Association Brain Food Weekly: 5.9.16

Ready to burst into bloom in Big Bend NP

Here’s the learning line-up for the association community for the week of May 9. Since it’s not a big list, if you know of something I’ve missed, please let me know and I’ll add it.

Tue 5/10 at 12 p.m. EDT* – Providing Multilingual Communications at Your International Event

From hiring interpreters to ordering collateral translations, this webinar will walk you through how to decide what’s a “must have” for your international event, as well as how to book and promote these services effectively. Discover how to seamlessly integrate multiple language and cultural services at your event. Learn what to watch out for when having materials translated. Reconsider how to market to international audiences to increase attendance. More information/registration.

Host: MPI

Speaker: Yvette Fang, CEO, Red & Blue International

*all times are Eastern Daylight Time

Tue 5/10 at 2 p.m. – Decoding the World of Video Formats for Digital Events

As videos become a critical element of our content channels, the jargon that comes with it can be overwhelming and confusing. During this session, we’ll discuss the language of video techie talk, the landscape of video formats and how to use them throughout your digital extensions. Learn which options might work best for your variety of needs and best practices for DYI video production and make you look like a pro. More information/registration.

Host: PCMA


  • Joshua Butler, Product Manager, Freeman
  • Alex Kozak, Director, VEI & Scott Westby, Executive Producer, Full Swing Productions

Tue 5/10 at 2 p.m. – Association Chat on Blab

Have you participated in Association Chat on Blab yet? It’s better than a Twitter chat because you can watch and hear the conversation between KiKi and her guests or whoever else takes a chair. You can also read and participate in a running discussion in the chat stream. More information on the topic, participating live or viewing the recording.

Host: KiKi L’Italien, Amplified Growth

Wed 5/11 at 9 a.m. – AENC Technology Roundtable on Security

This one’s for my North Carolina association community. In this case, what you don’t know can hurt you. 1.5 hours CAE credit. More information/registration.

Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing

Wed 5/11 at 1 p.m. – Badges, Points & Polls: Concrete Ways Games Will Improve Your Meeting

Learn how to use gamification, check-ins and live polling at events to encourage behavior, engage attendees, have fun and gain valuable insights for your members and the organization. More information/registration.

Host: Gather Digital

Wed 5/11 at 2 p.m. – How Conference Networking Improves Participants’ Brain Health

Discover neuroscience research that proves how important human connection is to your conference’s participants’ brain health. Explore how to bake-in more brain-healthy networking to make your attendees smarter. Discuss strategies to design meaningful “we-centric experiences” that unleash a flood of positive brain chemistry leading to healthier brains and increased conference customer loyalty. More information/registration.

Host: Velvet Chainsaw

Speaker: Sarah Michel, CSP, Vice President, Professional Connexity

Thu 5/12 at 2 p.m. – Developing Relationships to Reach Your Next Generation of Members

Start or renew your strategy for reaching key stakeholders to grow your student outreach, engagement and membership. Hear ways the American Institute of CPAs and New Jersey Society of CPAs are connecting with high school and college students, educators, members and other stakeholders to recruit members and nurture future CPAs. 1 hour CAE credit. More information/registration.

Host: ASAE Membership Section Council


  • Carolyn Hook (Moderator), Membership & Engagement Director, New Jersey Society of CPAs
  • Sonya Guthrie, Senior Manager, Next Generation Initiatives, Students, Academics & Inclusion, American Institute of CPAs
  • Rebecca Reed, Next Generation Initiatives Manager, American Institute of CPAs
  • Susan Dyer, Membership Development Manager, New Jersey Society of CPAs

Thu May 12 at 3 p.m. – Outsourcing Content Management: a 360 Degree View

Get a closer look at the pluses and minuses of outsourcing content and entrusting external forces to be the voice for your association. Learn the questions you should ask to determine if outsourcing is right for your association; staffing and other pain points for small, medium and large associations from the Association Communications Benchmarking Study; what to expect (and not to expect) from an outsource partner vs. an internal hire; and what your expected ROI should look like. More information/registration.

Host: Naylor Association Solutions


  • Liz Richards, CEO, Material Handling Equipment Distributors Association
  • Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions

Fri 5/13 at 9 a.m. – AENC AMC Roundtable

Another learning opportunity for my NC association community, this time for AMCs. Learn how to say “no” to scope creep. 1.75 hours CAE credit. More information/registration.

Fri 5/13 at 3 p.m. – Best Practices: Using Social Media to Grow Membership

HighRoad hosts a webinar every Friday at 3 p.m. I don’t have any additional information on this one but they have a reputation for being a valuable content provider. Registration.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: