Association Brain Food Weekly: 10.21.16


If you’re looking for a way to contribute to the association community, I’ve got one for you. Tagoras, a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning.

Please participate – the size or budget of your association doesn’t matter. Data from the survey will form the basis of a report Tagoras will release in the coming months. After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious.

Here’s another link to the survey. And, here’s the list of this week’s webinars – it’s a biggie. If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 10/24 at 2 p.m.* – Developing Conference Radical Hospitality

Learn how to create a conference culture of radical hospitality that will increase participant engagement; how to discover your participants’ expectations of your event; and how to make an on-site first impression that extends radical hospitality before and after your event. More info/register.

Host: Velvet Chainsaw Consulting

Presenter: Sarah Michel, CSP, Vice President, Professional Connexity, Velvet Chainsaw Consulting

*All times are Eastern Daylight Saving Time unless otherwise noted.

Mon 10/24 – Design Thinking for Innovation (Coursera)

Several people in ASAE’s Professional Development section are auditing this 5-week online class on design thinking. Check out the course description if you’re interested in joining them.

Host: Coursera/University of Virginia

Tue 10/25 at 12 p.m. – 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap)

Associations compete with for-profits, media, and other associations for web visitors. New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. 1 CAE credit. More info/register.

Host: Association Networking Group

Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing

Location: Maryland Psychological Association, Columbia, MD

Tue 10/25 at 12 p.m. – O Canada: Meetings and Events “from Sea to Sea”

Discover best practices for customs and travel when hosting events in Canada, particularly, Calgary. Learn about shipping, phone plans, the GST rebate, and ease of access when landing at Calgary International Airport. More info/register.

Host: MPI

Presenters: Marlise Stewart and Read Sutton, Meetings + Conventions Calgary

Tue 10/25 at 1 p.m. – Developing and Implementing Marketing Personas

Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. 1 CAE credit. More info/register.

Host: Marketing General Inc. (MGI)


  • Arina Polukhina, MSPA, Data Analytics Manager, MGI
  • Erik Schonher, Vice President, MGI

Tue 10/25 at 1 p.m. – Crash Course in Visual Design (Managing eLearning Thought Leader Series)

The visual design of eLearning, slides, and other instructional materials has a big impact on learner success. Well-designed materials can motivate learners, improve comprehension, and assist retention. Learn the power principles that have the biggest impact on design and how to apply each for maximum success. You’ll be surprised at how much you can improve your design skills in one hour. More info/register.

Host: Web Courseworks

Tue 10/25 at 2 p.m. – How Associations Tell Their Stories & How It’s Changing (Association Chat)

How your organization tells its story can dramatically influence how it accomplishes its mission. This week’s chat focuses on the power of storytelling and how associations are using it to transform their memberships. Watch/participate live or view the recording.

Host: KiKi L’Italien, CEO and founder, Amplified Growth

Guest: Greg Melia, CAE, VP of Program Development, ITN Productions US Industry News

Tue 10/25 at 2 p.m. – Menu Mastery: Key Ingredients for Five Star F&B

If you think you’ve heard it all when it comes to menus, you’ll be pleasantly surprised with this valuable insight into high-level menu planning. CE credit. More info/register.

Host: PCMA & Louisville CVB

Presenter: Christy Lamagna, CMP, CMM, CTSM, owner, Strategic Meetings & Events

Wed 10/26 at 9 a.m. – Corporate Partnerships and Sponsorships (Washington DC-Area Partnership Professionals Network)

Join a productive discussion about strategies related to corporate partnerships and sponsorships. Learn solutions to problems and new approaches. More info/register.

Location: Washington, DC

Wed 10/26 at 1 p.m. – Contracts: Audiovisual & Speakers

Learn about the types of AV vendors and how to evaluate the best options for your event; budget items that may not be listed, and how to leverage them to negotiate on gear and price; speaker contract riders, along with other contract and logistics issues; and questions to ask vendors and questions they should ask you to provide appropriate solutions. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Jon Trask, founder and owner, Strategic Meeting Tech

Wed 10/26 at 2 p.m. – How to Move Up the Ladder of Relationship Marketing

Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep. Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. More info/register.

Host: Informz


  • Lisa Campo, Marketing & Communications Manager, American Council on the Teaching of Foreign Languages
  • Vivian Swertinski, Sr. Digital Marketing Strategist, Informz
  • Fran Vincent, Marketing and Membership Manager, International Hearing Society
  • Maddie Grant (moderator), co-founder, WorkXO

Wed 10/26 at 2 p.m. – The Rocky Horror Membership Show: Engagement Lessons from Dr. Frank-N-Furter

Best webinar title of the month goes to this exploration of the lessons your association can learn from the cult-classic film, The Rocky Horror Picture Show. Learn how to leverage alternate membership models, online learning programs, and networking opportunities to draw members into your community; welcome new members and ensure they’re engaged from day one; collect essential pieces of information to bring your idea of the perfect member to life; and avoid dynamic tension with long-term members so they don’t feel left out. 1 CAE credit. More info/register.

Host: Abila

Presenter: Amanda Myers, Director of Member Strategy, Abila

Wed 10/26 at 2 p.m. – Introduction to Technology Planning for Nonprofits

The technology planning process can be overwhelming, especially if you don’t have a technical background. Learn how your organization can take the first steps to building a technology plan. More info/register.

Host: TechSoup


  • Karen Graham, Executive Director, Idealware
  • Ann Puckett, IT Manager, Grand Rapids Community Foundation

Thu 10/27 at 12:00 p.m. – Medical Meeting Trends and Changes Affecting Our Industry

Find out what will change the way medical meetings are planned and managed. Learn what HCPs really want at a meeting. Understand the three emerging trends which will lead to an increased investment in long-term compliance solutions. More info/register.

Host: MPI

Presenter: Pat Schaumann, senior director of healthcare compliance, Maritz Travel

Thu 10/27 at 2 p.m. – How Marketing Automation Can Help with Member Retention 

One of the toughest jobs association marketers face is providing value to their existing members year after year. Learn how to automate renewals and develop email strategies that provide more personalized outreach and boost member retention efforts. More info/register.

Host: Real Magnet

Thu 10/27 at 2 p.m. – Secrets to Hybrid Conference Success with EMDRIA

Go behind the scenes of a successful hybrid conference with an association conference team who will share their strategies for success and their overall business process for hosting a successful hybrid conference. 1 CAE credit. More info/register.

Host: iCohere


  • Sara Sturtevant, Continuing Education and Certification Coordinator, EMDRIA
  • Alex White, project management and site training, iCohere

Thu 10/27 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that’s making it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot


  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 10/27 at 2:30 p.m. – Hooked: How to Build Habit-Forming Benefits

To ensure your members engage with your association, not just the first time, but all the time, you need to design your offerings so members cultivate engagement habits. Learn about the psychology of forming habits, and how you can leverage the Hook Model when building your association’s offerings. 1 CAE credit. More info/register.


Presenter: Nir Eyal, author, Hooked: How to Build Habit-Forming Products

Thu 10/27 at 3 p.m. – Where Perception Meets Reality: The State of Association Communications and Recommendations to Improve

Take a comprehensive look at membership communication trends, best practices, and resource investments revealed by Association Adviser’s 2016 Communications Benchmarking Survey and Report. Learn tips to help you to recognize your current communications strengths and opportunities so you can optimize efforts to achieve more. More info/register.

Host: Association Advisor/Naylor Association Solutions

Presenter: Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions

Thu 10/27 at 4 p.m. – PD Virtual Half-Hour Happy Hour

Got a burning professional development issue? Bring it to this virtual happy half-hour. The PD section team will help you solve it. More info/register.

Host: ASAE Professional Development Section

Fri 10/28 at 3 p.m. – Toolkit of the Month

For many organizations, digital marketing is a new undertaking. Associations want to know how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help your organization evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

<Creative Commons licensed photo by Anthony.>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: