Association Brain Food Weekly: 6.2.17

Learning events for the association community - this week's inspiration - Loch Vale, Rocky Mtn NP

Your weekly list of free webinars and events for the association community…

Learning events for the association community - this week's inspiration - Loch Vale, Rocky Mtn NP

Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. Ah, the geeky pleasures of life. If you can’t make it to AMS Fest in Chicago next week, stay tuned for my reports.

Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs.

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” Check out their series of posts about content hubs.

If you rather listen than read, the April episode of the AssociationNation podcast, produced by Imagination and Association Media & Publishing, is all about content hubs.

When you create a content hub on your website, make sure Google finds it and likes it. This article from Search Engine Journal explains how your website structure affects SEO.

Are you spending the right amount of money on technology? Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. He explains the different factors you need to take into consideration when comparing your IT budget to the budgets of other associations.

Here’s the list of next week’s learning events. If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 6/6 at 12 p.m.* – Healthcare Registries 101

This presentation will serve as a “registry 101,” providing a general overview and foundation on registries. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 1 CAE credit. More info/register.

Host: ASAE


  • Joy Brown,project manager, American College of Radiology
  • Saima Hedrick, MPH, associate director of outreach, Society of Nuclear Medicine and Molecular Imaging

*All times are Eastern Daylight Time unless otherwise noted.

Tue 6/6 at 1:30 p.m. – Event Tech Tribe Unite 2017 (New York)

Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: New York. More info/register.

Host: Event Tech Tribe

Tue 6/6 at 2 p.m. – PR in the Age of HARO (Association Chat)

Learn how to craft the perfect pitch. Watch/participate live or view the recording.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Kristen Sala, director of U.S. media research, Cision

Tue 6/6 at 2 p.m. – 2017 Key Performance Benchmarks: Email vs. Automation

Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Learn how your email marketing results compare to your peers, the impact of marketing automation on performance metrics, and ways associations are using marketing automation to see improved performance. More info/register.

Host: Informz

Presenter: Vivian Swertinski, strategic services manager, Informz

Tue 6/6 at 2 p.m. – The Power of Digital Events: Revolutionizing Audience Engagement

Hear about the recently released PCMA white paper, The Power of Events, providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. Learn about today’s adult learner and the evolving digital event landscape and understand how to develop your own metrics to determine success. 1 CMP credit. More info/register.

Host: PCMA


  • Bill Mott, director, Online Event Solutions, Freeman
  • Jennifer Kingen Kush, executive director, Digital Experience Institute

Wed/Thu June 7-8 – AMS Fest in Chicago

I’m looking forward to two loaded days of discussions about nothing but AMS/CRM. If you’re thinking about a new AMS, implementing an AMS, or work closely with an AMS, you should join me. Speakers include high-profile association experimenters, rule breakers, and action takers. Location: Chicago IL. More info/register.


Wed 6/7 at 8:30 a.m. – Corporate Partnerships/Sponsorships Idea Exchange (Alexandria VA)

Share an example of your organization’s most successful (unique) corporate partnership. Discuss the responsibilities of the association and the corporate partner for activation, whether corporate partners are ‘members’ of your association or ‘vendors’ (there’s an important difference), and your biggest challenge or dilemma with your corporate partner program. Location: Alexandria VA. More info/register.

Host: ASAE DC-Area Partnership Professionals Network

Wed 6/7 at 12 p.m. – Association Analytics Network Meeting (Washington DC)

Each quarter, Association Analytics clients and invited guests meet to discuss new ideas and best practices in data analytics. Topics for discussion include: curation (how to prune and organize data sources and visualizations); Power BI and how it compares to Tableau; creators, consumers and analytics adoption; nurturing an ASAE Collaborate community around analytics; Analytics Academy; and an open discussion. Location: Washington DC. Contact Julie Sciullo at Association Analytics for more information.

Host: Association Analytics

Wed 6/7 at 12 p.m. – Turn Your Website into a Lead Generation Machine

Today’s buyers make 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features, and more importantly—stories—needed to turn your website into a lead-generating machine? Learn what you can add to your website today to help attract and convert more members. 1 CAE credit. More info/register.

Host: ASAE

Presenter: Maneesha Manges, director of consulting, HighRoad Solution

Wed 6/7 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand your data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 6/7 at 1:30 p.m. – Event Tech Tribe Unite 2017 (Washington DC)

Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: Washington DC. More info/register.

Host: Event Tech Tribe

Wed 6/7 at 2 p.m. – How to Attract and Engage Attendees with an Event Community

Learn how to increase member engagement with an online event community, including how to develop a community strategy, how to set KPIs, and tactics for community management success. Find out how an online community can boost attendance and engagement at your event, with some success stories from organizations like you. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Lindsay Starke, lead community manager, Higher Logic

Wed 6/7 at 2 p.m. – Ground-Breaking Tech and What It Means for Meetings

Find out about major technology trends creating changes in events, including data analytics, mobile technology, wearable computing, and virtual/mixed reality. Receive lots of links, apps, and ideas you can put to use immediately. Learn how to prepare for these changes so you can work more efficiently and effectively. More info/register.

Host: SmartMeetings

Presenter: Corbin Ball, CSP, CMP, DES, MS

Thu 6/8 at 11 a.m. – Getting Started with Video: Learning the Basics

Learn about the entire video lifecycle from preproduction through distribution, and points in between, including the keys actions and components to getting started; shooting and editing tips, tricks and techniques; and producing and distribution. More info/register.

Host: BrightTALK


  • Scott Abel, The Content Wrangler
  • Matthew Pierce, learning & video ambassador, TechSmith

Thu 6/8 at 12 p.m. – How Visionary Organizations Are Achieving Greater Success

A top concern among executives is their inability to recruit and retain talent. Associations must be capable of not only successfully navigating this era of disruption, but leading it. Find out about the results of a study on the most future-facing companies and gain valuable insights to rethink how you do business and how to respond to the challenges of the global workforce crisis. 1 CAE credit. More info/register.

Host: YourMembership

Presenter: Sarah Sladek, founder, XYZ University

Thu 6/8 at 12 p.m. – Insights from the Global Engagement Index 2016:  Strengthening Member & Customer Relations Globally

With 28 countries, the European Union is one of the largest and most profitable markets in the world. While Europe is not new to U.S. associations, the business results generated by many could be significantly improved. Learn the main challenges to strategy in Europe, the importance of market segmentation and providing a tailored customer experience, and recommendations for best approaching the European market. More info/register.

Host: MCI Group

Presenter: Florian Cartoux, director for Europe, IHRSA

Thu 6/8 at 1 p.m. – Four Types of Video for Learning

Hear about the four types of video that work well in learning situations, how to increase the technical and educational quality of these videos, and how to branch out and get started with a new type of video. More info/register.

Host: BrightTALK


  • Scott Abel, The Content Wrangler
  • Andrea Perry, instructional designer, TechSmith

Thu 6/8 at 2 p.m. – The State of Community Management 2017

Hear about the findings of the 8th annual The State of Community Management 2017 report to be released on May 23 and the best practices that emerged from this year’s survey of more than 300 online communities from a wide spectrum of organizations and businesses. Learn about community value and ROI, what’s new for community management in 2017 – and what’s next, and insights into year-over-year budget, staffing and value trends. 1 CAE credit. More info/register.

Hosts: Higher Logic and The Community Roundtable

Presenters: Rachel Happe, co-founder and principal, and Ted McEnroe, director of research and training, The Community Roundtable

Fri 6/9 at 9 a.m. – How Do I Get in the Door? AENC Affiliate Roundtable (Raleigh NC)

If you don’t represent a hotel or CVB, it is often difficult to get “in the door” to see Association staff and present your product or service. In this interactive session, hear first-hand from association executives, the best approaches to get in front of them. Location: Raleigh NC. More info/register.

Host: AENC

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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