Association Brain Food Weekly: 12.16.16

I believe.

I believe.

Who else is getting excited about Christmas? Now that I’m back from the ASAE Technology Conference & Expo, it’s time to get festive. Although, thanks to the good cheer of ASAE attendees and exhibitors, I’ve been feeling pretty festive these past few days.

This tweet sums up my emotions about ASAE Tech aka #tech16. I sent it out right before heading into the last session of the last day.


I admit, I’m crazy about my association technology community – such good people. And I’m geeky enough to wish we had one more day of sessions and exhibit hall time. Yes, my brain might have exploded but I’d be willing to take that chance. It was so hard to choose just one session during each breakout when I had three or four of them checked off on my schedule.

I spent time with some friends but didn’t have nearly enough time with others. I met new acquaintances, reconnected with old friends, but completely missed others who were on my list of people to meet.

Hopefully I can right some of those wrongs at the digitalNow Conference in May, but that’s so far away! As much as I’d like to go to ASAE Great Ideas, my budget can only handle two ASAE conferences a year – Annual and Tech. But I’m not complaining: my professional development budget at my last association job didn’t even spring for one ASAE conference, so things could be worse.

The last session I attended at #tech16 was about AMS implementation, strangely one of my favorite subjects. If you have a system implementation or some other technology project in your future, check out these posts from DelCor about project management:

Another good read is about how Google is now prioritizing mobile results. HubSpot explains the impact of mobile-first indexing and what to do to ensure your website isn’t lost on page 3.

I’m not publishing Association Brain Food next week because I doubt any webinars will be scheduled between Christmas and New Year’s Day. If I find out about webinars for the week of January 2, I’ll be back on December 30. If not, I’ll meet you back here in the New Year.

Wishing you a joyful holiday season!

Mon 12/19 at 2 p.m* – Countdown to 2017: Tips for Member Retention into the New Year

Learn how to build member retention in 2017, including how to spot the difference between loyalty and inertia, why member retention is the most important tool you have for disruptive innovation, how to harness the power of your super users, where to focus to build a virtuous cycle of new and loyal members, and how doing less can increase loyalty among your members. More info/register.

Host: Abila

Presenter: Robbie Kellman Baxter, leading expert on the Membership Economy

*All times are Eastern Standard Time unless otherwise noted.

Mon 12/19 at 10 a.m. – From the Peak to the Plateau: Event Apps after the Hype

IT analyst firm Gartner tracks the journey of emerging technologies from the “Peak of Inflated Expectations” to the “Trough of Disillusionment.” Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Find out where event apps are in this cycle, why, and what this means for meeting planners. More info/register.

Host: Lumi

Tue 12/20 at 12 p.m. – New Administration, New Risks? How to Protect Your Nonprofit’s Data

Are you doing everything you can to protect data about your nonprofit and its constituents? Learn about existing and emerging threats, the risks they pose to your nonprofit and the people you serve, and the practical steps you can take to help protect against them. More info/register.

Host: Idealware

Presenter: Cheryl Contee, Fission Strategy

Tue 12/20 at 2 p.m. – The Apps of a Leader (Association Chat)

Learn about the best free and bargain apps and online resources that will help you become more organized, efficient, and awesome at work and home. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Beth Ziesenis, Your Nerdy Best Friend

Wed 12/21 at 2 p.m. – What Does 2017 Hold for Chapters? Lessons from 2016 Benchmarking Study

Hear what more than 200 associations had to say about their chapter programs in the first-ever benchmarking study on chapters. Learn about the four areas to assess when determining whether your chapters are valuable, how associations are currently supporting and managing their chapters, and what components to consider continuing, ending, or tweaking in the new year. 1 CAE credit. More info/register.

Host: ASAE Component Relations Section

Presenters: Peggy Hoffman, CAE, and Peter Houstle of Mariner Management

Thu 12/22 at 2 p.m. – Turn Your Website into a Membership Growth Engine

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Learn about three website changes that will start attracting new members right away; how to get volunteers to easily make updates by themselves (even if they don’t have any tech experience); and how other organizations use their website to drive membership growth. More info/register.

Host: Wild Apricot

Presenter: Terry Ibele, growth specialist, Wild Apricot

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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<Creative Commons licensed image by LadyDragonflyCC>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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