Association Brain Food Weekly: 11.4.16

association webinars and learning events

Where did the day go? How many times have you asked yourself that? I just did when I looked at the time, yikes. Usually that means I’ve been in that wonderful flow state, that’s a good thing. But it also usually means I got a late start on the day, not so good. The only problem with flow is when I forget to set a timer to get up every 30 or 40 minutes to stretch my legs and get some fresh air. Feeling creaky.

Before I get to the list of webinars, how about some good reads?

I’ve always been interested in how people develop habits, and how associations can encourage members to build “association habits” – participating in an online community, checking an app, reading a blog, or whatever action ties the member more tightly to the association.

Habits have been a hot topic on the best-seller list, first with Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business (a good read), then Gretchen Rubin’s Better Than Before: Mastering the Habits of Our Everyday Life (still in the bookcase), and now Nir Eyal’s Hooked: How to Build Habit-Forming Products.

Eyal recently wrote an article about two companies that used content and community to hook customers and turn them into loyal, repeat-visitor fans. Associations have what it takes to do the same.

If you’re not completely sure what LinkedIn is up to lately, you need to read this article about LinkedIn Learning. Remember, Microsoft owns LinkedIn now so you can imagine the money being poured into this new professional development platform. All I’m saying is, associations beware. And don’t let them steal your business!

Check out the recent series of posts about cybersecurity on DelCor’s blog covering two-factor authentication, ransomware, web server hacking and third-party network access. This is need-to-know information for everyone, especially those of you in leadership positions. Don’t be complacent about security. Don’t assume it’s being handled. Educate yourself. It’s not a question of if it will happen to you, but when.

By the way, more people now access the web via mobile than desktop, but you knew that already, didn’t you.

Now on to the list of this week’s free webinars and learning events, it’s a long one. But first: if your company has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 11/8 at 12 p.m.* – Wi-Fi That Works

With the increase in use of mobile apps, session streaming and press coverage, a failure of Wi-Fi or network support can be catastrophic for meetings. Learn the factors involved in offering the appropriate Wi-Fi for your event. Receive a powerful set of questions to improve your Wi-Fi experiences moving forward. More info/register.

Host: MPI

Presenter: Dave Bishop, owner and president, ShowNets

*All times are Eastern Standard Time unless otherwise noted.

Tue 11/8 at 2 p.m. – Associations Aren’t Doomed (Yet) and Here’s Why (Association Chat)

There are plenty of “the sky is falling” naysayers talking about the association industry, but for some future-focused folks hope springs eternal.

And, there’s research and trends to support this position. Hear about the systemic, technological and cultural changes that are on the horizon and how they could affect your association. Find out why one association thought leader looks defiantly at grim forecasts and explores an alternate prediction for the future…if associations will listen. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Shelly Alcorn, CAE, founder, Alcorn Associates

Tue 11/8 at 2 p.m. – Social Media and Volunteer Engagement

Learn how to include social media in your volunteer recruitment and retention plans. See examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch

Tue 11/8 at 2 p.m. – Improving Contract Negotiation Skills: Getting to “Yes”

Discover the strategies and approaches that will create an agreement that works for planners and suppliers. Learn how to think critically about contract negotiation to create clauses that are reasonable and enforceable. More info/register.

Host: Smart Meetings and Top Golf Las Vegas

Presenter: Lisa Sommer Devlin, attorney, Devlin Law Firm P.C

Wed 11/9 at 12 p.m. – Chapter Dashboards, Part 2: Gather, Rather Than Hunt for Your Data

Learn about tools and techniques for identifying the status of current chapter data processes. Understand what steps you can take to improve the data gathering process. Find out what tools other organizations are using – tools that are better than Excel. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Wed 11/9 at 12 p.m. – Architecting Your Event for Success. Better Experience = Better Events
Relying on best practices can lead to a sense of “better sameness.” Boring. Learn how to engage and motivate your attendees by applying experience design principles based on neuroscience. Understand the phases of the guest journey, and experience journey-mapping and guest-centered design. 1 CMP credit. More info/register.

Hosts: EventMB and Bizzabo

Presenter: Greg Bogue, vice president of experience design, Maritz Travel Company

Wed 11/9 at 1 p.m. – Special Post-Aptify Webinar

<Don’t know much about this yet – will fill in the details when I get them.> 1 CAE credit. More info/register.

Host: HighRoad Solution

Wed 11/9 at 1 p.m. – Digital Maturity for Associations and Nonprofits

Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Learn how to achieve digital maturity to improve organizational value and enhance member experience and satisfaction. More info/register.

Hosts: [A] and Kentico

Presenter: Cruce Saunders, founder and principal of [A]

Wed 11/9 at 2 p.m. – Taking Your Medical Meeting Global

Learn how to strategize, what to do and what to be mindful of if you’re planning a medical meeting abroad. You’ll find out how to recognize if your reason to go global is valid, understand how to budget for an international meeting, and pinpoint the major differences in planning a meeting globally versus domestically. CE credit. More info/register.

Host: PCMA

Presenter: Terrance Barkan, CAE, chief strategist, GlobalStrat

Wed 11/9 at 3 p.m. – Collateral Show and Tell: Simplify Your Mission, Vision and Brand (Silver Spring MD)

This interactive session will focus in on your organization’s why, build a custom value bank, and establish a filter for branding, communication, marketing and activities. Receive feedback on your marketing materials for membership or events, publications or pages from your website. More info/register.

Host: ASAE Aspiring Executive Leaders

Facilitator: Lauren LeMunyan, ACC, CPC, owner, Lauren LeMunyan Coaching

Thu 11/10 at 12 p.m. – 401(k) Risks 101: Be Aware, Be Prepared

Many employers that sponsor 401(k) plans are unaware of the duties and responsibilities required of them and the related risks they need to manage. With ERISA litigation increasing even for small plans, this webinar series is designed to educate plan sponsors so they don’t fall asleep at the switch. More info/register.

Host: ASAE Retirement Trust


  • David Levine, principal, Groom Law Group
  • Lou Novick, president, The Novick Group

Thu 11/10 at 12 p.m. – Best Practices for Working in Korea (Washington DC)

Hear from a diverse group of association professionals who have done business in South Korea. Topics will include meeting planning, finding local partners, and setting up offices or chapters. Experts will also identify the common pitfalls you should know before you go. 1.5 CAE credits. More info/register.

Hosts: ASAE and Korean Tourism Organization

Thu 11/10 at 1 p.m. – Brightfind World Usability Day (Silver Spring MD)

This half-day summit will help you provide constituents visiting your website with an incredible user experience. Learn about web usability and accessibility. Leave with actionable ideas for improving your site and your web strategy. More info/register.

Host: Brightfind

Thu 11/10 at 1 p.m. – Going Beyond Webinar Basics Part 2: Best Practices Case Study

Go behind the scenes of the ULD Studio webinar series to see tips for turning basic webinars into engaging learning sessions in action. More info/register.

Host: iCohere

Presenter: Taylor Lambert, CVEP, iCohere Client Solutions

Thu 11/10 at 2 p.m. – How Engagement Scoring Can Bring You Closer to Your Members

One of the challenges that associations face is consistently providing unique benefits to an increasingly diverse member base. Engagement Scoring can help, by keeping track of the interests, actions, and needs of each individual member. More info/register.

Host: Real Magnet

Thu 11/10 at 2 p.m. – Where Do I Go From Here? Engage Volunteers in New Ways

This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch

Thu 11/10 at 2 p.m. – Maximize the Power of Inclusion and Engagement at Your Meetings

Due to recent research in neuro-science, we now know that everyone has bias, and our daily decisions are impacted by them without our awareness. Examine and reframe your approach to diversity, inclusion and attendee engagement at your next meeting. You will explore what bias is, why it is necessary in our lives, and how unconscious bias impacts productivity, team performance and bottom-line business results. 1 CMP credit. More info/register.

Host: Washington Speakers Bureau

Presenter: Lenora Billings-Harris, CSP

Fri 11/11 at 3 p.m. – Thought Leadership as a Differentiator

Hear why so many brands invest in thought leadership to differentiate themselves from competitors. Learn how associations can harness these lessons to set themselves apart and use thought leadership to not only support their mission but also to increase top line growth. More info/register.

Host: HighRoad Solution

Presenter: Jerry Rackley, chief analyst, Demand Metric

If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send a link to the recording to all registrants.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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<Creative Commons licensed photo by Jennifer Bradford>

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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