Association Brain Food

Association Brain Food Weekly: 1.12.18

The weekly list of free educational events for the association community…

Now that holiday feasting and festing is over (sad face), if you’re like me, you’ve recently renewed your commitment to a healthier lifestyle. What throws me off is attending conferences. The folks at Eventpedia understand this dilemma and share six ideas for planning a healthy event experience.

I’ve been a follower of Rohit Bhargava since the early days of Twitter and buy his non-obvious trends books every year. WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning.

Women should lead our AI future, says Carlos Perez, author of The Deep Learning AI Playbook. Why? Because AI is currently designed without consideration of one half the human population—women. But, this is more than a diversity issue: “women have a greater intuitive understanding of what makes us all human.”

Cognitive biases explain so much about our political divide, all the –isms and –phobias warping people’s brains, and poor decision-making in general. Since being human means having cognitive biases, you should understand how they affect your opinions and sense of reality. Check out this explanation and visualization of common cognitive biases by Vassilis Tziokas. If you’d like an association context, Kathleen McQuilkin at DelCor Technology Solutions wrote a while back about cognitive biases and technology selection.

Peggy Hoffman shared some ideas on a recent Billhighway webinar on how to reinvigorate your chapters by creating more appealing volunteer opportunities and building a chapter leadership pipeline.

One of my favorite sessions at the Surge virtual summit hosted by Association Success was “Facing and Embracing the Future of Learning” so I’m glad they published an ebook on current trends in micro-learning, micro-credentialing, competency-based education, virtual reality, talent shortages and professional development, and the value ramp.

Some quick hits:

The New York Times, with more than 3.5 million paying subscribers and growing, proves people will pay for content. After years of deleting cookies, I finally caved and subscribed to the $13/month plan so I can get recipes too. [Aside: Did you know you can get a really cheap digital Washington Post subscription if you’re an Amazon Prime member?] (Business Insider)

Which college majors have the highest proportion of graduates working as waiters? [Being a waiter is an education in itself. I highly recommend it for young folks.] (Reddit)

Check out these four predictions on the future of work. (World Economic Forum)

On-demand streaming now accounts for the majority of audio consumption, says Nielsen. (TechCrunch)

Four factors are merging the online and offline and in each one China is leading the way. [If you haven’t decided on a major, consider Chinese. Based on my one-semester continuing ed experience, it’s a fascinating language.] (The Economist)

Last week, I shared a list of ebooks on sale—books that have been critically acclaimed in one way or another. But I’ve been thinking, a list of this type is not professionally on topic for this blog. From now on, I’m going to share the list on my other blog—the long ignored Grabbing the Gusto. If you’d like to see that list every week, please subscribe over there. Since Gusto is my food blog, these weekly posts will also include links to recipes I’ve made during the past week or plan to make in the coming weeks.

Ok, finally, here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 1/16 at 12 p.m.* – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/16 at 1 p.m. – Telemarketing Still Has a Place in Today’s Association Marketing Mix

Learn why telemarketing is still important in the membership marketing world. 1 CAE credit. More info/register.

Host: Marketing General Inc.

Presenters: Tim Butte, Relationship Director, and Charity Moody, Manager of Telemarketing Services, Marketing General Inc.

Tue 1/16 at 1 p.m. – GDPR Roadmap for Marketers: Getting Your Organization Primed for Compliance

Few marketers are truly prepared for the General Data Protection Regulation (GDPR), an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject. The GDPR comes with steep fines—up to 4% of global revenues—once enforcement begins on May 25, 2018. Learn what you need to know as marketers to prepare for this new enforcement regime but also turn this into an opportunity that will help you be more successful in your marketing efforts. Take away a 10-point action plan that covers the people, process and technology required to comply with GDPR. More info/register.

Host: American Marketing Association

Presenters:

Alex Langshur, Founder & Co-CEO, Cardinal Path
James McDermott, CEO, CEO & Co-Founder, Lytics

Tue 1/16 at 2 p.m. – Get Your Sh*t Together: Unsolicited Advice for Association Pros with Guest (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Jessica Levin, president and chief connector, Seven Degrees Communications

Wed 1/17 at 12 p.m. – Chapter Roundtable in Alexandria VA

Host: Billhighway

Wed 1/17 at 1 p.m. – How to Use Artificial Intelligence to Maximize Your Marketing

Marketers anticipate AI use will grow by 53%—a much higher rate than any other technology. Marketers view AI as a means of creating more efficiency in their operations, get more from their data, and ramp up personalization without burdening their teams. Hear what marketing leaders are saying about artificial intelligence, and learn how businesses plan to adopt this new, exciting technology. More info/register.

Host: American Marketing Association

Presenter: Bobby Jania, Sr. Director, Product Marketing, Salesforce

Wed 1/17 at 2 p.m. – What You Don’t Know About Your Resume Could Be Killing Your Career

Find out the best formatting tips to make your document pop to the reader. Understand how to write value-driven statements that show how you moved the needle, which is exactly what employers are looking for. Navigate through tough special considerations (i.e. job loss, employment gaps, age-related questions) to create a document that gets attention and ultimately, interviews. More info/register.

Host: PCMA

Presenter: Dawn Rasmussen, president, Pathfinder Writing and Career Services

Wed 1/17 at 2 p.m. – Event Tech Tips to Reduce Risk and Improve R.O.I.

Learn the importance of audience and event data to better attribute marketing activities to business outcomes; how to consolidate event management functions to focus on developing content, creating engaging experiences, and building relationships; and important insights for improved decision-making and R.O.I. optimization. More info/register.

Host: BizBash

Presenter: Justin Panzer, CEO, Eventuosity

Wed 1/17 at 2 p.m. – How to Enhance Safety & Security at Your Event

Learn why your event might (or might not) be targeted for potential terrorist attack or even your attendees for more personalized, street attacks. Better understand the common pitfalls and stereotypes that can have us looking for the wrong things and the wrong people that could pose either harm to us or others. Learn specific tactics that can be used to distract us or even lure us into harm’s way. Hear 5+ “best practices” that can be implemented to mitigate such risks. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jeff McKissack, President, Defense By Design

Wed 1/17 at 2:45 p.m. – Associations Tableau User Group Meeting (Washington DC)

Explore how Tableau can transform your association’s data. Whether you are new to Tableau or an advanced user, connect with other association professionals using Tableau and learn the latest practices and tips including visualization best practices, analyzing events, and annual reporting. Location: Washington DC. More info/register.

Host: Associations Tableau User Group

Wed 1/17 at 3 p.m. – Breaking Barriers to Entrepreneurship in Associations (Washington DC Idea Swap)

Executives and thought leaders in trade associations and membership societies who are interested in exploring entrepreneurship and change management are invited to help launch the Associations Catalyzing Entrepreneurship (ACE) group. Come discuss barriers to entrepreneurial thinking in associations and swap ideas and experiences to help tackle the other challenges. This is an in-person meeting but a conference line is provided so participants from outside the DC area can dial in. More info/register.

Hosts: Meena Dayak, American Public Power Association, and Jeannie Campbell, National Council for Behavioral Health

Thu 1/18 at 12 p.m. – Chapter Roundtable in Reston VA

Host: Billhighway

Thu 1/18 at 12:30 p.m. – The Top Privacy and Data Security Trends and Issues for Nonprofits in 2018

Get an overview on U.S. and global privacy and security trends for 2018. Learn about privacy practices that are facing regulatory and legislative scrutiny, and current data security practices and breach scenarios that are likely to attract attention for your nonprofit. Hear about the EU General Data Protection Regulation (GDPR) as well as real-life compliance examples and practical solutions to the most common privacy and data security issues and challenges being encountered by the nonprofit sector. More info/register.

Host: Venable LLP

Presenters:

Robert L. Waldman, Esq. (moderator), Partner and Co-Chair, Nonprofit Organizations Practice, Venable LLP
Kelly DeMarchis Bastide, Esq., Partner, eCommerce, Privacy and Cybersecurity Practice, Venable LLP
Joel Urbanowicz, Director, Information Security and ICT Process Governance, Catholic Relief Services

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Mārtiņš Zemlickis on Unsplash

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Association Brain Food Weekly: 1.5.18

The weekly list of free educational events for the association community…

You’ve almost made it to the end of your first week back, hang in there!

I spent the holiday weeks coughing, sniffling, and reading books, not blogs, so I don’t have much in the way of reading to share this week. I bought a lot of books too. I’m always on the lookout for good ebooks on sale so I thought I might share some of my finds with you. My secret ebook sale sleuthing method is daily alerts from BookBub, Early Bird Books, and Goodreads.

As of Thursday afternoon, these ebooks were still on sale but act quickly if you want a bargain. Fiction first.

Go, Went, Gone by Jenny Erpenbeck, a German bestseller about the European refugee crisis. ($2.99)
The God of Small Things: A Novel by Arundhati Roy, a Man Booker prize winner about an affluent Indian family forever changed by one fateful day in 1969. ($2.99)
Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. ($1.99)
Tinkers by Paul Harding, a Pulitzer Prize winner about multiple generations of a New England family. ($2.99)

And in nonfiction…

A Field Guide to Getting Lost by Rebecca Solnit, autobiographical essays by a writer much loved by Brainpickings and other literary critics. ($2.99)
Rise of the Rocket Girls: The Women Who Propelled Us, from Missiles to the Moon to Mars by Nathalia Holt about a group of young women, known as “human computers” who “transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible.”
The Life of Elizabeth I by Allison Weir, the one Elizabeth biography I’ve been waiting to read. ($2.99)

Here’s a story about how the American Nurses Association came up with their successful #FitNurseFriday campaign and how they convinced their components to get on board.

WBT Systems suggests starting off the New Year with these seven new habits for learning professionals. I especially like the first one—scheduling time for your own professional development—and not just because they mention Brain Food, but thanks!

We’re back in the lifelong learning business this week. Here’s the list of free professional development events for the association community scheduled for next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 1/8 at 8 a.m. to 6:45 p.m.* – 2018 Convening Leaders LIVE

Can’t make it to Nashville for Convening Leaders? The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. More info/register.

Host: PCMA

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/9 at 8:30 a.m. to 7 p.m. – 2018 Convening Leaders LIVE

Host: PCMA

Tue 1/9 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. Learn how to apply for the awards, what the judges are looking for, and the ROI of applying. More info/register.

Host: ASAE

Presenters: current Gold Circle Awards Committee members, and previous winners and judges

Tue 1/9 at 2 p.m. – The Proctor Is In: eLearning and Virtual Proctoring (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests:

Greg Sadesky, psychometrician and Chief Scientific Officer, Yardstick Testing and Training Experts
Mickie S. Rops, consultant who specializes in educating organizations on credentialing options

Wed 1/10 at 9 a.m. to 2:15 p.m. – 2018 Convening Leaders LIVE

Host: PCMA

Wed 1/10 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Host: Billhighway

Wed 1/10 at 1 p.m. – CAE Brown Bag

You’ve seen the letters “CAE” after someone’s name, you’ve heard about the exam, the hours needed, and the application process; now you’re ready to start, but where? Join an informational session on various aspects of obtaining the CAE, such as what is a CAE, benefits of a CAE, application process, eligibility requirements, obtaining and tracking CAE hours, preparing for the exam, what’s on the exam, Association Forum study group, CAE expenses, and CAE scholarships. 1 CAE credit. More info/register.

Host: Association Forum

Thu 1/11 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

This casual lunch group of association colleagues is specifically for those who work at small staff associations. Attendees share ideas and ask questions about other associations’ best practices. Location: Washington, DC. More info/register.

Host: ASAE Small Staff Association Professionals

Thu 1/11 at 12:30 p.m. – Improved Employee Engagement through the Gift of GAB (Goals, Attitude, Behavior)

Whether you believe the Gallup poll that only 30% of US workers are “engaged” or not, there’s no doubt that improving employee engagement will enhance not only the workplace environment but also the bottom line. Learn how the Gift of GAB (Goals, Attitude, Behavior) provides a powerful, memorable framework to improve employee engagement, the workplace and the bottom line. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks

Thu 1/11 at 1 p.m. – 7 Steps to the Right LMS for Your Association

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Learn about a time-tested process for selecting a learning management system and the pitfalls to avoid. Gain a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Hosts: Tagoras and Community Brands

Presenters:

Jeff Cobb and Celisa Steele, co-founders, Tagoras
Anna Toon, product marketing manager for careers & education, Community Brands

Fri 1/12 at 1 p.m. – Structured Content- A Marketer’s Secret Weapon

Structured content is a methodology that enables customers to find your content more easily online, and allows your team to redeploy it more efficiently into multiple formats and media types. Get a crash course on structured content, and how to start using it to your advantage today. More info/register.

Host: American Marketing Association

Presenters:

Joe Pairman, Lead Consultant, Mekon
Matt Dion, CEO, Mintent

Save the date:

Tue 1/16 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 1/17 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 1/18 at 12 p.m. – Chapter Roundtable in Reston VA

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Matt Nelson on Unsplash

Amazon book links are affiliate links which allow me to earn a small commission on any sales that result from clicking. Thank you!

Association Brain Food Weekly: 12.29.17

The weekly list of free educational events for the association community…

Researchers learned that children (aged 4-6) perform better during boring tasks when dressed as a superhero or character they admire like Batman or Dora the Explorer. I wonder if I should dress up like one of my heroes when I’m dealing with a tough assignment.

Everyone’s starting to understand blockchain a little bit better since the dramatic rise in Bitcoin’s value has made it a daily headline—and if you don’t, check out this blockchain explainer. Now, here’s a look at 30 non-financial applications of blockchain (or distributed ledger) technology.

One of the things that really bothers me about Bitcoin—besides the fact that I didn’t buy some when I first considered doing so this spring—is its enormous energy consumption. One source says “it could use as much electricity as the whole of the U.S. by the summer of 2019.”

Tis the season for predictions. Daniel Newman, author of Futureproof, identifies five areas where AI will grow in 2018.

If you’re still feeling a bit unsure about AI, machine learning, and deep learning, this short read about AI from rasa.io will clear it up. If you’re willing to spend more time digging in, check out this presentation from Jason Mayes, senior creative engineer at Google.

One example of how AI is becoming part of daily life: Pew Research says “nearly half of Americans use digital voice assistants, mostly on their smartphones.”

From the Self-Serving department: Does business blogging still get results? New data from 1,000 bloggers says, “Yes!”

I couldn’t find any webinars scheduled for the upcoming week, but did find several professional development events for the association community scheduled the next week, so save an hour or two on your calendar for one of these. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 1/8 at 8 a.m. to 6:45 p.m.* – 2018 Convening Leaders LIVE

Host: PCMA

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/9 at 8:30 a.m. to 7 p.m. – 2018 Convening Leaders LIVE

Host: PCMA

Tue 1/9 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

Host: ASAE

Presenters: current Gold Circle Awards Committee members, and previous winners and judges

Tue 1/9 at 2 p.m. – The Proctor Is In: eLearning and Virtual Proctoring (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Wed 1/10 at 9 a.m. to 2:15 p.m. – 2018 Convening Leaders LIVE

Host: PCMA

Wed 1/10 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Host: Billhighway

Wed 1/10 at 1 p.m. – CAE Brown Bag

Host: Association Forum

Thu 1/11 at 12:30 p.m. – Improved Employee Engagement through the Gift of GAB (Goals, Attitude, Behavior)

Learn how the Gift of GAB (Goals, Attitude, Behavior) provides a powerful, memorable framework to improve employee engagement, the workplace and the bottom line. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Conor Cunneen, IrishmanSpeaks

Thu 1/11 at 1 p.m. – 7 Steps to the Right LMS for Your Association

Hosts: Tagoras and Community Brands

Presenters:

Jeff Cobb and Celisa Steele, co-founders, Tagoras
Anna Toon, product marketing manager for careers & education, Community Brands

Fri 1/12 at 1 p.m. – Structured Content- A Marketer’s Secret Weapon

Host: American Marketing Association

Presenters:

Joe Pairman, Lead Consultant, Mekon
Matt Dion, CEO, Mintent

Save the date:

Tue 1/16 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 1/17 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 1/18 at 12 p.m. – Chapter Roundtable in Reston VA

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Ruben & Sophie Bialon

Association Brain Food Weekly: 12.22.17

The weekly list of free educational events for the association community…

I heard the bells on Christmas day
Their old familiar carols play,
And wild and sweet the words repeat
Of peace on earth, good will to men.

~Henry Wadsworth Longfellow

Thanks for being a loyal reader of Association Brain Food Weekly. Wishing you and yours a merry holiday season!

Since it’s the season to be merry, here are 99 reasons why 2017 was, in fact, a good year. Thanks, Angus Hervey, for putting this list together, we need it.

And now, in sourpuss news: has your iPhone’s performance been crappy lately? Ever since I downloaded a recent iOS update—not this past one but the one before—I’ve noticed a dramatic decrease in responsiveness. Everything is slower, especially the Podcast app. I suspected Apple was up to no good and it looks like I was right, per this news from the BBC.

Life gets better when you have a new AMS, but heed this advice from Aptify before you plunge in: every new AMS (or any technology) project needs a change management team.

More advice, this time from DelCor Technology Solutions on what your association needs to know before jumping on the Office 365 bandwagon.

Find out how your association can build a culture of curiosity and collaboration just like rocket scientists do. WBT Systems pulled some lessons from the opening keynote at the ASAE Technology Conference.

There’s nothing going on next week as you would expect during the holiday season, but save an hour or two on your calendar for these upcoming free professional development events for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 1/8 at 7:00 a.m. to 5:45 p.m. CST* – 2018 Convening Leaders LIVE

Host: PCMA

*All times are Eastern Standard Time unless otherwise noted.

Tue 1/9 at 7:30 a.m. to 6:00 p.m. CST – 2018 Convening Leaders LIVE

Host: PCMA

Tue 1/9 at 12 p.m. – The Ins and Outs of ASAE’s Gold Circle Awards: What to Know Before You Apply

Host: ASAE

Presenters: current Gold Circle Awards Committee members, and previous winners and judges

Wed 1/10 at 8:00 a.m. to 1:15 p.m. CST – 2018 Convening Leaders LIVE

Host: PCMA

Wed 1/10 at 12 p.m. CST – Chapter Roundtable in Chicago IL

Tue 1/16 at 12 p.m. – Chapter Roundtable in Washington DC

Wed 1/17 at 12 p.m. – Chapter Roundtable in Alexandria VA

Thu 1/18 at 12 p.m. – Chapter Roundtable in Reston VA

Location: Chicago IL. More info/register.

Location: Washington DC. More info/register.

Location: Alexandria VA. More info/register.

Location: Reston VA. More info/register.

Fri 1/12 at 1 p.m. – Structured Content- A Marketer’s Secret Weapon

Host: American Marketing Association

Presenters:

Joe Pairman, Lead Consultant, Mekon
Matt Dion, CEO, Mintent

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Douglas Rahden.

Association Brain Food Weekly: 12.15.17

The weekly list of free educational events for the association community…

Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. I meant it, you made my day.

I’m getting tired of all the “sky is falling” articles about AI. Sure, some jobs will be phased out—historically, some jobs have always been phased out, that’s how the world rolls. But, AI is also going to make work more productive and rewarding for many people, as rasa.io explains in their post about the winning combination of AI + people.

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. If your AMS can’t do what their post is talking about, it’s time for you to start thinking about replacing it.

Some association staff never miss an opportunity to bitch about chapters—so tiresome and so toxic to the national/chapter relationship. Billhighway recently wrote about a chapter ROI metric developed by association CRP (component relations professional) Patrick Algyer that provided the numbers he needed when he heard the “why do we have chapters” question.

Another scourge: employers who don’t provide a professional development budget to their staff. Ugh, Neanderthals. WBT Systems explains why many employers are so lame about professional development and how your association can help them evolve.

I’m sharing a lot of reads because only a few webinars are scheduled for next week. And, you’ll have lots of reading time over the holidays. Here are some quick hits.

For the first time, a robot passed a medical licensing exam. (Futurism)
Interested in any of these 21 jobs that humans will have after robots take over? (Business Insider)
“Everyone will have 5 years to get their car off the road or sell it for scrap.” Really? (Automotive News)
What if we didn’t have members? (Indiana SAE)
Email is not dead. Younger generations expect to use email more in the future than they do now. (Marketing Charts)
Make journaling one of the best things you do in 2018—14 ways to make that habit stick. (Ryan Holiday)

I shared this one before, but it’s worth sharing again now that Bitcoin is making headlines every week: an explainer on blockchain technology from CB Insights.

Jay Younger from McKinley Advisors identifies five major drivers of change that he’s seen this year in the association sector. These should all be regular topics on staff meeting agendas.

Is your organization actually set up to support your strategy? Although this Harvard Business Review article is written for a corporate audience, the main points apply to associations as well.

As you would expect during the holiday season, there’s not much going on in the way of professional development next week. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 12/19 at 1 p.m.* – Technology Disconnect: Examining the Gap Between Member Expectations and Association Technology

Community Brands surveyed both members and association staff in the U.S. to better understand current member experiences and the technology that supports them. Their insights help identify the growing disconnect between member expectations and the experiences organizations are delivering today. Get a first look at the study findings and dig deeper into the role technology plays in member loyalty, digital behavior and technology adoption trends, and how to prepare your organization for rising member expectations. 1 CAE credit. More info/register.

Host: Community Brands

Presenters:

Jenna Jameson, Research Manager, Community Brands
Sig VanDamme, Membership Software Evangelist, Community Brands

*All times are Eastern Standard Time unless otherwise noted.

Wed 12/20 at 1 p.m. – How to Use Social Insights to Build a Content Strategy

Learn the five steps to creating a winning content marketing strategy, one that’s built with insights culled from a holistic view of your audience—a rich data set illuminating the most relevant topics, time of day and even type of content that engages your audience. More info/register.

Host: American Marketing Association

Presenters:

Chris Woody, Director of Partner Strategy, Networked Insights
Sabina Bhasin, Marketing Content Manager, Networked Insights

Wed 12/20 at 2 p.m. – How to Enhance Safety & Security at Your Event

Learn why your event or your attendees might (or might not) be targeted for a potential terrorist attack or more personalized, street attacks. Understand the common pitfalls and stereotypes that can have us looking for the wrong things and the wrong people that could pose either harm to us or others. Learn tactics that can be used to distract us or even lure us into harm’s way. Hear about best practices that can be implemented to mitigate such risks. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jeff McKissack, President, Defense By Design

Thu 12/21 at 2 p.m. – Chapters vs. National: Combat the Conflict

Hear about practical strategies you can start using immediately to unify your own organization. Learn how to spot disconnects between chapters and national, from misperceptions to strategic misalignment in vision. Discover how to use communications and process changes to defuse tension, while harnessing solid governance and technology to rebuild trust and respect across the organization. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Tim Mossholder on Unsplash

Association Brain Food Weekly: 12.8.17

The weekly list of free educational events for the association community…

It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food. You will make my day! I love doing this weekly post, I consider it my community service. But it takes time, as you can imagine, so I’m not too proud to ask for positive feedback. I’ll remember it the next time I’m rushing to get it all done before it’s time to make dinner.

Breaking news: Pantone’s color of the year, Ultra Violet. Not feeling it, but maybe it will grow on me.

Something I never thought about: most people centuries ago, if they read, read out loud. In the 17th century, things changed: “As reading shifted away from the social, some researchers believe this helped create what we now call an interior life.” Readers could “learn and reflect without religious guidance or censure.” Progress!

It’s the season to make your list and check it twice. But I’m going to talk about another type of list—a list of requirements for a new association management system (AMS), you know how I love a good AMS post. Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs.

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. Plus, it talks about Thomas Kuhn’s paradigm shift, something we’re experiencing, a concept I fondly remember first learning about in a college theology class, sigh:

“Improving operations and driving efficiency can improve the performance of an established model, but do nothing to mitigate the effects of a paradigm shift. When a model is broken, it’s broken. You need to shift to something else.”

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance, you are not paying attention. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. If you don’t know what I’m talking about or you haven’t heard anyone at your organization talk about GDPR, start by reading this post and then do some Googling.

I was not surprised when Real Magnet and Informz were acquired by Higher Logic. I didn’t know who would acquire them but I figured a deep-pocket organization would eventually. Higher Logic explains why—it’s the potential of integrating online communities with marketing automation:

“…online communities provide additional insights into online behavior and content consumption that can turn into meaningful data for content marketing strategies and persona development. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”

Another unsurprising acquisition was Nimble AMS by Community Brands. WBT Systems discusses why so many associations are interested in customer relationship management (CRM) systems and AMSes like Nimble’s—an AMS built on top of Salesforce, a CRM.

Now, the main event: this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 12/11 at 5 p.m.* – Association Women in Technology Champions Happy Hour Meetup (National Harbor MD)

Location: National Harbor MD. More info/register. See you there!

*All times are Eastern Standard Time unless otherwise noted.

Tue 12/12 at 1 p.m. – Solve Your Association Members’ Unmet Needs: Build DIY Disruption Strategies

Learn how to satisfy member needs and turn your organization into a “disruptor” before someone else does it. More info/register.

Host/Presenters: Wendy W. Scott, CAE, and Bob Reed, MBA, Founders and Partners, ReedScott

Tue 12/12 at 2 p.m. – Farm 2 Table for Group Meals: Event Reality or Foodie Fantasy?

Find out what farm to table is and how it can be embraced. Learn about the primary challenges in the food chain that impact delivery and menu price. Hear about practical solutions for offering Farm 2 Table options within your meeting budget. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Sharmagne Taylor, CMP, President, On-Site Partners, Inc.

Tue 12/12 at 5:30 p.m. – Chapters Only Happy Hour at ASAE Tech (National Harbor MD)

Got chapters? We know chapters add a whole new layer of complexity to your association, especially in relation to technology. We also recognize there isn’t a place or online community JUST for chapter-based associations to converse. Wouldn’t it be nice to be face-to-face with other technology professionals that understand what you’re going through? So why not join us for a drink…or two? After all, it’s on us! Location: National Harbor MD. More info/register. See you there!

Host: Billhighway

Wed 12/13 at 12 p.m. – Partnership Professionals Network Lunch (Washington DC)

Come and have a good time and network with corporate sponsorship and partnership staff from associations and non-profit organizations. Location: Washington DC. RSVP by Friday 12/8.

Wed 12/13 at 1 p.m. – How Digital Marketing can Create Lasting Buzz Around your Educational Offerings

Explore how digital marketing strategies and tactics can increase reach, engagement, and retention of your education programs. Learn how to use keywords, search engines and social media to drive exposure; monetize your content beyond your current membership/community; increase the number of learners accessing your LMS; and how other associations are leveraging digital marketing. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

Chris Mechanic, CEO & Co-Founder, WebMechanix
Aubrey Mellos, Marketing Manager, CommPartners

Wed 12/13 at 1 p.m. – Contracts: Accommodations

Learn how to apply the principle of mitigation to performance clauses and understand why it’s sometimes fine to ask for something you may not be legally entitled to; what to ask for and how to deal with pending construction and remodeling that may not have been on the radar at the time of contracting; and, how to evaluate attrition clauses to ensure you’re getting credit for all you should be, and you aren’t paying more than the hotel is legally entitled to in attrition fees. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Jim Goldberg

Wed 12/13 at 6 p.m. – CRP Toast to the New Year! (Washington DC)

We know components (chapters, sections, states, affiliates, etc.) add a whole new layer of complexity to your association. We also recognize that there isn’t a place or online community JUST for chapter-based associations to converse. Wouldn’t it be nice to be face-to-face with other Component Relations Professionals (CRPs) that understand what you’re going through? Let’s continue what we started at CEX: Association Component Exchange by meeting up, exchanging ideas and celebrating together! Join us for a drink…or two. After all, it’s on us! Location: Washington DC. More info/register.

Host: Billhighway

Thu 12/14 at 12 p.m. – Small Staff Association Brown Bag Lunch (Farragut/Dupont, Washington DC)

Host: ASAE Small Staff Association Professionals

Thu 12/14 at 12 p.m. – Seal the Deal: How to Get Great Job References and Recommendations

Learn how to secure strong references and recommendations, determine who makes a good reference or recommender, approach potential references, and coach your references and recommenders so that their feedback can help you. More info/register.

Host: Association CareerHQ

Presenter: certified career coach Phaedra Brotheron

Thu 12/14 at 2 p.m. – Review Chat

Join the first-ever #ReviewChat. Hear how Teri Carden built an industry-altering review site in a niche technology market. More info/register.

Host: The Review Society

Moderator: KiKi L’Italien, founder, Amplified Growth

Guest: Teri Carden, founder, ReviewMyAMS

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by Bergadder on Pixabay

Association Brain Food Weekly: 12.1.17

The weekly list of free educational events for the association community…

AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact.

AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me. Now what about mobile apps, particularly event apps? I can speak that language too because of this post on event app basics from the folks at Eventpedia.

I sometimes wonder if LinkedIn’s business model is: let’s do what associations do except we’ll put more money behind it and try to do it better. Their online education platform is growing and now they’ve introduced LinkedIn Career Advice: “a new way to help you find and connect with professionals for mentorship.” If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do.

How do you compete in online education if you only have a tiny budget? You’ve got to get creative and use what you have, says WBT Systems, to build up your online learning library.

At the recent Association Component Exchanges (CEX) hosted by Billhighway and Mariner Management, Jennifer Rowell from the North Carolina Association of CPAs (yay, NC!) and Lindsay Currie from the Regulatory Affairs Professionals Society shared 15 ways to reinvigorate your chapters and improve the success of your chapter network.

Finally, what you came here for: this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association

Have you ever wondered how your association’s culture impacts your ability to be innovative? Technology isn’t the only success factor. As it turns out, your association’s culture has a big impact. Hear ideas for solving common cultural challenges facing today’s associations: anticipating member expectations, governance/ability to shift directions, embracing failure/risk, and fostering creativity. More info/register.

Host: Teri Carden, Founder, ReviewMyAMS

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive

*All times are Eastern Standard Time unless otherwise noted.

Tue 12/5 at 2 p.m. – The Future of Associations (Association Chat)

“The time is now for membership associations to tackle the challenges facing them and transform themselves for the future.” Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Omer Soker, association futurist and strategist

Tue 12/5 at 2 p.m. – 2018 Industry Forecast: Strategies & Tips for the Year Ahead

Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s trends report. More info/register.

Host: Smart Meetings

Presenter: Andrew Freeman, Founder/Partner, af&co

Tue 12/5 at 2 p.m. – The Future of Medical Meetings and Trends

Medical meeting trends, regulations, mandates, and experiences are changing faster than we can track. Learn if we are getting closer to seeing standardization or predictability in data requirements, i.e. food and beverage caps, hotel perception, etc. Find out how new MedTech guidelines in Europe affect medical meetings globally. Hear whether pharmaceutical companies will continue to stay on pace with new acquisitions and mergers and how that will affect meeting staff. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Pat Schaumann, Sr. Director, Healthcare Compliance, Maritz Travel

Tue 12/5 at 4 p.m. – PD Book Chat

Discuss Simon Sinek’s book, Start with Why. His TED talk is also a quick and informative way to become familiar with some of the ideas we’ll discuss as part of the book club. More info/register.

Host: ASAE Professional Development Section

Tue 12/5 at 5:30 p.m. – Ho-Ho-Holiday D.C. Area Association Networking Celebration (Washington DC)

Join the D.C., Reston, Montgomery County, Columbia and Loudoun ASAE Idea Swaps as well as the Alexandria Brown Bag for the first joint Holiday Association Networking Celebration. Location: Washington DC. More info/register.

Host: Whiteford, Taylor & Preston LLP

Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Host: Billhighway

Wed 12/6 at 2 p.m. – Less Talk, More Action: How to Turn your Communications Shortcomings into an Actionable Plan

Hear about the communication challenges facing associations, according to the 2017 Association Communications Benchmarking study, and recommendations to help you improve your communications program as you head into 2018. 1 CAE credit. More info/register.

Host: Naylor Association Solutions/Association Adviser

Presenter: Jill Andreu, Vice President of Content and Strategic Partnerships, Naylor Association Solutions

Wed 12/6 at 2 p.m. – After Appagedon: Your Event App and 2018

Since Apple’s changes in June, there have been a lot of rumors, updates, and upheaval in the event planning community where mobile event apps are concerned. Learn what clients and industry partners are hearing directly from Apple about native mobile event apps, what it means for planning your attendee user experience in 2018 and beyond 2018, how all these changes affect your planning for event technology next year and if you’re looking to sign a multi-year contract. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Jordan Schwartz, CEO, Pathable

Wed 12/6 at 2 p.m. – 10 Tips for Creating Great Webinar Content

Learn how to creating more targeted and engaging webinar content, find new content themes and ideas, make webinar content more interactive, and build multi-media presentations. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc.

Wed 12/6 at 2 p.m. – New European Union Data Privacy Laws Could Cost Your Company Money

If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable in May. Learn about the three essential components to ensure data privacy and maintain compliance, the type of opt-in conditions need to be added or adjusted any time you collect personal data, and the breadth of data this new regulation affects and reassess what information is truly essential to solicit. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tim Clements, independent privacy professional focusing on GRC & data privacy programs in global corporations

Thu 12/7 at 12:30 p.m. – 5 Ways Association Work will Evolve in the Next 5 Years

Delve into the brave new world of association work. In the next five years, sacred cows will become an endangered species within associations transforming the way we work and the manner in which we run our organizations. While the capabilities of technology and speed have gradually shifted how we work, we are only beginning to address how these factors are liberating the traditional organizational model and positively impacting why we work. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Stuart Meyer, CEO, National Barbecue & Grilling Association and founder, Social Frequency Media

Thu 12/7 at 1 p.m. – 2017 Learning Trends, 2018 Learning Forecast

As the year draws to a close, we’ll look back at key trends and developments that impacted learning in 2017 and look ahead to what you should be prepared for in 2018. We’ll focus on the implications these trends and developments have for your organization’s education offerings. 1 CAE credit. More info/register.

Hosts: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras

Thu 12/7 at 1 p.m. – The No-Nonsense Strategy to Achieving Omni-Channel Relevance

Learn about the three major technical hurdles to achieving omni-channel relevance, why standard marketing automation tools have failed marketers, and practical advice on creating a personalized customer experience. More info/register.

Host: American Marketing Association

Presenter: Alyssa Jarrett, Sr. Content Marketing Manager, Iterable

Thu 12/7 at 2 p.m. – Chapter Email Strategy

1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 12/7 at 2 p.m. – The Secret Language of Power

Explore why, and how, your complicated relationship to power affects your ability to create impact in this myth busting session supported by research from the fields of social science. Obtain deeper understandings of power, status and authority. Understand the behaviors that underlie power dynamics, and identify personal under-utilized areas of growth so you can develop a plan to grow that range. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Melissa Jones Briggs, lecturer, Stanford University’s Graduate School of Business

Thu 12/7 at 3 p.m. – From Artificial Intelligence to Human Intelligence – Key Themes at the ASAE Technology Conference (Idea Swap/Reston VA )

If you can’t make it to the ASAE Tech Conference, or will be there but wonder which sessions to attend, take a tour through some of this year’s key themes. Big ideas with practical uses include artificial intelligence, the internet of things, automation, and blockchain technology. Hear new takes on some broccoli topics (they’re good for you), including security, data analytics, and online learning. Finally we’ll bring these back to a human perspective through concepts such as human-centered design, design thinking, usability, personalization, and micro transactions. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Moira Edwards, MS, CAE, President, Ellipsis Partners, LLC

Fri 12/8 at 11:30 a.m. – Leverage Webcasts & Livestream Events (#AssocEvolve Lunch & Learn – McLean VA)

Learn how to leverage webcasts, live stream events, and virtual conferences to extend your association’s reach, increase engagement, and drive loyalty. If you or anyone in your network is interested please feel to register. Lunch provided. 1 CAE credit. Location: McLean VA. More info/register.

Host: benel Solutions

Presenter: Meghan Gowen, vice president, client development, CommPartners

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo of a vulture by Dev Leigh on Unsplash

Association Brain Food Weekly: 11.24.17

The weekly list of free educational events for the association community…

CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there.

Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic? But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits.

Does your association offer learning pathways? I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. WBT Systems explains how learning pathways benefit your industry, association, and learners, and how to get started.

When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade. She explains why this exercise is so important and how to do one yourself.

Mark Prevost at Billhighway continues his series on chapter leadership conferences. In part two, he discusses how to find the best people to teach, facilitate, and participate on panels; what resources chapter leaders need to put new knowledge into action; how to introduce change; and how to help chapter leaders continue the learning experience.

Now, onto this week’s list of free professional development for the association community. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap)

Hear about practical steps every organization can take to support marketing efforts with video. Learn how to align different types of video with the phases of your marketing funnel to attract prospects and move them through increasing levels of engagement. See examples of different types of videos and discuss ways to apply marketing best practices to the development and deployment of video assets to ensure they drive the greatest return on investment. Location: Columbia MD. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: Paul Gannon, founder, Thoughtcast Media

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/28 at 12:30 p.m. – Enabling Learning & Performance Analytics with xAPI

Learn about the evolution of xAPI and its adoption in new technology, how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scalable learning. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Mike Rustici, President, Watershed LRS

Tue 11/28 at 1 p.m. – Combining Story and Game: A New Take on Applied Learning

Learn how story and game together can provide higher levels of engagement and application, creating more memorable learning experiences. Find out how to convert training situations into scenes, use the story arc model to identify scene breaks that create multi-path simulations, and use dramatic elements including character, time and scene to create more realism and engagement. More info/register.

Host: Digitec Interactive

Presenter: Jack McGrath, President and Creative Director, Digitec Interactive

Tue 11/28 at 1 p.m. – Working with State Organizations: Tips for Effective Engagement to Meet Your Advocacy Goals

When association advocacy work requires knowledge of the legislative landscape in all 50 states, government relations teams can turn to well-established organizations like the National Council of State Legislatures, the Council of State Governments, and the National Governors Association to make their work easier. Hear from association professionals about their experience working with these groups, how best to engage with state organizations, and why state organizations are an important part of their advocacy strategy. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council

Presenters:

Troy Flanagan, vice president of state and local government affairs, American Hotel & Lodging Association
Evan Hoffman, Director, State Government Affairs, Organization for International Investment
Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association

Tue 11/28 at 2 p.m. – #GivingTuesday LIVE with the ASAE Foundation (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Wed 11/29 at 12 p.m. – Using Content to Communicate Your Association’s Value

How you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go, according to the 2017 Member Loyalty Study by Community Brands. Learn how to keep different generations engaged with different messages, the best way to tell your association’s story, and the top content missteps—almost half the survey respondents had the same pet peeve. More info/register.

Host: Community Brands

Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands

Wed 11/29 at 1 p.m. – Content Strategies That Elevate Your Learning Presence

Hear about the changing role of the LMS. Learn about the key components of a digital content strategy and explore opportunities for maximizing different forms of content to engage your target audiences. 1 CAE credit. More info/register.

Host: CommPartners

Presenters:

Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirED
Richard Finstein, CEO, CommPartners

Wed 11/29 at 1 p.m. – CVB Update: At Your Service

Discover best practices for taking advantage of all the services that DMOs offer. Learn how to integrate the services of DMOs as part of your meeting and event resources, and create your own toolbox of strategies for working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Wallsh, chief strategist, Bonnie Wallsh Associates

Wed 11/29 at 2 p.m. – The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Learn about the tragedy of the “ghost attendee” and what you can do about it. Hear about five ways to use your event data to improve the attendee experience, real-life examples of how planners are shaping the attendee journey, and actionable steps to get started. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent

Thu 11/30 at 12 p.m. – CEX (Association Component Exchange) Takeaways

Hear about some of the great chapter ideas and insights shared at CEX by Component Relations Professionals (CRPs)—including new ways of thinking about chapter participation and how you can adapt your chapter model to get strategic about its purpose and role; how the concept of a Member Community gives members the ability to participate when they want, where they want, and how they want; and how to use technology to recruit, select, and manage volunteers to fill existing gaps with people that are uniquely matched with available volunteer opportunities. 1 CAE credit. More info/register.

Host: Billhighway

Presenters:

Peggy Hoffman, president, Mariner Management & Marketing
Kyle Bazzy, director of growth, Billhighway

Thu 11/30 at 1 p.m. – Data Maturity: How to Keep Improving Your Approach to Data

Start to see your potential with data. Hear about a data maturity model—the five stages for developing a successful approach to data—so you identify where your nonprofit is currently on the data spectrum and how to move up to the next level. Learn the importance of a data-driven culture and how you can nurture data champions across your organization. More info/register.

Host: Idealware

Presenter: Eric Leland, Idealware Expert Trainer

Thu 11/30 at 1 p.m. – Artificial Intelligence for Marketing: Getting Started

Get an overview of artificial intelligence (AI) and machine learning (ML) so you can understand the language and the implications, speak cogently with your colleagues, and determine where to first apply this innovative technology. Get a firm grasp on how you are already using AI and ML and how these new tools will change your job. More info/register.

Host: American Marketing Association

Presenter: Jim Sterne, Board Chair, Digital Analytics Association

Thu 11/30 at 2 p.m. – Everything You Wanted to Know about Onsite Registration

Discover best practices and better solutions to make your event check-in a modern, seamless experience. Learn about new and emerging capabilities of today’s onsite registration tools; equipment needs for events of all sizes; buying vs renting; and how to evaluate your options, from DIY solutions to full-service providers. More info/register.

Host: Smart Meetings

Presenters: Kevin Yanushefski, Product Marketing Manager at CVENT, and Joe Skiados, Senior Manager for Onsite Solutions at CVENT

Thu 11/30 at 2 p.m. – Navigating the New Global Regulations for Physician Travel to Medical Meetings

Effective January 2018, most regions around the globe will be adopting new regulations that limit direct commercial funding to physicians for travel to any medical conferences. Understand the details of these new regulations and what’s driving the medical device industry to put them in place. Learn how to adhere to both international and ACCME regulations for commercial support that apply to CME providers. Identify and discuss potential solutions to preserve international physician attendance at your medical meeting. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

Christina Wurster, Chief Revenue Officer, Heart Rhythm Society
James Youngblood, CEO, Heart Rhythm Society

Thu 11/30 at 2:30 p.m. – Membership Recruitment Tips from the Best Sales People

Hear advice for recruiting and engaging new members at live events, recruiting mid-market companies, and qualifying prospects through issue webinars and content delivery. More info/register.

Host: The Moery Company

Presenters: president JP Moery (moderator) and sales team members Mike Thomas and Bethany Murphy, The Moery Company

Thu 11/30 at 3:30 p.m. – Engaging Websites (Montgomery Cty MD Idea Swap)

The days of just having a mobile friendly/responsive website are behind us. It’s simply not a luxury anymore. So now that your site works on mobile, why aren’t you getting floods of engaged users? Learn how to attract members, donors and other visitors to your website and convert them into taking desired actions on your website. Location: Rockville MD. More info/register.

Host: Association Networking Group

Presenter: Justin Watson, President, Actualize Studio

Save the date: Wed 12/6 at 12 p.m. CST – Chapter Roundtable (Chicago)

Host: Billhighway

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Subscribe to Blog via Email

Creative Commons licensed photo by ShonEjai on Pixabay

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