Association Brain Food: 5.13.22

The weekly list of free educational events and resources for the association community…

barred owl sitting on a tree branch – inspiration for my weekly list of free educational events and resources for the association communityInnovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.

Cohort programs. WBT Systems explains why cohort programs are popping up all over the web. They sound alluring—progressing through a course with a cohort of peers and alumni mentors—but intense too. Cohorts last only a few months, although some programs provide longer access to the community. See if cohort programs are something your market might be interested in.

Event community. Associations put a ton of effort into planning and promoting events, then do little to keep attendees connected as a community and to the association after the event is over. Event Mobi explains how technology can help you build a year-round community and content hub for attendees. But they say technology alone is not enough, you should invest in people and a plan too.

Metaverse. It’s not going away, so you might as well figure out what the metaverse is all about. Aaron Frank offers one of the best introductions I’ve read in his article on how to explain the metaverse to your grandparents.

Decisions. Noah Cherry provides an interesting perspective on decisions. He says you should consider the journey past the fork in the road (the decision point). Which journey do you see yourself on? If you don’t want to take the steps required for one path, then a different choice is probably better for you.

AMS (r)evolution. Empowered Margins sat down with 70 developers to get their thoughts on all things AMS, such as integration, APIs, security, ecommerce, data visualization. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS.

Quick hits

You’ll find lots of minor and major gold nuggets here: 103 bits of advice I wish I had known. (Kevin Kelly)

Green noise—“a gentle, fuzzy stream of nature sounds”—is the secret weapon to doing deep focus work, like reading and writing. (Amelia Tait, Penguin UK)

Good eats

Skip down to the list of free educational events if you prefer takeout.

It’s not exactly a spring dinner, but I couldn’t resist this Leite’s Culinaria recipe for filet mignon with a chanterelle marsala sauce. Before you get too envious, I used chicken thighs instead of filet mignon and a mix of shiitake, cremini and oyster mushrooms for the chanterelles. Wow, fantastic.

On the side, the last of this year’s Brussels sprouts sautéed with bacon, red bell pepper, red onion, jalapeno and garlic, and baby yellow potatoes roasted with butter, olive oil, rosemary and garlic powder.

An easy recipe for a bold fish, in this case, Spanish mackerel: a glaze made with hoisin sauce, salaam oelek (chile paste), soy sauce and sesame oil. After pulling the glazed and baked fillets out of the oven, sprinkle them with sesame seeds. On the side, zucchini, yellow squash, red onion, red bell pepper and sweet pepper sautéed and then tossed with a southeast Asian-inspired pesto.

We enjoyed poor man’s lobster aka monkfish last week. I treated it like lobster, baking the fillet with butter, lemon juice and Aleppo pepper flakes. On the side, an asparagus sauté with red onion, garlic and herbes de Provence, and cauliflower roasted with red onion and Greek seasoning.


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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.


Fri 5/13 at 12 p.m.* – AWTC Mindful Networking

Held the second Friday of each month, these intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Each Mindful Networking will feature one of our amazing AWTC award winners, followed by breakout rooms with changing topics (selected by our featured guest). More info/register.

Host: Association Women Technology Champions (AWTC)

Guest: Tadu Yimam, Vice President, Digital Engagement, NACUBO

*All events are online at Eastern Daylight Time unless otherwise noted.


Fri 5/13 at 12 p.m. – 2022 Tech Trends Report Briefing: Metaverse, AR/VR & Synthetic Media

Hear a special briefing on key findings from the Metaverse, AR/VR & Synthetic Media section of our 2022 Tech Trends Report, which identifies new opportunities for growth and potential collaborations in and adjacent to your business. We also highlight emerging or atypical threats across most industries. We will begin with 30 minutes highlighting this year’s research and insights and follow with a 15-minute Q&A. More info/register.

Host: Future Today Institute


Fri 5/13 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/13 at 4 p.m. – Thinking with the Future in Mind: Avoiding Short-term Decisions that Create Long-term Problems

Are we modernizing our governance and business models for a new century? Association leadership must take intentional action to overcome long-term traditions and orthodoxies that avoid moving forward in a remarkably changing world. Time to stop blaming staff, volunteers, and boards for resisting change. More info/register.

Host: Fridays@4

Presenter: Michael Butera, founder/CEO of Association ActiVision


Mon 5/16 at 1 p.m. – Integrated Sustainability

In the 30-Minute Monday series, a subject matter expert and moderator sit down for a hard-hitting, jam-packed conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. 0.5 CMP credit. More info/register.

Host: MPI


Mon 5/16 at 1 p.m. – Bridging Generations through Volunteering (Nonprofit Conversations with Cecilia Sepp, CAE)

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Holly Notcutt

Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC


Tue 5/17 from 9:30 a.m. to 1:05 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.
Host: Bizzabo


Tue 5/17 at 12 or 12:30 p.m. – Navigating Internal Investigations at Nonprofit Organizations

Conducting an internal investigation—whether in response to a whistleblower complaint or a government inquiry, or spurred by your human resources department—can expose your organization to significant liability, reputational harm, and distraction from your mission. Learn how to effectively prepare for and conduct investigations in a way that minimizes risk to the organization, and hear about best practices and policies you should have in place, considerations regarding outside and in-house counsels’ roles, and the nuts and bolts of conducting an effective investigation. Location: online and Washington DC. More info/register.

Host: Venable LLP

Presenters:

  • George E. Constantine (moderator), Partner, Venable LLP
  • Eric S. Berman, Partner, Venable LLP
  • Doreen S. Martin, Partner, Venable LLP
  • Jesse Raben, General Counsel and COO, The Trust

Tue 5/17 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates


Tue 5/17 at 1 p.m. – Leading Your Internal Team Through Major Technology Projects

A successful technology implementation project depends on more than just the technology you select. It also hinges on how well your internal team partners with your chosen vendor. That partnership has to be managed—often on top of the existing full-time job your internal project lead already has. Learn strategies for successful internal project management for technology projects, how to set and reinforce realistic project expectations with key stakeholders/team members, and how to vet which vendor’s project management practices are the best fit for your association, and what kind of support you should expect from a qualified partner. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

  • Jenifer Alonzo, Association Practice Lead, Fíonta
  • Julia Kelmers, Workforce Operations Manager, Fíonta
  • Gale Mamatova, Director, Project Management Office, Fíonta

Tue 5/17 at 2 p.m. – Core Strengths: Results Through Relationship Intelligence

Doesn’t it seem like some trainers, facilitators, managers and teams make “it” happen, no matter what “it” is? Even in uncertainty or times of crisis, they find a way to turn opposition into opportunity. They transform the stumbling blocks of conflict and misunderstanding into stepping stones for success and light bulb moments. For these high achievers, building collaborative relationships is priority one. Whether in-person or dispersed, they understand that members of their teams and participants in their sessions can go further when aligned together. The good news is that you, too, can leverage the power of relationships and drive results. More info/register.

Host: Fridays@4

Presenter: Michael Brown


Tue 5/17 at 3 p.m. – Automating Grants Management and Accounting

Get an overview of the general grant lifecycle which is typical for federal, state, and foundation related grants, the different types of cost allocation methods that can be used to charge donors for reimbursements, and passthrough grants or subawards to grantees. Find out where manual procedures can be automated to save time and reduce errors, and what key features to look for when evaluating a grants management solution. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.

Presenter: Mike Canniff, CEO, PyanGo


Wed 5/18 from 10:30 a.m. to 2:45 p.m. – Event Experience Summit

We’re gathering the world’s most innovative #EventProfs for two days of mini masterclasses and networking—all from the comfort of your home or office. Transform uncertainty into opportunity by immersing yourself with the most innovative minds, content, and resources our industry has to offer. This is your fast-track to the future of event experience. Sharpen your skills and learn actionable ways to build, operate, and scale powerful experiential programs in 2022 and beyond. CMP credits. More info/register.

Host: Bizzabo


Wed 5/18 at 11 a.m. – Live Q&A: Growing Digital Communities with Events

How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? 1 CMP credit. More info/register.

Host: PCMA

Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal


Wed 5/18 at 12 p.m. – The Path to Learning Business Maturity

In a world where competition, learner expectations, and the need to deliver real impact have increased dramatically, learning businesses must take their operations to a new level of maturity in order to thrive. Learn about a free resource that can help you do just that—the Tagoras Learning Business Maturity Model, its components, and how learning businesses can—and do—implement the model in a way that puts them on a clear, measurable path to greater maturity and, by extension, greater reach, revenue, and impact. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb, Celisa Steele, and Josh Goldman of Tagoras


Wed 5/18 at 1 p.m. – Sustainability: Back on the Front Burner

Many feared the pandemic would put important meetings and conventions issues such as sustainability on the back burner as the industry recovers from its massive shutdown. News flash: Green meetings are still a high priority with meeting planners and the organizations they work for. Hear about the status of sustainable meetings, how the pandemic era has impacted green meetings, and learn actionable strategies to implement sustainable practices at your meetings and events, from basic to beyond. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, Founder & President, MeetGreen


Wed 5/18 at 1 p.m. – Best of Both Worlds: Mastering Hybrid Work Environments

As we continue to adapt to the ongoing pandemic, we can count on one constant: hybrid work is here to stay. The Great Resignation is proving that employees have little tolerance for hasty returns to our offices. Employers, too, have seen that remote work doesn’t just work—it offers measurable benefits. Now the challenge for association leaders is this: maintaining productivity, security, and engagement as we settle into hybrid work. Learn how your organization can refine its approach to hybrid work and capitalize on the benefits that both in-office and remote work have to offer. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Heinan Landa, Founder, and David Campbell, Chief Operating Officer, Optimal Networks


Wed 5/18 at 1 p.m. – Deeper Not Distracting: Using Technology For Connecting

Hear about ways to embrace technology for meetings and events to create deeper connections not distractions. As sexy as some of the latest technology tools are, you may not need all the bells and whistles. Find the balance between what you need versus what your board wants. We’ll go beyond the challenges the hospitality industry faces with attendee engagement and talk about viable technology solutions for engagement for face-to-face, hybrid and virtual events. Determine whether it’s the technology itself that poses the challenges or if it’s how the technology is used. You’ll leave this session with fresh ideas and a little lighter knowing that there are solutions at your fingertips. 1 CAE credit. More info/register.

Host: EVA


Wed 5/18 at 2 p.m. – How to Successfully Work Together Across Generations When Apart

Unlike the generations before them, Gen Z is entering the workforce accustomed to working remotely. Between growing up with smartphones and having their schools require laptops to complete assignments, they are seemingly primed for remote work. Yet, many studies today are reporting that it’s the older generations who prefer working from home. What can a leader do to bridge that gap? Hear about strategies and tactics designed to help bridge the generational divide as it relates to working remotely. We will also bust some common myths and misconceptions surrounding generational attitudes and behaviors around working remotely. 1 CAE credit. More info/register.

Host: Achurch Consulting


Wed 5/18 at 2 p.m. – Secrets for Maximizing Virtual & Hybrid Event Engagement

After two years of virtual and hybrid meetings, what have we learned about what works and what doesn’t when it comes to attendee engagement? Hear tips for: creating a program that offers a mix of education, discussion and networking; the best times to offer networking sessions; encouraging interactions during education sessions, including how to track if your attendees are actually paying attention; scaling your expectations about interactivity based on attendee types and job level; creating live sessions that go beyond a speaker and a PowerPoint; encouraging attendee networking with each other; and soliciting feedback and insights from your attendees. More info/register.

Host: Matrix Group


Wed 5/18 at 2 p.m. – How Associations Can Successfully Deliver Digital Revenue

Hear panelists discuss the strategy, ideas and implementation of successful digital programs that generate revenue for their organization. Explore the relationship of online brand and professional presence, and the impact it can have on membership, attendance, education and non-dues revenue opportunities. Learn the importance of the digital/tangible relationship, how revenue strategy can inform tech and platform decisions, how to position and implement new ideas before they become old concepts, and where business development efforts can take a leadership role in your organization’s digital health. More info/register.

Host: Professionals for Association Revenue

Presenters:

  • Kimberly Bottom, Feathr, Senior Account Director
  • Evan O’Neill, Feathr, Associate Director of Sales
  • Jay Ablondi, IHRSA, Executive VP of Global Products
  • Jimmy Bechtel, Society for Clinical Research Sites, Vice President, Site Engagement

Thu 5/19 at 11 a.m. – Return to Live: New Secrets Revealed

With the return to live events, we’re sharing our most guarded secrets about one of the most popular event technologies, the event app. Find out what you don’t know about event apps, how they make hybrid event production easier, and how to find the best event app for your events. Learn how attendee expectations have changed, what hybrid really means and where your event app comes in, how event apps can enhance storytelling at your events, and how to get your event app to work harmoniously with your tech stack. More info/register.

Host: Event Mobi

Presenter: Thorben Grosser, VP of Product Marketing & Events


Thu 5/19 at 11 a.m. – 5 Non-Negotiable Web Strategies Every Association Needs in 2022 & Beyond

It’s not enough to simply maintain the status quo online. Your association needs to innovate and lead with a digital-first web strategy. Learn about the top five non-negotiable web strategies associations must implement today. This won’t be a blue sky, esoteric exercise in lofty ideas that aren’t realistic. This webinar will walk you through practical, easy steps to implement tomorrow to create better engagement, increase traffic, and position your website for the future. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters: Ray Van Hilst, Director of Client Results, and Chris Bonney, Director of Client Relationships, Yoko Consulting


Thu 5/19 at 11 a.m. – Community Ambassadors: What They Do and Why You Need Them

Community ambassadors help spread the vision of your community, bringing other members onboard while sharing their time, insights, and the critical role ambassadors play in your community’s success and how you can create an impactful community ambassadors program. More info/register.
Host: Hivebrite

Presenters:

  • Sarah Rapp, Direction, Alumni and People Engagement, JA Worldwide
  • Tessa Kriesel, CEO & DevRel Coach, Devocate
  • Lucia Manzo, Head of US Operations, Hivebrite

Thu 5/19 from 11 a.m. to 2 p.m. – Event Tech Innovation Summit 2022

Keeping up with the rapidly changing event tech landscape is hard, even for the most tech savvy event professionals. This virtual summit provides you with a clear overview of the most exciting new event tech tools and offers a glimpse of how technology will support events in the future. CMP credits. More info/register.

Host: Event MB


Thu 5/19 at 12 p.m. – Inclusive and Engaging Virtual Meetings

Learn the key secrets to having meeting participants say, “I have more energy (rather than less) after a 45-minute meeting with you!” and the six-step ENGAGE method to solve your virtual meeting challenges. Help your team communicate effectively, easily complete work, and raise morale when you can’t be in the same room. More info/register.

Host: OpenSesame

Presenter: John Chen, CEO of Engaging Virtual Meetings, Author, Producer, Speaker


Thu 5/19 at 12 p.m. – Wellness at Work: Building Resilience by Supporting Mental Health

Join a discussion on building mental health resilience in the workplace, including self-care tactics to help prevent burnout, individual methods to build resilience, how organizations can support employees’ mental wellness, and what the future of work means for workplace wellness. More info/register.

Host: The Diversity Movement

Presenters:

  • Kaela Sosa, CDE, Curriculum & Programming Manager, The Diversity Movement
  • Debbie Granick, Psychiatric Nurse Practitioner/Licensed Clinical Social Worker
  • Enrique Rubio, Founder, Hacking HR
  • LaTonya Wilkins, Founder, Change Coaches

Thu 5/19 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium


Thu 5/19 at 1 p.m. – Reserve Funds (Associations & Nonprofits): 3 Major Considerations for Management and Board Members in 2022

Learn why it’s important for organizational sustainability to establish and maintain reserves. Find out what methodologies are best to use to determine the size of reserves that are appropriate to your organization. Hear about IPS and how it helps. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Leslie D. Irby, Relationship Manager, Vice President, Rembert Pendleton Jackson


Thu 5/19 at 1 p.m. – Preparing and Writing he Self-Study: Shoulda, Woulda, Coulda (MAACME Chats)

A virtual, one-hour, peer-to-peer conversation related to our work in continuing medical education. More info/register.

Host: Mid-Atlantic Alliance for Continuing Medical Education (MAACME)


Thu 5/19 at 1 p.m. – Event Horizons: The Future of Hosting Amazing Virtual, In-Person, and Hybrid Events

Hear about recent virtual, in-person, and hybrid events from industry professionals who will share their experiences, learnings, and tactical takeaways. Learn about in-person event programs that are worth showing up for, high-quality AV and production across all event types, how you can still make virtual events engaging, and what it means to be hybrid-ready in an ever-changing world. More info/register.

Host: Webex Events

Presenters:

  • Christina Torok, Marketing Product Leader, Webex Events
  • Emmanuel Gotsis, Webex
  • Nicole Paul, Chief Experience Officer, The DiJulius Group
  • Melissa Jones Clark, Director, Marketing, Meeting Tomorrow

Thu 5/19 at 1 p.m. – How to Turn Your Digital Events Into a Demand Generation Machine

Learn why 75% of marketers rate webinars and virtual events as their top-performing channels for driving demand. Discover creative ways to connect with global audience segments, build community, and drive long-term demand. From establishing the right strategy to enabling your sales team, join this discussion to get tips you can implement, to ensure your digital events generate interest and impact sales pipeline. More info/register.

Host: American Marketing Association

Presenters:

  • Dahlia El Gazzar, Lead Ruckusmaker, DAHLIA+Agency
  • Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method
  • Razan Zaghmout, Sr. Marketing Manager, Notified
  • Kathy Jordan, Marketing Strategist, KPJ Digital

Thu 5/19 at 2 p.m. – Demystifying AI: Tools, Tips, and Tricks

In this session, we will demystify the idea of AI and talk about practical applications of AI. Learn about inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy, how to use AI to enhance your processes and make workflows less time consuming, and how to embark upon easy AI and automation experiments. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Erica Salm Rench, COO, rasa.io


Thu 5/19 at 4 p.m. – ASAE Idea Swap: What Were You Thinking? Ethics in Association Management

We’ll use a series of scenarios to talk about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model in your organization, and work through the ethical issues in the workplace. We’ll also touch on the elements needed to ensure your association fosters ethical decision-making practices. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudon Idea Swap

Presenter: Rhea M. Steele, CAE, ODCP Chief of Staff, School Nutrition Association


Fri 5/20 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting


Fri 5/20 at 4 p.m. – Making the Most of Your Network: You’ve Built Your Network, Now Use It

Join us as we discuss the next steps to take after you’ve built your network. I’ll share tips on how to utilize your network to benefit you. I’ve helped professionals at every level get over their “networking fears” and will share how you can too. More info/register.

Host: Fridays@4

Presenter: Sara Bustard, CAE


Tue 5/24 at 12 p.m. – Component Relations and Volunteer Management Section Council Crunch and Munch

This month’s topic is discussed in this Collaborate thread. We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. 1 CAE credit. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council


Tue 5/24 at 12 p.m. – Town Hall Session: Applying ASAE’s Drivers of Change in Education Planning

Hear from the ASAE Foundation’s Foresight Works Advisory Group members about the Drivers of Change, research-based trends that are particularly relevant to associations and how are associations using them. Participate in a discussion about those most relevant to education planning. 1 CAE credit. More info/register.

Host: ASAE Professional Development Advisory Council


Tue 5/24 at 1 p.m. – Prioritizing Policies for Remote Work Effectiveness

Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. As the pandemic lingered, Shawn saw the value of keeping their workforce permanently remote. As NACE intentionally transitioned to a fully-remote team, Shawn knew updated policies and processes were critical to ongoing remote success. In this “fireside chat,” Shawn will share why NACE made the intentional transition to fully remote, why he prioritized updating NACE’s policies and processes, and what key policies he believes were most critical for his team’s success. Don’t miss your opportunity to ask Shawn questions and learn best practices you can apply to your organization. 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenter: Shawn VanDerziel, Executive Director at the National Association of Colleges and Employers (NACE)


Tue 5/24 at 2 p.m. – How to Get Ready for Google Analytics 4

If you haven’t heard, GA4 has turned Google Analytics on its head with changes to the user interface, data model, capabilities, implementation, and more. Learn about the key differences between Universal Analytics and Google Analytics 4, why you should install Google Analytics 4 now, how to transition from Universal Analytics to GA4, and what you need to do to get the most out of the powerful new features in GA4. 1 CAE credit. More info/register.

Host: Matrix Group


Wed 5/25 at 11 a.m. – Looking Forward 2022 (Solutions): The Association Strategies Essential to Success

Looking Forward® 2022 (Solutions) is yearly research that tests 120 strategies currently being implemented by associations. Get a first look at the key strategies associations believe are critical to success and why they are so essential to the future of associations. Hear about the principal challenges facing association strategy as the sector continues to change in relation to current events. Learn how to access the Looking Forward Dashboard, filter for the specific information you need, and download reports to share with your staff or board. 1.5 CAE credits. More info/register.

Host: Association Laboratory

Presenters:

  • Artesha Moore, FASAE, CAE, President & CEO of Association Forum
  • Donna Oser, CAE, CEO of Michigan Society of Association Executives
  • Dean West, FASAE, president of Association Laboratory

Wed 5/25 at 12 p.m. – MPI Association Professionals Hot Topic Chat: All Things F&B

Join MPI’s Association Professionals Community Council as we discuss all things food and beverage, including new F&B trends, creative ways to deal with price increases, COVID mitigation strategies and more. More info/register.

Host: MPI


Thu 5/26 at 2 p.m. – Top 5 Digital Sponsorships That Engage Sponsors AND Members

Learn how much the needs of members and sponsors have changed—and for the better. The past was about brand advertising. The shift to content marketing has opened up models that are good for BOTH members and sponsors. We will review five models that are growing in popularity with associations and helping to engage members and grow digital non-dues revenues. More info/register.

Host: Non Dues-a-Palooza

Presenter: Dan Stevens, President of WorkerBee.TV


Thu 5/26 at 3:30 p.m. – Culture-Driven Technology Decisions for the Hybrid Workplace: Supervision and Accountability

As associations contemplate a return to the office, it’s tempting to start by talking about logistical issues. However, if we start with answering underlying culture questions, our technology decisions should be more sustainable, meaningful, and future-focused. In this workshop series, we will explore how four key culture decisions impact technology decisions for the hybrid workplace. What new systems will you create to manage supervision and accountability? How has the pandemic changed how you use your performance management system? 1 CAE credit. More info/register.

Host: Association Women Technology Champions

Presenter: Maddie Grant, founder, Propel


Thu 5/26 at 5:30 p.m. – The Virtuous Cycle of Events and Community-Building (Arlington VA)

Events are a great place to build and strengthen community. But how do we craft events that foster community and how do we build communities that drive successful events? How do we adapt to online and hybrid gatherings or re-adapt to in-person events? How do we tweak events to turbocharge their effectiveness vis-à-vis community development, networking, learning and engagement? Join us for a fun, participatory and insightful session that blends effective best practices with actual hands-on demonstrations of ways to improve your own events and foster community at the same time. Location: Arlington VA. More info/register.

Host: CMX Connects DC

Presenter: Lee Gimpel, founder of Better Meetings


Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.


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Creative Commons licensed photo by Philip Brown via Unsplash

Author: deirdrereid

Deirdre is a freelance writer, who after more than 20 years in the association and restaurant industries, is enjoying the good life. Away from her laptop, you can find her walking in the woods, doing yoga, journaling, cooking new recipes, or relaxing in a comfy chair with a good book and a glass of craft beer or wine.

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