Association Brain Food Weekly: 10.28.16

free webinars and learning events for the association community

Before we get to this week’s webinars and etcetera, how about some reading suggestions?

Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Have you read any of them?

Reading a new post by John Hagel, I was reminded of the new role for associations I wrote about in How Associations Can Transform Higher Education. Hagel says there’s an unmet need for trusted talent advisors:

“…an overall orchestrator of specialized services, driven by a deep understanding of our overall needs and aspirations…[who would] connect us with a small community of people who are in a similar context and driven by similar passion so that we can learn faster by sharing our experiences, holding each other accountable and encouraging each other when unexpected obstacles arise.”

Could this be another role for associations?

I’m satisfied with my life but I’m also never satisfied with my life, do you know what I mean? I wade through a lot of self-improvement crap out there and only occasionally find a good nugget, like this article by Benjamin P. Hardy. The advice isn’t what you ordinarily see, so it’s worth some reflection.

Here’s what else I’m reading, never just one book, of course:

What are you reading?

Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey, please do. The survey will help the association community better understand how membership organizations use or don’t use social technologies to deliver learning. The size or budget of your association, and whether you use or don’t use social technologies, doesn’t matter.

Here’s the list of this week’s free webinars and learning events – only seven of them, quite a contrast to last week’s 21. If your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC)

Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. More info/register.

Hosts: EventBank


  • Shashi Bellankonda, chief marketing officer, Surefire
  • Jonathan Murray, chief technology officer, DPrism
  • Kelly Rogan, vice president, business, Social and Loyal

*All times are Eastern Daylight Saving Time unless otherwise noted.

Tue 11/1 at 2 p.m. – Demystify Innovation at Your Association (Association Chat)

The new Association Industry Innovation Research Study sponsored by the National Business Aviation Association and conducted by Amanda Kaiser will help make your innovation path far less complex and risky, and much more successful. We’ll debunk the common innovation myths that get us stuck and talk about how the most successful associations are innovating. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guests: Amanda Kaiser, founder, Smooth the Path

Wed 11/2 at 1 p.m. – It’s a Match! What Online Dating Can Teach Event Planners About Networking

Despite the prevalence of digital technology onsite, many event organizers still rely on outdated analog formulas to enable networking. With today’s attendee engagement tools and proven strategies employed by online dating companies, you can empower participants to better navigate your events, and make more meaningful connections along the way. More info/register.

Hosts: MeetingsToday & Cvent

Presenter: Kevin Yanushefski, product marketing manager, Cvent

Thu 11/3 at 8 a.m. – Solutions to Engaging Millennials in Associations (New York)

Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. More info/register.

Hosts: EventBank


  • Bryan Rutcofsky, vice president, sales, small business & partnerships, Yext
  • Nicole Fealey, previous director, people & culture, Birchbox

Thu 11/3 at 1 p.m. – Surprisingly Simple Tips to Ensure You’re Sourcing High-Quality, Original Conference Content

Bringing together the brightest minds at your conference year after year is crucial to its success, but it’s no easy task. Incomplete submissions, a flood of technical support requests, and plagiarism risks are commonly experienced issues that can compromise program quality. Learn the steps to running an abstract management process that increases submitter compliance, provides more effective peer review, and is simpler to manage. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Sean Lawler, product director of digital services, Omnipress

Thu 11/3 at 3 p.m. – Tap Your App: Benefits, Concerns, and Curiosities about Mobile Conference Apps (Loudoun County VA)

Learn how to select an app provider, how to motivate attendees to use it, and whether it is a productive tool from an organizer’s perspective. We’ll review the various features, trends, differences between various mobile app providers, privacy/security, pricing, registration integration, gamification, and more. 1 CAE credit. More info/register.

Organizer: ASAE Greater Washington/National Capital Community

Presenter: Phil Rappoport, vice president, sales & marketing, AgendaPop

Fri 11/4 at 3 p.m. – Gaining New Leads through eBooks

For many organizations, digital marketing is a new undertaking. Associations want to know how to best staff their organizations, craft campaigns and measure programs in the digital age. This webinar series will help your organization evolve fully into digital. 1 CAE credit. More info/register.

Host: HighRoad Solution

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Charlie Lyons-Pardue.

I receive a wee bit of compensation via Amazon Associates links — thanks for your support. 

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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