Association Brain Food Weekly: 9.2.16

North Carolina sunset - Melody McClure

120 days left in the year—what do you still want to accomplish? Have you contributed to the community as much as you’d like? If not, take 15 minutes to participate in the Association Leadership Study.

This study will find out what leadership practices nurture great boards, what behaviors and skills CEOs need to move their boards ahead, and more. Amanda Kaiser of Kaiser Insights (the brains behind the Smooth the Path blog) and AH (aka Association Headquarters, an NJ-based AMC) are conducting the study. You can learn more about the study and start the survey on the survey information page. The survey closes next Friday 9/9.

If your company has a webinar scheduled for the upcoming month, send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 9/6 at 1 p.m.* – 10 Tips to Boost Software User Adoption

If you don’t have a user adoption plan for new software, your new system is going to fail. Why? Because your software can’t do much without the people who need to put it to work on a daily basis. Learn how to help your staff become software champions. You’ll get tips and best practices that nonprofits across the country have used to turn their staff into proficient and enthusiastic users of their software systems. More info/register.

Host: Netsuite

Presenter: Karen Graham, Executive Director, Idealware

*all times are Eastern Daylight Saving Time

Tue 9/6 at 2 p.m. – Associations and the New Education Paradigm (Association Chat on Huzza)

47% of jobs in the U.S. will be significantly impacted or replaced by artificial intelligence and automation within the next decade. Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play. Participate live or view the recording.

Wed 9/7 at 1 p.m. – Abolish Agenda Anxiety: A Painless Process for Crafting Conference Content

Piecing together speakers and content is the most time consuming part of the planning process. Learn tips and tricks to save time, proven project management milestones, how to incentivize your team and speakers to stay on track, and easy-to-implement advice on running your content creation like a well-oiled machine. More info/register.

Host: Cvent and Meetings Today

Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent

Thu 9/8 at 12 p.m. – Don’t Be Asleep at the Switch: Engage in 401k Best Practice Approaches Now to Avoid Pitfalls Later

Many associations that sponsor 401(k) plans are unaware of the duties and responsibilities required of them and the related risks they need to manage, and that’s scary with ERISA litigation increasing even for small plans. The first webinar in this series will cover basics regarding fiduciary responsibilities and best practice approaches. More info/register.

Host: ASAE Retirement Trust

Presenter: Alison Cohen, Senior Associate, Ferenczy Benefits Law Center

Thu 9/8 at 12:30 p.m. – Innovation Rules! Fostering Innovation at Your Association

Innovation plays a critical role in your association’s race for relevance—it must be prioritized, sought out, and nurtured at every level of the association. Learn about the role of innovation at associations today, tips and techniques for fostering an innovation culture, and the role enterprise platforms play in AMS innovation. More info/register.

Host: NimbleUser


  • Teri Carden, Founder,
  • Dan Stark, Director of Product Innovation, NimbleUser (and former association Executive Director)
  • Sig VanDamme, Chief Customer Officer, NimbleUser

Thu 9/8 at 2 p.m. – Website Personalization 101: Five Things to Consider Before Targeting Your CMS Content

Learn how to develop a targeted content strategy that deliberately puts users first. Hear tips for setting up your organization’s data sources and building a measurement plan. Get an understanding of personalization platforms, from robust “Experience Management Systems” to more modestly-priced plug-ins. More info/register.

Host: CMSWire

Presenter: Colin Eagan, User Experience Principal, ICF Olson

Thu 9/8 at 2 p.m. – Discover Super Members II: Oh, the Stories Your Data Can Tell

Whether your association uses one system or 30 to manage members, thousands of data points are at your fingertips. If designed, integrated, and analyzed correctly, there’s a story to discover within those data points to help you better understand all your members and ultimately discover your Super Members. Join this conversation about software and data strategies that will give you a 360-degree view of your member data. 1 CAE credit. More info/register.

Host: Abila


  • Debbie King, CEO, Association Analytics
  • Carlos Restrepo, Senior Director, Abila

Fri 9/9 at 3 p.m. – Using Interactive Content to Convert Prospects to Customers

For many organizations, digital marketing is a new undertaking. Associations want to know how to best staff their organizations, craft campaigns, and measure programs in the digital age. This webinar series helps associations evolve fully into digital and helps corporate marketers new to the association world understand what’s different. 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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<Creative Commons photo by Melody McClure>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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