nonprofits. Their EMPOWER groups bring together “like-minded professionals to ‘empower’ one another with shared experience, perspective, support, business development, and inspiration.”

Quick hits

Lost passwords: Who has access to your business’s most important systems? (Ray van Hilst, Yoko Consulting)

Why you shouldn’t work first thing on Mondays—the author dedicates that time to professional development. (Hannah Herman, Zapier)

Good eats

Skip down to the list of free webinars if you prefer takeout.

I had the urge over the weekend to make a Ukrainian dish for Sunday dinner. I looked at a bunch of halushki recipes, jotted down ingredients, and winged it—easy to do for a dish like this. Instead of making the traditional dumplings, I used ready-made potato gnocchi, which I added to sautéed mushrooms (lots), onion, bacon (lots), garlic, Savoy cabbage, smoked paprika, coriander, salt and pepper along with some of the reserved pasta water. Seriously delicious.

I’ve been stretching my leftovers, so the only other dish I cooked was Mediterranean braised ribbonfish. I love the flavor combo: olives, fennel, red bell pepper, onion, celery, tomatoes and garlic. Get out the wine!

Subscribe to Blog via Email

Fri 3/4 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 3/4 at 4 p.m. – Hitting a Wall: Tips for Your Job Search Fatigue

Have you hit the wall on your job search? Are you looking for some tips to motivate you to forge ahead? Hear tips to climb the wall of job search fatigue. More info/register.

Host: Fridays@4

Presenter: Janelle Spratley, HR Generalist

Mon 3/7 at 1 p.m. – Why Nonprofit Professionals Should Volunteer (Chatting with Agnes & Cecilia)

Guest: Michael Butera, President & CEO, Association ActiVision

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/8 at 11 a.m. – Did They Learn It? Can They Do It? Can You Prove It?

Are you brand new to testing and assessments? Confused about the difference between validity and reliability? Looking for ideas on what goes into to putting together a good test? Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. More info/register.

Host: Question Mark

Tue 3/8 at 1 p.m. – Biggest Shifts About to Happen in AMSs

Associations are giving everyone a voice like never before, using open APIs to enable grassroots voting, smarter committees and stronger online community. Associations also are setting in motion better data analytics and visualization to deliver unique industry insights available nowhere else. Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. It used to be that your AMS could never quite keep up, but now the roles have reversed: are you keeping up with your AMS? More info/register.

Host: ReviewMyAMS

Presenters:

Teri Carden, founder of ReviewMyAMS
AMS experts Owens Gollamandala and Thomas McClintock of Empowered Margins

Wed 3/9 at 11 a.m. – How to Write an RFP (Request for Proposal) for Merchant Services: Improving Your Business Process and Net Income

When evaluating new merchant service providers, knowing how the credit card industry works is crucial. Your fiduciary obligation and reputation are on the line, and you have compliance standards to meet and risks to mitigate. We will demystify the credit card processing flow, players, terminology, and musts to consider. Get prepared to write your RFP and evaluate your perspective merchant service providers based on the criteria most important for your organization. Learn how to identify the gaps in your current payments ecosystem and what to ask to reduce these issues in your future state. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp. (UST)

Presenters: Julie Duncan, Association Practice Leader, and Wade Tetsuka, CPA, President, UST

Wed 3/9 at 11 a.m. – Live Q&A: Building World-Class Digital Communities

In 2022, events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common? 0.5 CMP credit.

More info/register.

Host: PCMA

Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series

Wed 3/9 at 11 a.m. – Streamlining Access for Your Users: A Case Sudy from OpenAthens, Silverchair, and the American Academy of Pediatrics

Hear about the challenges, solutions, and benefits around how content platform migrations affect your access models. OpenAthens and Silverchair have collaborated on dozens of integrations, including the recent launch of The American Academy of Pediatrics (AAP) unified publication portal. AAP will offer insights into the business benefits they’ve experienced as part of the partnership. More info/register.

Host: Silverchair

Wed 3/9 at 12:30 p.m. – Been There. Done That. Lessons Learned.

Hear a panel of event professionals discuss their successful events in 2022. Topics will include: managing health and safety, especially considering Omicron; the biggest challenges, surprises and successes; feedback from attendees, exhibitors and sponsors; managing education sessions; and advice for organizers in the planning stages. 1 CAE/CEM credit. More info/register.

Host: Personify

Presenters:

Rich Vallaster, DES, CEM, the Events Tradeshow Wonk, Personify
Susan Newman, SVP of Conferences, National Retail Federation
Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America
Kelly Finney, Trade Show Manager, Mid-Atlantic Nursery Trade Show

Wed 3/9 at 1 p.m. – Change Management: How to Seek the Path of Most Resilience

Thriving in uncertain environments while navigating the everyday stress is a skill that can be learned (and taught). Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. More info/register.

Host: LifeLabs Learning

Wed 3/9 at 2 p.m. – Top Trends in Content Marketing 2022

Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Learn how to build a successful content strategy, what the anatomy of successful organic content looks like, and ways to optimize your content for success. More info/register.

Host: Content Marketing Institute

Thu 3/10 at 10 a.m. – RD Mobile What’s Working Now: A Tale of 2 Meeting Successes

Are you challenged with how to plan your association’s events amid the current uncertainties? What happens if conditions necessitate shifting your event format at the last minute? Hear how the NAM Council of Manufacturing Associations and CESSE seamlessly navigated these exact situations for their CEO conferences in January. They will share their experiences successfully shifting events from in-person to online, introducing creative new solutions to connect and engage attendees, facilitating sponsor lead generation, and leveraging event platforms to accommodate change. 1 CAE credit. More info/register.

Host: Results Direct

Presenters:

Shonzia Thompson CAE, CMP, Managing VP, Association Partnerships of NAM’s Council of Manufacturing Associations
Christopher Ocampo, Marketing Manager, Council of Engineering & Scientific Society Executives
Michael Jones, VP of Mobile Technologies, Results Direct | RD Mobile

Thu 3/10 at 12 p.m. – Mastering the Art of Content Journeys in 3 Simple Steps

Creating content for each stage of the customer journey requires thoughtful planning to align your narrative to the needs of your audience. With the rise of digital events, we now have the ability to activate multi-touch experiences that accelerate the path an attendee takes to becoming a customer. Learn how enhance your buyer personas with experience data, design a content journey map to visualize your strategy, and fast-track the path to conversion with digital events. More info/register.

Host: American Marketing Association

Presenter: Allie Magyar, SVP, Chief Product Officer, Notified

Thu 3/10 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association

Fri 3/11 at 12 p.m. – Mindful Networking

Host: Association Women Technology Champions

Guest: Kerri L. McGovern, MPP, CAE, Senior Director of Membership, ACC

Fri 3/11 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 3/11 at 4 p.m. – ASAE’s Diversity Executive Leadership Program (DELP)

Host: Fridays@4

Presenters: TBA

Sat 3/12 at 10 a.m. – Step Up & Step Out: Resetting Resilience in 2022

Host: Mariama Boney, Achieve More LLC

Wed 3/16 at 11 a.m. – Looking Forward 2022 (Impact): Trends and Analysis

Host: Association Laboratory

Presenters:

Dean West, FASAE, founder and president, Association Laboratory
Nikki Golden, CAE, strategist, Association Laboratory

Wed 3/16 at 2 p.m. – Association Revenue: Plan Your Work, Work Your Plan

Host: Professionals for Association Revenue

Presenter: Dan McGrath, Vice President, Client Development, COACH MEdia

Thu 3/17 at 1 p.m. – How to Turn the Great Resignation into a Great Credentialing Opportunity

Host: Leading Learning / Tagoras

Presenters:

Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
Ashish Rangnekar, CEO at BenchPrep

Thu 3/17 at 1 p.m. – Association Creative Marketing Masterclass

Host: Association Academy / Ricochet Advisory Services

Presenter: David Alexander, General Manager and Chief Communications Officer, Rotary International

Thu 3/17 at 2 p.m. – Behind the Curtain of ASAE’s Power of Associations Awards: What You Need to Know Before You Apply

Learn what you need to know before applying for the Power of Associations Awards. Hear about the application and best practices. More info/register.

Host: ASAE

Presenters:

Mark A. Vasquez, CAE, Chair of the Power of Associations Awards Committee and Sr. Program Manager, IEEE
Victoria Forlini, CAE, two-time Summit Award winner and Vice Chair of the Power of Associations Awards Committee, and Director, Meetings, AGU
Mary Kate Cunningham, CAE (moderator), SVP, Public Policy, ASAE

Subscribe to Blog via Email

Creative Commons photo by Olga Subach via Unsplash

Association Brain Food Weekly: 2.25.22

The weekly list of free educational events and resources for the association community…

State of chapters. If you want to know what’s going on with chapters at other associations and how your chapter network compares, check out the 2022 Chapter Performance & Benchmarking Report from Billhighway and Mariner Management. Use it to benchmark your metrics, inspire innovations in chapter management, and start conversations about the future of chapters at your association.

Compliance training. WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market.

Non-dues revenue. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions, many of which are probably valuable for your members and market too.

SHRM’s loss of relevance. On the Punk HR podcast, host Laurie Ruettimann and her two guests discuss their disappointment with their association, the Society of Human Resource Management. SHRM isn’t keeping up with its industry, an industry at the center of how people work and how people are treated, led, managed, and empowered at work. “We’re building a new post-industrial revolution era of work, and we’re still getting articles from SHRM about dress code,” said guest Lars Schmidt. Because other groups have emerged to address HR’s present and future, “they’ve lost a whole generation of operators that they’ll never get back.” Guest Joey Price said, “SHRM prides itself on being the voice of HR. And I think right now, it should be the ears of HR.” I get the feeling SHRM excels at selling but is losing at leading.

Evolution of work. I hear stories about association employers that make my skin crawl. I want to shake their staff by the arms and cry, “Flee, go, get out!” I’m sure Jamie Notter at Propel sees the same thing. In writing about the Great Resignation, he takes employers to task for their “it’s all about me” perspective. Employees will continue to leave their frustrating and unfulfilling jobs. It’s up to employers to evolve if they want to hold on to staff. “If you want to win the Great Resignation, then ignore the resignations and start becoming the destination,” says Jamie.

What sponsors want. Partnership Professionals Network (PPN) and Dynamic Benchmarking shared the results of the State of Sponsorship Engagement Survey. Some results may surprise associations—and not in a good way. At Associations Now, Rasheeda Childress interviewed Bruce Rosenthal and Dan Kowitz, co-conveners of PPN, about some of the survey’s findings.

Quick hits

If you want to better understand the history behind the horrible events in Ukraine, these two articles from The Conversation are a good place to start.

Why Putin has such a hard time accepting Ukrainian sovereignty. (Jacob Lassin and Emily Channell-Justice)

Putin’s invasion of Ukraine attacks its distinct history and reveals his imperial instincts. (Olivia Durand)

For the Twitterati: yesterday, I started putting together a list of Ukraine experts.

7 design considerations for your in-person conference hub. (Dave Lutz, Velvet Chainsaw Consulting)

An incomplete history of Forbes as a platform for scams, grift, and bad journalism. (Joshua Benton, Nieman Lab)

Good eats

Skip down to the list of free webinars if you prefer takeout.

I had half a pound of Portuguese chouriço left over from another meal that I used as an excuse to make baked almaco jack with chouriço and cannellini beans, although any spicy sausage will do. I always add red bell pepper, garlic and spinach to this recipe. On the side, roasted broccoli with garlic, red pepper flakes and parmesan cheese.

We both love this one-pot meal: chorizo, sweet potato, black beans and spinach skillet. Since I doubled the recipe, I used both ground chorizo (with a ‘z’ this time) and ground chicken.

Subscribe to Blog via Email

Fri 2/26 at 11 a.m.* – Sponsorships (The Association Show)

Almost no one in the association industry is speaking about the reckoning that is about to hit this year with membership and sponsor renewals after two years of virtual engagement. Hybrid events can help, but they require a different approach to member and sponsorship engagement. While most are planning for some element of hybrid in their on-site programs, there are substantial challenges based on an association’s budget and skills and resources within each team. We’ll be talking about sponsorships—how to get them, how to keep them—and hosting an interactive workshop. More info/register.

Host: EventMobi

Presenters:

Tanya Hannah Rumble, CFRE, MFA-P™ of the Association of Fundraising Professionals
Michael Tatonetti, CPP, CAE, Founder of Pricing for Associations

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 2/26 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

Fri 2/25 at 4 p.m. – Ask the Expert: Tips from Career Coach Series

As an executive coach, a common question I get is “how do I negotiate the offer?” and while there are no hard and fast answers there is a strategy, I recommend to getting an offer you won’t look back on with regret. However, it requires your willingness to do this one thing? Join us to learn the “one thing” and the strategies for making the ask. More info/register.

Host: Fridays@4

Presenter: Pamela J. Green

Mon 2/28 at 11 a.m. – Make Sure You Have a Plan B & C for Your Content Strategy

Learn how to prioritize, organize, and deliver event content in both hybrid and virtual scenarios, and why what might work for live events doesn’t necessarily translate to hybrid or virtual. Find out how to make sure your event and organization has a proactive plan in place instead of a reaction to changing scenarios. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

Bruce Haag, Director, Education & Event Technology, National Electrical Contractors Association
Donny Neufuss, Director, Business Development & Strategic Partnerships, MediaSite

Mon 2/28 at 1 p.m. – 2022 Update for Meeting Planners (Chatting with Agnes & Cecilia)

Guest: Stuart Ruff-Lyon, CMP, DES, VP, Events & Exhibitions at RIMS

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 3/1 at 12 p.m. – Business Analysis Skills for Data Analytics (Data Analytics Network)

Learn about the value of business analysis practices, communication techniques for interpreting and reporting results, and the business analysis professional role in influencing culture. 1 CAE credit. More info/register.

Host: Data Analytics Network / Association Analytics

Presenters:

Scott Bennett, Business Analyst Manager for IIBA
Evan Reid, Director of Data Analytics for ASHA

Wed 3/2 at 11 a.m. – Critical Considerations for Your Next Website Redesign/CMS/DXP Implementation

There are dos and don’ts when planning a new website. Far too often, associations develop and issue RFPs full of requirements that don’t fit their audience’s needs or the size of their organization. There are always unknowns to be expected, but problems start to occur with misunderstood requirements. This leads to bids with huge cost disparities because of massive amounts of guesswork. Learn what you need to do and what not to do so next website project is successful. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies

Wed 3/2 at 12 p.m. – How Covid has Changed IT Priorities

The pandemic has shoved IT into the spotlight. Avoid missteps as you move the focus from streamlining operations to member engagement. Learn what association IT should be doing, how IT can help make the transition while increasing speed, how moving to the cloud changes IT’s role, how to make IT a strategic asset, what technologies you need to focus on, how the focus on security has changed, and how virtual/hybrid gets woven into IT’s DNA. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenters:

Adam Hostetter (moderator) of Fuse Search
Adam Kuhn of FIA
Juan Sanchez of Intelios
George Breeden of ICI
Gary Sundel of ABA

Wed 3/2 at 2 p.m. – Sneak Peek into Recent Association Web Projects

Have you ever wished you could be a fly on the wall in another organization’s office as they’re developing their digital strategy or making big decisions about which web technologies and platforms to use? Get a whirlwind tour of some of our recent projects, digging deep into the strategy behind each project to share how other associations and non-profits are rethinking their member journeys and developing new and better ways to meet their members’ needs online. 1 CAE credit. More info/register.

Host: Matrix Group

Wed 3/2 at 2 p.m. – How Will NFTs Impact Association Business Models in the Future: A Panel Discussion

You may have heard the term NFT but aren’t really clear on what it means, or how NFTs could impact your Association and members. Join us for a dynamic panel discussion touching on many aspects of NFTs and their potential impact on your organization and membership. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

Chad Faison, Executive Director, American Council of Engineering Companies of Maryland
Craig Gill, Senior Director of Marketing, International Society for Technology in Education
Austin McHenry, Crypto Practice Leader, U.S. Transactions Corp.
Dustin Ray, bees.social

Wed 3/2 at 2 p.m. – Rethinking Meeting Design for Live Events

Beyond the addition of health and safety standards, the format of effective live gatherings has shifted, whether to engage attendees better, connect with both remote viewers and on-site participants, or offer more memorable in-person experiences that will make attendees’ travel more worthwhile. Hear about trends and ways to innovate going forward, and actionable best practices. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

Anthony Vade, North American Director, Events Design Collective
Sarah J.F. Braley (moderator), Managing Editor, Northstar Meetings Group

Wed 3/2 at 2 p.m. – Everything You Want To Know About Engagement Scoring (But Didn’t Know to Ask)

Find out about the basics of engagement scoring and the nuances of creating a model that truly reflects what you value most in your members, and what they value most about your association. Learn the do’s and don’ts of building the right model for your association by choosing the right activities (for individuals or organizations), assigning weights appropriately, understanding key principles of engagement scoring, and how to get started today – no expensive tools required. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

Bill Conforti, SVP of Strategy & Solutions, Association Analytics
Greg Pollack, VP of Sales, Association Analytics

Thu 3/3 at 11 a.m. – Keeping Association Audiences Engaged Beyond COVID-19

The need for fully virtual event options during the pandemic allowed associations to engage with and, in some cases, grow their membership, but if we lose sight of the connection and learning strategy that brought them in during COVID, we not only run the risk of losing them as members but we also break the trust we previously built. Learn strategies for engaging both your virtual and in-person audiences beyond the pandemic, why event marketers need to start thinking like digital marketers, and the key steps to creating a community engagement plan. More info/register.

Host: Sidecar

Presenter: Amanda Safdar, DES, customer success manager, JUNO

Thu 3/3 from 11 a.m. to 3 p.m. – REvolve From Events to Communities

As eventprofs, we organize, ideate, communicate, design, innovate. We create experiences that inspire people. But what would happen if we were both the organizers and the audience? Find out by joining the first crowdsourced event for eventprofs. More info/register.

Host: Evolve Community / Swapcard

Thu 3/3 at 11 a.m. – Amplify Your Association Through Powerful Partnerships

Learn why and how expanding your association’s reach and effectiveness through new partnerships and alliances could be your next winning strategy. Hear about the importance of partnerships and how to seal the deal on your next partnership opportunity. By amplifying your voice, multiplying capabilities, maximizing resources—and more—we’ll show you how partnerships can be an invaluable key to your association’s success. More info/register.

Host: Meeting Expectations

Presenters:

Ragan Cohn, CAE, Executive Director, OATUG
Michelle Lee, Executive Director, OSAP
Joey Sirmons (Moderator), Director, Multimedia Production

Thu 3/3 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In his class, Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Chris Gloede, founder, Ricochet Advisory Services, and Past Chief Marketing Officer, American Bar Association

Thu 3/3 at 2 p.m. – 5 Ways to Turn Your Members into an Army of Marketers Utilizing Social Media

If your association has tons of great content sitting idle, this session can help you explore new avenues to get that content working for your association and engaging prospects, members and stakeholders more effectively. Learn how to achieve a huge boost to engagement by prompting your members to disseminate content for your association, ways to game the LinkedIn algorithm to get 10x the clicks and views on your content, and the challenges your association is facing today and how to manage those problems with new software tools that can help. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

Adrian Dayton, founder, Clearview Social
James Marquis, chief innovation officer and CIO, 501Works

Thu 3/3 at 2 p.m. – 5 Powerful Growth Strategies to Boost Non-Dues Revenue for Your Association in 2022 and Beyond

Achieving sustainable non-dues revenue growth year over year can be a challenging task for any association. For associations to thrive in the coming years, they’ll need to spend considerable time focusing on growth initiatives. But what are the best strategies to achieve sustainable growth in 2022 and beyond? More info/register.

Host: Canadian Society of Association Executives

Thu 3/3 at 3 p.m. – What Associations Can Learn from High-Growth Tech Startups

Learn how to scale your membership and diversify your revenue, using high-tech business models and member feedback to drive member engagement. Find out how to create a vision that people want to be a part of. It is all about the people. You can grow your association by investing your time and resources in understanding your members and having a “product” mindset. More info/register.

Host: Grype

Presenter: Laura Buhler, President and CEO of C100

Fri 3/4 at 4 p.m. – Hitting a Wall: Tips for Your Job Search Fatigue

Details coming soon, per website. More info/register.

Host: Fridays@4

Presenter: Janelle Spratley, HR Generalist

Tue 3/8 at 1 p.m. – Biggest Shifts About to Happen in AMSs

Host: Review My AMS

Presenters:

Teri Carden, founder of Review My AMS
AMS experts Owens Gollamandala and Thomas McClintock of Empowered Margins

Thu 3/10 at 10 a.m. – RD Mobile What’s Working Now: A Tale of 2 Meeting Successes

Host: Results Direct

Presenters:

Shonzia Thompson CAE, CMP, Managing VP, Association Partnerships of NAM’s Council of Manufacturing Associations
Christopher Ocampo, Marketing Manager, Council of Engineering & Scientific Society Executives
Michael Jones, VP of Mobile Technologies, Results Direct | RD Mobile

Thu 3/10 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Todd discusses banner creative elements that drive clicks and identifies the irrelevant components that don’t affect performance. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Todd Unger, Chief Experience Officer, SVP Marketing & Member Experience, American Medical Association

Fri 3/11 at 12 p.m. – Mindful Networking

Host: Association Women Technology Champions

Guest: Kerri L. McGovern, MPP, CAE, Senior Director of Membership, ACC

Sat 3/12 at 10 a.m. – Step Up & Step Out: Resetting Resilience in 2022

A free virtual half-day summit featuring women in associations and non-profits of African, Latin, Native, and Asian heritage. Join dynamic panelists, and fellow association and non-profit sisters for a candid conversation about resetting our resilience, how it feels, and what we can do about it. You’ll leave with checklists, real-life stories, resources, connections, and practical tools to recognize and combat the cycle of “doing too much”, and how to halt “being sick and tired”. 3 CAE credits. More info/register.

Subscribe to Blog via Email

Creative Commons photo by Tina Hartung via Unsplash

Association Brain Food Weekly: 2.18.22

The weekly list of free educational events and resources for the association community…

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS™, a 10-minute self-assessment to measure your association’s marketing maturity. Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals.

Agile course development. If you work in association education, perhaps you’ve heard of ADDIE, a model used to design courses. But have you heard of ADDIE’s “fast and furious” relative, SAM? SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands.

ASAE research on change. Jenny Nelson at ASAE highlights three ASAE Research Foundation studies that “provide insight into how leaders can approach change and manage change processes going forward.” I recently downloaded (for free) one of them, Advancing Business-Venture Innovation, because I’ve been enjoying the interviews and articles at Association Ventures Playbook by Barry Barresi, one of the authors of the research study.

Digital value creation. One of those articles is by Mark Dorsey, FASAE, CAE, CEO at the Construction Specifications Institute (CSI), about how CSI busted out of narrow mindsets about markets and revenue streams and found new value creation opportunities. He describes how they got going in this new direction and ended up with a successful new product.

Seasoned professionals. People in their 60s, 70s and beyond are not retiring anytime soon. Instead, many are finding more sustainable and fulfilling work. Lisa Bannon at The Wall Street Journal shares what researchers and workplace experts are saying about this trend. What role could your association play in the lives of aging professionals?

Quick hits

22 tips, ideas, and principles for better meeting and workshop design and facilitation. (Facilitate Better with Jeffrey Cufaude)

5 interactive (and clever) ways to get real-time event feedback. (James Morgan, EventMB)

What’s next in event catering for 2022? (Claire Hoffman, BizBash)

Good eats

Skip down to the list of free webinars if you prefer takeout.

Spiced breadcrumb topping doesn’t sound like anything special, but this one is because of the sautéed onion and bell pepper in it. We had it on baked fillets of black sea bass.

Another night we had an old favorite you’ve seen here before: fillets of striped mullet dredged in flour, then in a mix of buttermilk and hot sauce, and finally in a mix of cornmeal, smoked paprika, cayenne and garlic powder. Pan fry the fillets on both sides.

On the side, kale and sweet potato gratin. Bonus: cheese. I forgot how much we loved this dish. Don’t worry, dear healthy ones, it’s not that cheesy.

On Super Bowl Sunday, we ate an obscene amount of smoked gouda and chorizo stuffed jalapeño peppers. We hardly had room for slow cooker salsa verde chicken. I followed suggestions in the comments and adapted the recipe by sauteing onion, red bell and poblano peppers, and garlic and adding them to the slow cooker along with the chicken; tripling the cumin; doubling the jalapeño; adding oregano; and stirring in corn and pinto beans at the end.

Subscribe to Blog via Email

Fri 2/19 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All events are online at Eastern Standard Time unless otherwise noted.

Fri 2/18 at 1 p.m. – A Fireside Chat: Creating an Exceptional Culture, Remote or Not

Whether company culture is better served in an in-person environment or a remote one is irrelevant. Culture is built everywhere and at all times—whether you recognize it or not. So how do you build a thriving organizational culture regardless of location? Explore these questions and more: What is organizational culture? How can you build a rich company culture regardless of your work configuration? What do organizations need to consider during the ongoing uncertainty of reopening offices in 2022? 0.75 CAE credit. More info/register.

Presenter: Carol Hamilton, principal, Grace Social Sector Consulting

Host: Blue Sky eLearn

Fri 2/18 at 4 p.m. – Open Networking: Tips & Tricks for Stress Management

Join your association colleagues for this open networking discussion on managing your stress. Moderated by Regais Wilson, a program and event professional with over 15 years of experience, participants will share their tips for remaining calm under pressure. More info/register.

Host: Fridays@4

Mon 2/21 at 1 p.m. – From Data to Decision (Chatting with Agnes & Cecilia)

Guest: Dean West, FASAE, founder and president, Association Laboratory Inc.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 2/22 at 12 p.m. – ASAE Component Relations and Volunteer Management Section Council Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. Grab your lunch or coffee and join us as we discuss the latest topics on our community board. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council

Tue 2/22 at 12 p.m. – 5 Foundational Elements of a Community Investment

Learn the 5 critical foundational elements needed for a successful community investment, the 7 organizational outcomes of communities—and which ones you should focus on, the leadership your team needs for success, and a template for aligning your team around shared purpose. More info/register.

Host: Higher Logic / Vanilla

Presenter: Carrie Melissa Jones, community leader, entrepreneur, and community consultant

Tue 2/22 at 12 p.m. – In-Person Meeting Designs for Form and Function

Now more than ever, trying to juggle functionality, the hottest looks and that dreaded “B” word—budget—can make even the most seasoned meeting planner’s head spin. But with a dash of creativity and the right product selections, you can check off all the boxes with just your furnishings and decor. Learn about 2022’s design trends and tips to get your audience off Zoom and back to successful in-person meetings. 1 CAE credit. More info/register.

Host: MPI

Presenters: Jack Scafide and Kelly Dalisa, Account Executives, CORT Events

Tue 2/22 at 2 p.m. – How Thriving Associations Are Embracing Innovation and Blazing a New Trail to Relevance

Associations that are thriving today have one thing in common: they are not going back to ‘normal.’ Learn about the radical shifts needed to build stronger organizations in 2022 and beyond, the fundamental differences between associations that are thriving in the current environment and those who aren’t, how to rigorously and honestly evaluate where your organization can successfully compete and where it cannot, and how to build today’s business and invent the future simultaneously by prioritizing experimentation. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

Mary Byers and Harrison Coerver, authors of Race for Relevance: 5 Radical Changes For Associations
Michael Hoffman, co-founder and CEO of Gather Voices

Tue 2/22 at 2 p.m. – Keys to Driving Webinar & Digital Event Registration

There are more webinars and digital events than ever competing for the time and attention of your prospects, so how do you rise above the noise? Learn tips and best practices that will help you build your audiences from tens to thousands, including how to optimize email invitations, picking effective subject lines and titles, best days and times to promote events, and turning promotions into experiences. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP of Marketing and Chief Webinerd for ON24

Tue 2/22 at 3 p.m. – Planning for the Unplannable: How to Prepare a Conference Contingency Plan

From restrictions, to lockdowns, to hesitations, the new normal is full of twists and turns for the event industry. So, how can organizers develop a solid contingency plan that they can rely on when the unexpected occurs? Join us as we walk through key elements to consider and provide actionable advice when contingency planning, so you and your team are set up for success—no matter what comes your way. More info/register.

Host: Cadmium

Presenters:

Traci King, Vice President, Event Tech
Brooke Benton, Sales Engineer, Cadmium

Tue 2/22 at 6 p.m. – Google Analytics Setup and Basics: What Marketers Need to Measure Success

Learn about the proper setup of Google Analytics, the most useful reports in your Analytics, which reports answer which questions and support which decisions, and how to make sure you get the right information out of your Analytics quickly and efficiently. More info/register.

Host: Orbit Media

Presenter: Andy Crestodina, Co-Founder/CMO, Orbit Media

Wed 2/23 from 9 a.m. to 4 p.m. – Virtual Event Platforms Demo Days

Join us for the just-in-time virtual event platforms demo days. The two-day event will feature presentations from a limited number of industry partners that offer virtual event platforms. More info/register.

Host: ASAE

Wed 2/23 at 11 a.m. – Hyper-Personalize to “The Market of One”

Each individual in your community, member or not, has their own set of needs that your association is trying to meet. Traditional marketing has us speaking to segments based on behaviors and transactions. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to member communications: talking to “The Market of One” to gain member insights and drive action. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Brianne Wheeler, Director of Marketing at PropFuel

Wed 2/23 at 11 a.m. – Live Q&A: Raise the Value of Your Virtual and Hybrid Event Sponsorships

What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Learn how to create winning virtual and hybrid event sponsorship packages for the world’s leading brands. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Meg Fasy, Founder, eventsGIG and FazeFWD

Wed 2/23 at 11:30 a.m. – The Future of Academic Meetings: Event Planning with a Purpose

The challenges of going hybrid mixed with new attendee expectations for online accessibility may make physical meetings complicated to plan. Join our panel of event planning pros as they highlight some techniques to reframe how you think about the purpose of your meetings. Learn why finding the answers to these core questions will help you tackle the decision between virtual, hybrid, and physical meetings—and how it can help you address the event planning challenges to follow (regardless of the format you pick). More info/register.

Host: Ex Ordo

Wed 2/23 at 12 p.m. – Sending CRPs Some Love: Our Best Chapter Resources

We’re floored by the range of issues that component relations professionals (CRPs) address daily, so we want to help you manage stressful chapter situations and give you strategies to circumvent them. This webinar will address challenges that are unique to CRPs, from chapter succession issues to monitoring component performance, and everything in-between; provide different approaches to solving these tough chapter issues; and highlight our favorite resources, best practices, and tips and tricks. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenter: Peggy Hoffman, Mariner Management

Wed 2/23 at 12 p.m. – Content Is King: Is Your Content Strategy Creating Loyal Subjects?

In a member-centric world, your “content” is what brings members to your digital doorstep, but how certain are you that they’ll return for more? Do you have a content plan in place that maps content relative to your member lifecycle? Are you noticing a lot of impressions or downloads with few return views, visits or conversions? Join us as we talk about content strategy and how to map your content so that your members turn into true ambassadors. More info/register.

Host: HighRoad Solutions

Wed 2/23 at 12 p.m. – Illness, Threats and Climate—Oh My! Event Safety Trends for the New Year

Get an inside scoop on what safety trends to consider in order to keep our attendees safe and sound in 2022. Learn ways to be better prepared and what tools you may need. Gather insight into how the trends will reshape the future of conference safety. More info/register.

Host: Meetings Today

Presenter: Alan Kleinfeld

Wed 2/23 at 1 p.m. – Credentialing & Continuing Education Post Covid (PDAC Town Hall)

In this town hall, you’ll have a chance to explore what we’ve accomplished (endured?) over the last few years and how our professional development programs can benefit from it in the years to come. Now’s a great time to be strategic and purposeful about what content should be delivered in which format, create “2.0” versions of content that may have been hastily created back then, and consider how we can take advantage of technical, psychological, and bureaucratic barriers that have been broken. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council

Facilitators:

Diane Elkins, co-owner of E-Learning Uncovered and Artisan E-Learning
David Rozsa, CEO of Metacred

Wed 2/23 at 1 p.m. – Rip Off the Band-Aid: 5 Key Elements to Making Your Remote Workforce Both Successful and Sustainable

Learn how to better manage, engage, and connect remote employees; strengthen your organization through operational efficiencies and effective communications; and intentionally build an organizational culture across a remote workforce. 1 CAE credit. More info/register.

Hosts: Protech and Fonteva

Presenters:

John Clese, Director, Virtual Workforce Consulting Services, Achurch Consulting
Erin Lemons, Senior Director of Marketing, Fonteva & Protech

Wed 2/23 at 1 p.m. – Association Lessons From… A Ghostwriter

Laura Schaefer ghostwrites book-length works for coaches, executives, entrepreneurs, associations, celebrities, keynote speakers, and businesses. Her perspective: “Stories are my world. Books are my true love.” More info/register.

Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd

Wed 2/23 at 2 p.m. – Future-Proof Your Hotel Contracting Strategy

Hotel contract language needs an update. Find out why it’s important to review contracts signed prior to Covid to make sure your needs will be met. Get suggestions for updates to legal terms to offer better protection. Learn about five clauses you may not have heard of and how they can help ensure a successful event. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Therese Jardine, Principal, Strategic Event Procurement

Thu 2/24 from 9 a.m. to 4 p.m. – Virtual Event Platforms Demo Days

Host: ASAE

Thu 2/24 from 9 a.m. to 12:30 p.m. – Small Staff Virtual Summit

Gain insights into the latest marketing strategies along with easy takeaways that will help you put a successful membership marketing plan into action, even with a small staff. Learn new ways to recruit members as well as ideas to help engage and retain current members. Plus, you can connect with other association professionals making the climb. 3 CAE credits. More info/register.

Host: YourMembership

Presenters:

Teri Carden, Founder & CEO, ReviewMyAMS
Michelle Schweitz, Association Advocate, Community Brands
Jon Horsman, CAE, Assoc. Director, Minnesota Nursery & Landscape Association
Tirrah Switzer, Director of Product Marketing, Community Brands

Thu 2/24 at 11 a.m. – The Virtual Event Experience 2.0: Digital, Hybrid and Customized

Plug-and-play platforms have evolved into sophisticated event tech solutions, but are they still sufficient for the future of your event experiences? Are fully customizable platforms embedded into company websites only a dream for Fortune 500 companies, or could this become the norm? What are the new essentials in your team’s skillset repertoire for honing your 2022 meetings and events strategy? More info/register.

Host: Glisser

Presenters:

Dahlia El Gazzar, Creating MindStamping Experiences + Brands, DAHLIA+Agency
Taylor Estes, CEO, Apple Box
Kathryn Frankson, Director of Event Marketing, Informa

Thu 2/24 at 11 a.m. – Gaining Leverage: Where AI Driven Content Management and Marketing Automation Join Forces

AI is delivering huge technology advances in the content management, marketing automation and search space. Learn how these technologies can be put to use by your association today. Find out how AI-driven marketing automation destroys the one-size-fits-all model, how AI search unifies all your content to deliver your message through any touchpoint, and where AI can deliver actionable insights derived from the full spectrum of your content. 1.5 CAE credit. More info/register.

Host: U.S. Transactions Corp.

Presenters:

Adam Hostetter, CEO, FUSE Search
Johnny Clayton, Chief Growth Officer, FUSE Search
Frank Klassen, CEO, Brightfind

Thu 2/24 at 12 p.m. – Yippee! A Zoom Meeting on Zoom Fatigue!!

Oh, the irony! But we promise this will not be boring. In fact, you will leave with a smile on the face, a spring in the step and memorable actionable takeaways to help you and your colleagues keep on, keepin’ on during these challenging times. Get simple micro-goals to help you and your colleagues enjoy the workplace again. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, keynote speaker, IrishmanSpeaks

Thu 2/24 at 12:30 p.m. – A Look Back at 2021 and Ahead to 2022 for Nonprofit Grant Recipients

The past few years have been tumultuous for recipients of federal funds, especially in the nonprofit sector. Two years into the pandemic, nonprofit grant recipients are constantly challenged with changing rules and regulations, which has accelerated the speed at which the government and recipients are forced to adapt to ensure business continuity. In this session, Hear about critical matters that affected the sector in 2021 and those to be on the lookout for in 2022, including insight into PPP loan forgiveness, the China Initiative enforcement, the new infrastructure legislation, and regulatory updates in 2021 and what to expect in 2022. More info/register.

Host: Venable LLP

Presenter: Dismas Locaria, Partner, Venable LLP

Thu 2/24 at 1 p.m. – Results Recharge: Content Strategy Insights with Hilary Marsh

For your organization’s content to be successful, you have to know your audience. Who are you creating content for and why? Hilary will help you focus your content strategy with techniques for: prioritizing your audiences, identifying what they want from your organization, getting every department on the same page, and involving your volunteers. 1 CAE credit. More info/register.

Host: Results Direct

Presenter: Hilary Marsh, president and chief strategist of Content Company

Thu 2/24 at 2 p.m. – How to Turn America’s Labor Shortage into Non-Dues Revenue: A Roundtable Discussion

Employers are in a war for talent. So how do you help them win, in a way that drives more non-dues revenue, while also growing your role as a career asset to your members? Find out how your association can capture a piece of the hundreds of millions of dollars employers are investing with associations to help them win this war. Learn strategies that will help you drive more non-dues revenue and build a true career center destination for your members in 2022. 1 CAE credit. More info/register.

Host: Non-Dues-A-Palooza

Presenters: Tristan Jordan, General Manager, and Michael Kumpf, Client Services Manager, YM Careers

Thu 2/24 at 2 p.m. – Board of the Future: A Road Map for Developing Board Intelligence

Learn how the world’s most effective boards achieve increased effectiveness and organizational success. Hear about the difference between data and insights—and true board intelligence, how innovative board leaders have successfully digital chairing duties, and three smart strategies for driving digital adoption and simplifying board meeting execution. More info/register.

Host: OnBoard

Presenters: OnBoard’s co-founder and CEO Paroon Chadha and CMO Rob Kunzler

Thu 2/24 at 2 p.m. – Pulling Back the Convening Leaders Curtain: Production & Content

PCMA’s team behind Convening Leaders 2022 got creative with hybrid solutions that answered travel challenges, health and safety concerns, and attendee engagement obstacles. Working with a new single-destination platform, event facility and service providers presented unique opportunities to demonstrate what an event experience looks like now. Hear the team’s insights on CL22’s successes and lessons learned—including what happens when things don’t go exactly as planned. 0.75 CMP credit. More info/register.

Host: PCMA

Presenters: PCMA’s Event and Education Leaders Tonya Almond and Carrie Johnson

Thu 2/24 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Employee Focus

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues: what days of the week should staff be in the office? What tech do we need? Should we redesign our meeting rooms? Let’s flip the conversation! If we start with answering some underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. This special workshop series will explore how four key culture decisions impact technology decisions for the hybrid workplace. 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, PROPEL

Fri 2/25 at 4 p.m. – Ask the Expert: Tips from Career Coach Series

Host: Fridays@4

Presenter: Pamela J. Green

Thu 3/3 at 1 p.m. – Association Creative Marketing Masterclass

This course provides a framework for evaluating creative copy and design via practical collateral critiques, and following brand standards while ensuring marketing performance. In this class, Chris explains how to conduct a Creative Review of marketing collateral, sharing time-tested best practices he learned while working for global ad advertising agencies and consumer marketing companies. 1 CAE credit. More info/register.

Host: Association Academy / Ricochet Advisory Services

Presenter: Chris Gloede, founder, Ricochet Advisory Services, and Past Chief Marketing Officer, American Bar Association

Thu 3/3 at 2 p.m. – 5 Ways to Turn Your Members into an Army of Marketers Utilizing Social Media

Host: 501Works

Presenters:

Adrian Dayton, founder, Clearview Social
James Marquis, chief innovation officer and CIO, 501Works

Subscribe to Blog via Email

Creative Commons photo by Trac Vu via Pexels

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this:

Quick hits

Good eats

Subscribe to Blog via Email

Subscribe to Blog via Email

Share this: