Association Brain Food Weekly: 5.16.16

Inspiration: Delicate Arch, Arches NP

What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day!

Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends

Take a moment to preview the forecast for events in the coming year, including budget, attendance and business conditions. Deep dive into trends that matter and discuss next steps with your peers. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. 1 CMP credit. More info and registration.

Host: Meeting Professionals International (MPI)

Speaker: Jessie States, manager of professional development, MPI

*all times are Eastern Daylight Time

Tue 5/17 at 2 p.m. – Affinity Programs and Partnerships (Association Chat on Blab)

How do know when it’s smart to partner up on programs for your members? What about when your partner sometimes competes in services? What are some guidelines for navigating affinity programs and partnerships? Take away lessons and tips for successful relationship building with partners. Participate live or view the recording.

Host: KiKi L’Italien, Amplified Growth

Guest: Karen Hansen, Membership & Programs Manager, Radio Television Digital News Association

Wed 5/18 at 12 p.m. – Make Your Data Talk

A good report informs and influences action. However, is your association asking the right questions to begin with? How can you uncover and make use of buried data to better serve your members? In this webinar you will learn: reporting best practices, tips for compiling information from multiple data sources, and time-saving techniques to make you look good. More info and registration.

Host: Nimble AMS

Wed 5/18 at 2 p.m. – Buy, Buy, Baby: Making eCommerce Work for Your Association

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Learn how to leverage the latest industry best practices to grow this oft-overlooked revenue stream, create an inventory designed to sell, merchandise products so clicks convert to cash, and make the most of mobile. More info and registration.

Host: Abila

Speaker: Amanda Myers, Director of Product Marketing, Abila

Wed 5/18 at 2 p.m. – Component Relations Component Reporting: What Headquarters Needs (Virtual Roundtable)

The panel will share their experience in identifying the key information association headquarters need from their components, how they facilitate that reporting without many onerous reporting requirements, and tips on collecting the information if it’s not forthcoming. 1 CAE credit. More info and registration.

Host: ASAE Component Relations Section Council


  • Paula Cozzi Goedert, Partner, Barnes & Thornburg LLP
  • Christine Searle, CIA, CRMA, Owner, Searle Business Solutions, LLC
  • David Iams, Career, Member, and Professional Activities Manager, Institute of Electrical and Electronics Engineers – USA
  • Kate Lucey, Assistant Director of Membership and Business Development, American Council of Engineering Companies

Thu 5/19 at 12 p.m. – How to Move Past the “Millennial” Conversation & Actually Change Your Association

The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. And, they’re not demanding we change our ways inside associations. They’re wondering why we’re slow to adapt to the changes that are already happening. Learn how today’s landscape is demanding some new approaches to things like member engagement, leadership/volunteer development, and fully embracing the digital mindset. Hear ideas for building internal organizational cultures that are more relevant to today’s world. 1 CAE credit. More info and registration.

Host: YourMembership

Speaker:  Jamie Notter, Co-Founder, WorkXO

Thu 5/19 at 12 p.m. – Scarcity & Urgency: The Keys to Getting People to Take Action…NOW! (Virtual Lunch)

Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. You’ll discover how to create a “feeding frenzy” that prompts an immediate response, why deadlines are necessary, how a “value build” in your description will boost response; and three secrets to overcoming objections. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing. 1 CAE credit. More info and registration.

Host: ASAE Marketing Council Section


  • Ron Rosenberg, Master of Business Self-Defense
  • David Evener, CAE (moderator), Marketing Director, National Ground Water Association

Thu 5/19 from 5:30 to 7:30 p.m. – ASAE Collaborate Happy Hour

If you’re in the DC area and a member of ASAE’s Communications, Marketing or MMC communities, swing by the Collaborate Happy Hour to mix, mingle, and share ideas with your colleagues. Please RSVP in the Events section of Collaborate.

Appetizers and cocktails thanks to sponsors:

  • American Beverage Association
  • Higher Logic

Organizer: ASAE Communications Section Council’s Collaborate Subcommittee

Fri 5/20 at 11:30 a.m. – AENC CEO Luncheon

Here’s a topic you need to stay on top of: the proposed U.S. Department of Labor overtime rule. Find out how it could affect your association, then you’ll know why you should be concerned. 1 CAE credit. More info and registration.

Organizer: Association Executives of North Carolina

Facilitator: John Nash, Executive Director, The Arc of North Carolina

Location: 18 Seaboard Restaurant, Raleigh, NC.

Fri 5/20 at 3 p.m. – Measuring: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. 1 CAE credit. More info and registration.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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