Association Brain Food Weekly: 7.10.20

Free educational resources and events for CAEs, association professionals and others in the association community

The weekly list of free educational events and resources for the association community…


You know what really gets under my skin and makes me crazy? The emergence of, quoting here, “a new set of moral attitudes and political commitments that tend to weaken our norms of open debate and toleration of differences in favor of ideological conformity.” Argh.

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Let’s hope people come to their senses and this groupthink stops.

Ok, off my small soapbox for now, on to this week’s reads and next week’s webinars…

IT security. Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The best person to complete the study is the person who oversees the IT function for your association—if that’s not you, please share the link. Community karma, baby.

Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report, an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Timely stuff.

Zoom fatigue. Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Event experience. Ryan Costello of Event Farm is “worried we’ve lost focus on what a true event experience entails and why we work so hard to create them.” A webinar is a content stream, he says. An event is more than that—and he shares three fundamental elements of a true event experience.

Chapters in the virtual era. What happens when chapters go virtual during the pandemic because they’ve lost their in-person advantage? “This newfound capability raises numerous questions,” says Peter Houstle of Mariner Management. “Associations that embrace the new normal exemplified by a vibrant virtual world will enable their chapters to continue to make a substantive contribution to the association’s member value proposition.”

Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Ronn Levine at Association Media & Publishing (AMP) spoke to executive director Bob Moore about their success and what they would do differently next time.

Virtual conference sponsorships. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. They kept all their original sponsors and even added more. Their approach? “How can we develop customized opportunities for our partners? Instead of saying how can you fit in, let us figure out where your challenges and objectives are, and let’s work together. That’s where the opportunity is.”

A 3-in-1 recap of virtual conference successes. In CEO Update, Kathryn Watson shared the highlights of a webcast they did with United Fresh, Connex and American Alliance of Museums who all recently held successful virtual conferences.

Quick hits before we get to the list of this week’s free education:

  • Top ten legal Q&A for association events in the COVID-19 era and strategies for an evolving landscape. (Jeffrey S. Tenenbaum, Tenenbaum Law Group)
  • A huge collection of icebreakers for your next event. (curated by Rob Walker)
  • Enjoy the view while I reminisce about walking around Venice at night, hearing my heels click-clacking on the street, the putter of a boat in the distance and the sounds of a restaurant, getting glimpses of the water, never knowing what’s around the corner and hoping I can find my way back to the hotel. (Skyline web cam)

Good eats—skip down to the list of free webinars if you prefer take-out. If you’re a home cook, check out my weekly In The Kitchen posts on my Grabbing the Gusto blog for more.

  • How about some simple fish recipes? First, place flounder (or any fish) fillets into a greased baking dish, sprinkle with salt, pour a few tablespoons of lemon all over the fillets, and top with a few dabs of butter. Got herbs? Aleppo pepper flakes? Add them. Bake at 375 until done. You’ll have to judge that for yourself since fillets vary but the butter builds in a buffer in case you overcook them.
  • Or, rub snapper (or any fish) fillets with oil, then top with a blackening rub made of smoked paprika (go heavy on that) and equal parts of onion powder, garlic powder, dried thyme and dried oregano and then a little less of cayenne and black pepper. Pan-fry on both sides until done – again, a judgement call.
  • Cheeseburger quesadillas seemed like the right choice for a patriotic weekend. I used a mix of cheddar and pepper jack on corn tortillas, omitted the mustard (blame my feller) and added sweet onion, sweet pickles and pickled jalapeños.
  • I’ve got a killer four-bean salad recipe but you’ll have to wait until the weekend to get it on Gusto. It includes green beans, kidney beans, black beans and chickpeas, and the secret ingredients are sweet pickle and sweet onion.
  • Our 4th of July treat: watermelon margaritas. Chop up the melon and purée pieces in a blender. Strain the juice (and seeds) through a fine sieve. Juice some limes too. Here’s the recipe for one cocktail: 4 oz watermelon juice, 1-1/2 oz tequila and 3/4 oz lime juice. Shake it up with ice and enjoy.

Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product-centric.

Until next week, stay awkward, brave and kind.*

 *I picked this up from Brené Brown whose podcast I’ve been enjoying lately.

Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events

*All times are Eastern Daylight Savings Time unless otherwise noted.

Fri 7/10 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media


  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Mon 7/13 at 1 p.m. – Chatting with Agnes & Cecilia

This series of 15-minute videos cover hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m. More info.


  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman

Tue 7/14 at 11 a.m. – Budget and Appropriations Outlook – Rounding Out 2020

The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. A global pandemic, a volatile economy, and a presidential election are all at play this year as the world’s biggest budget gets carved up and appropriated. Join a discussion with veteran journalists and industry experts on where the money is likely to go and what it all means for you for the rest of 2020. More info/register.

Host: FiscalNote


  • Dana Weekes, Managing Director of Legislative & Public Policy, Arnold & Porter Kaye Scholer LLP
  • Lindley Kratovil Sherer, Lobbyist, Invariant
  • Jennifer Shutt, Budget and Appropriations Reporter, CQ Roll Call
  • David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call

Tue 7/14 at 12 p.m. – Finding Success in a Small Gov’t Relations Operation

Hear about the challenges and opportunities of working in a small government relations operation—in a normal year, as well as tips from working at home with the pandemic. 1 CAE credit. More info/register.

Host: ASAE Government Relations and Advocacy Professionals Advisory Council

Presenter: Mark Ames, Director, Government Relations for AIHA®

Tue 7/14 at 12 p.m. – Revenue and Pricing Strategies for Virtual Events

Learn how to maximize revenue for your digital event, craft compelling offers, price digital events, communicate value to attendees, and create compelling sponsorship packages. More info/register.

Host: Gather Voices

Presenter: Dr. Michael Tatonetti, CAE, CPP (Certified Pricing Professional)

Tue 7/14 at 12 p.m. – Job Search Strategies for Event Professionals

As many meeting professionals are actively job searching, it’s important to set yourself apart from the competition. In this webinar, you learn best practices, tips, and tricks to increase your likelihood of landing a job. If you are competing for a job in the industry, or need to temporarily pivot to another industry, you will learn what hard, technical, and soft skills you have developed are transferable to other jobs. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Everett J. Mitchell, Senior Director, Head of Content, BOLD LLC

Tue 7/14 at 2 p.m. – Inflection Point, Are We Motivated to Change In Our Industry?

Learn how to hire, train and continually engage a diverse staff at all levels of the company; meaningfully address systematic racism and injustice with staff, vendors and clients; the difference between culture and chemistry and how to ensure diversity and inclusion are organically a part of both; and how to tap the industry’s vast resources and connections in order to create opportunity and change for people of color. More info/register.

Host: Smart Meetings


  • Cindy Brewer, Principal, LEO Events
  • Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum
  • Jon Brown, Event Operations Manager, LEO Events
  • Diane Ashley, CEO, DTA Diversity Counts
  • Velvet Graham, Senior Director, Events, Community Relations and Culture & Inclusion, Service Master

Tue 7/14 at 2 p.m. – Make Your Member Engagement Come A.L.I.V.E.

2020 has created all kinds of distractions for members. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost. Unpack the key elements of building value and maximizing engagement to where it transforms your association in every department. Tom, who has over 80% of his members involved in one or more of their 13 touch points, will breakdown his key concepts called A.L.I.V.E. and Dave will share the keys to creating a unilateral digital conversation with your members. More info/register.

Host: PropFuel


  • Tom Morrison, CEO of the Metal Treating Institute
  • Dave Will, President of PropFuel

Tue 7/14 at 2 p.m. – Mo Rocca on The Chat: Laughter in the Time of Coronavirus

Many things have changed because of the current pandemic, but one thing has remained a constant for many of us: humor. Find out why humor is such an important facet of the human experience during a crisis from humorist, journalist and actor Mo Rocca. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and senior consultant, Tecker International, LLC

Guest: Mo Rocca, correspondent for CBS Sunday Morning among other things

Tue 7/14 at 2 p.m. – Understanding “Digital First” Event Production

While many industries have struggled to go online in the wake of the COVID-19 pandemic, esports is experiencing a massive boom as they return to their roots as a digital-first event ecosystem. Drawing on a mix of academic theory and real-world examples, Gary Gonzalez will explain how emerging technology and dramatic shifts in audience consumption habits have created a billion-dollar online industry. Attendees will walk away with an understanding of what esports are, how they engage their audiences in a digital-first ecosystem and what it means for event professionals in a changing world. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Gary Gonzalez, managing partner and director of strategy at Convoke

Tue 7/14 at 3 p.m. – The Case for a Unified Data Model

Learn how associations can streamline and improve operations with a unified data model. Explore how to consolidate your data and gain real-time insight into the health of your business for smarter, faster decisions; leverage the power of cloud technology to better support your members and industry, anytime and anywhere; best practices in moving off legacy operating systems and more. More info/register.

Host: Oracle NetSuite


  • Larry Fontillas, Solutions Consulting Director, Oracle NetSuite
  • Javi Seera, Founder & Managing Director, Saralux
  • Chris Rousseau, Chief Information Officer, Practising Law Institute

Wed 7/15 at 12 p.m. – Reaching Beyond Parameters: The Virtual Event Experience

Organizations are searching for efficiencies in delivering information in this digitally connected world. Audiences are craving more interactive and participatory experiences to learn and stay connected. Virtual experiences are proven to reach broader groups, deepen stakeholder connection, and cultivate community building. Learn how to cultivate virtual experiences today for the long-term impact of tomorrow. More info/register.

Host: Talley Management


  • Gregg Talley, CAE, FASAE, President/CEO, Talley Management Group, Inc.
  • Derrick Johnson, DES, CMP, Director of Event Strategy and Chief Diversity Officer, Talley Management Group Inc.

Wed 7/15 at 12 p.m. – Using Marketing Automation to Grow Your Membership Base

Learn how to build a campaign to generate leads, set goals for your lead-gen campaigns, and set up a pipeline to qualify member prospects and nurture them through to conversion. 1 CAE credit. More info/register.

Host: ASAE

Presenters: Maneesha Manges and Aimee Pagano of HighRoad Solutions

Wed 7/15 at 12 p.m. – MeetSAFE

Learn about how the meeting environment will shift into a new way of gathering. Understand the 4 pillars: Meeting Type, Meeting Layout and Flow, Technology Considerations, and Cleanliness. Find out how can you take these new ideas and still create an engaging meeting with great outcomes. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI


  • Annette Moody, SVP, Product Management, PSAV
  • Matt Johnsen, VP, Product Management, PSAV

Wed 7/15 at 12 p.m. – Digital Experience Institute Office Hours

We will be discussing the digital event resources that are available and sharing ideas for taking more events digital in the wake of the COVID-19. Participants will be able to submit their questions on the quick decisions being made in order to still host events, as opposed to a full cancellation and all things digital events. More info/register.

Host: PCMA

Wed 7/15 at 12:30 p.m. – Maximizing the Value of Brands and Creative Works in Challenging Times

The pandemic has highlighted the importance of online marketing, virtual meetings and conferencing, as well as a need for online brand protection. IP owners have shown a stronger interest than ever in enforcing key brands, developing new ones, and monitoring the use of copyrighted materials, including music. Hear about strategies to maximize brand value and conduct a successful rebranding. Explore how to spot potential copyright pitfalls in this new environment and review methods for reducing risk exposure through clearance, licensing, and alternative arrangements. More info/register.

Host: Venable LLP


  • Meaghan Kent, Partner, Intellectual Property, Venable LLP
  • Andrew Price, Co-Chair, Trademark and Brand Protection, Venable LLP
  • Jennifer Homer, Vice President of Community and Branding, Association for Talent Development (ATD)

Wed 7/15 at 1 p.m. – Setting You up for Success – Finding the Right AMS for your Association

Learn about the steps that lead to a successful system selection, including who to involve from your organization, the time and budget this process will take, the systems to consider, and how to evaluate options effectively. More info/register.

Host: Aplusify

Presenter: Moira Edwards, CAE, President of Ellipsis Partners

Wed 7/15 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

Wed 7/15 at 2 p.m. – Why Content is Taking a Backseat to Connection

Since Bill Gates said, “Content is king,” millions of people and organizations alike sought to produce as much content as humanly possible. However, in the last few years a formidable successor has emerged to run the kingdom of human interest…connection. Hear from industry leaders and engage in Q&A on best practices when it comes to engaging your people. More info/register.

Host: Juno


  • Robb Lee. Chief Marketing & Communications Officer @ ASAE
  • Don Neal. Founder & CEO @ 360 Live Media
  • Josh Hotsenpiller. CEO @ JUNO

Wed 7/15 at 2 p.m. – Teams & Tech: The Secret Sauce for Impactful Virtual Events

Now that you have a plan and overall budget, it’s time to build your event team and technology stack. Learn about experience design, timeline for producing a virtual event questions to ask about capacity and tech support, technical equipment needed, where to look for vendors and partners, and the types of roles you need and what you must hire for when building your team. 1 CMP credit. More info/register.

Host: Hubb


  • Ann Plana, Vice President of Strategic Initiatives, Eventcore
  • Rae Malcham, Senior Technical Project Manager, Hubb
  • James Monrean, Director of Production, Evia Events
  • Jamie Timperley, President, Dynamic Events
  • Allie Magyar, Founder and CEO, Hubb

Wed 7/15 at 2 p.m. – What You Need to Know about CEIR’s Sponsorship Playbook Study

Wish you knew what works (and what doesn’t) for trade show sponsorships? Now you can! In a recent study, the Center for Exhibition Industry Research (CEIR) asked event professionals to weigh in on their sponsorship-related motivations, sales/buying processes, evaluation efforts, and more… including a few key areas where sponsors and event organizers may not realize they aren’t aligned. More info/register.

Host: Trade Show Summer School

Presenter: Robyn Davis, founder, Exhibitors WINH LLC

Wed 7/15 at 3 p.m. – Nonprofit Cybersecurity Risk Assessment Basics

Hear about a best-practices framework on assessing your risks, using the National Institute of Standards and Technology (NIST) privacy risk assessment methodology. Learn how to understand the cybersecurity threats facing nonprofits, perform a basic assessment using our NIST survey tool, understand the recommendations, budget for risk prevention, engage nonprofit executives in supporting proactive cybersecurity, and create an actionable road map with next steps for your organization. More info/register.

Host: Community IT

Presenter: Matt Eshleman, Community IT Innovators’ CTO

Wed 7/15 at 6 p.m. – Wine & Webinar: Conquering the Blank Page: How To Turn Pain Points into Conversion Copy

Learn how to ask the questions that help you generate content for a service, product, or marketing page. Learn how to translate pain points into problem-solving, be empathetic without being corny, understand your page-builder persona, create conversion flows, and do the dang writing. More info/register.

Host: Orbit Media

Presenter: Brian O’Neill, Senior Conversion Copywriter at Orbit Media

Thu 7/16 from 9 a.m. to 7 p.m. – Human Moments: Reimagining Our Gatherings (A Virtual Braindate Event)

The formula for how we gather—from big conferences down to community events—has transformed for good. But were events as we once knew them really…working? Maybe not. So we’re challenging you to see this transformative moment as an opportunity. It’s time to challenge one another to throw out our outdated ideas of events-as-we-once-knew-them —and to rebuild this thing, together. Come gather with us for a day of unlimited braindates: let’s reimagine our gatherings—and design them with moments of shared humanity in mind. More info/register with access code: humanmoments.

Host: e180

Thu 7/16 at 11:30 a.m. – Top Tips for Effectively Onboarding New Members

Most people decide if they’re going to participate in your organization long-term within the first months, days, and even minutes of joining your association. Learn how to make a lasting impression, demonstrate value and deepen your relationship with your new members to build a relationship that lasts for years to come. 1 CAE credit. More info/register.

Host: Your Membership

Presenters: Michelle Schweitz, Marketing Manager, and Tirrah Switzer, Product Marketing Manager, Community Brands

Thu 7/16 at 12 p.m. – Virtual Idea Swap: Chapters & ??

Midsummer and the fall looks no clearer than it did in spring. What’s ahead for chapters? Come to share lessons learned, ideas tried and solutions found for the first half of the year and brainstorm on chapter ideas for the second half. More info/register.

Hosts: Billhighway and Mariner Management

Thu 7/16 at 2 p.m. – Leveraging Local and Regional Component Relations During COVID-19: A CEO Dialogue

Creating connections with members has never been more important than it is now, amid the COVID-19 pandemic. With travel restrictions in place for many associations for the foreseeable future, chapters and local components can play a greater role in driving membership growth, nurturing existing relationships, and providing smaller-scale in-person meetings and events. Learn how the national-chapter dynamic has adapted to create unique ways for associations to leverage and build relationships during this unprecedented time. More info/register.

Host: ASAE


  • Peggy Hoffman (moderator), FASAE, CAE, president, Mariner Management and Marketing LLC
  • Wesley Carr, director of stakeholder engagement, Regulatory Affairs Professionals Society
  • Alan Chewning, director of community engagement, Association for Women in Science
  • Nabil El-Ghoroury, CAE, executive director, California Association of Marriage and Family Therapists
  • Karen Horting, CAE, executive director and CEO, Society of Women Engineers
  • Jessica Irizarry, associate, chapter program development, American Society of Interior Designers

Thu 7/16 at 2 p.m. – Reduce and Reuse: Designing Structured Content that Gets Results and Future-Proofs Your Site

Structured content prepares your organization for digital, print, mobile, voice, AI, and whatever-is-next publishing. If you break down your content into the smallest reasonable elements, you enable the elements to be used and reused in any interface or publication. The technical process is relatively easy. The culture change that it requires? Not so much. But it’s worth the effort. Learn how one small nonprofit team broke the mold and built an award-winning site using structured content; tips to use content strategy principles and tactics to build buy-in with content owners, department heads, and C-suite; and how to create structured content models you can use in your organization. More info/register.

Host: Association Women Technology Champions


  • Dina Lewis, CAE, founder, Distilled Logic, host of Content Forum and of Review My Content
  • Courtney Reyers, Enterprise Digital Strategist at the American Society for Microbiology

Thu 7/16 at 2 p.m. – The Ethical Dimensions of the Board’s Duty of Foresight

At this time of global crisis, the duty of foresight is your board’s highest responsibility. The duty of foresight is both the core belief that integrates stewardship, governing, and foresight, and the next practice that enables boards and their staff partners to understand, anticipate, and carefully examine the long-term human and ethical implications of today’s decisions for stakeholders and successors. This thought-provoking webinar will challenge participants to understand the ethical dimensions of the board’s duty of foresight and adopt a fresh perspective on how they can build new board capacity for future-focused and principled decision-making. 1 CAE credit. More info/register ($34 for ASAE members, $45 for nonmembers). Making an exception to my “free” standard because Jeff is always so fascinating.

Host: ASAE

Presenter: Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC

Thu 7/16 at 2 p.m. – Marketing and Selling Your Way Out of a Recession

Learn how to develop and execute a marketing and sales plan that adds value for your customers and sustains your business through tough times. Find out how to unleash the power of personalization by meeting your customers where they are, build trust through transparency, position yourself as an indispensable ally, adjust your sales and marketing performance metrics to align with customer behavior, and update your sales and marketing mix. More info/register.

Host: Rep Cap


  • Ryan Estis, Consultant | Keynote Speaker
  • Mary Ellen Slayter, CEO of Rep Cap
  • Ginny Engholm, Director of Editorial Operations at Rep Cap

Thu 7/16 at 2 p.m. – Hybrid Events: What You Need to Know Now

What will events in the near future look like? Hybrid events that provide engaging in-person experiences, while also incorporating key virtual elements, enable event professionals to offer a dynamic event for attendees however they choose to participate. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. More info/register.

Host: Smart Meetings

Presenter: McNeel Keenan, vice president of product management, Cvent

Thu 7/16 at 3 p.m. – The Story in Unstructured Data

Research from Gartner suggests that 80% of all enterprise data can be considered as unstructured. This session will focus on how associations can leverage this historically “dark data” to identify trends that exist when they analyze large volumes of unstructured data from members. 1 CAE credit. More info/register.

Host: Association Analytics

Fri 7/17 at 12 p.m. – Budgeting for Uncertainty

We’re in unchartered territories and not only will our budgets look different moving forward, our budgeting processes likely will as well. You may be asked to start your budgeting process earlier and may be required to offer a more data driven approach to prove the value of your meetings to your organization’s business mission and balance sheet. In this session we’ll highlight three key concepts to help you prepare for the upcoming budgeting process. 1 CMP credit. More info/register (fee for MPI non-members).

Host: MPI

Presenter: Kyle Jordan, Ed.M, MS, CAE, CMM, CMP, Managing Director, Learning and Conferences, Financial Planning Association

Fri 7/17 at 1 p.m. – How to Go Virtual (While Still Creating an Engaging Experience)

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. We’ll also touch on the tech because we know it’s on your mind! More info/register.

Host: Matchbox Virtual Media


  • Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media
  • Allen Lloyd, CAE, Executive Director, Montana Society of CPAs
  • Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media
  • Jeff Cobb, Managing Director, Tagoras

Tue 7/21 at 12 p.m. – PPN Idea Exchange: Improve Chances Companies Will Sponsor Your Organization

Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies …. especially during the pandemic. More info/register.

Organizer: Partnership Professionals Network

Tue 7/21 at 12:30 p.m. – Membership Renewal Messaging During a Crisis

What now? This was the question my membership team asked ourselves when the COVID-19 pandemic hit. Dues revenue is the lifeblood of most associations, including ours, and in a blink-of-an-eye the other major revenue centers (like meetings and events) vanished into thin air. Find out how we communicated with members at the height of the pandemic to continue bringing in renewals and exceed our goals despite the circumstances. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC

Wed 7/22 at 1 p.m. – Kickstarting Your AMS: The Implementation Journey

You selected your AMS – now what? Build on the success of the AMS selection project to kick start the implementation. Join a discussion to learn the fundamentals of setting up a successful project as well as a series of tips from selection experts from DelCor and webinar participants. More info/register.

Host: Aplusify

Presenter: Gretchen Steenstra, strategic consultant, DelCor Technology Solutions

Thu 7/23 at 11 a.m. – What to Consider as You Plan to Re-Open Your Association Office

Learn specific details on what you should be considering as you plan to re-open your association office. In addition, many associations are wondering how the real estate market will be affected long term and whether they can reduce their office footprint and operating costs. More info/register.

Host: ASAE Finance and Business Operations Professionals Community


  • Donna Delo, P.E. LEED AP, Bluemoon Engineering
  • Elizabeth Long, AIA, LEED AP, Partner, OTJ Architects
  • Holly Martin, LEED AP, Partner, OTJ Architects
  • Jordan McLean, LEED AP, Project Executive, HITT Contracting
  • Christie Minch, LEED AP, Managing Principal, Workplace Strategy + Project Management, Cresa
  • Mindy Saffer, LEED AP, Managing Principal, Transaction Management and co-leader of Cresa’s Nonprofit Practice Group

Thu 7/23 at 12 p.m. – Town Hall Discussion: The “What’s Next” Guide to Virtual Events

Hear about the key considerations for virtual and hybrid events including platform selection, content curation, and attendee engagement. Come with your questions as the second half of the session will be opened up to the audience for an “Ask Me Anything” session. More info/register.

Host: ASAE Professional Development Professionals Community

Presenter: Beth Surmont, CMP, CAE, Director of Experience Design at 360 Live Media

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Wednesday evening.

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Creative Commons photo by Jez Timms via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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