Association Brain Food Weekly: 12.9.16

holiday inspiration - poinsettias by Peter Miller

It’s the most wonderful time of the year…Christmas, Hanukkah, frosty nights, comfort food, warm fires, cozy slippers, wool sweaters, and ASAE Tech. Huh?

One of those things doesn’t belong, you say? Well, it does in my world and the world of my fellow association tech geeks – you know who you are. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community.

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Judging from the ones I’ve received so far from Tech exhibitors, my success rate doesn’t look so good. I’m not giving up on you. You still have a chance to make a good impression (or a bad one) with your post-show email.

On Pearl Harbor Day this week, Jim and I were invited by our neighbor to join his veterans group for their Christmas lunch. The guest speaker was George Cattelona, a World War II vet who fought in the battle of Iwo Jima. If you have a veteran in your life, share this article about George with them and see if they might be willing to share a bit about their experience.

A few months ago while interviewing two hospice volunteers, both Korean War vets, for an article about vet-to-vet hospice volunteer programs, I heard the same advice. “Too often, honor and recognition for a veteran is only heard at their memorial service…Gather friends and family to celebrate the story of the veteran in your life while they’re still alive to appreciate it.”

Ok, on to the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 12/12 at 1 p.m.* – Going For the Big Wins: How to Get Unstuck and Achievement Phenomenal Growth

Learn about today’s most pressing challenges building an online community and review ways you can get unstuck and achieve your big wins. This webinar will cover: why so many community professionals get stuck, how most communities achieve phenomenal growth, how to save time on tasks which don’t move the needle, how to identify potential big wins, how to prioritize your big wins, and examples of big wins. More info/register.

Host: FeverBee

Presenter: Richard Millington, founder, FeverBee

*All times are Eastern Standard Time unless otherwise noted.

Tue 12/13 – Association Chat live streaming at the ASAE Tech Conference

What’s happening and who’s talking at ASAE’s Tech Conference? Association Chat will be talking with a variety of thought leaders and trailblazers in the association and tech industries. Watch the Association Chat Facebook Page for live streamed videos throughout the day.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 12/13 at 10:30 a.m. – The Power of Blogging & Thought Leadership for Nonprofits

Learn how to raise awareness and increase engagement by using blogging tools. The webinar will cover: the three keys to becoming a thought leader; who should blog (not who you’d expect); seven components of the best nonprofit blogs; steps to creating a blog, including how to maintain it long-term; and how to get the word out about your blog. More info/register.

Hosts: Firespring and Nonprofit Coordinating Committee of New York

Presenter: Jay Wilkinson, founder and CEO of Firespring

Tue 12/13 at 2 p.m. – Engaging the Volunteer of the Future

Find out what volunteers are looking for and use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch

Tue 12/13 at 2:30 p.m. – Convert Supporters with Powerful Landing Pages

With great landing pages, your donors, volunteers and supporters are ten times more likely to donate, sign up, register or engage with your nonprofit. Learn about the necessity for landing pages, the biggest landing page mistakes and how to avoid them, how to build perfect landing pages, and 13 types of landing pages your organization should have. More info/register.

Hosts: Firespring and Nonprofit Hub

Presenter: Jay Wilkinson, founder and CEO of Firespring

Wed 12/14 at 1 p.m. – The “Internet of Things” and Its Impact on Meetings

The “Internet of things” (IOT) is transforming the way we plan, execute, measure and experience meetings and tradeshows. Learn about a range of IOT tools, including wearable and location-aware tools, beacon technology, virtual reality/augmented reality systems and much more. Hear about best practices and case studies to get the most out of these tools and receive apps, links and web tools you can use to harness the power of IOT. More info/register.

Host: Meetings Today

Presenter: Corbin Ball, meetings industry tech guru

Wed 12/14 at 2 p.m. – How Mobile Technology Can Elevate the Attendee Experience

Discover new ways to improve the attendee experience at events, from interactive mobile event apps that require both passive and active interaction, to technology that enhances two-way conversations. Learn how to create pre-event moments that increase attendee connections and collaboration, develop strategies to ensure participants are engaged in the moment and inspired to share, and maximize the experience long after the event is over. More info/register.

Hosts: BizBash and Quickmobile


  • Grazia Mohren, vice president of marketing, BizBash
  • Kerry Plowman, product marketing manager, Quickmobile
  • Glenn Thayer, conference moderator and master of ceremonies

Thu 12/15 at 12 p.m. – Crisis Communication (Through the CEO Lens)

We never know when they will strike, but when moments of crisis face our association or the industry we represent, our organizations must be able to quickly produce a public response and/or guidance. These are critical moments for our associations, with the power to affect the association to an either positive or negative affect, just from the approach and words chosen. Learn more about what approaches to take in those key moments to navigate the rocky waters of crisis. More info/register for virtual event and for live event in Washington D.C.

Hosts: Lowell Aplebaum, CAE and Vetted Solutions

Presenter: Adele Cehrs, CEO, Epic PR

Thu 12/15 at 12 p.m. – Auto Renewals & Monthly Installments Could be a Membership Game Changer

Auto renewals and monthly installments could revolutionize the way members renew with your association. Learn about the benefits of auto renewal and offering monthly installments, any potential pitfalls, and how to get started or optimize current processes. More info/register.

Host: Billhighway

Presenter: Kyle Bazzy, director of growth, Billhighway

Thu 12/15 at 12 p.m. – Creating Your Membership Social Graph: Build Member Value and Get Buy-in (Virtual Lunch)

Get an inside look at how one association identified and fixed its problems leveraging useful member data by creating a “social graph” that tracks a member’s activity, interests and product purchases. Learn how they’ve created a more customer-centric model of engagement, rather than the traditional business-focused model, to ensure that member engagement and outreach are coordinated, aligned, and value-adding for all stakeholders. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology

Thu 12/15 at 2 p.m. – Engage Members Using Remote Meeting Tools

Learn how associations are using tools like Google Hangouts, Skype, Zoom, and WebEx to make remote meetings as engaging as those held in person. Get tips on how to engage virtual meeting attendees in both small- and large-group events. Find out which meetings best translate into virtual events and which don’t. Get a comparison of several digital platforms and the experts’ list of do’s and don’ts. 1 CAE credit. More info/register.

Host: ASAE Membership Section Council


  • Charles “Chip” W. L. Deale, FASAE, CAE, vice president of membership and chapter relations, Financial Executives International
  • Wayne Turmel, cofounder and product line manager, Remote Leadership Institute

Thu 12/15 at 2 p.m. – Achieving 1-to-1 Marketing through Automation 

True 1-to-1 marketing is the holy grail for marketers – each piece of communication is specifically timed and personalized to appeal to an individual. By using marketing automation, marketers can implement tools like segmentation, personalization, dynamic content and triggered messaging to provide individual audience members with the right message at the right time for maximum impact. More info/register.

Host: RealMagnet

Thu 12/15 at 2 p.m. – The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership in Today’s World

Learn about The Tech Effect, the hidden threat that’s making it harder to grow membership. Hear the story of one membership manager’s challenges, and ultimate triumph—a story that’s inspired thousands to grow their memberships faster than ever. Get five proven strategies to address The Tech Effect and attract new members right away. More info/register.

Host: Wild Apricot


  • Donald Cowper, membership growth specialist, Wild Apricot
  • Terry Ibele, content manager, Wild Apricot

Thu 12/15 at 2 p.m. – Understanding Soft Risk in Volunteer Engagement

Soft risks are the attitudes, beliefs and actions that expose our organizations to risks, such as the interactions of staff and volunteers on social media, or the lack of training for leaders and volunteers. Find out how failing to screen for characteristics or ‘fit’ can open volunteers and the organization up to risk. Learn how to identify soft risks in your organization and get the tools to make changes to processes and culture to minimize and address these risks. More info/register.

Host: VolunteerMatch

Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch

Fri 12/16 at 12 p.m. – Inbound LunchBunch: Personalizing Email and Web Experiences

Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.

Host: HighRoad Solution

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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<Creative Commons licensed image by Peter Miller.>

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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