Association Brain Food Weekly: 9.30.16

cautious turtle

The future of learning has been on my mind lately. After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm, I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future.

After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. Here’s the description from TechCrunch:

“…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”

Follow the money, folks. I hate to think that ten years from now associations will look back and say, “If only we had taken the initiative to double down on education back then, we’d still have <fill in the blank>.”

I’m a believer in the Power of A, but I also believe in the entrepreneurial mindset that seizes opportunities to create value. Associations must adopt that mindset or, well, I hate to think.

Onward! Here’s the list of this week’s webinars. If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/4 at 11 a.m.* – AWWA Creating Community – Better India Through Better Water

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Host: MCI Group


  • David LaFrance, CEO, American Water Works Association (AWWA)
  • Gaurav Sood, AWWA India

*all times are Eastern Daylight Saving Time

Tue 10/4 at 12 p.m. – Visioneering the Meeting Room of the Future

Recent global research has found that meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialize—have an effect on how people engage onsite. Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates. More info/register.

Host: MPI

Presenter: Mark Cooper, Chief Executive Officer, IACC

Tue 10/4 at 1 p.m. – Demystifying Micro-Credentials: Practical Questions and Considerations

Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. 1 CAE credit. More info/register.

Host: ACGI

Presenter: Marc Thompson, EVP, credentialing provider ITPG

Tue 10/4 at 2 p.m. – Social Media Siloes (Association Chat)

Join a live-stream Q&A session hosted by KiKi L’Italien, founder, Amplified Growth. Watch/participate live or view the recording.

Wed 10/5 at 12 p.m. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads

Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. 1 CAE credit. More info/register.

Host: ASAE Business Services

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution

Wed 10/5 at 12:30 p.m. – Making Online Communities Work in 2016

Since technology has become such an integral part of everyday life, it’s more important than ever for organizations to find ways to connect with their members online. Learn how to adapt your online community to keep pace with modern expectations. Hear what the current community landscape looks like, the role consumer grade platforms play in your member’s expectations, and the practices every online community should include to best serve its members. More info/register.


Presenter: Christian Britto, Operations Manager,

Thu 10/6 at 1 p.m. – Chapter Governance and What That Means to Chapter Leaders

Frequent change in a chapter’s volunteer management often leads to chapters losing track of their basic corporate requirements. Learn about requirements of incorporation, board fiduciary duties, and the differences between articles of incorporation, bylaws and policies. More info/register.

Host: IAEE

Fri 10/7 at 12 p.m. – Leveraging the Millennial Generation in your Workplace

Learn exactly how you can optimize your organization for a multi-generational workforce. Find out how millennials work, act, think and learn; why your work culture, environment, and location is more important than ever; best practices to recruit and retain millennials; proactive strategies you can begin to apply to leverage this generation; and the advantages millennial and multi-generational organizations have. More info/register.


  • Breezio
  • Maryland Dept. of Commerce
  • The Maryland Internship Network


  • Shira Harrington, Founder & President, Purposeful Hire, Inc.
  • Jamie Notter, Founding Partner, WorkXO, LLC
  • Joey Price, CEO, Jumpstart: HR

Fri 10/7 at 12 p.m. – The ABCs of Digital Badging

Learn why digital badges are transforming the credentialing industry. Find out how to avoid the risk of someone misrepresenting or misusing your credentials; how to brand and market your programs and credentials as certificants share their badges across the web; and how digital badges provide a convenience for professionals while saving an organization time and money. More info/register.

Host: BadgeCert

Presenter: Dr. Ginger Malin, a leading expert on digital badging

Fri 10/7 at 2 p.m. – Costs of a Virtual Conference

Take a look at four strategic reasons to go all-virtual and five elements for making your case to “go virtual” with your meetings, including financial justification. More info/register.

Host: iCohere

Presenter: Lance A. Simon, CVEP, Executive Vice President, iCohere

Fri 10/7 at 3 p.m. – Using Banner Ads to Attract Customers

For many organizations, digital marketing is a new undertaking. Associations want to know how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help your organization evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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