Association Brain Food Weekly: 9.9.16

Lecture Theatre at Beelitz-Heilstätten, Germany

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Unlike many association management reports, this paper isn’t just about associations, it’s about how associations can play a role in our larger world solving a serious issue, one that affects everyone reading this.

So much opportunity is there to be grabbed, but it will require associations to step up their game. Elizabeth and Shelly share the stories of some associations that have.

Intrigued but not into reading a paper? Listen to them talk about it on a recent episode of the Leading Learning podcast. Or, register for the webinar below. I bet you’ll change your mind about reading their paper.

If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 9/12 at 12 p.m.* – Bridging the Gap: The Association Role in the New Education Paradigm

This discussion, based on their whitepaper, The Association Role in the New Education Paradigm, will cover the dramatic changes affecting education and employment (from rapidly rising costs and increasing student debt to challenges helping students develop 21st century skills), why these changes represent a tremendous opportunity for associations, and real stories of associations that are fully embracing their role in nurturing the next generation of professionals and members. 1 CAE credit. More info/register.

Host: CommPartners


  • Shelly Alcorn, Principal, Alcorn Associates Management Consulting
  • Elizabeth Weaver Engel, CEO & Chief Strategist, Spark Consulting

*all times are Eastern Daylight Saving Time

Tue 9/13 at 12 p.m. – Overcome Collaborative Insanity by Finding Your Inner Rock Star!

Are you more like Lady Gaga or Jimmy Buffet when it comes to working with others? Take an assessment before attending this webinar so can discover a framework for making your collaborative process feel as good as the results. Learn how to use a common language to discuss people and process matters related to collaboration and engagement; understand your collaborative behavioral style; and, apply key collaborative concepts to increase engagement and productivity. More info/register.

Host: MPI

Presenter: Brant Christopher Menswar, Chief Experience Officer, Banding People Together

Tue 9/13 at 1 p.m. – Gamify Your Fundraiser

Put the “fun” back in FUNdraising with gamification. Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. 1 CAE credit. More info/register.

Host: Professional Learning Academy

Presenter: Heather Farmakis, PhD, Founder and CEO, Professional Learning Academy

Tue 9/13 at 2 p.m. – The Bad Word in Associations: Why You Need to Rethink Sales (Association Chat on Huzza)

The issue with developing “sales teams” in associations is a hot one right now. Associations are finally beginning to realize that they are sales organizations, even though “sales” has been a bad word in association management for a long time. And of course, the technology to support sales teams (even if it’s a team of one) is getting better and better.

Join host KiKi L’Italien, founder of Amplified Growth, and guest Wes Trochlil, president of Effective Database Management, as they put this into perspective. Participate live or view the recording.

Tue 9/13 at 3:30 p.m. – Unified Learning Design Studio: Instructional Design

Pave a clear pathway to building better eLearning programs for your association with this monthly webinar series. The series is available in the iCohere Academy, a free, worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, Founder, ADB Partners 

Wed 9/14 at 1 p.m. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using

Hear about 45 of the most useful meeting industry and business apps available. Understand how mobile solutions impact all areas of productivity, including site inspection and event management and how to use your mobile devices more effectively for meetings and events. More info/register.

Host: Meetings Today

Sponsor: Kalahari Resorts & Conventions

Presenter: Meetings industry tech expert Jim Spellos

Wed 9/14 at 2 p.m. – Go Live with the Latest Live Streaming Tools

Livestreaming is the next big thing in social media. Become familiar with each streaming platform’s user-end operation, learn how to generate the interest that your online social media presence needs, and walk away with tips and tricks on how to choose the best moments to capture. 0.1 CEUs. More info/register.

Host: PCMA

Presenter: Stefania Conti-Vecchi, DES, Founder & CEO, EVENTagist

Thursday and Friday, September 15 and 16 – AMS Fest

If it’s not already sold out – quick, check! – this is an event not to be missed. You must go if you plan to evaluate, update, or purchase a new AMS in the coming year. You’ll want to go if you wish to stay informed about where association technology is heading. If I wasn’t going to be hiking in Sedona (yes!), I would be there. More info/register.


Presenters: Dozens of association and technology brainiacs

Thu 9/15 at 12 p.m. – MGI Membership Marketing Benchmarking Report (Alexandria VA Brown Bag)

This monthly brown bag lunch meet-up features a review of the annual Membership Marketing Benchmarking Report from MGI. This report has provided important data and analysis about the health of membership organizations and the satisfaction of their members, for example: the primary challenges to association growth, how dues affect membership, why members join and renew, the common uses for social media, how your association compare with similar associations, and more. More info/register.

Host: ASAE Collaborate

Presenter: Erik Schonher, Vice President, Marketing General, Inc.

Location: MGI, Alexandria VA

Thu 9/15 at 12 p.m. – Nine and a Half Tips for Creating Exceptional Digital Experiences

Learn step-by-step tips and actionable strategies for presenting content that makes your members’ digital experience both valuable and seamless across web, mobile, social media, and email. You can even have your association’s website reviewed during the session. 1 CAE credit. More info/register.

Host: ASAE Marketing Section


  • Alexandra Mouw, CAE, Sr. Consultant, Strategic Web Solutions, Results Direct
  • David Evener, CAE (moderator), Marketing Director, National Ground Water Association 

Thu 9/15 at 12 p.m. – 10 Ways to Increase Your Reach on Social Media

Are your social media posts reaching the people who need your information or services? Learn about the outreach opportunities available via social media and the actions you can take right now to improve your organization’s reach. More info/register.

Host: Idealware

Presenter: Chris Tuttle, Tuttle Communications

Thu 9/15 at 2 p.m. – How to Track Member Engagement (In Only 10 Minutes a Day)

Learn how engagement impacts critical metrics; what data you need and how you should use it to steer your strategies to increase member participation; how to determine which of your members are engaged and which aren’t; how to determine if your engagement efforts are working; and where you should focus your medium and long term engagement efforts. Info/register.

Host: Socious


  • Scott Balthazor, Chief Customer Officer, Socious
  • Katie Bapple, Senior Director of Community Management, Socious

Thu 9/15 at 2 p.m. – Back to School: Membership Essentials

Explore key aspects of membership with the authors of ASAE’s updated and expanded guide to membership fundamentals, Membership Essentials: Recruitment, Retention, Roles, Responsibilities and Resources. Three core areas will be covered: organizing and developing the membership function to deliver value; collecting, managing and using member and prospect data; and recruitment and renewal strategies. 1 CAE credit. More info/register.

Host: ASAE Membership Section


  • Sara Miller, PMP, CAE, Senior Director of Membership Operations, Association of Corporate Counsel
  • Wes Trochil, Founder, Effective Database Management
  • Tony Rossell, Senior Vice President, Marketing General Inc.
  • Carolyn Hook (moderator), Membership & Engagement Director, New Jersey Society of CPAs

Thu 9/15 at 4 p.m. – Planning for an Office Move

Hear about the best practices to pursue, and pitfalls to avoid when moving your office. The speakers have learned a thing or two about moving in their 20+ years of working with nonprofits, and want to help you get through it without tears. They’ll share their office move checklist to help keep you on track. More info/register.

Host: Community IT Innovators

Presenters: Rick Alloway and William Maxwell, Community IT Innovators

Fri 9/16 at 1 p.m. – Delivering Flawless Virtual & Hybrid Conferences

Virtual conferences offer most of the benefits of an in-person event, and several benefits you won’t find at an in-person event. However, if you aren’t up to date on what attendees want, your organization is at great risk of failing. Hear about the ten most common pitfalls, as well as the tips and resources you need to avoid them. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere.

Fri 9/16 at 2 p.m. – Going Beyond Basic Webinars

Learn how to take your webinar out of basic boring mode. You’ll get tips for creating high quality content that attracts visitors, facilitation techniques that engage and move the audience to action, and new ideas for generating revenue. More info/register.

Host: iCohere

Presenter: Taylor Lambert, CVEP, Client Solutions, iCohere.

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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<Creative Commons photo of the Lecture Theatre at Beelitz-Heilstätten, Germany by Paul>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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