Association Brain Food Weekly: 8.15.16

Provo Peak, Utah from the plane by Miguel Vieira

I wouldn’t blame you for having conference envy right now. The lucky among us in the association community, including me, are heading off today or tomorrow to the ASAE Annual Meeting in Salt Lake City for several days of learning, hugging, chatting, drinking, eating, and hanging out with fellow association geeks.

The paltry list of webinars below is no substitute, I know, but you’ll be a few thousand dollars richer than I will by staying home. You can at least follow the conference hashtag on Twitter: #asae16.

If you’re exhibiting at Annual, please read my article on post-show emails before you send out yours. And, if your company has a webinar scheduled in the upcoming month, I’d be happy to feature it in future Brain Foods as long as it’s not product-centric.

Tue 8/16 at 2 p.m.* – Association Chat Live from ASAE Annual 

This week’s chat, hosted by KiKi L’Italien, founder of Amplified Growth, is a very special one because it will be broadcast live from ASAE Annual. Who will show up? What hot topics will be discussed? I can’t wait to find out. Participate live or view the recording.

*all times are Eastern Daylight Saving Time

Tue 8/16 at 12 p.m. – Estimating the ROI of Your Technology Projects

Learn how to think through the ROI for the tech projects on your list so you can prioritize them. Understand the potential costs—including hardware and software, implementation process, training time, and more—and how to weigh them against potential benefits such as money saved, time saved, and improved services, and advocacy. By the end of the hour, you’ll have the skills you need to confidently pursue the technology projects that make sense for your organization, constituents, and donors. More info/register.

Host: Idealware

Presenter: Eric Leland, Founder, FivePaths

Wed 8/17 at 2 p.m. – 5 Ways to Build Your Brand on Social Media

Social media has transformed the way brands can interact with customers. It can be challenging to stand out in the crowd, but also extremely rewarding. Learn how to develop a winning social media brand strategy; leverage social media channels such as Twitter, Facebook, LinkedIn, Instagram and Snapchat; create fun, shareable social media campaigns; and engage with customers and influencers. More info/register.

<Ed. note: Although this webinar is aimed at brands, it looks like the content would benefit associations as well.>

Host: Marketo

Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo

Thu 8/18 at 2:30 p.m. – Millennial Engagement Strategies for Associations

Millennials represent the future of association membership ranks. Learn about the unique work-life attributes of Millennials and how those attributes affect association member engagement, marketing, communications, and branding efforts. More info/register.

Host: Engage


  • Gail Straus, Founder, GKS Consulting
  • Jason Stone, Vice President of Sales and Marketing, Engage

Fri 8/19 at 1 p.m. – Increasing the Speed of Success: An Association’s eLearning Playbook

Establishing an effective eLearning program requires much more than selecting an LMS and authoring software. Let’s talk about your playbook and the key questions your association needs to address to increase the speed of your eLearning success. More info/register.

Host: Blue Sky eLearn

Presenter: Tracy King, Chief Learning Strategist & Founder, InspirEd

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

<Creative Commons photo of Provo Peak in Utah by Miguel Vieira>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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