Association Brain Food – Page 33 – Association Brain Food

Association Brain Food Weekly: 8.21.20

The weekly list of free educational events and resources for the association community…

Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it.

Career pathways. Sometimes you know where your career is going and sometimes you don’t. Either way, career pathways, says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.

Virtual events. One virtual conference pretty much looks like another—”talking heads on a screen, chat boxes on the side and maybe some Zoom breakout rooms.” MemberSuite suggests four ways to add a real life feeling to your virtual events.

Virtual event sponsorship. Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas.

Association membership app. Dating app Happn uses geolocation tools to recreate chance encounters, reports Fiona Zublin at Ozy. It shows you other people on the app whose paths you’ve crossed. Imagine if your association app could do something like this? With less concerns about security, members could see if other members were in the same neighborhood who wanted to meet up for a coffee.

Quick hits before we get to the list of next week’s free education:

I’m still traveling vicariously around the world with WindowSwap, the site I mentioned a month ago. Now I have another one for you: Drive & Listen. Select a city and go along for a dashcam drive with your choice of a local station on the radio.

Ten ways to provide value to your virtual event sponsors and exhibitors. (Association Adviser)

The pandemic is prompting both employers and employees to recognize the need for, and value of, coaching. (Jen Colletta, Human Resource Executive)

This is hilarious. Nicole Tersigni explains ‘mansplaining’ and ‘concern trolls’ with help from 17th-century art. (Alisha Haridasani Gupta, New York Times)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

On Sunday, I made what I call “Portuguese fish skillet” with bluefish, striped mullet and linguica. The other skillet ingredients were onion, red bell pepper, garlic, smoked paprika, red pepper flakes, bay leaves, white wine, shrimp broth, diced tomatoes, chickpeas and lemon juice. I had to pull out the ginormous 14” deep pan for this excellent meal.

On the side, pesto spaghetti squash. I prepared the squash in the Instant Pot and added a mix of slow-roasted tomatoes from the freezer and grape tomatoes from the garden to the recipe. Tasty.

A much simpler fish dish was baked striped bass with lemon juice, Aleppo pepper and butter—a menu regular here.

I used the leftover chouriço mix from last week’s stuffed poblanos in two ways. First, in quesadillas with caramelized onions and red bell peppers, and then in stuffed jalapeños topped with grated mozzarella cheese. We both agreed we could have eaten a plate each of those jalapeños for dinner.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, “stay awkward, brave and kind.” (Brené Brown)

Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future

The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 8/21 at 11:55 a.m. – Meet Other Association Pros @ Virtual Networking Lunch

Want to get new ideas for your association? Looking for a job? Have a great program to share? Just want to actually meet some new people in the association field? Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). It’s networking that’s natural, not awkward. We’ll be using a number of online engagement techniques that you can adapt, copy and steal for your own events. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings

Fri 8/21 at 12:30 p.m. – The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes

Hear about the most common contracting mistakes they’ve seen while working with groups and hotels. You may be surprised by lots of little things that people do without knowing they’re wrong, even after being in the industry for years. More info/register.

Host: HopSkip

Presenters:

Barbara Dunn, Partner @Barnes & Thornburg LLP
Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
Sean Whalin, Co-Founder & CEO @HopSkip

Fri 8/21 at 1 p.m. – Ask the Association Veteran Anything

Amanda Davis, CMP, was a 10-year association veteran before joining Blue Sky. She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization. More info/register.

Host: Blue Sky eLearn

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn

Fri 8/21 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind. More info/register.

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/24 from 8:45 a.m. to 4:30 p.m. – Face-to-Face to Virtual…What Do I Do?: The Sequel

You asked for more demos so we’ve established a whole new day for virtual event demos with additional vendors. This day is designed to answer your questions…What platforms are out there? What features should I be looking for? Where are the pitfalls? More info/register.

Host: ASAE

Mon 8/24 at 11 a.m. – The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions

Learn to determine who should be membership targets, which features of membership should be highlighted, how to develop an effective brochure layout, decision motives for joining, and how to train your members to use the brochure. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Mon 8/24 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/25 from 11:00 a.m. to 3:30 p.m. – Cvent CONNECT Virtual

Join the largest gathering of meetings, events and hospitality professionals ever, from the comfort of your home. Hear from industry leaders as they discuss our path to overcome and move forward, and the latest best practices. Experience a best-in-class virtual event to inspire and start building your new event strategy. More info/register.

Host: Cvent

Tue 8/25 at 12:30 p.m. – Meetings of Membership Minds

These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and opened to other membership professionals to comment and offer other insights. More info/register.

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Tue 8/25 at 2 p.m. – 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond

Learn how to level up your existing learning strategy to meaningfully engage your Millennial and Gen Z learners. Find out what motivates Millennials and Gen Z and how to tailor your learning strategy to keep them engaged, ways in which traditional learning programs fail younger learners and how you can prevent these common mistakes, and how to evaluate and transform your instructional content. More info/register.

Host: eLearning Learning and Aggregage

Presenter: Nick DiMaso, Learning Content Manager and Technologist at BenchPrep

Tue 8/25 at 7 p.m. – Facilit8me Grapes & Graphics

The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics. In addition to sharing some of our tips/tricks, we’ll invite you to grab a notepad/marker and draw along with us to some fun prompts. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. More info/register.

Host: Event Garde

Wed 8/26 from 10:00 a.m. to 5:30 p.m. – Cvent CONNECT Virtual

Host: Cvent

Wed 8/26 at 11 a.m. – The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment

You can no longer depend on interns or web designers to write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Learn how to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew. More info/register.

Host: Ed Rigsbee, CAE, president at Rigsbee Research

Wed 8/26 at 12 p.m. – Mind-Melding with Healthcare Association Experts to Build High Quality Professional Development

It’s common to hear that member experts lack respect for staff’s attempts to apply innovative new formats and instructional-design best practices. The problem is perhaps especially acute in healthcare, where traditional CE modalities and professional hierarchies still often hold sway. Learn about the cultural and historical forces that tend to interfere with collaboration with SMEs. Find out how to foster collaboration between SMEs and education teams using five simple principles. More info/register.

Host: Web Courseworks

Wed 8/26 at 1 p.m. – Key Contract Clauses: A Meeting Planners’ Guide to Cost Containment & Risk Reduction

Get an understanding of our current marketplace and how it affects a planners’ strategy during negotiations. Review key contract clauses and learn how to defend them to benefit your organization’s bottom-line. Discuss variables that the hotels consider when reviewing your overall business value. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, CMP, CMM, strategic partner with INNOV8 Meetings + Events

Wed 8/26 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 8/26 at 1:30 p.m. – The Future of Technology for Nonprofits and Associations

Learn technology innovation applicable to nonprofits and associations and gain a perspective on what kinds of technological innovations of specific interest may be arriving and their relevance to associations and other nonprofits. Spark your imagination on how organizations’ operations might be dramatically altered by advances in technology. More info/register.

Host: Fíonta

Presenter: Dr. Lisa Rau, Fíonta co-founder

Wed 8/26 at 2 p.m. – Setting Your Speakers, Attendees & Sponsors up for Virtual Event Success

Learn how to create and use a strategic communications plan for your speakers, sponsors, and attendees. We’ll share best practices to make sure each of these groups are ready to engage and create an impactful experience. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

Erin Lee, Vice President Marketing & Customer Experience, Biotechnology Innovation Organization
Chrissy Parsons, Strategic Account Manager, Dynamic Events
Allie Magyar, Founder and CEO, Hubb

Thu 8/27 at 1 p.m. – Improve Member Retention by Building Your Membership Community Through Digital Engagement

With limited in-person engagements, it has become increasingly difficult to retain association members in a virtual world. Join a deeper dive into member retention strategies for building a strong and engaged member community. Get a deeper understanding of your members’ needs and identify new opportunities to keep them renewing year after year. More info/register.

Host: Web Scribble

Presenters:

Dawn DiLorenzo, Director of Marketing @Web Scribble
Lindsay Rutz, Marketing Assistant @Web Scribble

Thu 8/27 at 2 p.m. – Replacing the Timecard Mentality: Are You Sure You’re Cultivating Trust Among Your Staff?

Do you trust your staff? Does your staff trust you? Why is trust important and how can you be sure that you have it? If you’ve lost it, can you get it back? Is it more important to proactively cultivate and work to sustain trust on your teams during dynamic and turbulent times? Find out more about the actions you can take to nurture the outcomes that benefit a team. More info/register.

Host: Tecker International

Presenters:

KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
Glenn Tecker, founder, Tecker International

Thu 8/27 at 2 p.m. – Data Is for Marketers

As you know, all marketing is based on understanding our audiences. Take just 30 minutes to see for yourself how the latest data analytics can elevate the efforts of association marketers. Learn how to dissect and target emerging member and non-member interest clusters; identify, score, and reach out to your most (and least) engaged members; report on member and interest trends with data snapshotting; link data analytics to your existing email and social marketing systems; and capture and use the 80% of member data NOT found in your AMS. More info/register.

Host: Gravitate Solutions

Fri 8/28 at 12 p.m. – Challenges Women in Leadership Face and How to Deal with Them

Hear about the unique challenges and opportunities for women in the events industry, as well as real-world examples and lessons from women in leadership. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

Elizabeth Lombardo, PH.D., Speaker and Psychologist, Elizabeth Lombardo International, LLC
Maja Kazazic
Carly Patterson
Ashley Fox

Thu 9/3 at 1 p.m. – LMS Selection: Mastering the Process, Avoiding the Pitfalls

Great content is only part of the equation for successful online education—most organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. The right technology can mean the difference between a big success and a big headache, but the selection process can be daunting. Hear about a time-tested process for selecting a learning management system and the pitfalls to avoid. Get a clear understanding of how to lead your organization in choosing the right learning technology. 1 CAE credit. More info/register.

Host: Tagoras/Leading Learning

Presenters:

Celisa Steele and Jeff Cobb, co-founders of Leading Learning and Tagoras
Marc Benton, learning solutions engineer at Community Brands

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo from Capital Reef NP by James Lee via Unsplash

Association Brain Food Weekly: 8.14.20

The weekly list of free educational events and resources for the association community…

#ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600. I didn’t see anything about discussion or networking opportunities so I said forget it, I can find education on my own. But a few weeks later, registration became free so I registered along with 13,000+ other people.

Education: The sessions I attended were really good. They were pre-recorded with speakers participating in the chat box. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. Sure, that’s better than in-person events where you don’t have this option, but 30 days would be a nice compromise.

A few other notes… Interview sessions are much more engaging than talking head sessions. Standing speakers (as opposed to sitting) bring more energy.

Chat: The chat stream flew by quickly, too quickly, in many sessions. It was difficult to listen to the speakers and digest the chat simultaneously. I’ll watch some of the sessions I attended because I feel like I missed some good points. I could have ignored the chat but people were sharing useful stories, examples and advice there.

I wish those transcripts were also available on-demand. They’re incredibly valuable. Why not make chat transcripts part of the registration agreement, like permission to use photos for in-person events?

Conversations: I wouldn’t pay for an event like this unless it provided opportunities for conversation with fellow attendees—and no, the chat function does not count. People said the chats in the lounges felt like a list serv. The lack of conversations was the biggest discussion topic in the many Zooms I attended this week.

I’m lucky I got to participate in Zoom meetings throughout the conference because I have a good professional network. I had some fun face time with friends, acquaintances and people I hadn’t met before. But what about all those who don’t have a network like mine? Some people I know made contacts in the chats but I bet they were the exception.

Given ASAE’s quick pivot to virtual, the platform they chose and the number of attendees, discussion rooms weren’t possible this time. But, an option for the future could be tiered registration. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions. Paid attendees get access to all sessions plus discussion groups and on-demand viewing.

Everyone wants to have face-to-face conversations with people they know and don’t know. Schedule Zoom-like discussion rooms for post-session deeper dives, birds of a feather meetups (by position, association size, org vs individual memberships, etc.) and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.).

Have the appropriate number of rooms for paid attendees plus extras for topics you hadn’t considered. Keep them open all the time. If people pay for this and have a disappointing experience, they won’t do it again.

Reserve some rooms for crowdsourced topics. Let sponsors host discussion rooms—an AMS partner hosts a room on membership topics, an LMS partner hosts one on professional development topics, etc.

Exhibits: Many attendees I talked to said they liked the no-pressure aspect of the virtual exhibits. They could browse exhibits without having salespeople “all up in your face.” I bet the 50+ exhibitors loved all the leads they generated. Don’t blow your follow-up!

For a free event, I have no real complaints because, well, it’s free. But I’d expect a lot more from a paid event, particularly chat transcripts, longer on-demand viewing period, and, most importantly, discussion rooms.

GA peeps. A group of organizations, including the National Institute For Lobbying & Ethics, seeks your participation in the Government Affairs Profession Pandemic Survey so they can better understand the implications of COVID-19 on the government affairs profession. Please share this with your GA colleagues.

Virtual fellowships. Looking to attract the next generation of industry leaders to your association? WBT Systems suggests offering a virtual fellowship program and describes the essential elements of such a program using examples from several nonprofit organizations.

DEI policy. Michael Bach, author of Birds of All Feathers: Doing Diversity and Inclusion Right, shares excellent advice with Stephanie Vozza at Fast Company about creating and updating a DEI policy. He identifies eight mistakes that would be easy to make without the guidance of an expert. I was going to highlight a few but just about all of them seem mighty important.

Something for your exhibitors. Your supplier members are selling year-round so why not help them out, for a price, year-round. This article by Danica Tormohlen at PCMA Convene is about three virtual market weeks hosted by The Toy Association, but it also discusses the association’s ShopToys365, “a B2B digital marketplace where manufacturers could connect with global toy buyers and suppliers 24/7.”

Quick hits before we get to the list of next week’s free education:

“One moment, you’re standing still, at the abyss, and the next you’re committed, fully engaged with gravity.” For some reason, the “drop in” concept really resonates with me—and the image sticks. (Seth Godin)

Why CEOS need to read poetry to lead in the post-COVID world. An easy way to start this habit: subscribe to Poem-a-Day. (Clare Morgan and Massimo Portincaso, Fast Company)

The Native Lands app tells you what indigenous land you’re standing on. (Adventure Journal)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog.

The highlight of the week, hands down, was summer shrimp scampi with tomatoes, corn, red onion and basil. My god, this was good. The extra butter I added at the end didn’t hurt. I’m making this again the next time I buy NC shrimp.

If you have jars of herb or spice mixes hanging out without purpose in your cupboard, add them to the flour, cornmeal and/or breadcrumbs the next time you dredge fish (in my case, flounder with Greek seasoning) or some other piece of protein.

I fell for this pulled pork with pickled peaches recipe but didn’t want to heat up the house by turning on the oven. So I adapted the recipe for the Instant Pot by increasing the liquid and adding most of the ingredients to the pot as the pork cooked. I also added some barbecue sauce to the mix. Had leftovers for lunch today on a bun with the pickled peaches and slaw.

I had a few poblano peppers ready to harvest so I made a batch of this chouriço mix for a side of stuffed peppers. I kept the Instant Pot out to make the brown rice and cooked the stuffed peppers in the toaster oven. Next week, I’ll tell you what I did with the leftover chouriço mix.

For veggies this week, we had calabacitas—a Mexican-inspired summer vegetable medley—and the old standby of roasted broccoli, cauliflower and red onion with garlic. Hmm, having that again tonight too.

Until next week, “stay awkward, brave and kind.” (Brené Brown)

Fri 8/14 at 1 p.m. – Post-Conference Chat & Networking

Did you miss connecting with people at the #asae20 conference? Do you miss those random meetings in the hall or those spontaneous debriefs after a session? Let’s try to recreate some of that magic as we discuss what we got from this year’s conference. You should meet 3-6 other folks and have some great chats. More info/register.

Host: Lee Gimpel, Better Meetings

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 8/14 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Sat 8/15 at 11 a.m. – Practicing Authentic Allyship

Practice authentic allyship—and by allyship, we mean disrupting and dismantling oppressive systems using power, privilege, and sacrifice. Join this discussion to hear perspectives on allyship, its role in creating systemic change, and how allies can make a substantial difference. More info/register.

Host: Living Corporate

Presenters:

Mary-Frances Winters, Founder and CEO of The Winters Group, Inc
Gary Cooper, Diversity Product Manager @ Amazon
Monica Cox, Professor at The Ohio State University
Nubianna Aben (moderator), Living Corporate

Mon 8/17 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/18 at 11 a.m. – Impactful Learning and Moderating

Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Build your skills around how to leverage pace, tone, and view to create more engaging learning experiences. Practice how to utilize breakout rooms for successful learning experiences. Get a tip sheet to share with your virtual moderators, and to use for running meetings smoother yourself. More info/register.

Host: Christina Rowe, founder, The Collaborative LLC

Tue 8/18 at 12 p.m. – Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy

As virtual and hybrid events become the “new abnormal” for associations, the role of meeting professionals is changing at a rapid pace. Changing more slowly is the perception of the role that planners can—and should—play as events go from in-person to virtual. Some associations have placed virtual events in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. Learn why it’s important for association planners to have a “seat at the table” in developing virtual event strategy and get tips for how to claim your seat in your organization. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

Heidi Longton, CMP, CMM, Founding Member, MPI Association Planners Advisory Board
Natalie Norris, CMP, CMM, Director, Meetings and More Inc.
Lindsay Plath, CMP, Sr. Professional Development Coordinator, Illinois Association of School Business Officials

Tue 8/18 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

While much of the transition to online events has focused on content, we’ll concentrate on delivering the connection-building that’s often as valuable at conferences and events. Learn easy ways to get attendees to meet and network online by doing it yourself with a great group of fellow events/conference pros. More info/register.

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings

Tue 8/18 at 2 p.m. – Applying to the Paycheck Protection Program: What Your Association Needs to Know

Both the House-passed HEROES Act and the current Senate Republican COVID-19 relief bill would expand access to the Paycheck Protection Program (PPP). Nonprofit associations shouldn’t wait to consider their options or prepare PPP applications, even if final legislative details remain uncertain. Learn about your options, find out how to apply for a PPP loan, and get answers to your questions from experts and leading voices in association law, finance, and accounting. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership
Julia Judish, special counsel, ‎Pillsbury Winthrop Shaw Pittman LLP
Mary Kate Cunningham, CAE, vice president, public policy, ASAE: The Center for Association Leadership
Thomas J. Sneeringer, partner, audit services, RSM US LLP

Wed 8/19 at 12 p.m. – Diversity in Association Hiring (CEO Update LIVE)

While some associations are hiring diversity and inclusion officers and conducting board and staff trainings, the community has long struggled with a lack of diversity among its most senior ranks. Hear what’s needed to achieve more diverse leadership and how associations can ensure they are fostering an equitable hiring and advancement environment. More info/register.

Host: CEO Update

Presenters:

Michelle Mason, CEO, Association Forum
Julian Ha, Partner, Heidrick & Struggles
Jim Zaniello, President, Vetted Solutions
Lynn McNutt (moderator), Editor-in-Chief, CEO Update

Wed 8/19 at 12 p.m. – The Evolution of Your Strategic Plan

Now it the time to revisit, reevaluate, and possibly even reorganize your current strategic plan. Change can be overwhelming but when you have the right tools and right people guiding you along the way, your plan will lead your organization to its destination, whatever the surrounding environment may be. More info/register.

Host: Talley Management

Presenters:

Gregg Talley FASAE, CAE, President & CEO of TMG
Joe Sapp, MBA, CAE, COO of TMG
Nicanor Sabula, Managing Director of AFAMCO Management, Africa
Tim Bower, CAE, Director of TMG Association Solutions Consulting

Wed 8/19 at 12 p.m. – Digital Advertising During a Global Crisis

See examples of ad campaigns that exceeded their goals during COVID-19 and explore why, learn about new advertising opportunities you can take advantage of, and get tips on how to execute your ad operations smarter from home. More info/register.

Host: Beaconfire Red

Wed 8/19 at 1 p.m. – Facilit8me: Managing Implicit Bias in Facilitation Work

Facilitators in particular need to be aware of their own bias, how it impacts the activities they select, what perspectives they center and how their “neutrality” can lead to biased products and outcomes. Increasing a facilitators awareness of implicit bias and its impact will defuse stereotyping and create a more equitable facilitated experience. More info/register.

Host: Event Garde

Presenters: Krista Rowe and Lindsay Gross, Event Garde

Wed 8/19 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 8/19 at 2:30 p.m. – Earning Your Membership: Technology, Learning, and Accolades

Evolving our use of technology to engage our members for a “21st Century membership experience.” Sigma Alpha Epsilon will share their experience with the development of online learning for their members, starting at the turn of the century and culminating in the newest program, Accolades, which incentivizes members to continuously earn their membership. More info/register.

Host: North American Interfraternity Conference

Presenters:

James Irwin, Director of Educational Programs for Sigma Alpha Epsilon
Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems

Thu 8/20 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2020

Online communities have become critical to the way organizations deliver value and bring people together when face-to-face interactions are extremely limited. Now is the time for association and community leaders to think about the long-term strategy for digital engagement far beyond the face of a global pandemic for a sustainable future. This inaugural virtual conference brings together thought leaders in the community and association space to give you the information and resources you need to create rock solid digital engagement strategies for online communities that scale. More info/register.

Host: Community by Association

Thu 8/20 at 11 a.m. – Impactful Learning and Moderating

Host: Christina Rowe, founder, The Collaborative LLC

Thu 8/20 at 1 p.m. – Overcoming Advocate Fatigue: Practical Tips for Boosting Engagement

Learn how organizations like yours are making the most of their advocates’ participation to build organizational value while growing subsets of ambassadors to champion their causes. Hear tips and best practices for recruiting advocates, maintaining momentum, and boosting engagement for your cause, helping you avoid advocate fatigue and disengagement. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenters:

David Lusk (moderator), Founder, Key Advocacy
Kristen Prather, State Director, Grassroots Programs, Credit Union National Association
Kristin St. John, Deputy Director, National Grassroots Advocacy, National Association of Community Health Centers
Sherry Stanley Whitworth, Managing Director, FiscalNote

Thu 8/20 at 1:30 p.m. – Demonstrating Leadership Resilience: A CEO Dialogue

It has been more than four months since many associations went full-time remote. In this webcast, leaders representing different aspects of the association community will describe how they have personally demonstrated resilience over the past few months through managing their staff teams, guiding their organizational strategy, and planning for the upcoming year-end and start of 2021. In conversation among peers, explore strategies that you can use now and as you plan for next year. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

Annette Gregg, senior vice president of experience, Meeting Professionals International
Charlie Jones, FASAE, CAE, senior vice president of global brand management, Futures Industry Association
Sharon Newport, CAE, executive director, Door Security and Safety Foundation; chief operating officer, DHI – Door Security and Safety Professionals
Richard Yep, FASAE, CAE, chief executive officer, American Counseling Association
Aaron Wolowiec (moderator), CAE, CMP, CTF/MT, president and CEO, Event Garde

Thu 8/20 at 2 p.m. – Behind the Scenes – The Making of Non Dues-a-Palooza Virtual Bazaar

How do you take an event, specifically crafted to be high-impact, high-energy, high-touch AND in person into the virtual world, without losing its big energy and zest? Learn what it took to pull off a successful virtual event, and the lessons learned along the way. Find out how the Virtual Bazaar was born including the planning process from start to finish, decision points along the way and the addition of handcrafted touches. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters:

Teri Carden, Co-Founder of 100Reviews and creator of the Non Dues-a-Palooza event
Joanna Pineda, CEO of Matrix Group, makers of the BeSpeake Virtual Meeting Platform

Thu 8/20 at 2 p.m. – Create Value for Sponsors and Exhibitors at your Virtual Conference

Please join us for a lively discussion on how to create value for Sponsors and Exhibitors for your Virtual Gala, Conference, or Annual meeting. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson from Association Virtual Conferences

Fri 8/21 at 11:55 a.m. – Meet Other Association Pros @ Virtual Networking Lunch

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings

Fri 8/21 at 12:30 p.m. – The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes

Host: Legalease with the Ladies

Presenters:

Barbara Dunn, Partner @Barnes & Thornburg LLP
Lisa Sommer Devlin, Principal @Devlin Law Firm, P.C.
Sean Whalin, Co-Founder & CEO @HopSkip

Fri 8/21 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/24 (times not listed yet) – Face-to-Face to Virtual…What Do I Do?: The Sequel

Host: ASAE

Tue 8/25 at 12:30 p.m. – Meetings of Membership Minds

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Wed 8/26 at 1:30 p.m. – The Future of Technology for Nonprofits and Associations

Host: Fíonta

Presenter: Dr. Lisa Rau, Fíonta co-founder

Thu 8/27 at 2 p.m. – Replacing the Timecard Mentality: Are You Sure You’re Cultivating Trust Among Your Staff?

Host: Tecker International

Presenters:

KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC
Glenn Tecker, founder, Tecker International

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Association Brain Food Weekly: 8.7.20

The weekly list of free educational events and resources for the association community…

Next Monday, Tuesday and Wednesday, I’m attending the virtual ASAE Annual Meeting during the day and The Echo Hangout during the evening. Will I see you there?

Young professionals working from home. Here I was thinking everyone was discovering the joys of working from home. But it’s not the same experience for everyone. I have it easy, you may too. But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Associations, you can help young professionals overcome these challenges.

Envisioning the future. Want to find out how other associations are responding to the pandemic and envisioning the future? Then please consider participating in .orgSource’s Creating the New Normal survey.

Virtual chat data. Associations are leaving data on the table—rich, valuable data, says Amanda Kaiser. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Take advantage!

Virtual event benchmarking data. Talk about data! Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports.

Sponsorship strategy. Many of your association’s corporate partners have become your competitors too. They offer webinars, blog posts, and maybe even conferences to your members. Instead of treating them like competitors, think coopetition instead, says Bruce Rosenthal and Mike Butera. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course.

Quick hits before we get to the list of next week’s free education:

Got a rough meeting coming up? Lessons from the Big Tech hearing on handling tense virtual meetings. (Mary Civiello, Fast Company)

The humble semicolon helped Ed Yong write the sentence of the year. (Roy Peter Clark, Poynter)

A plague is an apocalypse, but it can bring a new world. (Andrew Sullivan, New York Magazine)

Like you need me to tell you this… Per a new study, hedonism leads to happiness. “Enjoying short-term pleasurable activities that don’t lead to long-term goals contributes at least as much to a happy life as self-control.” (University of Zurich)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. My version features thick slices of local tomatoes on sourdough sandwich bread with American cheese (Havarti and Muenster are okay too), Duke’s mayo (on both slices of the bread), Diamond Crystal kosher salt (so hard to find these days!) and freshly ground black pepper. Good for breakfast and/or lunch.

I’m glad I made the full amount of this maple teriyaki marinade because I got two great meals out of it. After marinating blackfin tuna, I heated up the remaining marinade and whisked in a cornstarch slurry to make a delicious sauce.

This coconut mint chutney came back for an encore too, this time on baked black sea bass that I first sprinkled with lemon juice and Aleppo pepper.

I love discovering a good potluck recipe—not that we’re going anywhere I can bring a dish these days. But now I’m ready with this broccoli salad with cheddar and bacon vinaigrette. I used a mix of Asiago and extra sharp (not aged) cheddar. Next time, I’ll make more vinaigrette because it got lost in the salad.

Why do I keep making pasta? The Covid-10 is going to turn into the Covid-15 if I keep this up. But it’s eggplant season and I couldn’t resist when I saw this recipe for a cheesy eggplant and rigatoni bake. Yes, it’s quite good.

Until next week, “stay awkward, brave and kind.” (Brené Brown)

Fri 8/7 at 10 a.m.* – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.

Host: Adrian Segar, founder, Conferences That Work

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 8/7 at 11 a.m. – High Engagement Networking

Experience a series of networking options that your association could run for virtual events. Play and problem-solve with peers to experience how creative networking can be virtually. Take away applicable resources from Ice Breakers to Shared Experiences for elevating your virtual networking events. More info/register.

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative

Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Learn about the neuroscience-based evidence for how meeting planners and other professionals tend to make poor choices in the face of slow-moving major disruptions like the pandemic. Discover techniques to evaluate and shift your work as a meeting planner to adapt to and plan effectively for the long-term impact of the pandemic. Develop a long-term strategic plan to navigate successfully the disruptions caused by the pandemic for your meeting planning. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Fri 8/7 at 1 p.m. – Nerd Therapy: What Will Event Attendees’ Expectations Be in 2021, and Are You Ready?

Join us for a discussion on building moments of connection with your audience through an all-virtual or hybrid event. We’ll dive into how to rethink event strategies to promote engagement, enable organic interactions, and create a sense of community long after the event. Our panel of experts will weigh in on near-term challenges and dig into what the 2021 event attendees will expect — and the way the conference landscape is forever changed. More info/register.

Host: Nerdery

Presenters:

Michael Ryan, TEDx Global Partnerships, TED Conferences
Lara Stein, Founder TEDx, Co-Founder and CEO Boma Global
Yarrow Kraner, CEO/Founder, HATCH & H360.ai
Laura Fegley, CCO, O’Keefe Reinhard & Paul
Emily Neubauer, Experience Designer, Nerdery
Jonathan Dexter, Engineering Practice Director, Nerdery

Fri 8/7 at 3 p.m. – #Eventprofs Happy Hour
We’ll socialize in large and small conversation groups (you choose) using the online social platform Rally — one of the hot new video-chat tools recently developed for recreating online the experience and possibilities of an in-person social. This is a great opportunity to experience a new platform — which uses the same underlying tech as Gatherly and Yotribe, but quite a different interface — while catching up with old friends and making new ones. More info/register.

Host: Adrian Segar, founder, Conferences That Work

Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Join us for this year’s virtual event as we focus on a future that requires us to innovate and exceed expectations. Through the numerous timely educational offerings and endless networking opportunities, together we will create, learn, and connect to forward our missions and commit to continue making a mark in the world around us. CAE/CMP credits. More info/register (free for ASAE professional/consultant members, $99 for ASAE industry partner members ).

Host: ASAE

Mon 8/10 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Join us at #TheHangout for a two-day virtual party for association professionals to network, catch up with peers, and have fun after the learning portion of the day on Monday and Tuesday. We’ll have trivia, live music, prizes and more. To get on the list, tweet @membersuite asking for the #MemberSuiteHangout registration code. More info/register.

Host: MemberSuite

Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Host: ASAE

Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Tue 8/11 at 2 p.m. – Controlling Your Narrative: Crisis Communications for Unpredictable Situations

Learn how the current situations affecting our society and economies impact media opportunities and communication plans, why communicating with your audience in a timely manner will keep you on the right side of industry media, and an efficient way to gather facts and deliver messages with transparency, as situations change day by day. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Randall Samborn, founder, Randall A. Samborn & Associates LLC

Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Host: MemberSuite

Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Host: ASAE

Wed 8/12 at 1 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to tackle these new challenges with confidence by implementing technology to create safer events, creating event layouts and diagrams that comply with social distancing, managing session capacity and using self-check-in kiosks, and safely facilitating onsite meetings and enabling touchless contact sharing. 1 CMP credit. More info/register.

Host: Meetings Today

Presenters:

Brooke Gracey, Senior Manager, Demand Generation, Cvent
Nicholas Tinker, Manager, Event Solutions, Cvent

Wed 8/12 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 8/12 at 2 p.m. – Contracts, Partnerships, and Sharing Risk in Highly Uncertain Times

The fear and uncertainty we are all facing is giving rise to more adversarial agreements and an understandable desire to shift risk to those we do business with. However, healthy value chains and profitable partnerships are built on a foundation of trust, transparency, and shared risks and rewards. Join us for a direct and transparent discussion with leaders from across the value chain designed to create perspective and inspire all players to sustain the collaborative foundations that our industry has long been based on. 1 CMP credit. More info/register.

Host: PCMA

Presenters:

Rich Gibbons, President, SpeakInc
Bill Reed, Chief Event Strategy Officer, American Society of Hematology
Tammy Routh, Senior Vice President – Global Sales, Marriott International
Kate Vitasek, Faculty – Graduate and Executive Education, University of Tennessee
Peter Sheahan (moderator), Founder & Group CEO, Karrikins Group

Thu 8/13 at 2 p.m. – Small Screen, Big Impact: Redesigning For A Virtual World

To inform, you must first engage. That means rethinking how you communicate on a small screen. Learn how to use rapid visual storytelling to transform your next webinar or virtual meeting; design for attention, using narrative impact and the three-second rule; and get faster responses and save time with clear calls to action and the “SOS rule.” 1 CMP credit. More info/register.

Host: PCMA

Presenter: Debra Jasper, Founder and CEO, Mindset Digital

Thu 8/13 at 3 p.m. – Double Your Member Engagement with Very Little Marketing

Learn some powerful ideas to implement targeted marketing to increase the engagement of your association members, for example, ways to reuse some of your current resources to significantly boost your marketing with little effort, simple techniques that can be implemented to significantly increase your member’s engagement, and powerful marketing tools that can boost members engagement while staying at home. More info/register.

Host: Grype Solutions

Fri 8/14 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 8/18 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings

Thu 8/20 from 9 a.m. to 4 p.m. – Community Thrive! Virtual Summit 2020

Host: Community by Association

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Association Brain Food Weekly: 7.31.20

The weekly list of free educational events and resources for the association community…

Economic outlook for associations. Please consider participating in Marketing General Inc.’s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report.

Virtual certified. Event planners did it. Speakers did it. They became “virtual certified.” If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program.

Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference.

Virtual event sponsorships. The next big sponsorship deliverable, says Elizabeth Johnson at The Moery Company, is virtual event data. Until virtual events provide the same opportunities for developing personal connections as in-person events do, event data will be a valuable asset for sponsors.

Virtual awards show. The Professional Publishers Association in the UK had a black-tie awards gala scheduled when the pandemic forced them to take it virtual. Hannah Bray explains how they managed to put on a virtual awards show that received “overwhelmingly positive” feedback.

Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen.

Quick hits before we get to the list of this week’s free education:

12 tips that actually help with Zoom fatigue. (Kendall Walters, Vidyard)

How to keep closing B2B deals during the pandemic. (Jeff Winters, Harvard Business Review)

Hygiene theater is a huge waste of time. People are power scrubbing their way to a false sense of security about the coronavirus. (Derek Thompson, The Atlantic)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

If you’re not the kind of person who scarfs up all the crumbs from the bottom of a potato chip bag (ahem), then you can save them for potato chip flounder. Otherwise, do what I did and buy a bag of jalapeno potato chips for this tasty simple dish. Make the dill tartar sauce too—it’s wicked good.

This maple teriyaki marinade was great on baked swordfish. The recipe made enough that I used it again last night on blackfin tuna.

If you need a good dip for a vegetable tray, I like this buttermilk ranch dressing. This time, I added parsley and chives to mine because I didn’t have enough dill. My summer crudités included blanched green beans, sugar snap peas and broccoli florets, zucchini, summer squash, cukes, carrots, grape tomatoes, and red bell pepper.

I took those leftover veggies and made a linguica and clam summer vegetable pasta. I had plans to make a linguica pizza and a clam white pizza but spent the afternoon Zooming with a dear faraway friend so opted for a quick pasta instead. My “recipe” included linguica, red onion, red and orange bell pepper, zucchini, yellow squash, garlic, broccoli florets, snap peas, grape tomatoes, corn, spinach, basil, canned clams and their juice, fettuccine, pasta water and butter. Details on Gusto this weekend.

Sunday morning, I made Joanne Chang’s maple blueberry scones. Highly recommended, plus you can use some of that buttermilk. Have you ever had buttermilk fresh from a farm? Oh my word. Yes, that good.

Until next week, “stay awkward, brave and kind.” (Brené Brown)

Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

*All times are Eastern Daylight Savings Time unless otherwise noted.

Mon 8/3 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 8/4 at 11 a.m. – The Reinvention of Education: How Associations are Contributing to the Overhaul of the American Education System

Hear from associations representing various roles and levels of education sharing how they’ve managed the education crisis, supported members, and influenced widespread change. Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register.

Host: Sarah Sladek, Save the Associations Webshow

Tue 8/4 at 11 a.m. – Association Analytics Network Virtual Meetup

We decided to host this meetup in a virtual world that will offer a unique experience to engage in conversation with your peers and participate in educational sessions. Breakout sessions: using data analytics to improve membership, data governance for associations, and measuring analytics in the time of COVID-19. 1 CAE credit. 1 CAE credit. More info/register.

Host: Association Analytics

Tue 8/4 at 12 p.m. – Event Marketing Strategies for Virtual and Hybrid Events

As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

Mike Dietrich, Vice President of Marketing at Cvent
Drew Holmgreen, Vice President of Brand Engagement at MPI
Lori Pugh Marcum, CMP, CMM, HMCC, CED, Head of Meeting Innovation, Meeting Professionals International

Tue 8/4 at 1 p.m. – The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

Your association has always been a natural hub of relevant data and insight, and you can leverage this to build content in so many powerful ways. Learn how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we’ll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we’ll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums. More info/register.

Presenters:

Arianna Rehak, Matchbox Virtual Media
Duncan Bell, Association TRENDS
Reggie Henry (Facilitator), ASAE

Tue 8/4 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

Learn (and share) best practices for online events, conferences, classes and webinars; get practical online networking ideas. Experience four easy online networking activities to apply to your own events. Meet and connect with 5-10 colleagues doing similar work as you. More info/register.

Host: Better Meetings

Facilitator: Lee Gimpel, founder of Better Meetings

Tue and Wed 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

A virtual experience engineered for visual learners, meaningful online conversations, and product introductions that makes sense for associations looking for new and innovative ideas to generate non-dues revenue. The experience includes ten case studies on how associations are kicking butt generating revenue in 2020, six non dues revenue product demos, two interactive happy hours, and one amazing community of association professionals ready to innovate and tackle new ideas to generate new revenue. More info/register.

Host: 100Reviews

Tue 8/4 at 2 p.m. – Sponsorship and Pricing Methods for Virtual Events

Transitioning an in-person event to a full digital experience has been difficult for associations, and many are finding themselves dipping into their reserves. Learn how to understand sponsor needs, build sponsor packages, bring value to a sponsor, and price virtual events. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, Certified Pricing Professional and CAE

Tue 8/4 at 2 p.m. – In Need of a Change: Understanding Perspectives to Lead

Learn how Ferguson leads in this time of challenging societal and economical situations as the leader of a major city. Find out how our industry has evolved and, in some instances, still needs to improve; how generational perspectives can have an impact on workplace culture and teams; and how planners, venues and DMOS can take action to accelerate positive change. More info/register.

Host: PCMA

Presenter: Elliott Ferguson, President and CEO of Destination DC

Wed 8/5 at 11 a.m. – Top 5 Ad Campaign Ideas for Retaining Members in 2020

Learn about some of the top ways you can stay front and center for your members, while also leaving time to address other challenges as they pop up. Hear a brief recap on programmatic advertising technology and how it applies to your membership goals; best practices and campaign ideas for targeting criteria, messaging, and ad creatives; and examples of real campaigns from Feathr customers. More info/register.

Host: Feathr

Presenter: Aidan Augustin, Co-Founder & President of Feathr

Wed 8/5 at 11 a.m. – High Engagement Networking

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative

Wed 8/5 at 12 p.m. – Key Insights From The 12th Annual Membership Marketing Benchmark Report

Get a preview of the report and learn the most useful membership strategies for 2020. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tony Rossell, senior vice president at MGI

Wed 8/5 at 1 p.m. – Life After Launch: Managing Your AMS

Organizations need to approach “life after launch” with the same thoughtfulness you applied to the selection and implementation. Hear tips and best practices to increase user adoption and ensure lasting confidence for your new software. More info/register.

Host: Aplusify

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, Founder, Achurch Consulting

Wed 8/5 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

Host: 100Reviews

Wed 8/5 at 2 p.m. – How to Market Your Virtual Event Like a MoFo

Learn how to create a marketing strategy that will have people rushing to join and so excited that they bring their friends along. Hear about marketing strategies to target the right audience, modern event marketing best practices, and tips for driving huge registrations with event influencer marketing. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

Rachel Stephan, snöballer-in-chief, snöball event influencer marketings
Dahlia El Gazzar, Tech Evangelist, DAHLIA+Agency
Raime Merriman, VP Marketing, Hubb

Wed 8/5 at 3 p.m. – Professional Associations and the Management Challenges of the New Normal

More info/register.

Host: Enforme Collaborative

Presenters:

Andre Williams, executive director for American Society for Transplantation and Cellular Therapy
Angie Dahl, director of development for the American Society for Transplantation and Cellular Therapy

Thu 8/6 at 12:30 p.m. – To Reopen or Not to Reopen? How COVID-19 Impacts Nonprofits’ Decision to Return to the Office

Find out what nonprofits should think about when making the decision to reopen their office and, if they choose to reopen, the measures they should take to minimize potential liability. Specifically, our attorneys will discuss these and other topics: deciding whether an office reopening is the right choice for your nonprofit, steps to take before you reopen your office, addressing employee concerns with your office reopening, managing employee data related to your office reopening, including information covered by ADA and HIPAA. More info/register.

Host: Venable LLP

Presenters:

Jennifer Prozinski, Partner, Labor and Employment, Venable LLP
Thora Johnson, Partner, Employee Benefits and Executive Compensation, Venable LLP

Thu 8/6 at 2 p.m. – Communications in the COVID Era

Your association has probably already made major pivots to keep working through the beginning of the COVID-19 pandemic. How do you continue managing those changes while growing your member communication program? Hear about findings from this year’s Association Communications Benchmarking Report and tips to help you creatively and innovatively engage and communicate with your members and the industry. 1 CAE credit. More info/register.

Host: Association Adviser/Naylor Association Solutions

Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions

Thu 8/6 at 2 p.m. – Managing Your Certification Program During the COVID-19 Era and Beyond

The disruption created by COVID-19 has changed the certification market and the larger environment in which certifying bodies operate. Learn how to create (or refine) a game plan for sustaining and growing your program in this new world. Hear insights on how to maintain your pipeline in the “new” normal, find and attract new audiences for your credentials, and craft an action plan to strengthen and expand your candidate pipeline. More info/register.

Host: Knapp & Associates International

Presenters:

Lenora G. Knapp, PhD, President, Knapp & Associates International
Mark Franco, JD, Associate, Whiteford Taylor & Preston

Thu 8/6 at 2 p.m. – Pathways to Innovation: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your audience. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Understand what design thinking is and its key steps. Learn why this approach helps manage the risk of innovation. See how the process works in action through a case study. More info/register.

Host: Bloomerang

Presenter: Carol Hamilton, Principal, Grace Social Sector Consulting, LLC

Thu 8/6 at 3 p.m. – Making History as the NBA’s First Black Female CEO

Hear how this trailblazer overcame a number of life’s challenges, from growing up in public housing and domestic violence to overcoming loss and surviving cancer. She first broke barriers as the first black cheerleader at U.C. Berkeley, spent over three decades at AT&T as one of its top executives, and today is the NBA’s first black female CEO. Cynt has been a powerful influence in sparking reform and engagement on the biggest issues of our time: sexism, racism, and the coronavirus. The conversation will center around practical “If I Knew Then…” leadership advice, personal life philosophies and guiding principles, and the challenges and opportunities for leaders in today’s landscape. More info/register.

Host: Entrepreneur

Presenters:

Dallas Mavericks’ CEO Cynthia “Cynt” Marshall
Comparably CEO Jason Nazar, host of this C-suite leadership series

Fri 8/7 at 11 a.m. – High Engagement Networking

Host: The Collaborative

Presenter: Christina Rowe, founder, The Collaborative

Fri 8/7 at 12 p.m. – Pandemic Adaptation & Planning via Neuroscience for Meeting Planners

Host: MPI

Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts

Fri 8/7 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 8/10, Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Host: ASAE

Mon 8/10 and Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Host: MemberSuite

Tue 8/11 and Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Host: ASAE

Tue 8/11 at 12:30 p.m. – Meetings of Membership Minds

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Tue 8/11 from 4 to 8 p.m. – The Echo Hangout: A Virtual Party During ASAE Annual

Host: MemberSuite

Wed 8/12 – ASAE Virtual Annual Meeting & Exposition

Host: ASAE

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Association Brain Food Weekly: 7.24.20

The weekly list of free educational events and resources for the association community…

Associations and the future of colleges. Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? For many of us, the answer is a resounding “Yes.” Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board.

Online learning myths. Online learning is getting a bum rap because many people are equating it with the emergency remote instruction received by school-age kids and college students this spring. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning.

Memorable virtual gatherings. Inspired by Priya Parker’s The Art of Gathering, MemberSuite describes the seven essential elements for creating a memorable virtual conference instead of the typical series of webinars with accompanying chat box.

Backcasting your future. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Backcasting starts with “a vision of what you want the world to be, and identifying actions you could take to make this future come true.” Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020.

Virtual board meetings. At the Harvard Business Review, Keith Ferrazzi and Sarah Zapp discuss the upside of virtual board meetings: shorter agendas, crisper presentations, more inclusive and bolder conversations, and broader exposure to key executives and outside experts.

Virtual event challenges. Michelle Russell at PCMA describes how the National Association of Realtors tackled (and overcame) virtual event challenges, such as VIP speakers with broadcasting restrictions, Zoom security (this was back in the Zoom bombing days), and staff/speaker tech training. A huge help: journey mapping each event role.

Virtual event data. Rob Miller of Gravitate Solutions writes about the valuable new data provided by virtual events—data on attendees, speakers, topics, sessions, sponsors and exhibitors. He says, “Consider the data, and its tremendous value to the organization, before you commit to another [event] platform.”

Quick hits before we get to the list of this week’s free education:

10 basic guidelines to minimize PDF usability problems. (Jakob Nielsen and Anna Kaley, Nielsen Norman Group)

Keep an eye on your coronavirus risk budget. (Leana S. Wen, Washington Post)

Why do babies in medieval paintings look so old and scary? Side note: anyone else miss going to art museums? (Hannah Keyser, Mental Floss)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

If you like spicy, check out this recipe for cherry pepper sauce. Although meant for pork chops, I served it with bluefish. I also added eggplant (in season!), onions and basil. It’s a keeper.

My mint was getting leggy and in need of a serious pruning so I made a coconut mint chutney for blueline tilefish. It’s more like a pesto than a true chutney, but nevertheless, tasty.

Sunday’s dinner was the highlight of the week thanks to shrimp kielbasa from Locals Seafood. OMG. So good. I’ll buy more of that.

But the Sunday sides weren’t too shabby either. First, a sweet bell pepper and zucchini clafoutis. I subbed sour cream for crème fraîche, and added corn, onion and jalapeno. It wasn’t as pancake-y as fruit clafoutis I’ve made, more like a frittata, but plenty tasty.

My regular collards got an upgrade thanks to ground chorizo. I often add bacon to my greens but chorizo, wow. The rest of the mix included red bell and corno del toro peppers, onion, carrots and jalapeño.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown, known mostly as a shame researcher, whose podcast I’ve been enjoying lately. She also said, shame is not a tool for social justice, but for oppression. I wish more people would listen to her and shut up.

Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

*All times are Eastern Daylight Savings Time unless otherwise noted.

Mon 7/27 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/28 at 11 a.m. – Rooting Out Racism: How to Get Started at Your Association

Learn how to identify the racist policies, bylaws and practices at your association that passively and actively allow inequities to continue. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences. More info/register (donation requested).

Host: Association Success

Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana

Tue 7/28 at 11:30 a.m. – Proven Strategies to Increase Member Retention

Learn how to nurture relationships with your members to make them stick around and feel like they can’t afford to leave. Hear how your association peers are currently increasing retention and how vital it is to convey the value of membership. 1 CAE credit. More info/register.

Host: Community Brands

Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands

Tue 7/28 at 12:30 p.m. – Meetings of Membership Minds

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Tue 7/28 at 1:30 p.m. – Racism in the Workplace: A Conversation on What We Can Do to Move Forward

Join the FindSpark community for an open and honest conversation about racism at work and steps everyone can take to make teams and companies inclusive and equitable. Our speakers represent a range of FindSpark community members – from early career professionals to experienced diversity, inclusion, and equity practitioners to educators. More info/register.

Host: FindSpark

Tue 7/28 at 2 p.m. – 3 Learning Science Lessons for an Impactful Learning Program

While many organizations are aware of the learning sciences needed to propel their lifelong learning programs forward, they are unsure how to turn these great ideas into products that make professional learning better and into profitable products. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. More info/register.

Host: Association for Talent Development

Presenter: Emily Leary, Senior Director of Customer Operations, BenchPrep

Tue 7/28 at 2 p.m. – Hybrid Events: What You Need to Know Now

What will events in the near future look like? Hybrid events that provide engaging in-person experiences, while also incorporating key virtual elements, enable event professionals to offer a dynamic event for attendees however they choose to participate. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. More info/register.

Host: Cvent

Presenter: McNeel Keenan, vice president of product management, Cvent

Tue 7/28 at 2 p.m. – Redesigning Your Website During a Pandemic

Many website redesign plans were pushed to the side as people were trying to adjust to the new norm. Now that this task has come to the forefront again, learn how to manage a project like this. More info/register.

Host: DC-Metro Association-Nonprofit Tech Network

Presenter: Justin Watson, President at AS Creative Services

Tue 7/28 at 3 p.m. – Boost Membership & Non-dues Revenue in a Virtual World with Open Communities

Find out how opening your online community to the outside world can bolster member engagement, increase non-dues revenue, drive prospecting, reinvent content strategy and elevate your hybrid events in this newfound virtual era. 1 CAE credit. More info/register.

Hosts: ProTech Services and Breezio

Presenter: Breezio President and CEO Benjamin Muscolino

Wed 7/29 at 11 a.m. – Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns

People are spending more time online than ever before. As your association experiences this growth in online interaction with members and prospective members, it’s important to have a clear picture of where your web visitors are coming from, what they’re doing while on your site, and which ones are repeat visitors. Learn about using web analytics to drive your marketing – so you can stay on top of membership, virtual event attendance, and any other goals. More info/register.

Host: Feathr

Presenter: Aidan Augustin, Co-Founder & President of Feathr

Wed 7/29 at 12 p.m. – Grassroots Influence Pulse: Identifying the Tactics and Practices That Predict Legislative Success

Hear about trends in grassroots influence tactics, how advocacy professionals are spending their time, the ROI of their tactics, and the activities that are less likely to lead to positive legislative results along with other findings from the biennial Grassroots Influence Pulse (GRIP) research. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Amy Showalter, GRIP co-author and Principal, The Showalter Group, Inc.

Wed 7/29 at 12 p.m. – Hybrid Management Models for Associations: All the Benefits

In a world that continues to be impacted by COVID-19, reduced budgets, and increased competition, hybrid management with an AMC partner gives associations maximum flexibility, scalability, and expertise. Gain an understanding of the types of structures that can be put in place and the types of programs an AMC can support. More info/register.

Host: Talley Management

Presenters:

Tim Bower, Director of TMG Association Solutions Consulting @Talley Management Group
Joe Sapp, Chief Operating Officer @Talley Management Group
Ethan Gray, Associate Director of Association Management Services @Talley Management Group

Wed 7/29 at 1 p.m. – F&B 101: Managing Attendee Food Preferences and Dietary Requirements From A to Z

Discover what foods are considered and regulated as allergens around the world. Be aware of the laws that protect attendees with food allergies and other dietary needs. Recognize the steps you and your food service partners need to take to ensure the safety of your guests with dietary needs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Tracy Stuckrath, Senior Event Planner, thrive! meetings & events

Wed 7/29 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 7/29 at 2 p.m. – Bridging the Gap from Strategy to Execution

Learn the reasons why the strategy execution gap persists and what associations can do to mitigate the gap through the following topics: communication of strategy, creation of a team-based performance culture, alignment across and down through the team, important role of leaders and middle managers, and incorporation of agility into strategy execution. More info/register.

Host: .orgCommunity

Presenter: Randall Rollinson, President of LBL Strategies, a Registered Education Provider of the Association for Strategic Planning

Wed 7/29 at 2 p.m. – Keeping Everyone Safe When We Return To Face-to-Face

Meetings and events are going to look very different when the industry returns to face-to-face in light of COVID-19. Learn what the return to events will look like in order to keep everyone involved safe according the research the panel’s organizations have done, as well as standards planners should look out for when deciding on their next meeting venue. 1 CMP credit. More info/register.

Host: PCMA

Wed 7/29 at 4 p.m. – How to Run a Virtual Conference

Learn how to design interactive virtual conferences, what people are getting wrong with virtual conferences, how to choose the right platforms for your virtual conference, approaches to monetize your event, and what the trends are for virtual events in the COVID-19 era. More info/register.

Host: Sprout Events

Presenter: Robin Petterd, founder of Sprout Events

Thu 7/30 from 11 a.m. to 2 p.m. – The Future of the Event Industry

Get an action plan to go back to business safely in 2021. Learn the best way to use technology for virtual and hybrid events with tracks for event owners and planners. Discuss key issues with your peers. Use our matchmaking features to connect with other attendees. More info/register.

Host: EventMB

Thu 7/30 at 12:30 p.m. – Going Virtual: The VMAE Summit 2020 Success Story

The Veterinary Medical Association Executives (VMAE) held the VMAE Summit, a virtual event conference that delivered educational content, interactive sessions, and social experiences that connected their members to their professional community. Learn best practices for planning a virtual conference, how to maintain value for event sponsors, and the importance of choosing the right virtual event platform. More info/register.

Host: Web Courseworks

Presenters:

VMAE CEO and AVMA Director of Special Projects, Ralph Johnson
Courseworks Client Success Manager, Matt Harpold

Thu 7/30 at 2 p.m. – Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era

Learn how to use membership surveys to identify future marketing opportunities; use digital platforms to drive engagement with members, non-members and employers; drive non-dues revenue from out of the box tactics; use data you already have to recruit new members and engage employers. 1 CAE credit. More info/register.

Host: Web Scribble

Presenter: Web Scribble’s Director of Marketing Dawn DiLorenzo

Thu 7/30 at 2 p.m. – Getting Healthcare Providers (HCPs) to Return to F2F Meetings

Hear about outcomes from recent medical association virtual congresses and best practices to gain an understanding of how to enhance the HCP experience and create meeting FOMO. Learn how to explore the value live events deliver compared to virtual meetings and create powerful networking opportunities for HCPs. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenters:

Betsy Bondurant, CMM, CET, President, Bondurant Consulting
Ashley Williams, MBA, Vice President, Life Sciences Center of Excellence, BCD Meetings & Events
Maggie Butler, Co-Founder, The CM Group

Thu 7/30 at 2 p.m. – Expert Tips for Maximizing All-Inclusive Events

From incentives to retreats, all-inclusive properties can reduce surprises at the end and streamline planning, but you have to know what questions to ask if you are going to design an event that fits your organization’s goals. Learn how to select the right property for your event, what questions to ask before you sign the contract, and how to prepare your attendees for what to expect. More info/register.

Host: Smart Meetings

Presenters:

John Gaca, president, DMI Hotels
Janek Rattinger, corporate director of group sales at Blue Diamond Resorts

Thu 7/30 at 3 p.m. – Data Governance and Data Quality Quick-Start for Associations

Many associations believe that data cleanup challenges are holding them back or stopping them from meaningful data analysis. This session will focus on the data cleaning basics and how your association can take small steps towards better data quality. 1 CAE credit. More info/register.

Host: Association Analytics

Thu 7/30 at 3 p.m. – Content Curation 101: How do Real Estate Agents, Marketers, & Other Business Professionals Find Relevant Articles for Their Audience?

Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience. Then YOU will be the one who is top of mind when they are ready to buy. More info/register.

Host: rasa.io

Presenter: Erica Salm Rench, Director of Customer Success of rasa.io

Fri 7/31 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue and Wed 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

Host: 100Reviews

Wed 8/5 at 12 p.m. – Key Insights From The 12th Annual Membership Marketing Benchmark Report

Get a preview of the report and learn the most useful membership strategies for 2020. 1 CAE credit. More info/register.

Host: Association Insights in Old Town

Presenter: Tony Rossell, senior vice president at MGI

Wed 8/5 at 1 p.m. – Life After Launch: Managing Your AMS

Host: Aplusify

Presenter: Rebecca Achurch, PgMP, PMP, CSM, CAE, Founder, Achurch Consulting

Wed 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

Host: 100Reviews

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Association Brain Food Weekly: 7.17.20

The weekly list of free educational events and resources for the association community…

Design thinking demystified. Are you just a tiny bit intimidated by the idea of design thinking? It’s okay, we’ve all been there. Design thinking is completely doable when you get it explained to you like WBT Systems does in their post, Design Thinking for Associations: Let’s Take It from Conceptual to Practical.

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis: content, education, community, volunteering and causes.

The future for CRPs. At the Association Component Exchange last fall (sigh, doesn’t that feel like a different world?), Billhighway asked component relations professionals what they saw in their future. No one could have predicted what we’re living now, but their answers are still strangely relevant.

The future for event planners. What does an uncertain future hold for association event planners and association meetings? Good question. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset.

An optimistic virtual future. The Moery Company says going virtual offers a unique opportunity for associations and their sponsorship programs. I agree, it’s time to completely rethink how you approach sponsorship.

Virtual event sponsorship example. The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Check out their Why Invest page for sponsors. They’re providing individual sponsor coaching via email and video chat, and plan to discuss what went well (and what didn’t) with sponsors after the event.

Quick hits before we get to the list of this week’s free education:

Challenges and opportunities with membership recruitment for trade associations. (Tony Rossell, Marketing General, Inc.)

5 virtual conference pricing strategies. (MeetingsNet)

Need some good news about covid-19? Here are six reasons for optimism. (Joseph G. Allen, Washington Post)

This! Open a new window somewhere in the world. I can’t stop clicking. The window from Istanbul is cool with the music playing and gulls crying. (WindowSwap)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

Our highlight of the week was hot catfish, an inspired take on Nashville hot chicken, with cheesy grits.

Here’s my amazing grits recipe—and the best shrimp and grits recipe ever. I can’t take credit. It’s from the late Bill Neal, former chef at Crook’s Corner in Chapel Hill.

The runner-up for the highlight spot had to be glazed yellowfin tuna with a ginger and oyster sauce. The original recipe called for cod and baby bok choy but yellowfin is so much better when cooked just right, and grown up bok choy was just fine.

Along with the rest of the herd, I made a sourdough starter recently. I followed the recipe at King Arthur but made mine with flour from Carolina Ground, a mill in Asheville NC. The wheat in my flour came from nearby Wake Forest so the wild yeast is all NC.

Sunday afternoon, I made two loaves of rustic sourdough bread—a recipe from King Arthur for newbie sourdough bakers since it includes as much commercial yeast as you think you need. I wasn’t sure if my starter was feisty enough but it did fine with a scant teaspoon of extra yeast. I loved the mild tang and soft crust of this bread. I will make it again. It’s the perfect loaf for breakfast toast with butter and homemade fig jam from my sister-in-law.

The week’s pig-out meal was a pasta dish. Yes, pasta again, blame corn. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. I started with this creamy corn pasta with coconutty greens recipe and added two different kinds of fish—black drum and grouper, plus shrimp broth, jalapeno, ginger, double the corn and kale, onions and scallions instead of shallots, and no thyme. Hot sauce is recommended.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.

Fri 7/17 at 12 p.m.* – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. Learn three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Mon 7/20 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/21 at 11:30 a.m. – Best Practices in Hybrid and Virtual Events

After nearly half a year of challenges and tough decisions due to COVID-19, the industry has had to adapt to stay afloat. Veterans in their fields of expertise, the speakers will dive into the do’s and don’ts of transitioning to virtual, their own first-hand experience and how to prepare for the future of the industry. More info/register.

Host: Swapcard

Presenters:

Megan Powers, Founder, Powers of Marketing
Brian Fanzo, Founder, iSocialFanz
Preet Singh, Founder, DesignX Community

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies …. especially during the pandemic. More info/register.

Organizer: Partnership Professionals Network

Tue 7/21 at 12 p.m. – A New Path Forward for Sustainable Events

What will the “new normal” look like for event sustainability when the COVID-19 pandemic has finally ended? Are the days of buffets and bulk condiments long gone? Hear about strategies and options for implementing sustainable practices into your events that save money and resources, while still considering our environmental impact. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenters:

Amanda Simons, Principal, Honeycomb Strategies
Lindsay Arell, Principal, Honeycomb Strategies

Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

Dues revenue is the lifeblood of most associations and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how the host communicated with members at the height of the pandemic to continue bringing in renewals and exceed their goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC

Tue 7/21 at 1 p.m. – Preparing Your Association for the Long-Term Impact of COVID-19

Hear about the long-term impacts of COVID-19 for the association industry, revenue strategies that organizations should be using in order to survive, advice on how leaders should approach the evolving association environment, and tips and advice on how to execute a successful virtual event. More info/register.

Host: Gather Voices

Presenter: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Tue 7/21 at 1 p.m. – How to Implement Successful Networking in Your Online Events & Conferences

Host: Better Meetings

Presenter: Lee Gimpel, founder of Better Meetings

Tue 7/21 at 2 p.m. – How ASAE Is Running a Huge Virtual Conference and How You Can, Too

Hear about ASAE Annual, their decision to take the Annual Meeting to virtual, to make it free for attendees, and how they are approaching exhibitors and sponsors to provide the greatest value. How are they working with speakers and how will content be provided? What tools and platforms are they using? What are the highs and lows they are encountering and what can attendees expect? More info/get reminder.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Amy Ledoux, Chief Learning & Meetings Officer at ASAE: The Center for Association Leadership

Tue 7/21 at 2 p.m. – Tools to Enhance Your Speaker’s Engagement

Speakers that previously only worked in face-to-face environments have now been thrown into the digital meetings world without warning. Techniques they may have employed on the stage, can be hard to replicate through a video presentation. Hear about various tactics that can be implemented immediately to encourage presentations to evolve as everyone gets more comfortable with the online venue. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Marcus C. White, Managing Member at MCW Events, LLC

Tue 7/21 at 12 a.m. – Help Your Speakers Present with Impact

As an increasing number of events move to virtual or hybrid options, speakers who have mainly presented to a live audience are now asked to do so virtually. The thing is, even if one is used to speaking on stage in front of a large audience, speaking online is a very different skill set. Learn how to avoid common mistakes when it comes to presenting virtually. Discover tips and methods to help your speaker make that transition and present with impact online. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gabrielle Dolan

Wed 7/22 at 12 p.m. – Oxygen, Please! Self-Care Strategies to Slay Workplace Burnout

By incorporating simple, self-care strategies into our lives, we can slay workplace burnout and rejuvenate our sense of purpose. The simple truth is this: caring for yourself will allow you to show up as your best self at work and at home. Get empowered to reignite your self-care practices, allowing you to show up as your authentic self and contribute to positive workplace culture. 1 CMP credit. More info/register (fee for non-MPI members).

Host: MPI

Presenter: Kelli Jaecks, MA, RDH, President, Kelli Jaecks | Verbal Impact

Wed 7/22 at 1 p.m. – Wow Your Virtual Sponsors & Exhibitors so They’ll Partner for Life

Learn how you can create experiences and connections for your virtual event exhibitors and sponsors that are so rich and valuable, they’ll become sponsors for life. 1 CAE credit. More info/register.

Hosts: 100Reviews & Matrix Group

Presenters:

Joanna Pineda, CEO, Matrix Group
Teri Carden, Co-Founder, 100Reviews
Bruce Rosenthal, Corporate Partnership & Sponsorship Consultant and Founder of the Partnership Professionals Network
Scott Oser, President of Scott Oser Associates, Inc.

Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

You selected your AMS – now what? Build on the success of the AMS selection project to kick start the implementation. Join a discussion to learn the fundamentals of setting up a successful project as well as a series of tips from selection experts from DelCor and webinar participants. More info/register.

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions

Wed 7/22 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 7/22 at 2 p.m. – How to Increase Participation in Exhibitor Success Program

Industry research shows that offering exhibitor education can increase Net Promoter Scores by 23 points, among other benefits. However, if you really want to help your exhibitors (and your trade show, overall), you have to do more than just “check a box” – you have to entice exhibitors to participate and apply what they learn… which, unfortunately, may not be as easy as it sounds. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC

Wed 7/22 at 3:30 p.m. – How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Learn how to step off of the donor acquisition treadmill and rev up donor retention. Understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. More info/register.

Host: Aggregage/Association Universe

Presenter: Jay Wilkinson, CEO and Founder of Firespring

Thu 7/23 at 10 a.m. – Facilit8me Community of Practice: Evoking Creativity in Groups

Facilitators are often asked to assist groups with solving their most challenging and unique problems. Finding the path forward often requires groups to think differently and creatively. Learn tactics for breaking groups out of a rut, examples of brainstorming exercises, how to create an engaging environment, and examples of methods that can be utilized to tap in creative solutions. More info/register.

Host: Event Garde

Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Learn specific details on what you should be considering as you plan to re-open your association office. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs. More info/register.

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

Donna Delo, P.E. LEED AP, Bluemoon Engineering
Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
Holly Martin, LEED AP, Partner, OTJ Architects
Jordan McLean, LEED AP, Project Executive, HITT Contracting
Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including platform selection, content curation, and attendee engagement. Come with your questions as the second half of the session will be opened up to the audience for an “Ask Me Anything” session. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media

Thu 7/23 at 2 p.m. – Unconscious Bias: Get Rid of the BS

Learn about Diversity, Equity, & Inclusion through the lens of humanity using terms like BS or Bias Synapse as a way to explain our brain’s involvement in the processing and validation of bias. Whether implicit or conscious, bias is the number one threat to humanity and any company’s success; although it can often be an uncomfortable topic, this engaging approach helps attendees to easily understand the concept, without feeling bored or judged. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Risha Grant, Diversity & Inclusion Expert

Thu 7/23 at 3 p.m. – The Story in Unstructured Data

Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to identify trends that exist when they analyze large volumes of unstructured data from members. 1 CAE credit. More info/register.

Host: Association Analytics

Fri 7/24 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Ann H. Hoover, Vice President of Programs, Association Health Law Association
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Heather Varndell, Digital Strategist & Assistant to CSO, Matchbox Virtual Media

Tue 7/28 at 11 a.m. – Rooting Out Racism: How to Get Started at Your Association

Host: Association Success

Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana

Tue 7/28 at 12:30 p.m. – Meetings of Membership Minds

Host: The Business of Membership

Presenters: Dan Ratner and Scott Oser

Wed 7/29 at 2 p.m. – Bridging the Gap from Strategy to Execution

Host: .orgCommunity

Presenter: Randall Rollinson, President of LBL Strategies, a Registered Education Provider of the Association for Strategic Planning

Thu 7/30 from 11 a.m. to 2 p.m. – The Future of the Event Industry

Host: EventMB

Wed and Thu 8/4 and 8/5 from 2 to 5 p.m. – Non Dues-a-Palooza Virtual Bazaar

Host: 100Reviews

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Creative Commons photo by Joshua J. Cotten via Unsplash

Association Brain Food Weekly: 7.10.20

The weekly list of free educational events and resources for the association community…

You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.” Argh.

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Let’s hope people come to their senses and this groupthink stops.

Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…

IT security. Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The best person to complete the study is the person who oversees the IT function for your association—if that’s not you, please share the link. Community karma, baby.

Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report, an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff.

Zoom fatigue. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Event experience. Ryan Costello of Event Farm is “worried we’ve lost focus on what a true event experience entails and why we work so hard to create them.” A webinar is a content stream, he says. An event is more than that—and he shares three fundamental elements of a true event experience.

Chapters in the virtual era. What happens when chapters go virtual during the pandemic because they’ve lost their in-person advantage? “This newfound capability raises numerous questions,” says Peter Houstle of Mariner Management. “Associations that embrace the new normal exemplified by a vibrant virtual world will enable their chapters to continue to make a substantive contribution to the association’s member value proposition.”

Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Ronn Levine at Association Media & Publishing (AMP) spoke to executive director Bob Moore about their success and what they would do differently next time.

Virtual conference sponsorships. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. They kept all their original sponsors and even added more. Their approach? “How can we develop customized opportunities for our partners? Instead of saying how can you fit in, let us figure out where your challenges and objectives are, and let’s work together. That’s where the opportunity is.”

A 3-in-1 recap of virtual conference successes. In CEO Update, Kathryn Watson shared the highlights of a webcast they did with United Fresh, Connex and American Alliance of Museums who all recently held successful virtual conferences.

Quick hits before we get to the list of this week’s free education:

Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape. (Jeffrey S. Tenenbaum, Tenenbaum Law Group)

A huge collection of icebreakers for your next event. (curated by Rob Walker)

Enjoy the view while I reminisce about walking around Venice at night, hearing my heels click-clacking on the street, the putter of a boat in the distance and the sounds of a restaurant, getting glimpses of the water, never knowing what’s around the corner and hoping I can find my way back to the hotel. (Skyline web cam)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

How about some simple fish recipes? First, place flounder (or any fish) fillets into a greased baking dish, sprinkle with salt, pour a few tablespoons of lemon all over the fillets, and top with a few dabs of butter. Got herbs? Aleppo pepper flakes? Add them. Bake at 375 until done. You’ll have to judge that for yourself since fillets vary but the butter builds in a buffer in case you overcook them.

Or, rub snapper (or any fish) fillets with oil, then top with a blackening rub made of smoked paprika (go heavy on that) and equal parts of onion powder, garlic powder, dried thyme and dried oregano and then a little less of cayenne and black pepper. Pan-fry on both sides until done – again, a judgement call.

Cheeseburger quesadillas seemed like the right choice for a patriotic weekend. I used a mix of cheddar and pepper jack on corn tortillas, omitted the mustard (blame my feller) and added sweet onion, sweet pickles and pickled jalapeños.

I’ve got a killer four-bean salad recipe but you’ll have to wait until the weekend to get it on Gusto. It includes green beans, kidney beans, black beans and chickpeas, and the secret ingredients are sweet pickle and sweet onion.

It’s basil season so grab a bunch, make pesto, grate some Parmesan and try this new way to roast potatoes.

Our 4^th of July treat: watermelon margaritas. Chop up the melon and purée pieces in a blender. Strain the juice (and seeds) through a fine sieve. Juice some limes too. Here’s the recipe for one cocktail: 4 oz watermelon juice, 1-1/2 oz tequila and 3/4 oz lime juice. Shake it up with ice and enjoy.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.

Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Jeff Cobb, Managing Director, Tagoras

Mon 7/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/14 at 11 a.m. – Budget and Appropriations Outlook – Rounding Out 2020

The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. A global pandemic, a volatile economy, and a presidential election are all at play this year as the world’s biggest budget gets carved up and appropriated. Join a discussion with veteran journalists and industry experts on where the money is likely to go and what it all means for you for the rest of 2020. More info/register.

Host: FiscalNote

Presenters:

Dana Weekes, Managing Director of Legislative & Public Policy, Arnold & Porter Kaye Scholer LLP
Lindley Kratovil Sherer, Lobbyist, Invariant
Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call

Tue 7/14 at 12 p.m. – Finding Success in a Small Gov’t Relations Operation

Hear about the challenges and opportunities of working in a small government relations operation—in a normal year, as well as tips from working at home with the pandemic. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Mark Ames, Director, Government Relations for AIHA®

Tue 7/14 at 12 p.m. – Revenue and Pricing Strategies for Virtual Events

Learn how to maximize revenue for your digital event, craft compelling offers, price digital events, communicate value to attendees, and create compelling sponsorship packages. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, CAE, CPP (Certified Pricing Professional)

Tue 7/14 at 12 p.m. – Job Search Strategies for Event Professionals

As many meeting professionals are actively job searching, it’s important to set yourself apart from the competition. In this webinar, you learn best practices, tips, and tricks to increase your likelihood of landing a job. If you are competing for a job in the industry, or need to temporarily pivot to another industry, you will learn what hard, technical, and soft skills you have developed are transferable to other jobs. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Everett J. Mitchell, Senior Director, Head of Content, BOLD LLC

Tue 7/14 at 2 p.m. – Inflection Point, Are We Motivated to Change In Our Industry?

Learn how to hire, train and continually engage a diverse staff at all levels of the company; meaningfully address systematic racism and injustice with staff, vendors and clients; the difference between culture and chemistry and how to ensure diversity and inclusion are organically a part of both; and how to tap the industry’s vast resources and connections in order to create opportunity and change for people of color. More info/register.

Host: Smart Meetings

Presenters:

Cindy Brewer, Principal, LEO Events
Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum
Jon Brown, Event Operations Manager, LEO Events
Diane Ashley, CEO, DTA Diversity Counts
Velvet Graham, Senior Director, Events, Community Relations and Culture & Inclusion, Service Master

Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel

Presenters:

Tom Morrison, CEO of the Metal Treating Institute
Dave Will, President of PropFuel

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things

Tue 7/14 at 2 p.m. – Understanding “Digital First” Event Production

While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Gonzalez, managing partner and director of strategy at Convoke

Tue 7/14 at 3 p.m. – The Case for a Unified Data Model

Learn how associations can streamline and improve operations with a unified data model. Explore how to consolidate your data and gain real-time insight into the health of your business for smarter, faster decisions; leverage the power of cloud technology to better support your members and industry, anytime and anywhere; best practices in moving off legacy operating systems and more. More info/register.

Host: Oracle NetSuite

Presenters:

Larry Fontillas, Solutions Consulting Director, Oracle NetSuite
Javi Seera, Founder & Managing Director, Saralux
Chris Rousseau, Chief Information Officer, Practising Law Institute

Wed 7/15 at 12 p.m. – Reaching Beyond Parameters: The Virtual Event Experience

Organizations are searching for efficiencies in delivering information in this digitally connected world. Audiences are craving more interactive and participatory experiences to learn and stay connected. Virtual experiences are proven to reach broader groups, deepen stakeholder connection, and cultivate community building. Learn how to cultivate virtual experiences today for the long-term impact of tomorrow. More info/register.

Host: Talley Management

Presenters:

Gregg Talley, CAE, FASAE, President/CEO, Talley Management Group, Inc.
Derrick Johnson, DES, CMP, Director of Event Strategy and Chief Diversity Officer, Talley Management Group Inc.

Wed 7/15 at 12 p.m. – Using Marketing Automation to Grow Your Membership Base

Learn how to build a campaign to generate leads, set goals for your lead-gen campaigns, and set up a pipeline to qualify member prospects and nurture them through to conversion. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Aimee Pagano of HighRoad Solutions

Wed 7/15 at 12 p.m. – MeetSAFE

Learn about how the meeting environment will shift into a new way of gathering. Understand the 4 pillars: Meeting Type, Meeting Layout and Flow, Technology Considerations, and Cleanliness. Find out how can you take these new ideas and still create an engaging meeting with great outcomes. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenters:

Annette Moody, SVP, Product Management, PSAV
Matt Johnsen, VP, Product Management, PSAV

Wed 7/15 at 12 p.m. – Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA

Wed 7/15 at 12:30 p.m. – Maximizing the Value of Brands and Creative Works in Challenging Times

The pandemic has highlighted the importance of online marketing, virtual meetings and conferencing, as well as a need for online brand protection. IP owners have shown a stronger interest than ever in enforcing key brands, developing new ones, and monitoring the use of copyrighted materials, including music. Hear about strategies to maximize brand value and conduct a successful rebranding. Explore how to spot potential copyright pitfalls in this new environment and review methods for reducing risk exposure through clearance, licensing, and alternative arrangements. More info/register.

Host: Venable LLP

Presenters:

Meaghan Kent, Partner, Intellectual Property, Venable LLP
Andrew Price, Co-Chair, Trademark and Brand Protection, Venable LLP
Jennifer Homer, Vice President of Community and Branding, Association for Talent Development (ATD)

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners

Wed 7/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 7/15 at 2 p.m. – Why Content is Taking a Backseat to Connection

Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. However, in the last few years a formidable successor has emerged to run the kingdom of human interest…connection. Hear from industry leaders and engage in Q&A on best practices when it comes to engaging your people. More info/register.

Host: Juno

Presenters:

Robb Lee. Chief Marketing & Communications Officer @ ASAE
Don Neal. Founder & CEO @ 360 Live Media
Josh Hotsenpiller. CEO @ JUNO

Wed 7/15 at 2 p.m. – Teams & Tech: The Secret Sauce for Impactful Virtual Events

Now that you have a plan and overall budget, it’s time to build your event team and technology stack. Learn about experience design, timeline for producing a virtual event questions to ask about capacity and tech support, technical equipment needed, where to look for vendors and partners, and the types of roles you need and what you must hire for when building your team. 1 CMP credit. More info/register.

Host: Hubb

Presenters:

Ann Plana, Vice President of Strategic Initiatives, Eventcore
Rae Malcham, Senior Technical Project Manager, Hubb
James Monrean, Director of Production, Evia Events
Jamie Timperley, President, Dynamic Events
Allie Magyar, Founder and CEO, Hubb

Wed 7/15 at 2 p.m. – What You Need to Know about CEIR’s Sponsorship Playbook Study

Wish you knew what works (and what doesn’t) for trade show sponsorships? Now you can! In a recent study, the Center for Exhibition Industry Research (CEIR) asked event professionals to weigh in on their sponsorship-related motivations, sales/buying processes, evaluation efforts, and more… including a few key areas where sponsors and event organizers may not realize they aren’t aligned. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC

Wed 7/15 at 3 p.m. – Nonprofit Cybersecurity Risk Assessment Basics

Hear about a best-practices framework on assessing your risks, using the National Institute of Standards and Technology (NIST) privacy risk assessment methodology. Learn how to understand the cybersecurity threats facing nonprofits, perform a basic assessment using our NIST survey tool, understand the recommendations, budget for risk prevention, engage nonprofit executives in supporting proactive cybersecurity, and create an actionable road map with next steps for your organization. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Community IT Innovators’ CTO

Wed 7/15 at 6 p.m. – Wine & Webinar: Conquering the Blank Page: How To Turn Pain Points into Conversion Copy

Learn how to ask the questions that help you generate content for a service, product, or marketing page. Learn how to translate pain points into problem-solving, be empathetic without being corny, understand your page-builder persona, create conversion flows, and do the dang writing. More info/register.

Host: Orbit Media

Presenter: Brian O’Neill, Senior Conversion Copywriter at Orbit Media

Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180

Thu 7/16 at 11:30 a.m. – Top Tips for Effectively Onboarding New Members

Most people decide if they’re going to participate in your organization long-term within the first months, days, and even minutes of joining your association. Learn how to make a lasting impression, demonstrate value and deepen your relationship with your new members to build a relationship that lasts for years to come. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands

Thu 7/16 at 12 p.m. – Virtual Idea Swap: Chapters & ??

Midsummer and the fall looks no clearer than it did in spring. What’s ahead for chapters? Come to share lessons learned, ideas tried and solutions found for the first half of the year and brainstorm on chapter ideas for the second half. More info/register.

Hosts: Billhighway and Mariner Management

Thu 7/16 at 2 p.m. – Leveraging Local and Regional Component Relations During COVID-19: A CEO Dialogue

Creating connections with members has never been more important than it is now, amid the COVID-19 pandemic. With travel restrictions in place for many associations for the foreseeable future, chapters and local components can play a greater role in driving membership growth, nurturing existing relationships, and providing smaller-scale in-person meetings and events. Learn how the national-chapter dynamic has adapted to create unique ways for associations to leverage and build relationships during this unprecedented time. More info/register.

Host: ASAE

Presenters:

Peggy Hoffman (moderator), FASAE, CAE, president, Mariner Management and Marketing LLC
Wesley Carr, director of stakeholder engagement, Regulatory Affairs Professionals Society
Alan Chewning, director of community engagement, Association for Women in Science
Nabil El-Ghoroury, CAE, executive director, California Association of Marriage and Family Therapists
Karen Horting, CAE, executive director and CEO, Society of Women Engineers
Jessica Irizarry, associate, chapter program development, American Society of Interior Designers

Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions

Presenters:

Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers). Making an exception to my “free” standard because Jeff is always so fascinating.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC

Thu 7/16 at 2 p.m. – Marketing and Selling Your Way Out of a Recession

Learn how to develop and execute a marketing and sales plan that adds value for your customers and sustains your business through tough times. Find out how to unleash the power of personalization by meeting your customers where they are, build trust through transparency, position yourself as an indispensable ally, adjust your sales and marketing performance metrics to align with customer behavior, and update your sales and marketing mix. More info/register.

Host: Rep Cap

Presenters:

Ryan Estis, Consultant | Keynote Speaker
Mary Ellen Slayter, CEO of Rep Cap
Ginny Engholm, Director of Editorial Operations at Rep Cap

Thu 7/16 at 2 p.m. – Hybrid Events: What You Need to Know Now

Host: Smart Meetings

Presenter: McNeel Keenan, vice president of product management, Cvent

Thu 7/16 at 3 p.m. – The Story in Unstructured Data

Host: Association Analytics

Fri 7/17 at 12 p.m. – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. In this session we’ll highlight three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association

Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Jeff Cobb, Managing Director, Tagoras

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Organizer: Partnership Professionals Network

Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

What now? This was the question my membership team asked ourselves when the COVID-19 pandemic hit. Dues revenue is the lifeblood of most associations, including ours, and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how we communicated with members at the height of the pandemic to continue bringing in renewals and exceed our goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC

Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions

Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Host: ASAE Finance and Business Operations Professionals Community

Presenters:

Donna Delo, P.E. LEED AP, Bluemoon Engineering
Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
Holly Martin, LEED AP, Partner, OTJ Architects
Jordan McLean, LEED AP, Project Executive, HITT Contracting
Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media

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Creative Commons photo by Jez Timms via Unsplash

Association Brain Food Weekly: 7.3.20

The weekly list of free educational events and resources for the association community…

DEI education. WBT Systems opens their most recent post with a quote from Maya Angelou: “Do the best you can until you know better. Then when you know better, do better.” Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education.

Inclusive leadership. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Although written for managers, it’s full of good advice for all of us.

Future-facing. Stop saying “back to normal.” Alistair Croll wants us to think about what we might create, instead of mourning what we have lost. “A crisis not only makes us all early adopters, it also makes us more risk-tolerant… We need to focus on what is now possible, rather than lamenting what isn’t.”

Rethinking membership. Don’t you love watching how associations are taking on big changes like never before? Okay, they don’t have a choice but hopefully this mindset will persist. MemberSuite suggests taking advantage of this opportunity to assess and make changes to your association’s membership benefits or even your membership model.

CRP secret sauce. Billhighway uncovers the secret sauce for component relations professionals (CRPs)—the valuable skills and traits that CRPs themselves say they need to nurture the chapter/association relationship and help chapter leaders succeed.

Choo choo. You know the icebreaker… what would people be surprised to learn about you? I always find this difficult in real time because I take myself for granted. But then I saw something and thought, oh yeah, that’s one of those things. I’m a train geek, more specifically, I love getting a sleeper compartment for a long-distance train ride. I’ve done it three times across parts of the U.S., so I must admit, I’ve already watched some of these virtual train rides, but, please, be my guest. All aboard!

Quick hits before we get to the list of this week’s free education:

Freedumb: an excellent word to describe the idiocy and selfishness of anti-maskers. Unfortunately, we have a lot of them in my state, North Carolina. (Damon Linker)

Look how your project management skills can transform family dynamics: the Agile family meeting. (Bruce Feiler, Harvard Business Review)

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. (Pamela Bump, HubSpot)

Forget White Fragility: here are ten books America should be reading about race. (Thomas Chatterton Williams, Spectator USA)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

We don’t eat much salmon because we get a weekly fish share from the NC coast but when I saw this NY Times recipe for roasted dill salmon, I wanted to try it the next night with striped mullet. In keeping with the spirit of the original recipe, I used pomegranate molasses instead of maple syrup. Quick and excellent.

Monkfish was on the menu the following night. I sautéed bacon, red onion, garlic, and tomatoes, put the monkfish on top and kept cooking (covered), then stirred in basil and sprinkled it all with fennel pollen at the end. Pretty darn good! Fennel pollen is one of those magical ingredients that elevates any dish.

I call them covid-cravings, those cravings you give into now when you normally wouldn’t, like smoked salmon dip just because. Jim’s not a fan so guess who ate it all? Adding a heaping teaspoon of horseradish was the right move.

The highlight of the week was Sunday breakfast because the roast beef hash I made from leftover roast beef was surprisingly delicious. I tossed chunks of roast beef along with leftover roasted potatoes and root vegetables into the food processor along with some garlic scallions from the garden. I spread the finely chopped mix evenly over the bottom of the pan, fried it until it got a bit crunchy, then tossed it around and fried it again. Oh my, so good with fried eggs. So good it convinced me to keep slabs of roast beef in the freezer so I can make this more often.

For Sunday dinner, the Instant Pot got a workout first with a hearty pork ragù (tasty) and then cacio-e-pepe-style polenta. The polenta didn’t thicken up enough so I had to keep cooking it on the sauté setting until it got to the right consistency.

You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Give them a sauté and add Aleppo pepper, lemon juice and parmesan. Yum.

Until next week, stay awkward, brave and kind.*

*I picked this up from Brené Brown whose podcast I’ve been enjoying lately.

Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Jeff Cobb, Managing Director, Tagoras

*All times are Eastern Daylight Savings Time unless otherwise noted.

Mon 7/6 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.

Hosts:

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/7 at 12 p.m. – Integrating your Data Universe (Association Data Analytics Brown Bag)

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. 1 CAE credit. More info/register.

Organizer: Robert Taflinger

Tue 7/7 at 12 p.m. – Maximizing Member Engagement in the COVID-19 Era

Smart associations see the disruption of in-person events as an opportunity for growth and change. Learn how to make the most of these challenging times, for example, how to keep your members engaged with valuable content and online experiences, how to run a successful virtual conference for your association, including pricing and registration strategies, virtual event sponsorship — a non-dues revenue opportunity, and the unique role that medical associations play in the era of COVID-19. More info/register.

Host: Gather Voices

Presenters:

Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons
Michael Hoffman, co-founder and CEO of Gather Voices

Tue 7/7 at 12 p.m. – The Future of In-Person Events: Safer Event Experiences

With hybrid and in-person events returning in the near future, event professionals need to make sure the safety and well-being of attendees and staff is the top priority. Learn how to gather information from attendees during the registration process, implement technology to create safer events, manage session capacity, quickly and easily communicate with attendees onsite, safely facilitate onsite meetings between attendees, and enable touchless contact sharing. More info/register.

Host: Cvent

Presenters: Cvent team

Tue 7/7 at 12 p.m. – All We Hear About Is Virtual Events. Let’s Understand What It Means, Let’s Understand the Future!

Virtual events. Virtual conferences. Hybrid events. AI. VR. What do these terms mean? How do they work? More info/register.

Host: Endless Events

Presenter: Will Curran of Endless Events

Tue 7/7 at 2 p.m. – Chat & Learn: What To DO if Crisis Strikes

Attendees test positive for COVID-19. Protesters arrive at your event. A mishap results in injuries. Now what? Learn how to sharpen your decision making and do what’s best for your brand when confronted with unexpected threats to your reputation. Hear about communication strategies that top crisis managers deploy to deal with the unplanned and get out of the news when it occurs. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Hud Englehart, founding partner of Beacon Advisors, Inc.

Wed 7/8 at 11 a.m. – The Rise of the States – What it Means for Policy Going Forward

State and local governments have come to the forefront during the last three months and the road to recovery looks more dependent than ever on local leadership from governors to municipal leaders. Policy monitoring and effectively growing your state government affairs presence has never been more important. Hear about the future of state policy and power, as well as best practices and guidance on navigating the rest of the year at the state level. More info/register.

Host: FiscalNote

Presenters:

DeLee Shoemaker, General Manager of State Government Relations, Microsoft
Anthony Gad, National Director of Research, State Innovation Exchange
Brandon Ray, Senior Manager of State and Local Government Affairs, Associated Builders and Contractors

Wed 7/8 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 7/8 at 2 p.m. – How to Use Design Thinking to Improve Your Virtual Initiatives

Navigating both your business operations AND events remotely without prior planning has left many organizations operating on autopilot. The Design Thinking approach to tasks or problems explores understanding your users, challenging traditional assumptions, and finding innovative strategies that are less apparent under initial review in a computational way. Design Thinking can help you navigate a “new normal” and guide you to greater success supporting your team and your members. 1 CAE credit. More info/register.

Host: Altai Systems

Presenter: Moira Edwards, founder, Ellipsis Partners

Wed 7/8 at 2 p.m. – How to Optimize Your Trade Show Lead Management Process

If you’re ready to take your exhibiting efforts to the next level, it may be time to thoroughly reevaluate your lead management process. Learn the absolutely essential, but often overlooked, first step towards effective lead management; what you should be focusing on in each stage of the exhibiting process; and deep dive questions to help you evaluate and improve your lead management efforts. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC

Thu 7/9 at 1 p.m. – Virtual Events Generate Fantastic Member Engagement Scoring Data

Digital activity leaves digital footprints, and virtual conferences are a gold mine of member engagement information. See for yourself how your association can benefit from one of 2020’s member-industry megatrends, the shift to virtual events and online meetings. More info/register.

Host: Gravitate Solutions

Thu 7/9 at 1 p.m. – Basics of Accessible Form Design

Learn about the elements of an accessible form template created using Word that can then be saved as a tagged PDF. Once you have the tagged PDF, you can add the form controls in Adobe Acrobat Pro (although this webinar only covers the design considerations for the form template). More info/register.

Host: Open Access Technologies, Inc.

Presenter: Karen McCall, Senior Advisor, Open Access Technologies, Inc.

Thu 7/9 at 2 p.m. – How Nondues Revenue Can Help Associations Thrive During (and Beyond) COVID-19

Now is the time to rethink revenue opportunities so your association can fulfill the changing and growing needs of members and other stakeholders. Learn how to transition in-person conference sponsors to higher-value virtual conference sponsors and even higher-value year-long sponsors, raise funds for scholarships and research amid shifts in donor support, and gain board support for pursuing nondues revenue programs and opportunities. 1 CAE credit. More info/register.

Host: ASAE

Presenters:

Stephen E. Peeler, CFRE, executive director, IDSA Foundation
Bruce Rosenthal, corporate partnership and sponsorship consultant, Bruce Rosenthal Associates, LLC; founder and convener, Partnership Professionals Network

Thu 7/9 at 2 p.m. – 2020 Engagement Trends Report

What’s the average engagement rate for an online community? Is the 90-9-1 rule for online engagement still true? How should we define engagement? If you’ve ever wondered (or are wondering now) about the answers to these questions, join us for this upcoming webinar. More info/register.

Host: Higher Logic

Presenters: Heather McNair, Chief Community Officer, and Mikhail Opletayev, VP of Software Engineering and Data Services, Higher Logic

Thu 7/9 at 3 p.m. – Recommendation Systems for Associations

Associations are starting to leverage advanced technologies that can make smart recommendations about what content, products, and resources members might be interested in. This session will focus on examples of how associations can use technology to better personalize the member experience. More info/register.

Host: Association Analytics

Fri 7/10 at 12 p.m. – Contract Strategies for the Evolving Marketplace

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

Fri 7/10 at 1 p.m. – Beyond Covid-19: Identifying and Addressing Today’s and Tomorrow’s Critical Issues

Learn a step-by-step approach to identify and prepare for the next critical issues that your association will face. This process will help you both identify known and potential issues and also help you develop action plans on how to address them – even when, as with the current pandemic, the way forward isn’t entirely clear. More info/register.

Host: Tecker International

Presenters: Sharon Cox, Cheryl Williams and Jim Meffert, Tecker International

Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Host: Matchbox Virtual Media

Presenters:

Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
Jeff Cobb, Managing Director, Tagoras

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things

Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

Host: PropFuel

Presenters:

Tom Morrison, CEO of the Metal Treating Institute
Dave Will, President of PropFuel

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners

Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180

Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Host: Association Women Technology Champions

Presenters:

Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

I’m making an exception to my “has-to-be-free” rule because Jeff is always so insightful and thought-provoking.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC

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