Association Brain Food Weekly: 5.26.17

association brain food - learning and professional development

Your weekly list of free webinars and events for the association community…

association brain food - learning and professional development

Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. It’s an enjoyable fascinating read on a topic that’s still not understood everywhere in associationland (and beyond). Here are a couple of quotes that resonated with me, the first from Janet Bandows Koster, executive director of the Association for Women in Science:

“Don’t just jump on this because it’s trendy. To be successful, you need to consciously align your diversity efforts with the culture and strategic focus of your organization.”

And this one from the authors:

“A simple Google search returns more than 12 million results that demonstrate that increased D+I leads to increased innovation, better decision-making, faster and more creative problem-solving, better outcomes, and an improved bottom line. If thousands of Harvard Business Review, Fast Company, and Forbes articles and a raft of academic studies haven’t convinced you of this, a 20-page whitepaper won’t, either.”

Ha. I’d wager that many associations appoint a staff/member team to work on D&I because they think they should, not really understanding why it’s important and how it can impact their organization and people.

What else did I read this week?

This good post from WBT Systems: how to help members develop a learning habit. I have a serious reading habit that makes me more receptive to other professional development opportunities but I can see how many people might need a gentle nudge.

Ginny Hamilton at The Enterprisers Project shares seven ways to free up money for IT innovation. Now, if that’s not a topic near and dear to the hearts of every association professional, I don’t know what is.

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. No doubt.

Now, here’s what you’re came for: the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 5/30 at 11 a.m.* – How to Create Effective Microlearning in 5 Steps

Learn how to follow five guiding principles to creating effective microlearning (with examples); plan for learner seat time + the optimal length of your training; provide just-in-time answers for unexpected problems; craft engaging choices to meet the expectations/needs of the emerging workforce; and choose the right format for your training to make the most impact. More info/register.

Host: TTC Innovations

*All times are Eastern Daylight Time unless otherwise noted.

Tue 5/30 at 12 p.m. – Event Tech Benchmark: How Does Your Platform Compare?

Find out how your event tech stack compares to five leading solutions. Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. More info/register.

Host: Bizzabo

Presenter: David Epstein, marketing director, Bizzabo

Tue 5/30 at 12:30 p.m. – Using Video to Drive Revenue for Learning Programs and Events

Learn about best practices that make video marketing successful; the different types of videos that should be targeted at different stages of your marketing/sales pipeline, to achieve results; and video production tactics that will improve the performance of your videos. Hear real-world tips you can put to work immediately to create and deploy video in support of upcoming courses and events. More info/register.

Host: WebCourseworks

Presenter: Paul Gannon

Tue 5/30 at 2 p.m. – Rethinking Creativity: Why More Creativity in Your Work Could Save Your Life & Your Job (Association Chat)

Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Monica Kang

Wed 5/31 at 1 p.m. – Going Global: International Meetings

Learn how to source, manage, and prepare and implement an effective risk management strategy for global meetings. Discover proven methods to manage communications with global suppliers and attendees. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: David Kliman, president, The Kliman Group

Wed 5/31 at 2 p.m. – Introduction to Reading the Waves of Change

Learn a simple approach to help you identify potential impacts for your association. Find out how to identify potential waves of change to explore, analyze an individual wave for possible impacts, and explore for potential opportunities and challenges for your association. More info/register.

Host: Cynthia D’Amour MBA, author of The Lazy Leader’s Guide to Outrageous Results and founder of “Wake Up Wednesdays”

Wed 5/31 at 2 p.m. – Top Legislative Issues Facing Associations in the States

Hear about three of the most significant trends for association government affairs professionals to look out for this year: taxation of services, association health plans (AHPs), and non-traditional social issues. 1 CAE credit. More info/register.

Host: ASAE


  • Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business
  • Neil Trautwein, vice president of health care policy, National Retail Federation
  • Chris Wallace, IOM, CCE, president, Texas Association of Business
  • Scott D. Wiley, FASAE, CAE, president and CEO, Ohio Society of CPAs
  • Bill Kramer (moderator), policy director and counsel, Council of State Chambers

Wed 5/31 at 2 p.m. – Unlocking the Secrets to Driving Webinar Registration

Learn how to increase webinar registrations and build a long term audience for your events. Find out how to optimize email invitations, use videos to drive registration, and more effectively leverage social media. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

Wed 5/31 at 2 p.m. – Using Data to Improve Event Experiences and Revenues

Learn how to use more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. Explore potential experience improvement steps and metrics, and potential impacts to trade show, exhibit, and non-dues revenue, as well as specific applications in marketing, communications, web content, and more. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Thad Lurie, CAE, vice president, operations and CIO, EDUCAUSE

Thu 6/1 at 9:00 a.m. – AENC Membership Roundtable (Raleigh NC)

Topic: How to communicate the value of membership to members and prospects…and do it simply. 1.5 CAE credit. Location: Raleigh NC. More info/register.

Host: Association Executives of North Carolina

Thu 6/1 at 12 p.m. – Event Tech: What’s Your Apptitude?

Discover the right strategies for ensuring app adoption, reaching high-level of engagement, setting measurable objectives, allocating resources, and building effective communication that keeps you, your vendors, and your event attendees all on the same page. More info/register.

Host: MPI

Presenter: Matt Keowen, vice president of marketing, Guidebook

Thu 6/1 at 3 p.m. – Behind Every Revenue $ is a Customer (Reston VA Idea Swap)

Learn how to transform customer/member engagement from transactional purchases to high value relationships. 1 CAE credit. Location: Reston VA. More info/register.

Host: ASAE Consultant Members

Presenter: Lesley Boucher, vice president, consulting and customer experience, ORI

Fri 6/2 at 1 p.m. – How to Increase Sponsors for Online Events

Learn how to use engagement marketing to improve value and increase ROI for your online event sponsors. Find out about modern tactics for providing more exposure and a better ROI for your sponsors. More info/register.

Host: iCohere

Presenter: Jo Lynn Deal, founder, myMarketing Café and marketing strategist, iCohere

Save the dates: Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Last I heard there were only 20 seats left. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.


That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed image by Veronica Ivanov.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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