Association Brain Food Weekly: 8.22.16

View from Avenue Twin Peaks trail SLC UT

I’ve got the sweetest hangover, I don’t want to get over…

Not that kind of hangover. I’ve got the post-ASAE Annual buzz. This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love.

It’s that buzz you get from discovering and developing new ideas with people sitting across the room or around the table.

It’s that buzz you feel when your neurons start firing up and making connections.

It’s when you look around and see the smiling faces of friends and acquaintances and know you’re in for several days of learning and laughing.

How do you keep that feeling going throughout the year? That’s a toughie, but I’ll be thinking about it so you might see me revisit this topic soon.

In the meantime, we’re back in business with lots of good online content to absorb this week. If your company has a webinar scheduled for the upcoming month, send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs
This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Topics include: trends in nonprofit website design such as layout and strategic use of call-to-action buttons; how to format articles and blog posts to increase your click-through rate; how to ensure your website and email communications are mobile compatible; how to integrate social media into your website and email communications; and tips for building your email list. More info/register.

Host: On Good/Public Interest Registry

Presenter: Heather Mansfield, Nonprofit Tech for Good

*all times are Eastern Daylight Saving Time

Tue 8/23 at 12 p.m. – Social Media 201: Content Curation, Time Management and Audience Engagement
If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Learn about tools to help you minimize the amount of time you’re spending on social media, while maximizing the size and engagement level of your audience. 1 CMP credit. More info/register.

Sponsor: Visit Mexico

Host: MPI

Presenter: Kristi Casey Sanders, Director of Digital Marketing, MPI

Tue 8/23 at 2 p.m. – What I Know For Sure About Leadership (Association Chat on Huzza)

An association industry professional for more than 25 years, entrepreneur JP Moery’s favorite quote from racing legend Mario Andretti has seemingly set the course for his career path: “If everything seems under control, you’re just not going fast enough.” In this chat, hosted by KiKi L’Italien, founder of Amplified Growth, hear what Moery knows for sure about leadership. Ask questions and even jump on camera as JP and KiKi dig into what leadership means today and how to best face obstacles on a leader’s path. Participate live or view the recording.

Wed 8/24 at 10 a.m. – Coffee, Tea, and PD! – A Happy “Half” Hour

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Bring your favorite mid-morning beverage and a plate of your tastiest bites of success, lessons, and exciting developments, to share with your association friends. More info/register.

Organizer: Adrienne Bryant, CAE and the ASAE Professional Development Council

Wed 8/24 at 1 p.m. – Why the AMS Platform Supersedes All Else

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Stop focusing on features, instead, learn how to: evaluate association management software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. More info/register.

Host: Nimble AMS

Thu 8/25 at 12:30 p.m. – Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday)

Building and executing a well-planned digital strategy for your member association can increase the quantity and quality of engagement among members, grow membership, and provide insights into the behaviors and interests of members. Learn key strategies and tactics for launching successful member-driven digital experiences and websites; considerations for developing your association’s digital strategy; important features to include in your web and mobile experience; and tips for monitoring, measuring and continually improving the member experience. More info/register.

Sponsor: Ingeniux

Host: .orgCommunity

Presenter: David DeLorenzo, CIO, DelCor Technology Solutions

Thu 8/25 at 1 p.m. – Strategic Pricing for Educational Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and why you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how your education products can be placed on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line. 1 CAE credit. More info/register.

Host: CommPartners


  • Celisa Steele and Jeff Cobb, co-founders, Tagoras
  • Rich Finstein, CEO, CommPartners

Thu 8/25 at 1 p.m. – Increase Engagement and Drive Revenue with Marketing Automation

Learn how organizations are tackling member engagement challenges and achieving great results using email marketing and marketing automation. You’ll gain new perspective and walk away with fresh ideas based on three real life case studies, including how to efficiently welcome and engage new members, a strategic approach to developing a winning lapsed member campaign, and the importance of follow through for growing non dues revenue. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Vivian Swertinski, Senior Digital Marketing Strategist, Informz

Thu 8/25 at 2 p.m. – Shake It Off: Member Engagement Taylor Swift Style

Taylor Swift is a one-woman Engagement Machine: her fans receive personalized messages, her songs speak to their experiences, and the public is kept fascinated via a never-ending stream of social media updates. She’s sticky, viral, and audiences can’t seem to get enough. Discover the lessons to her success that can help your association make the most of your relationship with members, including how to use segmentation to target prospects and identify trends that will help you engage with members across all generations. More info/register.

Host: Abila

Presenter: Amanda Myers, Director of Member Strategy (and resident pop culture junkie), Abila

Thu 8/25 at 4 p.m. – Planning and IT Project Management for Nonprofits

This presentation for those who manage nonprofit IT projects will address roles and responsibilities, planning, implementation, and follow up. The webinar will also discuss how to hire consultants, vet vendors, discover your business needs and link them to IT initiatives, gather metrics, and demonstrate ROI. More info/register.

Host: Community IT Innovators


  • Johan Hammerstrom, President and CEO, Community IT Innovators
  • Steve Longenecker, Director of IT Consulting, Community IT Innovators

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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