Association Brain Food

The weekly list of free educational events and resources for the association community…

Chapter benchmarking data. Billhighway explains what to do with benchmarking data you collect from chapters. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development.

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition.

Virtual expo. Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS)—a long-lasting and sustainable solution for exhibitors, prospective customers and your association.

Exhibitors. Whether they’re at an in-person, virtual or hybrid trade show, a survey shows exhibitors are dissatisfied. Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees.

Virtual conference pricing. Casey Gale at PCMA Convene writes about two associations that tweaked their plans for a second year of digital events. The changes made by the American Society for Nutrition to their pricing model are worth noting.

Quick hits

• Four questions to help vet your content ideas. (Amanda Milligan, Content Marketing Institute)

• Yes, you can be an outgoing introvert—here are three signs you fit this personality profile. This is so me. (Erica Sloan, Well + Good)

• What is your click-to-open rate and how do you improve it? (Jessica Malnick, Databox)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

• Lots of fish this past week. One night, we had blackened mahi mahi. On the side, leftovers—a sauté of summer squash, kohlrabi, green onions, garlic and basil.

• Another night, we had baked lemon parmesan white grunt for dinner. Since I had chervil from the CSA, I used lots of it in the topping. I mixed some of the leftover blackened spice mix from the night before into the summer squash sauté that was going on its third night.

• There’s something about the combo of coconut milk and curry paste, boy, I love it, so I jumped at making Fish in Choo Chee Thai Curry Sauce from Nancie McDermott’s Quick & Easy Thai: 70 Everyday Recipes. My notes from the last time I made it said, “Excellent. Yes, damn good.” This time I made it with a mix of catfish and striped mullet, and served it over jasmine rice—and, yes, it was damn good.

• On the side, a summer squash sauté again—I’m getting a boatload of squash every week from the CSA—tossed this time with a southeast Asian-style pesto.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race?

Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 6/25 at 12 p.m. – The Global Journey: Cultural Tips To Help You Soar

Hear valuable cultural tips on nine countries/regions (USA, Mexico, Brazil, Germany, Ghana, Middle East, India, China, Japan), including a brief overview of each culture’s customs and norms to help you understand the similarities and differences between them. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

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Fri 6/25 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Fri 6/25 at 1 p.m. – Demystifying LMS-AMS Integration Options: For Association Non-Techies

Get an overview of terms and technology concepts having to do with LMS-AMS integrations, discuss the important end-user and association staff benefits—and potential pitfalls—of LMS-AMS integrations, and see live examples of LMS-AMS integrations. 1 CAE credit. More info/register.

Host: Blue Sky eLearn

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Fri 6/25 at 1:30 p.m. – Re-Entry Roundtable: Mastering Hybrid Meetings & Events

As we transition to hybrid environments, hosting effective meetings and events becomes more complicated. Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. More info/register.

Host: Optimal Networks

Presenter: Joanna Pineda, CEO, Matrix Group

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Fri 6/25 at 4 p.m. – Performance Driven: How to Overcome the Paradox of Potential

Learn the reasons why people say they’re missing their potential; how to make the switch from “wishing” to “doing;” how to gain clarity about plans, purpose and people, and how they relate to your success; the biggest limiting beliefs and how to circumvent them; and how to lead your team over the gap between potential and results. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Thom Singer, CSP, executive search consultant and a professional speaker

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Mon 6/28 at 1 p.m. – CyberStory with Sanjay Deo (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Sanjay Deo

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 6/29 at 11 a.m. – Sponsorship Growth for Your Nonprofit

Are you currently utilizing sponsorship as a funding source for your nonprofit organization? Do you hope to launch a sponsorship program but don’t know where to start? Does your current program need a refresh to maximize your results? Learn how to leverage sponsorship and corporate partnerships to benefit the future of your organization. More info/register.

Host: Nonprofit Learning Lab

Presenter: Melissa Lagowski, Big Buzz Idea Group

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Tue 6/29 at 2 p.m. – Revenue Success from Scratch: One Association’s Story

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members. 1 CAE credit. More info/register.

Host: 100 Reviews/Non-Dues-A-Palooza

Presenters:

• William Hold, President and CEO of The National Alliance of Insurance Education and Research
• Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems

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Tue 6/29 at 2 p.m. – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice

2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” 33 states have introduced more than 100 bills this year aiming to diminish, or completely take away, the rights of transgender people in the United States. Learn how the industry has served as a catalyst for change on LGBT issues before and how it can be done again, how to better serve transgender tourists and event attendees in meaningful ways while avoiding “rainbow capitalism,” and understand the influence of your dollar and the message socially responsible economic spending sends. 1 CMP credit. More info/register (possible fee for MPI non-members).

Host: MPI

Presenters:

• Chase Brunson, Marketing and Development Manager, The Rise School of Austin
• Marques Davison
• Katrina Whaley, Field Producer, Reel Impact

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Tue 6/29 at 2 p.m. – Post-Pandemic Contract Clauses You Need to Know

Hear a general overview of key contractual provisions to keep in mind for negotiations with all types of venues as things continue to open up to try and mitigate issues in the future. Learn what to include—and not include—in venue contracts, real world force majeure clause triggers in a post-Covid world, and how to negotiate for a win-win and prepare for the worst. More info/register.

Host: Smart Meetings

Presenter: Ty M. Sheaks, faculty legal advisor to the International Association of Venue Managers, and lead for McCathern, Shokouhi, Evans, Grinke’s Restaurant & Hospitality Section

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Tue 6/29 at 3 p.m. – Pronouns Are Evolving: Here’s What You Need to Know

We’ll help you navigate your way through this new and evolving world of expanding pronouns that is more than just being ‘grammatically or politically correct.’ It’s about better understanding our colleagues, peers, suppliers, clients, planners and attendees and providing them the same respectful treatment we strive to accord everyone. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

• Sarah Lewis, Porter Novelli
• Ed Salvato, LGBTQ marketing specialist

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Tue 6/29 at 3 p.m. – Driving Diversity: Move Beyond the Checkbox and Unlock the Value of DEI

Do you want to engage in the diversity conversation but need to know where to ask and how to start? Hear how to go beyond the diversity, equity and inclusion (DEI) checkbox and develop a program where employees thrive and business outcomes are achieved. Explore the powerful impact that DEI has on people, culture and performance. Go back to the basics of what diversity is, how to manage unconscious bias and how to create meaningful DEI impact in our rapidly changing world. More info/register.

Host: Boma

Presenters:

• Donald Thompson, founder and CEO of The Diversity Movement
• Kaila Colbin, co-founder, Boma

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Wed 6/30 from 10 a.m. to 9 p.m. – Day of Diversity

In our increasingly interconnected world, openness and appreciation of differences are paramount to create welcoming experiences. LGBT MPA welcomes all to recognize the past, honor the present, and strive for a stronger future together through our “Day of Diversity.” In honor of PRIDE month 2021, this day will promote self-affirmation, dignity, equality, and increased visibility of diversity in the meetings and events industry. More info/register.

Host: LGBT Meeting Professionals Association

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Wed 6/30 at 10 a.m. – 10 Essential Steps When Planning Hybrid Events

A new Eventsforce research study with 200+ event planners, shows that 75% are planning on running hybrid events in 2021-2022, with the majority of those taking place from October this year. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start. Learn about the ten essential steps when planning your hybrid event from agenda design and new sponsor opportunities to blending your virtual and in-person experiences, plus how to apply learning from virtual to hybrid and choose the right hybrid event model. More info/register.

Host: Eventsforce

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Wed 6/30 at 11 a.m. – The Most Innovative Campaigns in Digital Advocacy

From doubling advocate databases, conducting hugely successful virtual fly-ins, using social media to mobilize supporters and capture lawmakers attention to change legislation, we’ve seen multiple clients turn what was an existential threat into their most productive year ever. Hear about some of the best campaigns of the last few years and where digital advocacy is headed due to the recent events of the past 16 months. More info/register.

Host: FiscalNote

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Wed 6/30 at 12 p.m. – Let’s Reboot Volunteer Training

You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Then came the evidence-based research on volunteers challenging our percepts, followed by the pandemic and increased volunteer burnout. Turns out our training programs need a new approach. Learn how to use volunteer motivations and personas to drive learning and rethink our approach so we can retain volunteers and develop future leaders. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters:

• Peggy Hoffman, FASAE, CAE, Mariner Management
• Kristine Metter, MS, CAE, Crystal Lake Partners

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Wed 6/30 at 12 p.m. – What Sponsors Want from Your Event and Your Sales Team: Pros and Peers Share

Customer relationship management has taken priority in business development best practices, but does your team feel like you are not meeting customer expectations? During this peer-to-peer active learning huddle, learn what successful associations are doing to shorten the gap in their product and team offerings. Hear insights from leading sponsor and event business development experts on successful engagement and share ideas and notes from association peers on what is working for their events. More info/register.

Host: Professionals for Association Revenue

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Wed 6/30 at 12 p.m. – Extinguishing Burnout Fires: A Roadmap for Association Professionals

Learn about the ramifications of burnout and hear about resources, examples and tips on what association executives can do to extinguish these burnout fires. 1 CAE credit. More info/register.

Host: Association Xchange

Presenters:

• Carmen Elliott, MS, CAE (moderator), Executive Director, American Physical Therapy Fund, and Vice President, Diversity, Equity and Inclusion at the American Physical Therapy Association
• Teshera Hull, Manager, Preceptorship, Coaching and Retooling, American College of Surgeons
• Maureen Markey, MBA, CAE, Director of Membership & Marketing, The Gerontological Society of America

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Wed 6/20 at 12:30 p.m. – Diving Deeper into UBIT: How to Engage Sponsors in the Hybrid Virtual World

As nonprofits consider offering innovative sponsorship opportunities in the hybrid event model, understanding your organization’s unrelated business income tax (UBIT) obligations is of the utmost importance. Hear about sponsorship and convention/trade show UBIT exceptions and tips on how to maximize your tax-free revenue potential. More info/register.

Host: Venable LLP

Presenters:

• George Constantine, Partner, Nonprofit Organizations, Venable LLP
• Ryan Kasdin, Associate, Nonprofit Organizations, Venable LLP
• Judith Kim, Associate, Nonprofit Organizations, Venable LLP

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Wed 6/30 at 1 p.m. – Strategic Negotiating in the Post-Shutdown World

Learn about tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Hear a review of key contract clauses, negotiations tips and strategies to ensure a strong contract to protect your organization. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, strategic partner for INNOV8 Meetings + Events

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Wed 6/30 at 1 p.m. – How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy

Find out how to tap into social conversations that are taking place on TikTok, Instagram and Facebook to take a data-driven approach to consumer and market intelligence and discover insights and identify critical trends. More info/register.

Host: American Marketing Association

Presenters: Harvey Ranola, Global Head of Media Intelligence, and Mike Baglieto, Global Head of Product Marketing, Netbase Quid

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Wed 6/30 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 6/30 at 2 p.m. – Production in the Age of Hybrid Events

Connecting two audiences across the digital divide, balancing live vs pre-recorded sessions, and creating moments of impact are just some of the production challenges we tackled at the Untethered Design-a-thon. Join three veteran event profs as they share the ideas they have tested. They will also discuss which production strategies will shape events in fall 2021 and beyond. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

• Hilary Laney, Owner and CEO, Evia
• Laurel Miller, CEO, Seamless Event Solutions
• Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC

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Wed 6/30 at 3 p.m. – Your New Venue Sourcing Strategy: What Does an RFP for Hybrid Events Look Like? (Part 1)

In part one of our two-part webinar series, we’ll evaluate sourcing strategies that relate to hybrid meetings. What should you ask for in your RFPs? How do you determine your space needs? What does availability look like? And what’s happening to rates? More info/register.

Host: Events Leadership Institute

Presenters:

• Steve Enselein, SVP Event Operations | Hyatt Hotel & Resorts
• Linda McNairy, Vice President – Americas, Meetings & Events | American Express Global Business Travel
• Heather Sharpe, Instructor | Event Leadership Institute
• Caroline England, Head of Product | Convene
• Howard Givner, Founder and CEO | Event Leadership Institute

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Wed 6/30 at 4 p.m. – Mindful Networking with Edima Elinewinga

Enjoy a small group setting for participatory conversations led by visionary leaders who will share knowledge but not deliver a formal presentation. Edima is Chief Tech Officer at Zero to Three and previously was Exec Dir of Info Tech at the United National Foundation. 0.5 CAE credit. More info/register.

Host: Association Women Technology Champions

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Wed 6/30 at 2 p.m. – What’s Special About Nonprofit Mergers: 6 Things You Need to Know on Your M&A Journey

Learn about the main drivers for nonprofits to consider a combination, various alternate forms of combination, M&A compelling factors for nonprofits, inhibiting factors, important considerations for building consensus, and the important steps in merger/consolidation. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jerald A. Jacobs, Partner, Pillsbury Winthrop Shaw Pittman LLP

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Thu 7/1 at 12 p.m. – Re-Engage Virtual: Planning the Event of Tomorrow

Sessions: Get 7 Times Revenue by Shifting From Offline Workshops to On-Demand Online Workshops; How to Build an Engaging Community; Virtual Event Monetization Models – What Is Best for You? What Not to Do When Organizing and Producing a Virtual Event – the Tips and Tricks. More info/register.

Host: Airmeet

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Wed 7/7 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard

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Wed 7/7 at 12 p.m. – Succeed in Challenging Times by Being Negotiation Ready

Learn the first three steps in a practical, easy-to-implement approach for negotiating with clients, contractors, staff, vendors, and even friends or family, and find out how to adopt a positive negotiation mindset. 1 CAE credit. More info/register.

Host: Association Insights In Old Town

Presenter: Susan Borke

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Wed 7/7 at 12 p.m. – Re-Engage Virtual: Planning the Event of Tomorrow

Sessions: How to Create an Effective Social Media Strategy for Your Event; How to Use Virtual Events to Promote Your In-Person Event; Reinventing Live, The Always-On Future of Events; The Future of the Event Industry – What Is Hybrid!? How to Use Creative Solutions to Engage Attendees; How to Become a Better Speaker/Moderator. More info/register.

Host: Airmeet

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Wed 7/7 at 8 p.m. – Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen

Your virtual meetings need to be dynamic, engaging, and just packed full of amazingness. Want to know what you need to do to engage in virtual meetings? Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. More info/register.

Host: Planners on Purpose

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Thu 7/8 from 11 a.m. to 4 p.m. – Evolve Homecoming: The Big Industry Comeback

Learn the practical logistics of going hybrid and building communities. Hear expert insight on hybrid event design. Discover everything you need to know about going back to in-person safely. Network and learn from a global community of 13,000+ eventprofs. More info/register.

Host: Swapcard

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Thu 7/8 at 12 p.m. – Community Book Club: The Art of Gathering

We’ll read Priya Parker’s incredible book The Art of Gathering and then watch her in conversation with Gali Kling Schnieder, SAP. The first 100 registrants will get a FREE digital copy of the book. More info/register.

Host: The Community Roundtable

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Fri 7/9 at 12 p.m. – Strategy First, Software Next

Are your technology capabilities aligned with your mission? To explore this question, we are kicking off a 3-part series—the first will be “Strategy First, Software Next”. We will explore the importance of creating a technology strategy for your association that aligns with your organization’s mission and long-term goals. More info/register.

Host: AI Now for Associations

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday morning.

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Creative Commons photo by Rodion Kutsaev via Unsplash

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The weekly list of free educational events and resources for the association community…

Make time for microlearning. If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development.

Chapter benchmarking. Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project.

Event budgets. Because of new safety-related expenses for in-person events, your old event budget templates are of no use to you now. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item.

Data governance. Rene Shonerd at Cimatri shares a cheat sheet for making data work for your association. She starts with four questions about data quality issues and then makes recommendations based on your responses.

Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. Hmm, the same thing happens in associations. She explains how for-profits are using membership strategies to develop customer loyalty.

Staying away from the office. I feel bad for anyone who prefers to work remotely but is being forced to return to the office. Andrew Seaman suggests what you can do if you want to continue working from home.

Quick hits

• Level up with these 15 association marketing resources—books, podcasts and blogs. (Beth Arritt, Higher Logic)

• What is a Decentralized Autonomous Organization (DAO)? (Calvin Ebun-Amu, MakeUseOf)

• Voyeurism fix: 27 top marketers share pictures of their desks along with tips for cameras, mics, lights and hamsters. (Andy Crestodina, Orbit Media Studios)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

• I never get tired of greens but I do get bored with how I always cook them, so I was happy to rediscover this recipe for Indian-spiced chickpeas and greens. I added half a serrano, half a jalapeño, ginger and dried apricots, and omitted the tomato paste, lemon juice and cilantro. To complement them, I baked swordfish steaks topped with garam masala and butter.

• My Italian chicken bake is another one of those sauté-a-bunch-of-ingredients-and-throw-them-in-a-baking-dish recipes. This one includes chunks of boneless chicken thighs, bacon, onion, mushrooms, broccoli stems, red bell pepper, poblano, jalapeño, garlic, flour, chicken broth, canned tomatoes, cannellini beans, whole wheat penne and mozzarella.

• Not that we needed more vegetables with that dish, but I had them in the frig so, on the side, we enjoyed a sauté of carrots, broccoli stems, zucchini and garlic with a sprinkling of fresh basil.

• And not that we needed bread, but I had discard to use so I made sourdough focaccia. I only gave it a short rise (a few hours) in the frig. Some day, I’ll plan ahead and start it on Saturday instead of early Sunday afternoon so it can get the recommended overnight rise.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 6/11 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

• Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
• Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

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Fri 6/11 at 4 p.m. – Successful Assertion

Have you ever failed to stand up for yourself in a meeting and beat yourself up about it later? Have you ever regretted something you said to a coworker in the heat of the moment because your tone was harsher than you intended? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC

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Mon 6/14 at 1 p.m. – Visit Brussels: The Future of Meetings & Events (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Patrick Bontinck

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 6/15 at 11 a.m. – Intersectionality: Considering Identity When Working Towards a More Diverse, Equitable, and Inclusive Future

As individuals, we are never just one identity, and the concept of intersectionality highlights how multiple, overlapping identities—for example, race, class, gender, and sexuality—contribute to the ways in which marginalized groups of people experience discrimination. In this webinar, we’ll ask how this layering of identities impacts our experience of and contribution to our working environment. Explore what intersectionality means, how it can shape our professional experience, and what we can do to better support ourselves and our colleagues. More info/register.

Host: Coalition for Diversity and Inclusion in Scholarly Communications

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Tue 6/15 at 11 a.m. – 7 Reasons Your Business Needs Data Recovery and Backup

Many of the current security methods, tools and techniques used by businesses to secure their environment and protect their brand have been effective so far, but attacks are now coming from all directions. Hackers, hacktivists, cyber criminals, nation states and insiders (like employees) are all pounding security protocols to find a weak spot to get in. Knowing that data streams in from various entry points, organizations that still differentiate between internal and perimeter security should urgently reconsider their security approach—specifically the role of digital assets (i.e., domains, domain name system (DNS) and digital certificates)—in enabling the day-to-day successful operation of their business. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Greg Smith, Senior Information Technology Consultant

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Tue 6/15 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2

Hear the journey of two AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Find out about their approach to DEI(A) with their association clients,  effective internal and external practices, and success metrics. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

• Beth Quick-Andrews, CAE (facilitator), President, Q&A-An Association Management Company, Inc.
• Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
• Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

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Tue 6/15 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

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Tue 6/15 at 2:45 p.m. – Engaged Members Stay Members: Stop Chasing and Start Investing

Is your association thinking strategically about communication with its stakeholders? Do you need support with membership marketing? Learn about building your association’s relationship with visitors, members, volunteers, donors, communities and students; member engagement; membership marketing implementation; and connecting your association’s brand with your audience. More info/register.

Host: Grype

Presenter: Beth Brodovsky, strategic membership communications expert and president of Iris Creative Group

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Wed 6/16 at 11 a.m. – Advanced Remote Worker Environment, Post Covid

Learn how to identify best technology practices, platforms for UCAAS, and the hybrid-work model for remote/on-site employees, and discuss success stories of UCAAS implementation within the B2B and not-for-profit verticals. Hear about the benefits of Zoom vs. Teams environment and which carriers offer a true direct routing solution and a true native Teams environment. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company
• Dave Hopper, Director of Engineering CNSG, An AppSmart Company
• Adam Kuhn, Director of IT for Futures Industry Association

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Wed 6/16 at 12 p.m. – The Good, the Bad, the Ugly: Everything You Need to Know About APIs

While an API simplifies programming, it’s a complicated software component that can connect multiple systems together. It’s complexity is rooted in defining the kinds of calls made, how they should be requested, data formats to use, as well as programming convention to follow. Since so much of the API itself is defined and self contained, how do you actually evaluate its quality or level of sophistication and determine if it’s the right fit for your technical plan? Join us as we discuss qualities and features to look for and programming “gotchas” to consider so you don’t end up with a lemon. More info/register.

Host: HighRoad Solutions

Presenters:

• Chris Park, Development Manager, HighRoad Solutions
• Adam Higgins, Director of Technology, HighRoad Solutions

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Wed 6/16 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Thu 6/17 at 8 a.m. – Global Association Outlook for 2021 Executive Management Dialogue

One year has passed since the world changed the way we operate in the global environment. Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. Hear how association leaders are adapting their global strategies including: how they’re addressing current uncertainty and the evolving global situation in 2021, what they’re anticipating and planning for the remainder of the year, and what additional challenges or opportunities the move toward regional reopening brings to them. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

• Steven Basart, Vice-President at Kellen
• Senthil Gopinath
• Arlene A. Pietranton, Ph.D., CAE, chief executive officer of the American Speech-Language-Hearing Association
• Gregory J. Fine, FASAE, CAE, EVP/CEO, CCIM Institute

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Thu 6/17 at 11 a.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

• Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
• Carol Cohen, CAE, Director, Membership Development, American Nurses Association
• Molly Soat, Vice President, Professional Development, American Marketing Association
• Sharon Kneebone, Executive Director, National Society for Histotechnology
• Mary Lue Peck, President and CEO, National Speakers Association
• Julian Scadden, President and CEO, Nexstar Network

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Thu 6/17 at 11 a.m. – Future Roles and Skills: Talent, Training and Succession Planning for Tomorrow’s Events

With two worlds colliding, the physical and the digital, now is the time to take a strategic look at the new functions and roles that are emerging to tackle this important shift in the events industry. We have put together a panel of experts to discuss the whole talent scenario, the impact on your teams and organizations, the new roles and expectations in the freelance market, where agencies fit in and above all, what we need to do to plan for the future. More info/register.

Host: Virtual Events Institute

Presenters:

• Catherine Dogra, Head of Digital Marketing, Informa Connect
• Mike Frost, Co-Founder & Global Recruitment Director, Expocast
• Tracy Judge, Founder & CEO, Soundings
• Matthew Pycock, Director, Global Talent Acquisition, Intrado
• Janice Rogers, Corporate Vice President, Human Resources, Diversified Communications

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Thu 6/17 at 11:30 a.m. – Why Virtual Conferences Have Sticking Power

Between upskilling ourselves and our teams, introducing attendees to a new way of conferencing, and pushing the limits of event technology, this year has forced us all to rewrite the rulebook on academic and association conferences. So, what will we do with all that learning and growth when physical events are possible again? Our panel will discuss some of the reasons to choose virtual for your conference long after large gatherings are the norm again. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. More info/register.

Host: Ex Ordo

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Thu 6/17 at 12 p.m. – Gaining Sponsorship Commitments

Your association shifted from in-person to online events and struggled to secure sponsorship revenue. Now your organization is trying to figure out how to increase income. The ongoing uncertainty of in-person, online, or hybrid events does not make it easy. Sponsors go through three specific stages prior to making a commitment. During this session, we will dive into the three stages, make sure that you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts: Lewis Flax and Scott Oser

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Thu 6/17 at 12 p.m. – Association Executive Panel Discussion on the Economic Impact & Challenges of the Pandemic

Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Hear a discussion about establishing and using reserves, essential elements for a well-constructed Investment Policy Statement, roles and responsibilities of the interested parties in managing the reserves, and the current market and outlook for economic normalization. 1 CAE credit. More info/register.

Host: ASAE

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Thu 6/17 at 12 p.m. – Ready to Recruit & Retain Diverse Talent?

Want to increase the diversity of your talent pipeline but aren’t sure where to start? Have diverse entry-level talent but no clear path of promotion? Have diverse talent but are seeing them leave your organization at disproportionate rates? Learn how to successfully develop a robust talent pipeline, ensure you are seeking culture adds rather than culture fits, and create a fully inclusive culture where all employees from all backgrounds want to work for many years to come. More info/register.

Host: The Diversity Movement

Presenters:

• Kim Drumgo, Chief Diversity Officer, Anthem
• Sherri Thomas, SPHR, Chief Administrative Officer, Truliant Federal Credit Union
• Gerald Walden Jr., ESQ., MBA, VP, Deputy General Counsel & Head of Diversity, The Fresh Market
• Shelley Willingham, VP, Business Strategy, The Diversity Movement

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Thu 6/17 at 2 p.m. – Let’s Talk About Member Data: Turning Insight Into Action

You have all the data at your fingertips. Now what? It’s time to take action based on trends you’ve seen over time and view the full picture. Learn how to develop the “voice of the member,” tips for validating data and ways to activate members. 1 CAE credit. More info/register.

Host: Higher Logic

Presenters:

• Joshua Slyman, Sr. Consultant, Strategic Services, Higher Logic
• Jeff Horne, CEO and Co-Founder, Wicket
• Vasan Selliah, Member Insight and Engagement Manager, CSAE
• Nicole Covello, Data Analyst, Wicket
• Beth Arritt, Product Marketing Manager, Higher Logic

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Thu 6/17 at 2 p.m. – Which Technology Will Benefit Your Events Most Right Now?

Meetings in the near future are going to look different: We’ll likely be addressing both in-person and remote audiences, and we’ll need to keep attendees engaged wherever they are. How can technology facilitate the process? Hear from experts who can address the latest tech tools that can optimize communication and engagement—and be flexible enough to account for the contingencies and last-minute changes we must prepare for. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

• Dahlia El Gazzar, Tech Evangelist and Principal of  DAHLIA+ Agency
• Julie Ho, CMM, Manager, Live Learning & Event Operations of Project Management Institute
• Michael J. Shapiro, Editor, News & Technology, Northstar Meetings Group

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Thu 6/17 at 3 p.m. – Keeping Your Members Engaged from Onboarding through Renewal

It costs ten times as much to get a new member to join then it does to hold on to the members you have. Let’s make sure that your members feel seen, taken care of and satisfied with their membership experience. Learn about making the right impression during the onboarding process, capturing the initial enthusiasm of a new member, building relationships over transactions, winning back members who do not want to renew, and capitalizing on member churn to gather info for improvement. More info/register.

Host: Grype Digital

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Thu 6/17 at 8 p.m. – Be the Change: How and Why Associations are Changing Membership and Revenue Models

Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization. More info/register.

Host: Sarah Sladek & Company, Save The Associations

Presenters:

• Steve Fox, Vice President of Membership and Constituent Relations, American Nurses Association
• Carol Cohen, CAE, Director, Membership Development, American Nurses Association
• Molly Soat, Vice President, Professional Development, American Marketing Association
• Sharon Kneebone, Executive Director, National Society for Histotechnology
• Mary Lue Peck, President and CEO, National Speakers Association
• Julian Scadden, President and CEO, Nexstar Network

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Fri 6/18 at 12:30 p.m. – Speakeasy Virtual Networking

Hear a conversation about how Joanna and Liz see the future of virtual networking and how various formats work for different audiences. More info/register.

Host: TechsyTalk

Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk

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Fri 6/18 at 4 p.m. – Open Networking, Fridays@4-style

This session’s featured topic will be “Landing Your Dream Job.” Come join us to make new connections, reconnect with old ones and engage in interesting discussions that will help you and your peers on the road to the next job. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member

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Tue 6/22 from 9 a.m. to 4 p.m. – Community Platform Demo Day

Join us for the just-in-time virtual Community Platform demo day featuring presentations from a limited number of industry partners that offer community platforms. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

Host: ASAE

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Tue 6/22 at 1 p.m. – How to Demonstrate the Value of Components to Your Association Through Data, ROI & Strategic Vision

As our capacity for in-person engagement starts to open back up, the question is how can we better mobilize our chapters to serve members and advance the mission of our association while creating a win/win for everyone? The answer is in real-time chapter data. Learn how other associations are defining and measuring success of their components as it pertains to delivering member value and on the mission of the association. Explore the possibilities of tracking component data and measuring chapters to prove ROI and drive the future vision for component-based associations. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

• Mark Prevost, Billhighway
• Fred Ulreich, Founder and Managing Director of The Eastwind Group & Former CEO of NARI

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Wed 6/23 at 12 p.m. – Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board

How can your organization improve or create new, innovative and profitable offerings that benefit both your members and your organization? Whether it’s a new course, a new certification or any other event, it can be hard to pinpoint what will make them super engaged. Learn about some quick product-development sprint techniques, then work with your association colleagues to invent—or re-invent—your very own new offerings during our hands-on session. More info/register.

Host: Lee Gimpel, founder, Better Meetings

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Wed 6/23 at 1 p.m. – The Shift to Remote Work: Taking the Long View

Hear a lively discussion about remote work and its impact on associations long-term with a focus on the following three questions: What are the four primary forces of turbulence already shaping this decade? How will these forces of turbulence affect the context in which remote work takes place? Why do association decision-makers need to take the long view on the shift to remote work, and how can they do it? 1 CAE credit. More info/register.

Host: Achurch Consulting

Presenters:

• Jeff De Cagna FRSA FASAE, executive advisor for Foresight First LLC
• Rebecca Achurch PgMP, PMP, CSM, CAE, CEO, Achurch Consulting

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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 Photo: coming up the slickrock on our way to Big Springs Canyon in Canyonlands NP (Needles District)

The weekly list of free educational events and resources for the association community…

Benchmarking chapter data. Billhighway asks, “What’s the point of chapter benchmarking?” Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change.

Digital credentialing for the next gen. Associations are always talking about attracting young members and customers. Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs.

Non-renewing members. MemberSuite looks at a challenge many associations have been struggling with over the past year: non-renewing members. They describe why members don’t renew (per an MGI study) and what you can do about it.

Introvert-friendly conferences. Introverts everywhere want to hoist John Spencer up on their shoulders and thank him for the five suggestions he asks you to consider when planning your next conference—or, at least, I do. His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts, but for extroverts too.

Quick hits

• “I don’t have time” is not true. We can always make time for important things. The problem isn’t time, it’s something else. (Darius Foroux)

• Brain research confirms the stupidity of back-to-back meetings. (Pim de Morree, Corporate Rebels)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

• After making a massive quantity of chicken tinga for a cookout, I froze the leftovers for a casserole one day. That day was Sunday when I combined the chicken with tomatillos, zucchini, yellow squash, poblano, jalapeno, bell pepper, onion, garlic, pinto and black beans, elbow mac, cheddar cheese and cilantro to make my casserole dreams come true—so good.

• Not that we needed more vegetables on Sunday, but I had them from the CSA, so I sautéed carrots, yellow and pattypan squash, broccoli stems and green onions with a sprinkling of fresh basil at the end.

• During the week, I baked swordfish with a topping of southeast Asian-style pesto (made with Thai basil, Vietnamese coriander and mint) and panko bread crumbs. On the side, summer squash and zucchini quarters, glazed and roasted with hoisin, General Tso’s and sriracha sauce.

• The next night, Spanish mackerel baked with a maple-barbecue-Worcestershire glaze. On the side, greens (arugula, pac choi, mizuna, broccoli and carrot tops) sautéed with bacon, broccoli florets, red onion, green onions, red and yellow bell pepper, carrots, jalapeno and garlic.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 6/4 at 12 p.m.* – AI Now for Associations – Chat about AI

Reggie’s insights will help association executives learn and understand the progress that AI and Machine Learning will bring to your association’s mission. More info/register.

Hosts: Michael Butera and Karen McCann/AI Now for Associations

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 6/4 at 12 p.m. – Inclusive Experience for your Virtual Events

With an opportunity of paving a new way through humanity, it is imperative for event professionals to ensure the experiences they design to deliver a message of ‘inclusivity as natural behavior’ that makes everyone feel welcome. How do you create an inclusive experience in a virtual environment? Let’s talk about ten best practices that make sure all attendees experience your events to its full potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board

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Fri 6/4 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Fri 6/4 at 4:00 p.m. – Career Book Open Discussion

We will discuss the book Promote Yourself: The New Rules for Career Success, by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

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Mon 6/7 at 1 p.m. – Diversity & Inclusion Programs (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guest: Linda Devonish Mills

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 6/8 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Tue 6/8 at 1 p.m. – The New Association Tech Ecosystem

Learn about differing technology philosophies and why associations choose one or the other, four popular association tech stack models and which became more popular post-COVID, popular association software solutions providing specialized functionality, and how CRM platforms fit in association tech stack models. 1 CAE credit. More info/register.

Host: Ricochet Advice

Presenters:

• Beth Power, Association Technologist
• Chris Gloede, Ricochet Chief Consultant

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Tue 6/8 at 2 p.m. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires

Association and nonprofit leaders should be using video to inspire real change and advance your missions. Learn how to define the goals of your video project upfront to ensure success, get to know your audience and understand what motivates them so you can create content that resonates, the foundational components of inspiring video content that will actually influence your community to action, and where to publish video content to drive results. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

• Danny Alpert, Executive Director of the Kindling Group
• Michael Hoffman, CEO of Gather Voices

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Tue 6/8 at 2 p.m. – Beyond Engagement: Using Gamification to Achieve More Meaningful Educational Outcomes

Learn how gamification can be used to improve engagement and educational outcomes in both live and virtual settings, and what insights can be gained by data collected through gamification. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

• Tyler Nelson, Director of Product, Array
• Katie Robinson, PhD, CHCP, Associate Director, Medical Research and Quality Outcomes, Vindico Medical Education
• Sue Hatch, Content Director, MeetingsNet

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Tue 6/8 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

In this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement? Learn how to build an audience-centric strategy from the ground up for every type of event; the content, production and technology levers that dial up engagement; new tools and production tips that make ‘Zoom fatigue’ a thing of the past; and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.

Host: Smart Meetings

Presenters:

• Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent
• Julie Haddix, Senior Director, Industry Solutions, Cvent

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Tue 6/8 at 3:45 p.m. – Accessible Web Design Without Tradeoffs: Leaving No Member Behind Online

Is your association’s membership accessible to all? Does your website reflect your values of inclusivity and accessibility? Maybe there is room for improvement. Learn how to broaden your audience with inclusive design and design thinking. More info/register.

Host: Grype Digital

Presenter: David Berman, author, Do Good Design: How Designers Can Change the World, and UN Special Advisor on web accessibility

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Wed 6/9 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Wed 6/9 at 1 p.m. – The State of Community Management 2021

Get a look at the findings from the 12th annual State of Community Management report. More info/register.

Hosts: The Community Roundtable and Higher Logic

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Wed 6/9 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 6/9 at 2 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

Learn tips and best practices to make sure that your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.

Host: ON24

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Wed 6/9 at 3 p.m. – The Innovation Imperative

The pandemic forced associations to innovate on the fly—but what does intentional innovation look like on a long-term basis? How can your association build a culture that naturally supports innovation? What are associations doing now to proactively transform their future? Learn what the panelists are seeing in the field and what all association professionals can learn as a result. Find out how to frame the Innovation Imperative for your association going forward. Hear thought-provoking strategies that will inspire and encourage you as we move out of the pandemic. More info/register.

Host: Mary Byers

Presenters: association consultants Seth Kahan, Celisa Steele, Jeff Cobb, Bruce Rosenthal and Mary Byers

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Wed 6/9 at 3 p.m. – Analytics in Action: How to Boost Event Registration Revenue with Data

With the pandemic almost/nearly/hopefully close to behind us, we can start adding in-person events back in the mix and with that, look for ways to maximize our attendance and revenue across all events. Learn how to use engagement data to reach new attendees, leverage data to provide a personalized and relevant experience to different member segments, uncover registration trends by event categories and customer segments, understand and analyze event loyalty and overlap, and determine who is most likely to attend your event based on historical data, demographics and behavior. More info/register.

Host: Association Analytics

Presenters:

• Bill Conforti, SVP of Strategy & Solutions, Association Analytics
• Greg Pollack, Vice President of Sales, Association Analytics

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Thu 6/10 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Thu 6/10 at 11 a.m. – Predicting Policy & Identifying Trends in Legislation

Get a look at 2021 legislation trends, how those trends could influence what happens for the rest of the year, and the tools you can use to stay on top of it all. More info/register.

Host: FiscalNote

Presenters:

• Tonya Saunders, Principal, Washington Premier Group
• Amber Fording , Data Analytics Manager, FiscalNote

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Thu 6/10 at 1 p.m. – Emotionally Engaging Attendees in the New Era of Events

How do brands like Hulu, Disney, and the NFL think about creating emotional event experiences for their audience? Hear event industry leaders discuss event personalization and the secrets behind energetic unique event experiences, in the new era of events. More info/register.

Hosts: BizBash and Cadence

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Thu 6/10 at 2 p.m. – Let’s Talk Brand and Your Association Board: Ask Me Anything

A rebrand done right, with buy-in (and excitement!) from your board and stakeholders, can have a significant impact on your association. In this “Ask Me Anything” style webinar, you’ll hear from our branding experts on methods for getting buy-in from your board on a rebrand as well as hear from the National Association of Pediatric Nurse Practitioners about their rebrand journey, including obstacles and lessons learned. More info/register

Host: Mighty Citizen

Presenters:

• Gardiner Rhoderick, Creative Director, Mighty Citizen
• Michele Stickel, Director of Marketing and Strategic Projects, National Association of Pediatric Nurse Practitioners
• Moderator: Nicole Araujo, Client Engagement Director, Mighty Citizen

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Thu 6/10 at 3 p.m. – Attainable AI Ethics for Associations

As associations invest more in content personalization, predictive modeling, marketing automation, voice recognition, or facial recognition, it’s imperative we understand the math behind the AI. Join an interactive discussion with four association experts who will grapple with this question. Then, join us in working groups to discuss attainable ways the association community can address ethical AI. 1.5 CAE credits. More info/register.

Hosts: Association Women Technology Champions and the ASAE Technology Professionals Council

Presenters:

• Tim Hopkins, CAE, consultant, McKinley Advisors
• Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards
• Alexis Redmond, JD, MA, CAE, director, career management resources for the American Speech-Language-Hearing Association
• Evan Reid, Data Analytics Manager at the American Speech-Language-Hearing Association

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Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

• Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
• Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

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Fri 6/11 at 4 p.m. – Successful Assertion

Have you ever failed to stand up for yourself in a meeting and beat yourself up about it later? Have you ever regretted something you said to a coworker in the heat of the moment because your tone was harsher than you intended? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Lisa Johnson, SHRM-SCP, SPHR, Owner, HR Know-How LLC

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Tue 6/15 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion, Part 2

Hear the journey of two AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Find out about their approach to DEI(A) with their association clients, effective internal and external practices, and success metrics. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

• Beth Quick-Andrews, CAE (facilitator), President, Q&A-An Association Management Company, Inc.
• Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
• Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

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Thu 6/17 at 8 a.m. – Global Association Outlook for 2021 Executive Management Dialogue

One year has passed since the world changed the way we operate in the global environment. Ongoing restrictions on international travel challenged organizations to evaluate their global operations and explore innovative ways of engaging with members and volunteer leaders around the world. Hear how association leaders are adapting their global strategies including: how they’re addressing current uncertainty and the evolving global situation in 2021, what they’re anticipating and planning for the remainder of the year, and what additional challenges or opportunities the move toward regional reopening brings to them. 1.5 CAE credits. More info/register.

Host: ASAE

Presenters:

• Steven Basart, Vice-President at Kellen
• Senthil Gopinath
• Arlene A. Pietranton, Ph.D., CAE, chief executive officer of the American Speech-Language-Hearing Association
• Gregory J. Fine, FASAE, CAE, EVP/CEO, CCIM Institute

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Thu 6/17 at 12 p.m. – Association Executive Panel Discussion on the Economic Impact & Challenges of the Pandemic

Learn how three association executives worked with leadership to make decisions regarding reserves, dues, conferences and forecasting. Hear a discussion about establishing and using reserves, essential elements for a well-constructed Investment Policy Statement, roles and responsibilities of the interested parties in managing the reserves, and the current market and outlook for economic normalization. 1 CAE credit. More info/register.

Host: ASAE

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo byPatrice Bouchard via Unsplash

The weekly list of free educational events and resources for the association community…

Train-the-trainer. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.

AMS business case. Do you have AMS envy? I feel your pain, but if your CEO or board doesn’t, getting their buy-in for a new AMS can be challenging. MemberSuite describes how to make a case for a new AMS. It takes some effort, but it’s totally doable.

Remote work skills. Working remotely requires a different set of skills than working in an office. Achurch Consulting identifies five competencies you should seek in remote employees and suggests interview questions that will help you determine whether candidates have those skills.

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. How can your association facilitate this collaboration among staff and members?

Surface inclusion. Michael Slepian at the Harvard Business Review reminds us that an organization with a diverse workforce is not necessarily an inclusive one. Employees, volunteers and members may not feel like they belong if your DEI efforts only result in “surface inclusion.”

Social connections. Barbara Palmer at PCMA Convene spoke to author Marissa King about social networks and connections. King made some interesting observations about what the pandemic has done to our professional networks, how people develop and maintain connections in different ways, and how the move to digital might affect our connections in the future.

Quick hits

• 6 tried-and-true ways to extract content from your subject matter experts. (Mindi Zissman, MarketingProfs)

• 10 mindfulness tips to help boost your focus and productivity—excellent suggestions and very doable. (Marina Khidekel, Thrive)

• People who adopt a self-compassion mindset are more likely to achieve their goals (Jeff Haden, Inc.)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog.

Thanks to a “hockey with friends” night and leftovers another night, I only had dinner duty twice last week. One night, I pulled a couple of Korean-style gochujang burgers out of the freezer and served them with leftover pasta pesto salad.

I made pesto pasta salad for a party but didn’t follow a recipe. Later, I realized I forgot to add olive oil and red wine vinegar so a list of ingredients would help. Here’s what I usually put in mine:

• Cooked fusilli
• Red, orange and/or yellow grape tomatoes, halved
• Red, orange and/or yellow bell pepper, chopped
• Corn cut off the cob (or thawed frozen)
• Cucumber, quartered lengthwise, deseeded and sliced
• Tiny broccoli florets
• Sweet onion, chopped
• Basil pesto
• Fresh mozzarella balls, sliced in halves or quarters
• Grated parmesan cheese
• Olive oil, red wine vinegar and salt to taste

Another night, we had black drum fillets baked with fresh chervil, Aleppo pepper flakes and butter. On the side, a mix of greens (kale, pac choi and radish) sautéed with bacon, poblano and orange bell pepper, onion and dried cranberries.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 5/28 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.

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Mon 5/31 at 1 p.m. – The Pandemic Recovery Journey of IAAPA (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Reno Deschaine

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 6/1 at 12 p.m. – Rethink Tech Adoption: The Secret to Building a Data Analytics Culture (2021 Data Analytics Network)

How do you empower your team to get curious about analytics? What do you do when your colleagues resist the new platform you worked so hard to secure? The secret is culture. You must build a culture of analytics that stems from curiosity and openness to learning. Hear tips and insights about how to build a data culture in your organization and why that matters. 1 CAE credit. More info/register.

Host: Association Analytics

Presenter: Monica H. Kang, Founder & CEO of InnovatorsBox and Co-Founder of Culture of Analytics

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Tue 6/1 at 12 p.m. – The Science of Meetings & Events Series: The Science of Trust

An event planner is the sixth most stressful job in America. In a survey of meeting professionals, the most stressful element of their job is the dependency on other people. Learn about trust, trustworthiness, how to know who to trust, and what to do when you can’t. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Yoram Solomon, Author, The Book of Trust

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Tue 6/1 at 2 p.m. – Building Aligned Teams Through Organizational Design

Are you using an organizational design that’s left over from the industrial revolution? If so, you may find it hard to successfully align your team with your mission. Learn about the role of disruptive vs. stabilizing functions in your organization’s design and how they are essential to building aligned teams, and gain a deep understanding of why, in order to bring about change, innovation, and meaningful progress, organizations need to adopt a new type of organizational model. More info/register.

Host: Wild Apricot

Presenter: Sarah Olivieri, nonprofit business strategist and founder of PivotGround

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Wed 6/2 from 11 a.m. to 2 p.m. – Event Tech Innovation Summit

Event tech is ready and eager to power the next generation of hybrid events. This event is designed to inspire you and show you how you can take your event to the next level. Join our handpicked event tech experts as we cut through the noise to provide you with valuable advice and tangible takeaways. More info/register.

Host: Event MB

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Wed 6/2 at 12 p.m. – Planning a Return to the Office: A Candid Conversation About How and Why

Learn how associations are managing a return to the office after more than a year of remote work, and why going back is important to improving collaboration and culture. Several voices from a diverse group of associations and a legal authority will discuss the ins and outs of planning a return, key risks and how to answer the common question, “why should I?” 1 CAE credit. More info/register.

Host: Association Insights In Old Town (now aka Monthly Events In Cyberspace)

Presenters:

• Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association
• Kathy Compton, Senior Vice President, Brand & Engagement, The American Institute of Architects
• Michele E. Rinn, CAE, SPHR, SHRM-SCP, Sr Vice President, Human Resources, National Rural Electric Cooperative Association
• Andrew D. Goldman, Esq., Attorney, Your In-House Law

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Wed 6/2 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 6/2 at 2 p.m. – Choosing the Best Convention Destinations for 2021

Find out the best destinations for large-scale events. The rankings are determined by many factors, including available exhibit space, nearby hotel rooms, average hotel cost, travel time from the nearest international airport to the convention center, the number of daily flights, and local risk factors — including the prevalence of Covid-19. Hear about the methodology and findings of the second-annual Convention Cities Index and key role safety plays in the industry’s recovery. 1 CMP credit. More info/register.

Host: Northstar Meetings Group (NMG)

Presenters:

• NMG’s vice president and content director Loren Edelstein
• NMG’s associate editor Elise Schoening
• GeoSure’s CEO Michael Becker

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Wed 6/2 at 2 p.m. – On the Edge of Your Seat: Creating Hybrid Events that Thrill Your Audience

As digital programs and events become more prevalent in the industry, so does the expectation from audiences. Attendees are no longer satisfied with sitting passively at their computers, watching a fully digital or a hybrid program. Hear ways to increase not only your attendees’ engagement, but also their overall satisfaction attending your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Will Curran, Founder & Chief Event Einstein, Endless Events

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Wed 6/2 at 3 p.m. – Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships

Four major new surveys show challenges and obstacles facing associations. The Partnership Professionals Network (PPN) has analyzed the survey reports and identified ways in which robust sponsorship programs can mitigate these situations. Join the PPN Idea Exchange discussion. More info/register.

Host: Partnership Professionals Network

Presenters:

• Bruce Rosenthal, PPN Co-Convener and Principal, Bruce Rosenthal Associates, LLC
• Dan Kowitz, PPN Co-Convener and Founder & CEO, JSB Partnership Consultants

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Thu 6/3 at 12 p.m. – Adding Value by Leading with a Global Mindset

Learn how to add value by leading with a global mindset and embracing uncertainty, volatility, complexity and multicultural inclusiveness. Hear about the relevance and use of the global mindset leadership model in addressing the critical ways associations contribute to society and become an invaluable part of our professional and personal lives in a changing world. More info/register.

Host: ASAE International Associations Professionals Community

Presenters:

• Sylvia Gonner, CAE, Founder & Principal, CultureWiz
• Sirin Köprücü, Principal, StrategicStraits, Inc.
• Guilherme Lopes, Executive Director, ISTAT

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Thu 6/3 at 12 p.m. – Kick Off Panel: The Future of Community

Join us for a deep dive conversation into the future of community technology with leading strategists from Higher Logic, Verint, and Beezy. From AI to APIs and everything in between, we’ll discuss what to expect from community platforms in the next five years. More info/register.

Host: The Community Roundtable

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Thu 6/3 at 2 p.m. – The CIO Hour: Trust but Verify

In this monthly webinar, non-techies can ask tech questions and learn key information to increase their association’s IT success. Come boost your IT IQ with this month’s topic: Trust but Verify. Learn how association staff can monitor servers, websites, and applications with low cost and free tools in an easy-to-understand terms. There will also be time to ask ANY tech question of our CIO and get answers to help you with problems you may be facing today. More info/register.

Host:  501Works

Presenter: James Marquis, chief technology officer, 501Works

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Thu 6/3 at 3 p.m. – Unrelated Business Income Tax (UBIT): Latest Update Nonprofits & Associations

As membership dues and conference registrations decline, associations are expanding products and services to generate additional income. These activities may be considered unrelated business income (UBI). Executives must carefully monitor the level of UBI activity, as it may jeopardize their exempt status. Learn exactly what UBI means, the interpretations and IRS guidance. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Jennifer Eubanks, Principal, CPA Department

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Fri 6/4 at 12 p.m. – Inclusive Experience for your Virtual Events

With an opportunity of paving a new way through humanity, it is imperative for event professionals to ensure the experiences they design to deliver a message of ‘inclusivity as natural behavior’ that makes everyone feel welcome. How do you create an inclusive experience in a virtual environment? Let’s talk about ten best practices that make sure all attendees experience your events to its full potential. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board

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Fri 6/4 at 4:00 p.m. – Career Book Open Discussion

We will discuss the book Promote Yourself: The New Rules for Career Success, by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

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Tue 6/8 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Tue 6/8 at 1 p.m. – The New Association Tech Ecosystem

Learn about differing technology philosophies and why associations choose one or the other, four popular association tech stack models and which became more popular post-COVID, popular association software solutions providing specialized functionality, and how CRM platforms fit in association tech stack models. 1 CAE credit. More info/register.

Host: Ricochet Advice

Presenters:

• Beth Power, Association Technologist
• Chris Gloede, Ricochet Chief Consultant

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Wed 6/9 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Wed 6/9 at 3 p.m. – Analytics in Action: How to Boost Event Registration Revenue with Data

With the pandemic almost/nearly/hopefully close to behind us, we can start adding in-person events back in the mix and with that, look for ways to maximize our attendance and revenue across all events. Learn how to use engagement data to reach new attendees, leverage data to provide a personalized and relevant experience to different member segments, uncover registration trends by event categories and customer segments, understand and analyze event loyalty and overlap, and determine who is most likely to attend your event based on historical data, demographics and behavior. More info/register.

Host: Association Analytics

Presenters:

• Bill Conforti, SVP of Strategy & Solutions, Association Analytics
• Greg Pollack, Vice President of Sales, Association Analytics

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Thu 6/10 from 10 a.m. to 1:45 p.m. – SURGE Forward

This year, we’ll talk about the technologies, ideas and opportunities that will change membership forever. We’re taking the hard-learned lessons from 2020 and establishing a new normal for association pros. At SURGE, you won’t simply listen to the speakers. You’ll engage them directly in our live chat, and you can ask questions during their presentations. Through this interactive networking, you will build real relationships with like-minded and innovative association professionals. CAE credits. More info/register.

Host: Sidecar

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Thu 6/10 at 2 p.m. – Let’s Talk Brand and Your Association Board: Ask Me Anything

A rebrand done right, with buy-in (and excitement!) from your board and stakeholders, can have a significant impact on your association. In this “Ask Me Anything” style webinar, you’ll hear from our branding experts on methods for getting buy-in from your board on a rebrand as well as hear from the National Association of Pediatric Nurse Practitioners about their rebrand journey, including obstacles and lessons learned. More info/register.

Host: Mighty Citizen

Presenters:

• Gardiner Rhoderick, Creative Director, Mighty Citizen
• Michele Stickel, Director of Marketing and Strategic Projects, National Association of Pediatric Nurse Practitioners
• Moderator: Nicole Araujo, Client Engagement Director, Mighty Citizen

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Thu 6/10 at 3 p.m. – Attainable AI Ethics for Associations

As associations invest more in content personalization, predictive modeling, marketing automation, voice recognition, or facial recognition, it’s imperative we understand the math behind the AI. Join an interactive discussion with four association experts who will grapple with this question. Then, join us in working groups to discuss attainable ways the association community can address ethical AI. 1.5 CAE credits. More info/register.

Hosts: Association Women Technology Champions and the ASAE Technology Professionals Council

Presenters:

• Tim Hopkins, CAE, consultant, McKinley Advisors
• Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards
• Alexis Redmond, JD, MA, CAE, director, career management resources for the American Speech-Language-Hearing Association
• Evan Reid, Data Analytics Manager at the American Speech-Language-Hearing Association

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Fri 6/11 at 12:30 p.m. – Navigating the Legal Side for the Return of Live Events

What should planners be aware of when returning to live events? Should planners incorporate any new steps or change anything in their current contracting processes? Are there any new things to communicate in your contract? How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? More info/register.

Host: Hopskip

Presenters:

• Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups
• Lisa Sommer Devlin, Devlin Law Firm, P.C. representing hotels

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Kunal Shinde via Unsplash

The weekly list of free educational events and resources for the association community…

Niche conferences. The riches are in the niches, says WBT Systems. They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers.

Intellectual humility and curiosity. I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Roger Craver at The Agitator/DonorVoice says we also need to harness the immense power of knowing what we don’t know so we don’t keep repeating so-called best practices that turn programs “into the equivalent of a nearly petrified forest.”

Conference design. Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” He suggests five changes to conference design that are long overdue. I could kiss him, and you will want to too, after reading the first one on his list. Yes, please! Seriously, all five are stellar recommendations.

Association fortune-telling. At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting, and offers six questions to help you identify which tool will provide the outcomes your association needs.

Hooking members. Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Although their conversation is focused on donors, everything he says about emotions, feelings, experiences, memories and identity relate to members, attendees and learners too.

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog.

• It’s been too long since we’ve had monkfish in the house. My fish store suggested monkfish tacos and I obliged. I sprinkled the fillets with ground ancho chile, cumin, paprika, oregano, garlic and onion powder, baked them and cut them into bite-size pieces. Served them with the usual accompaniments: slaw, salsa verde and avocado. On the side, the usual during the spring CSA season, greens (chard, beet and pac choi) sautéed with red and green onion, carrot and dried cranberries.

• The next night, we had baked black sea bass fillets sprinkled with herbes de Provence, Aleppo pepper, lemon juice and butter. On the side, roasted beets, carrots, cauliflower and radishes with garlic and thyme.

• On Sunday, I made a Tex-Mex skillet with ground pork and chorizo, sweet potato, black beans, corn, chard and a bunch of other stuff. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 5/21 at 12 p.m.* – Meetings Outlook: Future Predictions for the Business of Meetings

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

• Jessie States, CMP, CMM
• Matt Turner

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 5/21 at 12 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox

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Fri 5/21 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely

As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

• Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
• Peter Houstle, CEO, Mariner Management

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Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor

Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist

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Mon 5/24 at 1 p.m. – CyberStory with Sanjay Deo (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Sanjay Deo

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 5/25 at 11 a.m. – 5 Secrets of Email Marketing Geniuses

Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. More info/register.

Host: Firespring

Presenter: Jay Wilkinson, founder and CEO of Firespring

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Tue 5/25 at 12 p.m. – Workforce Strategy Webinar: Tools You Can Use

As you plan for employees to return to the office, hear strategies and best practices for creating the workplace of the future for your association. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

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Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.

Host: Matchbox Virtual

Presenters:

• Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
• Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
• Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
• Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE

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Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.

Host: ReviewMyAMS

Presenters:

• MNCPA’s Manager of Digital Strategies, Misty Garrick
• benel Solutions President and CEO, El Mehdi Marhoum
• ReviewMyAMS’ CEO and Founder, Teri Carden

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Tue 5/25 at 1 p.m. – When Virtual Meets In-Person: How to Run a Successful Hybrid Event

This webinar will be an actual hybrid event, with both virtual and in-person speakers and attendees. We’ll go behind the scenes on agenda planning, speaker prep, emcee roles, and more; reveal how to run panels with both live and virtual speakers; show how emcees can weave virtual chat w/ live Q&A; get real about the AV and production requirements; share case studies from recent hybrid events; and include live networking sessions paired with virtual video rooms. More info/register.

Host: Socio

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Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies

With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.

Host: ProTech Services

Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems

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Tue 5/25 at 2 p.m. – It’s Time to Innovate: Member Engagement in the Post-COVID Age

Does your member engagement strategy revolve around your organization’s needs or does it revolve around the people at the heart of your mission? Learn about member engagement lessons learned during COVID-19, using data to better serve your members, innovative solutions to give your members ownership over their engagement experience, and how to empower your members with the tools they need to improve their industry and their communities. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

• Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association
• Michael Hoffman, CEO of Gather Voices,

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Tue 5/25 at 2 p.m. – CEO Update LIVE: Associations and Advocacy

We’re talking to association veterans and advocacy experts about how associations can move forward in the new political environment. They’ll address approaches to gain traction with policymakers—some tried and true, others learned during the pandemic—and share effective advocacy strategies aimed at maintaining credibility in a time of extreme partisanship. More info/register.

Host: CEO Update

Presenters:

• Suzanne Clark, U.S. Chamber of Commerce
• Susan Neely, American Council of Life Insurers
• Jay Timmons, National Association of Manufacturers

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Tue 5/25 at 3 p.m. – Better Sales Through Better Storytelling

When it comes to sales and marketing, logic doesn’t move people — stories do. James Ontra has been helping clients in every industry refine their stories for over 20 years. He’ll share the insights he’s learned over his extensive career, so you can craft a narrative that connects with your members and creates action. More info/register.

Host: KiKi L’Italien, host, Association Chat, and senior consultant, Tecker International

Guest: James Ontra, CEO and co-founder of Shufflrr

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Tue 5/25 at 3 p.m. – How to Hybrid

Hybrid events are still a bit of a mystery to a lot of meeting professionals, and they are seen as complex and costly. Learn about the six key drivers that every meeting professional needs to know about planning, producing, and executing a successful hybrid event, and how to apply the key drivers to common meeting types.1 CMP credit. More info/register.

Host: PCMA

Presenters:

• John Rissi, SVP, Customer & Industry Engagement, Encore
• Debra Mategrano, Regional Sales Director, Encore

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Wed 5/26 at 11 a.m. – Spring Cleaning: 5 Reports to Run In Your Membership Database Now

Your data is one of your most valuable assets, and requires care, maintenance, and constant attention. And yet, if you’re like most, you’ve collected and neglected your data over the years, and it’s way past time for a decluttering. Learn about five reports you can run in any database that will help you kickstart your data spring cleaning. 1 CAE credit. More info/register.

Host: Matrix Group

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Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking

If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle & Peggy Hoffman, Mariner Management

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Wed 5/26 at 1 p.m. – The State of the Industry Summit

With COVID-19 vaccines finding their way into arms across the U.S. and major destinations easing restrictions for public gatherings, momentum is building for a return to in-person meetings. What will this new environment look like, and what do planners, suppliers and attendees need to know—and need to ask each other? Hear about the current state of the meetings industry, and what the next few months to a year will look like. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

• Michael Dominguez, President & CEO, ALHI
• Tori Barnes, Executive Vice President, Public Affairs & Policy, US Travel Association
• Cathy Breden, CEO, Center for Exhibition Industry Research

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Wed 5/26 at 1 p.m. – Associations/Nonprofits – Planning for Accounting Department Disruptions

Accounting within the non-profit sector in particular has experienced unique challenges during this time of unprecedented upheaval. There’s never been a greater need for not-for-profits to pivot, think outside the box, and be creative: especially for associations that primarily provide in-person (people-facing) services. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Gary Linnen, CEO, PeerForward
• Wes Tomer, CPA, CGMA, Principal and Managing Director, Vault Consulting
• Tommy Tepper, Vice President of Finance and Operations, SOS Children’s Villages
• Kristina Casey, Senior Consultant, Vault Consulting
• Sadé Hinton-Morris, CPA, Senior Consultant, Vault Consulting

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Wed 5/26 at 1 p.m. – Nonprofit Cybersecurity: Balancing Best Practices, Budget, and Team Productivity

Get answers to your questions on nonprofit cybersecurity balancing best practices, including ways to build a cybersecurity budget into your technology roadmap, and create a sound process for managing risks and managing staff training, before you consider the specific cybersecurity technologies available to meet your organizational needs. More info/register.

Host: Community IT

Presenters:

• Build Consulting’s change management expert Peter Mirus
• Community IT’s cybersecurity guru Matt Eshleman

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Wed 5/26 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce

Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™  in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.

Host: Achurch Consulting

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Wed 5/26 at 2 p.m. – Measuring What Matters: The Value of Your Online Community

You invest a lot of energy into your online community – but how do you measure the impact of your efforts? Learn which key goals and measurements our engagement experts use to measure success, how to know whether your tactics are impacting community and organizational goals, and different ways to demonstrate value to others in your organization. More info/register.

Host: Higher Logic

Presenters:

• Marjorie Anderson, Product Manager at Project Management Institute
• Chris Detzel, Community Program Manager at Reltio
• Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists
• Jeff Breunsbach, Director of Customer Experience at Higher Logic

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Wed 5/26 at 2 p.m. – #RealTalk | Standing Up and Speaking Out: AAPI Voices in the Meetings & Events Industry

Join us for an important conversation led by Asian American meetings & events thought leaders who will share their personal and professional experiences on being Asian in this industry and navigating an industry where there still remains little representation. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

• Elaiza Shepherd
• Noelle San Jose
• Kevin Iwamoto, GLP GTP
• Mae Whiting
• Gary Murakami, CMP, CMM, DES

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Wed 5/26 at 2 p.m. – Improve Attendee Satisfaction and Engagement

As digital programs and events become more prevalent in the industry, so does the expectation from audiences. Attendees are no longer satisfied with sitting passively at their computers, watching a fully digital or a hybrid program. Learn ways to increase not only your attendees’ engagement, but also their overall satisfaction attending your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Will Curran, Founder & Chief Event Einstein, Endless Events

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Wed 5/26 at 2 p.m. – How To Get The Best Out Of Your Virtual Fundraiser

We’ve seen new variations and takes on the virtual fundraiser as nonprofits get creative. In this fireside chat, learn what tools and resources are already available to help your nonprofit make a successful transition to online fundraising. Learn what has worked and what hasn’t from three different experts. More info/register.

Host: Remo

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Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)

AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.

Host: Association Women Technology Champions

Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards

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Wed 5/26 at 4 p.m. – May EIX: An Exclusive Look at Our New Event Model

We’re introducing our 5-part framework for events, which will cover what audiences really want out their events, how to manage the digital component of your event, and how to build networking events that actually work–both in-person and digitally. More info/register.

Host: 360 Live Media

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Thu 5/27 at 10 a.m. – Virtual Events – How to Boost Your Sponsor ROI

80% of event planners find managing sponsor/exhibitor ROI is one of the biggest challenges they face around virtual events today. How can organizers help their sponsors and exhibitors see the enormous potential of investing in a virtual space? Learn key considerations when choosing virtual sponsors/exhibitors, how to manage their expectations (pre, during and post-event), and the six most popular ways of boosting sponsor ROI. More info/register.

Host: Eventsforce

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Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals

Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.

Host: Lee Gimpel, Better Meetings

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Thu 5/27 at 11 a.m. – Delivering an Amazing CX for All through Hybrid Events

Hybrid events can offer new levels of engagement and interactivity, combining creative storytelling with integrated technology to reach and engage your audiences in entirely new ways, at scale. Learn from organizations who have already delivered amazing hybrid experiences. Pick up ideas around segmentation and tailoring the experience, delivering on expectations, designing with intent, skills, resource and budget required, and how to manage your customer data to enhance experiences in the future. More info/register.

Host: Virtual Events Institute

Presenters:

• Cheri Keith, Head of Strategy, ON24
• Vanessa Lovatt, Chief Evangelist, Glisser
• Chris Mitchell, VP Operations, Intrado
• Neil Mortimer, Client Success Manager EMEA, Grip

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Thu 5/27 at 12 p.m. – For Total Brand Success, Strengthen Employer Branding

Employer branding may not seem like a big deal for associations, but it helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. Learn how to define employer branding and how it fits into an association’s overall brand (with an association case study example), initiate conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, engage your talent to help create your Employee Value Proposition (EVP) and tell your brand story, and more. 1 CAE credit. More info/register.

Host: ASAE Marketing Professionals Community

Presenters:

• Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR
• Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR
• Maureen DuBois, Senior Director, Human Resources, American Health Law Association
• Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association

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Thu 5/27 at 1 p.m. – Digital-first Culture as a Growth Strategy for Associations

Learn how several association leaders applied digital-first practices to drive growth and engagement within their communities. Find out how to expand your association’s global footprint and grow your membership across borders, provide the right visibility for your sponsors and partners to hold your end of the deal, and wield virtual events technology and social media to boost membership engagement. More info/register.

Host: AirMeet

Presenters:

• Benita Lipps, Head of Association Management, Interel Group
• Dan Ratner, Senior Director, Member Services, FMI-The Food Industry Association
• Jessica Lombardo , Vice President, Membership, ASIS International
• Lynsey Sweales, CEO, Social B
• Reggie Henry, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership
• Susan Arslan, President-Elect, MPI-Meeting Professionals International

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Thu 5/27 at 1 p.m. – Depleted? Overwhelmed? Start Setting Boundaries

Learn how to use new tools to set effective boundaries with others, understand what gets in the way of personal and professional boundaries, and discover the change you’ll see when you apply these principles and tools to your life. More info/register.

Host: Veritus Group

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Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue

Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.

Host: 100 Reviews/Non-Dues-a-Palooza

Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc

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Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials

Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.

Host: ASAE

Presenters: millennials Molly Phayer and Erica Salm Rench

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Thu 5/27 at 2 p.m. – Achieve Mega Impact with Micro Learning

The largest continent in the workforce, Millennials and Gen Z, prefer microlearning to all other formats for continuous professional development to adapt to career demands. Collections of curated content aren’t going to cut it. Learn about the 7 roles microlearning can play in your learning portfolio, whiteboard a 3-part planning process for microlearning development, and explore microlearning format samples with production tips. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, Chief Learning Strategist & Founder of InspirEd, InspirEd

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Wed 6/2 at 12 p.m. – Planning a Return to the Office: A Candid Conversation About How and Why

Learn how associations are managing a return to the office after more than a year of remote work, and why going back is important to improving collaboration and culture. Several voices from a diverse group of associations and a legal authority will discuss the ins and outs of planning a return, key risks and how to answer the common question, “why should I?” 1 CAE credit. More info/register.

Host: Association Insights In Old Town (now aka Monthly Events In Cyberspace)

Presenters:

• Laura Withers, IOM, Vice President, Strategic Communications, NTCA-The Rural Broadband Association
• Kathy Compton, Senior Vice President, Brand & Engagement, The American Institute of Architects
• Michele E. Rinn, CAE, SPHR, SHRM-SCP, Sr Vice President, Human Resources, National Rural Electric Cooperative Association
• Andrew D. Goldman, Esq., Attorney, Your In-House Law

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Wed 6/2 at 3 p.m. – Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships

Four major new surveys show challenges and obstacles facing associations. The Partnership Professionals Network (PPN) has analyzed the survey reports and identified ways in which robust sponsorship programs can mitigate these situations. Join the PPN Idea Exchange discussion. More info/register.

Host: Partnership Professionals Network

Presenters:

• Bruce Rosenthal, PPN Co-Convener and Principal, Bruce Rosenthal Associates, LLC
• Dan Kowitz, PPN Co-Convener and Founder & CEO, JSB Partnership Consultants

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Thu 6/3 at 2 p.m. – The CIO Hour: Trust but Verify

In this monthly webinar, non-techies can ask tech questions and learn key information to increase their association’s IT success. Come boost your IT – IQ with this month’s topic: Trust but Verify. Learn how association staff can monitor servers, websites, and applications with low cost and free tools in an easy-to-understand terms. There will also be time to ask ANY tech question of our CIO and get answers to help you with problems you may be facing today. More info/register. 

Host:  501Works

Presenter: James Marquis, chief technology officer, 501Works

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Ann via Unsplash

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The weekly list of free educational events and resources for the association community…

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs—have at it!

Event safety. The team at Event Farm has been hosting a series of webinars about the safe return to in-person events. During the last one, they introduced their event safety playbook full of tips and resources. Check it out before you get too deep into your planning process.

API basics. If you’re a regular person (i.e., not a techie) in charge of selecting and implementing technology, you need to know a bit about APIs. MemberSuite shared some API basics, just enough so you know what questions you might have to ask and what pitfalls you need to look out for.

Remote work technology. Achurch Consulting are the go-to consultants in the association space for remote work so they have opinions, naturally. They recently shared a list of must-have technology for remote work along with tips for selection and implementation.

Hybrid work. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work. Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. Yikes.

Quick hits

• Five takeaways from the Digital Networking Incubator designed by Amanda Kaiser and Matchbox Virtual Media. (Sarah Michel, Velvet Chainsaw Consulting)

• Google’s new search ranking factor: core web vitals, a set of page experience metrics related to page speed, responsiveness and visual stability. (Amanda Gant, Orbit Media Studios)

• 13 questions you should ask to understand if a company cares about diversity, equity and inclusion. (Sarah Schultz, Scouted)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

• Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. What a treat to sit around a table chatting with friends. Before I headed out, I made blackened bluefish—my blackened spice mix recipe is at the bottom of this post—for Jim. I ate my portion the next few days for lunch. On the side, roasted broccoli and nuked sweet potato.

• The next night, soft shell crabs again, I’m not complaining—the same preparation as last week because it’s so good, although we had them on buns this time. On the side, a mix of sautéed greens (arugula, red Russian kale, radish and napini kale) with orange bell pepper, red onion, green onions and dried cranberries, and frozen onion rings.

• Hugs in the house! The other big event was a Mother’s Day cookout with 20 family members (plus three wee ones and three dogs) on our deck. Our get-togethers are always potluck so we had lots of food. I made chicken tinga in the slow cooker, inspired by a Pati Jinich recipe, although I start with boneless, skinless chicken thighs. My accompaniments were tortillas, slaw, salsa verde, pico de gallo, avocado and lime wedges.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 5/14 at 12 p.m.* – Is My Data Good Enough

Your data is good enough if you know a few simple secrets about how to manage it. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. More info/register.

Host: Tasio

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 5/14 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart

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Mon 5/17 at 1 p.m. – Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Joy Duling

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 5/18 at 12 p.m. – Crunch and Munch Monthly Chat

We’ll feature different questions from our community and assist each other with best practice sharing and idea generation. More info/register.

Host: ASAE Component Relations and Volunteer Management Section Council

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Tue 5/18 at 12 p.m. – Crafting High Impact, Authentic Stories to Drive Connection

Learn how to use a super-sticky storycrafting technique using an interactive Mural board. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. Join to watch the magic unfold or click into the Mural board and collaborate live with us as we work together to make storytelling magic happen. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

• Liz Lathan, CEO, Haute Dokimazo
• Nicole Osibodu, President, Haute Dokimazo

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Tue 5/18 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.

Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates

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Tue 5/18 at 3 p.m. – Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners

Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Creating a virtual learning experience that can replicate the benefits of in-person instruction will become a more pressing priority for education professionals. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register.

Host: Omnipress

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Tue 5/18 at 4 p.m. – The Art of Online Conferencing Done Right

Learn how to create more engagement, connection and meaning at your next virtual conference from. Bring your questions and conference dreams along as we discuss the common mistakes of online conferences, sponsor engagement and lead capture, conference microsites, breakout rooms, networking and everything virtual conferences can be. More info/register.

Host: Grype Digital

Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets

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Wed 5/19 at 11 a.m. – Issues Management for Government Affairs – How to do More with Less

Teams need to do more with fewer resources and greater expectations with the recent increase in lobbying and advocacy efforts. Hear about tips and tricks to help demonstrate your ROI as a government relations professional, modern issues management technologies that allow teams to do far greater work with smaller budgets than ever before, and staffing your team for this new normal as we head into uncharted territory. More info/register.

Hosts: FiscalNote & CQ Roll Call

Presenters:

• Chuck Melley, Senior Vice President, Global Government Relations and Sustainability, Pearson
• Chelsea Raab , Managing Director, FiscalNote
• Daniel Sepulveda , Vice President for Global Partnerships and Public Policy, Wiley

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Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters: 

• Amanda Kaiser, member engagement specialist, Kaiser Insights
• Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

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Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

• Walter Calvert, Partner, Corporate, Venable LLP 
• Jennifer Prozinski, Partner, Labor and Employment, Venable LLP 
• Robin Burroughs, Associate, Labor and Employment, Venable LLP 

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Wed 5/19 at 1 p.m. – Why Deliverability Matter – And Why it’s Getting Harder

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths. More info/register.

Host: American Marketing Association

Presenters:

• Guy Hanson, VP of Customer Engagement at Validity
• Kayla Fuller, Email Strategist at Validity

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Wed 5/19 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 5/19 at 2 p.m. – The Future of Board Work: Increasing Effectiveness in Digital Settings

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Learn fundamental guidance for effective all-digital board meetings; best practices for the eventual return to in-person board meetings; and how to leverage digital platforms to boost meeting preparation by participants, improve record-keeping, and inspire faster and more accurate decision-making. 1 CAE credit. More info/register.

Host: ASAE

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Wed 5/19 at 2 p.m. – Are Covid Passports Next for Meetings?

For the travel industry to safely recover, digital Covid passports that store test results and/or vaccination status will be required, Such technology is also key to restoring confidence in meetings and events. Hear about the process of establishing digital Covid records and the implications for the meetings and events industry. 1 CMP credit. More info/register.

Host: Northstar Meetings Group

Presenters:

• Terrell Jones, Managing Principal of ON Inc. and Founder of Travelocity, Kayak and several other travel startups
• Loren Edelstein, Vice President, Content Director, Northstar Meetings Group

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Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

• Bill Conforti, SVP of Strategy & Solutions, Association Analytics
• Greg Pollack, Vice President of Sales, Association Analytics

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Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

• Michelle Mason, President and CEO, Association Forum
• Patricia Montague, CAE, CEO, School Nutrition Association
• Sandra Robert, CAE, CEO, Association for Women in Science
• Horacio Gavilan, Executive Director, Hispanic Marketing Council
• Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
• Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
• Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

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Thu 5/20 at 11:30 a.m. – Conferences in 2021 (and Beyond): Is Virtual Here to Stay?

Now that hope for hybrid and physical meetings is on the horizon, what will happen to virtual? Is there an opportunity for online events to continue leading the industry? Hear about the important lessons we’ve learned in the last year, the new attendee expectations that virtual conferences have created, and what it all might mean for conference organizers in 2021 (and beyond). More info/register.

Host: Ex Ordo

Presenters:

• Tony Banks, Head of Conferences & Events at The Stroke Association
• Paul Cook, Founder of The Hybrid Event Centre
• Nicole Leida, Head of Conferences & Events at The National Cancer Research Institute

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Thu 5/20 at 11:30 a.m. – Event Marketing Roadmap

Planning the marketing efforts around your event is just as important as planning the actual event itself. Hear about the simple event marketing roadmap, created for small-staff associations like yours to ensure the short- and long-term success of all your events. Learn what should be included in a successful event marketing plan, top marketing channels to increase registration, and strategies to boost member engagement before, during, and after your event. More info/register.

Host: Your Membership

Presenter: Michelle Schweitz, marketing manager, YM Membership

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Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

• Harrison Coerver, President of Harrison Coerver & Associates
• Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
• Adam Legge
• Leonard Toenjes, CAE, President of AGC of St. Louis
• Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

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Thu 5/20 at 12 p.m. – The Three Stages for Gaining a Sponsorship Commitment

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Sponsors go through three specific stages prior to making a commitment. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register.

Hosts/presenters: Lewis Flax and Scott Oser

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Thu 5/20 at 12 p.m. – Kick Your Meeting into Hybrid Gear (Part 2)

Hear a discussion of hybrid events, from creation to execution to post-event evaluation. More info/register.

Host: Talley Management Group (TMG)

Presenters:

• TMG President and CEO Gregg H. Talley, CAE, FASAE
• TMG Director of Event Strategy, Derrick Johnson, DES, CMP

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Thu 5/20 at 1 p.m. – Pandemic Compliance and Safety at Live Events: Understanding the 2021 Event Budget

So far, we’ve covered public health, legal and event best practices, as well as the 2021 event planning playbook. Now it’s time to address the next big question: How much is hosting a safe live event going to cost? CAE/CMP credit. More info/register.

Host: Event Farm

Presenters:

• Marcella Farman-Dietz, executive event consultant, Medialink
• Ryan Costello, co-founder, Event Farm

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Thu 5/20 at 1 p.m. – 5 Ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS

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Thu 5/20 at 1 p.m. – Moving into In-Person Events Strategically

What is your safety plan as live events make a swift comeback? You need a strategy that will protect your guests and stakeholders from the potential risk of an outbreak. This session will equip you with the right solutions and knowledge on how to move back into live events strategically and safely. More info/register.

Host: Black in Events Network

Presenter: Kimberly Corbin, CMP, CDS, PCA, COVID-19 CO. Co-founder and Managing Partner of Meeting Shields LLC

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Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

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Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta

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Thu 5/20 at 2 p.m. – Tech for Associations: Leveraging Integrations to Enhance Your Web Presence

Explore some of the most current website and web app integration opportunities for associations through real-world examples. Uncover how proper integrations can save your team time and money, while also offering visitors a better user experience and collecting valuable information. Examine the process of when to integrate and how to choose the right integration partner. More info/register.

Host: Unleashed Technologies

Presenter: Michael Spinosa, president of Unleashed Technologies

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Thu 5/20 at 2 p.m. – Exploring Your Data

Once you have outlined the steps you need to take to build a data culture, you’ll need to identify the data you want to track. What are the right metrics to capture? Learn why you should avoid vanity metrics, how to define metrics, like lapsed members, and tips to automate and save time. More info/register.

Host: Higher Logic

Presenters:

• Beth Arritt, Product Marketing Manager, Higher Logic
• Nicole Covello, Data Analyst, Wicket
• Jeff Horne, CEO and Co-Founder, Wicket
• Vasan Selliah, Member Insight and Engagement Manager, CSAE
• Joshua Slyman, Consultant, Strategic Services, Higher Logic

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Thu 5/20 at 2 p.m. – Event Talk Live: Booking the Best

Learn how to seek out the best talent for your events and how to keep them coming back year after year. Find out about an entertainer who can bring the party to your next virtual event. Hear an enlightening discussion about booking experts and thought leaders for events in a variety of industries and spaces. More info/register.

Host: Accelevents

Presenters:

• Haste and Hustle Founder and CEO Shauna Arnott
• Event experts Shauna Arnott, Deanna Nwosu, and Karlet Hewitt
• Alyssa Zingaro, Accelevents

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Thu 5/20 at 3 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox

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Thu 5/20 at 4 p.m. – My Association Roadmap Needs an Upgrade: Does Your Strategic Plan Support the Need for Change?

Hear about the evolution of associations (perfect storm of changes) and what changes create the most disruption for associations; the need to prepare for new normal; and traditions, systems and governance challenges and which ones present the greatest barrier. 1 CAE credit. More info/register.

Host: ASAE Reston-Loudoun Idea Swap

Presenter: Francesca M. Dea, CAE, Chief Executive Officer for the Society for Cardiovascular Angiography and Interventions

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Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

• Michelle Mason, President and CEO, Association Forum
• Patricia Montague, CAE, CEO, School Nutrition Association
• Sandra Robert, CAE, CEO, Association for Women in Science
• Horacio Gavilan, Executive Director, Hispanic Marketing Council
• Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
• Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
• Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

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Fri 5/21 at 12 p.m. – Reconvene

Introducing RECONVENE, a free, two-day virtual summit made for event creators of all kinds, featuring some of the most forward-thinking entrepreneurs, artists, producers, and promoters in the event world. We hope you’ll join us to explore where the industry is heading—or better yet, where you’d like to take it. More info/register.

Hosts: Eventbrite, National Independent Venue Association, Music Venue Trust and FundBox

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Fri 5/21 at 12 p.m. – Meetings Outlook: Future Predictions for the Business of Meetings

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. Much is uncertain, but current projections can help. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 1 CMP credit. More info/register.

Host: MPI

Presenters:

• Jessie States, CMP, CMM
• Matt Turner

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Fri 5/21 at 2 p.m. – The Work Must Go On: Retaining and Engaging Volunteers Remotely

As volunteers represent 20-25% of our labor pool, losing them would be catastrophic. We have to keep our governance volunteers actively connected in order to make decisions in a timely fashion. For some associations this past year, volunteers didn’t lose steam at first. As the months marched on, we’ve encountered struggles from loss of volunteers to disengagement. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

• Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management
• Peter Houstle, CEO, Mariner Management

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Fri 5/21 at 3:45 p.m. – Promotions: Tipping the Scales in Your Favor

Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion. Based on research and tried-and-true methods of application, hear what works to help you position yourself for the promotion you want. Be ready to laugh a little as you overcome any fears you may have of putting new ideas to work for you. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist

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Tue 5/25 at 1 p.m. – RESULTS: A Networking Garden Party

Hear about the findings from our Virtual Networking Incubator, which brought 150+ association professionals together six times over the course of 12 weeks to explore virtual networking and its potential. Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Learn about tools and practices that will help you build better networking into your own virtual events. More info/register.

Host: Matchbox Virtual

Presenters:

• Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC
• Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
• Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media
• Reggie Henry (interviewer), Chief Information and Engagement Officer, ASAE

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Tue 5/25 at 1 p.m. – Disruptive Technology: Launching an AMS During a Pandemic

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Find out how staff were trained to quickly adopt remote work, overcoming the pandemic and teleworking issues while ensuring go-live tasks were slayed in a timely manner. These best practices, while especially important in a virtual environment, can also be applied to an in-person launch. More info/register.

Host: ReviewMyAMS

Presenters:

• MNCPA’s Manager of Digital Strategies, Misty Garrick
• benel Solutions President and CEO El Mehdi Marhoum

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Tue 5/25 at 2 p.m. – Post-Pandemic Strategies for Growth: Expanding Education Programs for Member Companies

With remote work and learning becoming the norm for many of your members, there are more competitors providing professional development in your industry than ever before. By providing corporate training programs, your association can establish deeper relationships with company members and their employees, resulting in strengthened loyalty and higher member and customer retention. Hear about successful strategies used by associations to provide continuing education to professionals in their industries and take away ideas to sustain the growth of your education portfolio. 0.5 CAE credits. More info/register.

Host: ProTech Services

Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems

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Wed 5/26 at 12 p.m. – Drive Chapter Behavior with Targeted Benchmarking

If we want our chapters to help us serve the members and move the mission, we need to benchmark those behaviors that help us achieve that end. In other words, let’s count the things that count. Benchmarking also implies comparison, and here’s the other important purpose. When we measure and make comparisons on those metrics which are truly important, we can then identify our “bright spots” – the high achievers – and replicate those behaviors across the system. Let’s talk about what we’re benchmarking (or not) and why. 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management

Presenters: Peter Houstle & Peggy Hoffman, Mariner Management

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Wed 5/26 at 2 p.m. – The 5 Essential Elements For Developing A Successful Remote Workforce

Remote workforce models have a multitude of compelling benefits. However, to optimize and sustain their full range of perks, organizations should address 5 Essential Elements™  in their chosen model. Learn about each element and why it’s essential, how high-performing organizations with remote workers adopt these elements and how they help improve productivity, and tips for incorporating the elements into action. 1 CAE credit. More info/register.

Host: Achurch Consulting

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Wed 5/26 at 4 p.m. – Mindful Networking (Slack Edition)

AWTC Mindful Networking events are quick (45-minute), small group meetings with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. For this special Mindful Networking, Katherine will also be giving an overview of Slack: what it is, how to use it, and why and when you would use it for your association. More info/register.

Host: Association Women Technology Champions

Presenter: Katherine Matthews, CAE, Manager, Data & Analytics, for the National Council of Architectural Registration Boards

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Thu 5/27 at 11 a.m. – Virtual Networking for Nonprofit & Association Professionals

Meet other great association & nonprofit professionals in this fast and fun — but productive — virtual networking event. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. This isn’t about just exchanging business cards. It’s designed to really get people to engage and find real value in connecting. You’ll meet 4-8 other great professionals in your field. And even introverts will tell you the format is great. More info/register.

Host: Lee Gimpel, Better Meetings

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Thu 5/27 at 2 p.m. – Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue

Learn how to ensure your non-dues revenue models are aligned with current association trends, and how to successfully generate value for members, sponsors, and most importantly, your association. More info/register.

Host: 100 Reviews/Non-Dues-a-Palooza

Presenter: Dan Stevens, President, AssociationTV/WorkerBee, TV, inc

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Thu 5/27 at 2 p.m. – Marketing Channels for the Largest Generation in the Workforce: The Millennials

Learn about the social media and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. More info/register.

Host: ASAE

Presenters: millennials Molly Phayer and Erica Salm Rench

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Perry Kibler via Unsplash

The weekly list of free educational events and resources for the association community…

Research on associations. WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers.

Credentialing on the blockchain. Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. This approach would provide “immutable evidence” of the credential and eliminate the possibility of fraud and the need for manual processing. Intriguing.

Association myths. Fíonta says it’s time to “abandon old assumptions, jettison conventional wisdom, and retire persistent myths.” I found myself saying “Yes!” repeatedly when reading this one. In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board.

Virtual audience. Even after resuming public performances, some theater troupes plan to keep streaming their productions, reports Terry Teachout at the Wall Street Journal. They want to make their shows accessible to those who can’t attend in-person and expand their potential audience (and donor base). I hope associations see the potential in continuing to offer virtual events.

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Meaning is relevance as defined by your target audience. Metrics are “your prospects and customers silently screaming to you about everything they’re into right now.” Mojo is your voice, your stance, and so much more, it’s a force multiplier.

Quick hits

• When choosing marketing channels, visualize the curve. (Rand Fishkin, SparkToro)

• You have a choice to either conform to a prescribed personal narrative or re-define how you view yourself based on what is really true. Changing your narrative can change your life. (Mark Schaefer)

• 5 ways to experience awe on a wonder walk. (Whitney Hopler, Thrive)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

• Soft shell crab season is here! Oh, how I love these delectable creatures. I keep it simple—butter, lemon and parsley. Our veggie: greens, the usual Thursday/Friday side now that it’s CSA season. This time, the mix included kale, pac choi and radish greens sautéed with bacon, onion, red bell pepper, garlic and dried apricots. On the side, frozen tater tots.

• The next night we had baked fillets of speckled sea trout with a topping of crushed pecans, Town House crackers, lemon zest, paprika, garlic powder, salt and melted butter. I brushed a thin coat of mayo on the fish so the topping would adhere. On the side, yellow squash, green beans and broccoli stem pesto with orange and yellow bell peppers, jalapeno, green onions and grape tomatoes.

• I never want to discard starter when I feed it every two weeks, so I always find something to make. On Sunday, I tried a new whole wheat sourdough bread I like it! Easy as can be and perfect for my usual smoked salmon (with cream cheese and dill) breakfast and PB&Js for the times I have nothing else for breakfast or lunch.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 5/7 at 12 p.m.* – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 5/7 at 3:45 p.m. – Overcoming Imposter Syndrome

Imposter syndrome, also known as imposter phenomenon, is a real and prevailing issue that can potentially affect anyone. It is most prevalent among women and among underrepresented groups, such as people of color, who contend with feelings that they aren’t accomplished enough and that they don’t belong. Left unaddressed, it can negatively affect a person’s career, leading to anxiety, depression and career burnout. Join your peers to understand this phenomenon and learn some tips to combat these negative beliefs. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Dr. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY

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Sat 5/8 at 12 p.m. – How to Personalize 5 Must-Have Email Templates

Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. More info/register.

Host: Wine & Whiteboards Podcast

Presenters: Charlotte Muylaert, Sarah Garrity, and Katie Carson

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Mon 5/10 at 1 p.m. – Conference Roadmap to Recovery (Chatting with Agnes & Cecilia)

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. New episodes are posted by 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Guests: Bruce Rosenthal and Paul Miller

Hosts:

• Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
• Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

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Tue 5/11 at 11 a.m. – Reinventing Live

Learn what the future of face-to-face events will look like. Topics will include technology, trade shows and the ways in which revenues will be recalculated. More info/register.

Host: Trade Show News Network

Presenters:

• Denzil Rankine and Marco Giberti, veteran event professionals
• Matt Swenson (Moderator), TSNN Editorial Director

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Tue 5/11 at 12 p.m. – Association Management Companies (AMCs) and Diversity, Equity, and Inclusion Part 1 

Hear the journey of three AMCs as they implement Diversity, Equity, Inclusion and (Accessibility) initiatives in their companies and for their association clients. Learn how each organization defines DEI (A), where and how they chose to start the conversation, their approach to DEI(A) with their association clients, and effective practices both internal and external. More info/register.

Host: ASAE AMC Professionals Advisory Council

Presenters:

• Beth Quick-Andrews, CAE (facilitator), President, Q&A—An Association Management Company, Inc.
• Derrick M. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc
• Dionne S. Wilson, CAE, Executive Director, Diversity, Equity, and Inclusion, Association Management Center

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Tue 5/11 at 1 p.m. – Mistakes to Avoid When Going Hybrid

Learn about some of the most common misconceptions, pitfalls and mistakes to avoid for meeting planners who are getting started with hybrid meetings. Topics will include event structure, audience engagement and technology. More info/register.

Host: Prevue Meetings

Presenters:

• Will Curran, Founder & Chief Event Einstein at Endless Events
• Brad Langley, CITE, Vice President of Channel and Partner Management for Aventri
• Steph Pfeilsticker, Senior Meeting Manager, LogiPlan Global Meetings and Events

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Tue 5/11 at 1 p.m. – Navigating Hybrid Events: What We Can Learn From Years of Experience

The events industry is looking forward to bringing back in-person events. The dilemma that a lot of organizations face is the transition to Hybrid – what is involved and what the benefits are. More info/register.

Hosts: EventsAIR and BizBash

Presenters:

• David Adler, Chairman and Founder of BizBash
• Kirsty Forbes, Board Director of Meetings and Events Australia
• Trevor Gardiner, CEO of Centium Software (EventsAIR)
• Phil Hargis, Senior Director of The Webster Group
• Victoria Moser, Managing Director of Girls in Tech (Miami)

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Tue 5/11 at 2 p.m. – Opening the Invisible Doors: How to Identify and Break Down the Barriers That are Holding You Back from Creating a Truly Equitable Organization

To create a truly equitable organization, you need to understand the disparities faced by some members and provide relevant support systems that empower them to overcome institutional barriers. Learn how to collect the data you need to empower meaningful change, include the communities you’re trying to support in the conversation without relying on them to solve the problems, find the courage to address these issues and be adaptable to learn and change when you miss the mark, and empower members to create transformational change in their own workplaces and communities. 1 CAE credit. More info/register.

Host: Gather Voices

Presenters:

• DJ Johnson, IOM, CAE, Vice President of Membership and Volunteer Engagement at the Association of Women’s Health, Obstetric and Neonatal Nurses
• Michael Hoffman, CEO of Gather Voices

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Tue 5/11 at 2 p.m. – Event Tech Survival Guide

Just when meeting professionals were feeling confident in their virtual meeting skills, it is time to start shifting to hybrid programs. Hear about the most common things that could go wrong at a virtual or hybrid event and how to fix them, what questions to ask when choosing a platform, and painfully funny stories that will make you feel better about whatever happens at your event. More info/register.

Host: Smart Meetings

Presenters:

• Shameka Jennings, CMP, director of meetings and partnership development, NCSTD
• Brandt Krueger, owner, Event Technology Consulting
• Lindsay Martin-Bilbrey, CMP, CEO, Nifty Method

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Tue 5/11 at 5 p.m. – Grapes and Apps

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of your choice and spend an hour with us as we talk about your favorite must-have apps for your phone or tablet. In addition to sharing the apps we can’t get enough of, we’ll invite you to bring your favorites (either personal or professional), share with us a brief overview of each and answer any questions that may arise from fellow participants. More info/register.

Host: Event Garde

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Wed 5/12 at 11 a.m. – ASK, CAPTURE, ACT: What to Ask Your Members to Drive Engagement

Explore the concept of conversational engagement. Understand which questions to ask when engaging members in five campaigns: member acquisition, onboarding, needs, event engagement, and renewals/lapsed member. See how PropFuel is helping the Hospice and Palliative Nurses Association incorporate questions in their conversational engagement campaigns. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Dave Will, Co-Founder and CEO, PropFuel

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Wed 5/12 at 11 a.m. – Hybrid Events Best Practices for Associations (Part 1): Attendee Experience, Event Automation, Powerful Analytics

[no description available at time of writing] 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Allie Magyar, Founder, Hubb.me
• Lee Hornstein, CEO and Founder, C-Systems

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Wed 5/12 at 12 p.m. – COVID Culture Change: Are You Ready?

In the next post-vaccine stage, association executives need to pay attention to organization culture. Learn how you can ensure your association’s culture is aligned for success in this new environment. Jamie will discuss insights on key culture patterns emerging from his research and identify the patterns relevant to today’s changing association environment. He also will offer suggestions to help you shift collaboration, transparency, and innovation patterns to better position your association for future success. 1 CAE credit. More info/register.

Host: Association Xchange

Presenter: Jamie Notter, Co-Founder and Growth Strategist, PROPEL

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Wed 5/12 at 12 p.m. – Lead vs Demand Generation

There’s a tendency to use these two terms interchangeably, yet they are unique tactics that stand on their own when it comes to the buyer journey. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. More info/register.

Host: HighRoad Solutions

Presenters:

• Emily Nash, Digital Advisor, HighRoad Solutions
• Larissa Bateman, Account Executive, HighRoad Solutions

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Wed 5/12 at 1 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. More info/register.

Host: Meetings Today

Presenters:

• Julie Haddix, Senior Director, Industry Solutions, Cvent
• Alyssa Peltier, Senior Event Marketing Manager, Cvent

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Wed 5/12 at 1 p.m. – Webinar Tactics For A Post-Pandemic World

Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown. you are probably seeing a decline in attendee counts and customer conversion rates. It’s time to reinvigorate your offerings and once again make them an effective marketing tool. More info/register.

Host: American Marketing Association

Presenter: Ken Molay

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Wed 5/12 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 5/12 at 2 p.m. – The Other 84%: Engaging New Event Audiences Who Are Eager to Invest

They had a taste of your online event in 2020 and loved it. Now is the time to build on that success and engage the Other 84% of your members who may never be able to travel and attend your annual conference. Hear about smart strategies event organizers are deploying as they advance to a more vibrant and profitable hybrid meetings model, and event design considerations (both online and onsite) to help you grow your audience and revenues. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

• Donna Kastner (moderator), Conversation Catalyst, Retirepreneur
• Michael Guerriero, President, Digitell, Inc.
• Cheryl Williams, Sr. Manager, Virtual Events, Association of International Certified Professional Accountants
• Dahlia El Gazzar, Tech Evangelist & Idea Igniteur, DAHLIA+Agency

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Wed 5/12 at 3 p.m. – Beyond the New Normal, Part 1: Creating a “Work Anywhere” Future for Associations

Collaboratively explore and envision the Work Anywhere Era for associations. A panel of experts will share their predictions on how culture, workplace, technology, and governance may change in the Work Anywhere Era and how we can address inequities created by these changes. Then, we’ll break out into Q&A sessions where you can select from a series of topic-based breakout rooms led by one of our expert panelists. We will end with a laid-back happy hour where you can network and continue the conversation. 1.5 CAE credits. More info/register.

Host: Association Women Technology Champions

Presenters:

• Rebecca Achurch, PgMP, PMP, CSM, CAE, Chief Executive Officer, Achurch Consulting
• Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL
• Emily Kirkpatrick, MBA, Executive Director, National Council of Teachers of English
• Sharon Kneebone, CAE, Executive Director, National Society for Histotechnology
• KiKi L’Italien, Chief Executive Officer, Association Chat
• Tori Miller Liu, MBA, CAE, Information Systems Director, American Speech-Language-Hearing Association
• Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association
• Rhea Steele, MS, CAE, Chief of Staff, School Nutrition Association
• Barbara J. Armentrout, CAE (Moderator), Client Engagement Manager, Aplusify

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Wed 5/12 at 3 p.m. – Understanding Search and Why Your Association’s Future Relies on It

Over 50% of users immediately navigate to the search bar of any website they visit. For associations, a great search experience is critical because of the amount of content that they have, usually across multiple websites and web platforms. Our session will focus on off-site search – SEO and Google searching, on-site search – federated searching of all of your organization’s web platforms, reputation management, and paid search. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Jake Toohey, Senior Digital Consultant, Adage Technologies
• Joe Post, Vice President Strategy & Experience Design, Adage Technologies
• Eric Matthias, Division Director of Application and Support, American Academy of Pediatrics

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Thu 5/13 at 11 a.m. – Return to the (Hybrid, Resident or Remote) Office

Hear what government relations, advocacy leaders, and public affairs professionals can expect as new operating procedures are rolled out across Capitol Hill, statehouses, and local government. Discussion topics will include: when, or if, lobbying will ever return to pre-pandemic practices; what live events could look like in the near future; how a hybrid government relations shop might operate; and the likelihood of shaking hands or even being in the same room as your senator or representative. More info/register.

Host: FiscalNote

Presenters:

• Tonya Saunders, Principal, Washington Premier Group
• Joshua Habursky, Head of Government Affairs, Premium Cigar Association
• Sherry Whitworth, Managing Director of Advocacy and Public Affairs, FiscalNote
• Kevin O’Neill, Partner and Chair of the Legislative Practice Group, Arnold & Porter

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Thu 5/13 at 12 p.m. – How to Create & Sell Sponsorships During the COVID-19 Pandemic, and Beyond

As a result of the pandemic, companies have shifted their assessment of association sponsorships. Companies have money to spend on sponsorships, however, they are focusing more on business and marketing value. This webinar will explain the primary reasons companies sponsor associations; how associations can develop sponsorship programs to meet the association’s needs AND each sponsor’s needs; and how to sell sponsorships during this time of uncertainties due to the pandemic and changing event formats. More info/register.

Host: Partnership Professionals Network and Access Marketing & Events

Presenters:

• Dan Kowitz, Founder & CEO, JSB Partnership Consultants
• Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
• Fred Hernandez, President & CEO, Access Marketing & Events
• Mark Farmer, Vice President, Growth Strategy, Access Marketing & Events

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Thu 5/13 at 12 p.m. – The Secret to Successful Attendee Retention: Year-Round Engagement

Learn how to keep your audience engaged, both during your event and from one event to the next through dedicated experience design on your virtual event platform. More frequent touchpoints might seem like more work in the short term, but in the long term, carrying the momentum from event to event is the secret to having an engaged community and increasing the return on your investment. 1 CMP credit. More info/register.

Host: Event MB

Presenters:

• EventMB editor-in-chief Miguel Neves
• EventMobi CEO Bob Vaez

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Thu 5/13 at 1 p.m. – Planning your Website Project; AMS Integration, Messaging, UI Design, and CTAs

Planning a website project for your association can be an arduous task. Bring questions about AMS and software integration. We can discuss messaging and good calls-to-action. Let’s discuss design features that can really assist in providing an intuitive experience for your members. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson from AS Creative Services

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Thu 5/13 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

AMS data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

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Thu 5/13 at 2 p.m. – Backstage Pass: Producing Compelling Content that Drives Engagement

How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program. Learn about content, production and technology levers that dial up engagement, new tools and production tips that make ‘Zoom fatigue’ a thing of the past, and keys to working with A/V pros to bring your content to life for virtual and hybrid events. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

• Julie Haddix, Senior Director, Industry Solutions, Cvent
• Alyssa Peltier, Senior Event Marketing Manager, Cvent

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Thu 5/13 at 3 p.m. – Upskilling for The Future of Event Work: Perspectives from the Field

While technical event skills are essential, we’ve also uncovered a greater focus on areas of event planning that are becoming more and more part of the event job landscape today. Hear from a panel of leaders from different segments of the events industry talk about how necessary these skills are today, how they coach their team members to upskill and reskill, and the skills critical to success in their organizations. Each leader has a different perspective to share relevant across any market segment and beneficial to event professionals at every level, employers, and team leaders. More info/register.

Host: Virtual Events Institute

Presenters:

• Julie Ho, CMM, Manager, Live Learning & Event Operations for the Project Management Institute
• Brett Hyman, President, CEO and Founder of NVE Experience Agency
• Kerry Lambert, CMP, Vice President of Digital Delivery for Freeman
• Phyl Monroe, CMP, Director of Events and MarComm Operations, Wolters Kluwer
• Tammy Kockaya, CMP, CMM, Moderator

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Thu 5/13 at 3 p.m. – Craft the Perfect Member Journey to Keep Your Members Engaged

Learn how to experience your website and member portal through the eyes of your user; to predict what they are looking for and anticipate what they will find relevant and helpful. This strategic exercise goes beyond intuitive navigation into creating an impressive user experience that is satisfying and brings the user to a higher place of knowledge. More info/register.

Host: Grype Digital

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Thu 5/13 at 4 p.m. – Reimagine Sustainability

Find out how Antony Wood turned a potential Covid-19 nightmare into an opportunity by re-examining his organizational and meetings strategy alongside sustainability considerations. Discover what Antony’s learning points are from hosting a global hybrid meeting with a physical component in Singapore last year and why has he decided to postpone their next physical meeting in Singapore. Learn how sustainable development has underpinned Singapore’s policymaking since the city state’s independence over five decades ago. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

• Rachel Loh, Senior Vice President, Singapore Tourism Board (Americas)
• E. Ashok Kumar Mirpuri, Singapore’s Ambassador to the US
• Antony Wood, CEO of the Council of Tall Building and Urban Habitats
• Amy Hissrich, CAE (faciliatator), Vice President Global and Web Strategy, ASAE

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Fri 5/14 at 3:45 p.m. – How You Show Up: Building a Better Relationship With Your Boss and Coworkers

How you choose to “show up” through your personal behavior in the workplace is a function of your emotional intelligence (EQ) and affects how you’re seen by your coworkers. Two core competencies most common in EQ models are structured around “self” and “other” awareness. This program will take a deeper dive into those two competencies. More info/register. (Must join Fridays@4 for free first.)

Host: Fridays@4

Presenter: Trevor Blondeel, PCC, Founder, Operations Kickstart

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Wed 5/19 at 12 p.m. – Cracking the Code on Event Networking

In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections. Learn their secrets on how to improve in-person and digital networking experiences, new considerations for hosts planning networking events, the behind-the-scenes running of the Incubator, and different networking types and how to select the right one for your participants. More info/register.

Host: Velvet Chainsaw Consulting

Presenters:

• Amanda Kaiser, member engagement specialist, Kaiser Insights
• Arianna Rehak, CEO and Co-Founder, Matchbox Virtual Media

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Wed 5/19 at 12 p.m. – Staying Remote, Returning to Work, or Both? Legal Considerations for Nonprofits

We examine several of the key rules nonprofits need to be aware of as they approach the issue of remote work. Get a glimpse into questions company leadership must ask themselves when considering the future of their workers and workplace environments. From employment laws to tax issues that could arise in conjunction with remote work, hear insight into the considerations your nonprofit organization must be aware of when determining solutions to this complex, wide-ranging topic. More info/register.

Host: Venable LLP

Presenters:

• Walter Calvert, Partner, Corporate, Venable LLP
• Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
• Robin Burroughs, Associate, Labor and Employment, Venable LLP

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Wed 5/19 at 3 p.m. – How to Determine Your Most Valuable Products & Which to Sunset

Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). More info/register.

Host: Association Analytics

Presenters:

• Bill Conforti, SVP of Strategy & Solutions, Association Analytics
• Greg Pollack, Vice President of Sales, Association Analytics

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Thu 5/20 at 11 a.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

• Michelle Mason, President and CEO, Association Forum
• Patricia Montague, CAE, CEO, School Nutrition Association
• Sandra Robert, CAE, CEO, Association for Women in Science
• Horacio Gavilan, Executive Director, Hispanic Marketing Council
• Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
• Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
• Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

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Thu 5/20 at 12 p.m. – Rethinking Relevance in a Post-Pandemic World – Executive Management Dialogue

COVID19 administered a massive “stress test” to three fundamental aspects of associations: governance, product line and technology. But it wasn’t a test. It was real. And it reinforced the need for real change. Radical change. Join the presenters and your peers as execs share their experiences creating more intentional approaches to governance; examining their scope of programs and services; and intensifying their adoption of “digital first” thinking. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

• Harrison Coerver, President of Harrison Coerver & Associates
• Mary M. Byers, CSP, CAE, co-author with Harrison of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: Five Strategies for Competitive Associations, and host of the “Successful Associations Today” podcast
• Adam Legge
• Leonard Toenjes, CAE, President of AGC of St. Louis
• Kathleen T. O’Loughlin, DMD, MPH, Executive Director and Chief Operating Officer of the American Dental Association

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Thu 5/20 at 1 p.m. – 5 ways to Enhance the Modern Member Experience

Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. This often makes associations look dated and out of touch with current trends and expectations. Hear tips on enhancing member experiences in order to attract new members and keep the ones you have happy. More info/register.

Hosts: RSM and ReviewMyAMS

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Thu 5/20 at 1 p.m. – Frontiers of Learntech: Implications for Your Learning Business

Explore the future of learning technology—artificial intelligence, data, virtual and augmented reality, personalization, and more. We’ll focus on the practical implications of where learntech is headed, to help inform your learning business’s strategic use of technology, now and in the future. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning

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Thu 5/20 at 1:30 p.m. – Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Automation functionality is already available to associations and nonprofits in commonly-used software and systems – but are you fully leveraging this powerful technology to lessen the manual workload and permit your staff to focus on more strategic imperatives? This webinar overviews the workflow and automation technology available in standard technology platforms, best practices for creating and deploying successful automations, and a list of starter concepts to bring back to your organization. More info/register.

Host: Fíonta

Presenter: Lisa Rau, Ph.D., Co-founder, Fíonta

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Thu 5/20 at 8 p.m. – Where Everyone Has a Seat at the Table: Achieving Inclusion in Associations

Diversity, equity, and inclusion efforts will play a vital role in how associations engage and represent members, attract talent, and develop brands. From the launch of inclusion centers to revamped business plans, learn the strategies six associations have used to successfully launch an inclusion effort, ensuring their organizations are welcoming to, and representative of, the diverse communities they serve. More info/register.

Host: Save The Associations

Presenters:

• Michelle Mason, President and CEO, Association Forum
• Patricia Montague, CAE, CEO, School Nutrition Association
• Sandra Robert, CAE, CEO, Association for Women in Science
• Horacio Gavilan, Executive Director, Hispanic Marketing Council
• Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®
• Pedro Juan Windsor, Managing Director, ABA Center for Diversity and Inclusion in the Profession, American Bar Association
• Sarah Sladek, founder, Save The Associations and Sarah Sladek & Company

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Kristaps Grundsteins via Unsplash