Association Brain Food Weekly: 10.7.16

associations, curate the raging river of information
Raging River by Szoki Adams

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community.

Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide, a six-part series recommending the best online courses and MOOCs for people entering the data science industry.

What online courses (including your own) and MOOCs would you recommend to people entering (or thinking about entering) your industry or profession? Wouldn’t that be a valuable resource for young professionals and other people in career transition? Just an idea.

Here’s the list of this week’s webinars. If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 10/10 at 1 p.m.* – How to Prepare for an IRS Audit
In deciding to audit a tax-exempt organization, the IRS looks at the gap between the tax reported and paid, and the tax the IRS says is owed. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Learn about other areas of IRS focus and types of audits; how to prepare for an IRS audit; what to give and what not to give the IRS; and how to minimize the amount of time it takes for an audit. More info/register.



  • Marc Berger, National Nonprofit Tax Services Director, BDO USA, LLP
  • Laura Kalick, National Nonprofit Tax Consulting Director, BDO USA, LLP
  • Doug Klein, Tax Managing Director, BDO USA, LLP

*All times are Eastern Daylight Saving Time unless otherwise noted.

Tue 10/11 at 12 p.m. – 10 Things You Need to Know before Using Snapchat at Your Event
Snapchat isn’t just for teenagers. If you’re dismissing it as irrelevant to your audience you could be missing an opportunity. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. More info/register.

Hosts: EventMB and Bizzabo

Presenter: Nick Borelli, President and Strategist, Borelli Strategies

Tue 10/11 at 12 p.m. – Ask CIC: Answers to Your Burning CMP Questions

Learn about CMP test requirements and the resources MPI has available to help you accumulate and track your clock hours. More info/register.

Host: MPI

Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council

Tue 10/11 at 1 p.m. – Transform Your Event ROI Story with Digital Engagement

Find out how to use the metrics from your mobile app to justify the investment in and show the business value of your event. Learn how to leverage the digital engagement at your event to demonstrate ROI; best practices for using a mobile app to realize instant cost savings; and actionable tips for sharing the value of the event with your team. 1 CMP credit. More info/register.

Hosts: Meetings Today and CrowdCompass by Cvent

Presenter: Brooke Gracey, Senior Mobile Event App Strategist, Cvent

Tue 10/11 at 2 p.m. – How Data Powers Next Generation Membership (Association Chat)

Hear how one association is redesigning its value proposition by rethinking their membership model, re-examining member needs and digital habits, and re-evaluating collaborative relationships with partner organizations. Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Susan Cato and Joe Colangelo, Bear Analytics

Tue 10/11 at 3:30 p.m. – Unified Learning Design Studio: Digital Bridges for Unified Learning

Learn about the digital relationship between content, marketing and eLearning. Get a close look at how to use content marketing to support your eLearning programs and what tools are best for promoting participation, engagement and unified learning. 1 CAE credit. More info/register.

Host: iCohere

Presenter: Dr. Amanda Batson, ADB Partners

Wed 10/12 at 12 p.m. – Election & Holiday Email Marketing Extravaganza

Sending email in Q4 has always been a bit tricky, especially when an election is thrown into the mix. Learn the do’s and don’ts of sending email in Q4 of an election year. Find out how to optimize your email reputation; how to increase engagement amidst more inbox competition; and what to do differently in the next few months to deliver your message. 1 CAE credit. More info/register.

Presenter: Jenny Lassi, Director of Operations, HighRoad Solution

Host: HighRoad Solution

Wed 10/12 at 12 p.m. – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals

Pitching yourself in a way that’s authentic and engaging is difficult. Whether you’re prepping for a job interview, pitching your business, or attending a networking event, this webinar will coach you for success. More info/register.

Host: Association CareerHQ and Millennial Week DC

Presenter: Bill Kenney, My Expo & Event Team and Test My Pitch

Wed 10/12 at 12 p.m. – Event Transformation: It’s Easier Than You Think

Whether you are struggling to bring incremental change or a total transformation to your events, this webinar offers actions you can take today to re-frame your approach. Learn the 5 keys to successful innovation; how to do event audits; and how one association transformed its event. More info/register.

Host: RMK Productions


  • Reggie M. Kouba, President, RMK Productions
  • Stephanie A. Morris, Deputy Executive Director, National Association for the Education of Young Children.
  • Scott Punk, SCPM, President, JSPunk Strategies

Wed 10/12 at 12 p.m. – Are You Haunted by Chapter Volunteer Burnout & Turnover?

Chapter volunteers are critical to the success of your chapters and association as a whole. Learn why volunteers are becoming harder to find, and how to create an effective volunteer succession plan. Take away tools and tactics to make chapter volunteer life easier. More info/register.

Host: BillHighway

Presenter: Kyle Bazzy, Director of Growth, Billhighway

Thu 10/13 at 12 p.m. – Doing More with Few: Small Staff Associations through the CEO Lens

Crafting the right programs, products and services that will help your members succeed and exceed the status quo is no small task – especially for associations with smaller budgets and staff sizes. Hear how two small-staff CEOs tackle important issues and design their organizations for success. More info/register.

Organizer: Lowell Aplebaum, CAE

Host: ASAE Aspiring Executive Leaders


  • Shawn Boynes, CAE, Executive Director, American Association of Anatomists
  • Bonnie Fedchock, CAE, Executive Director, National Association for Catering and Events

Thu 10/13 at 12 p.m. – How Your Nonprofit Can Operate a Legally Sound Certification or Accreditation Program

Discover how nonprofits establish, maintain and reinvent strong, legally sound programs. Learn about the Project Management Institute’s international experience with more than 750,000 certified professionals in every corner of the globe. Find out how the American Alliance of Museums recently reinvented its 45 year old voluntary, peer review-based accreditation program for museums to better serve participants. More info/register.

Host: Venable LLP


  • Julie Hart, Senior Director, Museum Standards and Excellence, American Alliance of Museums
  • William Scarborough, Esq., Vice President and General Counsel, Project Management Institute
  • George E. Constantine, Esq. (Moderator), Partner, Nonprofit Organizations Practice, Venable LLP

Thu 10/13 at 12 p.m. – DC Small Staff Association Brown Bag Lunch Group (Washington DC)

Association colleagues who work at small staff associations share ideas and ask questions about other associations’ best practices. More info/register.

Organizer: Claudia Trapp of International Registration Plan, Inc. (a small-staff association)

Host: Laurie Kendall-Ellis, Alliance for Continuing Education in the Health Professions.

Thu 10/13 at 1:30 p.m. Central – Associations Tableau User Group Meeting (Rosemont IL)

Connect with other association professionals using Tableau, get advice, and learn best practices and tips in Tableau. More info/register.

Organizer: Association Analytics

Thu 10/13 at 2 p.m. – Credentialing Is King: Make All Members Love Learning

Members look to associations for learning opportunities that allow them to fulfill industry-mandated CE requirements, but they also want to advance in their careers, and need the credentials to do so. Find out the differences between certificates, certifications, and credentialing programs. Hear about trends like micro and stackable credentials and just-in-time learning. Learn the steps for creating certification and credentialing programs, and online learning strategies to make your programs scalable and accessible. 1 CAE credit. More info/register.

Host: Abila

Presenters: Keith and Adrienne Segundo, founders, Limitless Association Solution Resource

Thu 10/13 at 3 p.m. – Leveraging LinkedIn to Grow Your Reputation, Visibility, and Impact (Reston VA Idea Swap)

Get key actionable insights on defining your reputation and leveraging LinkedIn to build your visibility and impact. Gain clarity on how you want to show up on LinkedIn and understand how to increase engagement and achieve your business goals with your key audiences. CAE credit. On-site registration .

Presenter: Jen Dalton, founder of BrandMirror and author of The Intentional Entrepreneur


  • Eileen Johnson, Whiteford Taylor & Preston
  • Kathy Benson and Mary Lee, ORI Results
  • Barbara Armentrout, NCRA

Location: National Association for Music Education, 1806 Robert Fulton Drive, Reston VA

Fri 10/14 at 9:30 a.m. – The Greater China Update (Washington, DC)

Find out what associations need to know before expanding into China, including the latest information on China’s new Foreign NGO Law. Learn what steps associations are taking to ensure compliance before the law takes effect on January 1. Gain current insights on the status of China’s association reform and how Chinese associations are working toward a separation from government oversight. Evaluate ongoing legal and political reform in the country and how to align your association’s activities. 2 CAE credits. More info/register.

Hosts: ASAE, Kellen Company and Meetings & Expositions Hong Kong

Presenters: senior association executives, legal analysts, and government experts with extensive experience in the region

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.


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Creative Commons licensed photo by Szoki Adams

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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