Association Brain Food Weekly: 10.6.17

professional development for association management professionals

The weekly list of free professional development events for the association community…

professional development for association management professionals

Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your industry? What will customers no longer do for themselves in the future? What do they rely on others to do now that technological change will allow them to do themselves in the future?

WBT Systems spots some disappointing news about association e-learning programs in Association Learning + Technology, a recently released report from Tagoras.

Dan Lautman from DelCor Technology Solutions identifies four key tools every association IT department must have.

Meet the world’s first Tech Ambassador, Casper Klynge from Denmark. His key roles are: building partnerships with tech companies; shaping their opinions; spotting new trends; and overhauling the Danish Foreign Ministry. We could use someone like this—I worry that our politicians and federal executives are woefully uninformed about technology.

Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual.

I’ve seen some of my clients get bummed out when a good customer won’t participate in a case study, usually because the association has control freaks in charge. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/10 at 2 p.m.* – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

*All times are Eastern Daylight Time unless otherwise noted.

Wed 10/11 at 1 p.m. – Learning & Community: Together at Last

Sponsors of private communities recognize the power of peer-to-peer sharing of ideas when combined with knowledge from experts. Yet, most organizations continue to present their education in separate and distinct areas of their website. Learn how one organization made the decision for a unified offering. Hear about the power of social learning and insights into the power of an integrated approach, and ways to bring a social learning framework to your education programs. 1 CAE credit. More info/register.

Host: CommPartners


  • Elizabeth Bicer, Education Director, PEAK Grantmaking
  • Andy Steggles, President & Co-Founder, Higher Logic
  • Richard Finstein, CEO, CommPartners

Thu 10/12 at 12 p.m. – Best Practices for Hiring and Benchmarking a 401(k) Adviser

Learn the benefits of working with a qualified 401(k) broker or adviser, key criteria for selecting a 401(k) plan broker or adviser, and practical ideas for benchmarking your broker’s or adviser’s services and fees. 1 CAE credit. More info/register.

Host: ASAE Retirement Trust

Thu 10/12 at 12:30 p.m. – Tech Tools on a Budget

Technology advancements have enabled low cost to free solutions that help associations and nonprofits with constituent management, marketing, engagement and more. 0.5 CAE credit. More info/register.

Host: .orgCommunity


  • Sherry Budziak, CEO/ Founder, .orgSource and .orgCommunity
  • Rupa Brosseau, Director, FAER

Thu 10/12 at 1 p.m. – The ABCs of ABCs: What Assessment-Based Certificates Are and How to Determine If They Should Be Part of Your Education Portfolio

One of the best approaches to measuring and demonstrating the impact and effectiveness of learning experiences may lie in the developing trend of assessment-based certificates, or ABCs. Explore what ABCs are, the advantages they offer, and when they might be an appropriate option versus fuller-blown certifications or less rigorous courses. Look at typical outcomes from ABCs, drawing on real-world examples from associations. 1 CAE credit. More info/register.

Hosts: Tagoras and Castle Worldwide


  • Celisa Steele and Jeff Cobb, co-founders of Tagoras
  • Robin Gault-Winton, director of learning solutions, and Jim Penny, Ph.D., a senior psychometrician at Castle Worldwide

Thu 10/12 at 2 p.m. – Really Effective Email

1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 10/12 at 2 p.m. – How to Build a Video Content Strategy for Your Event

Learn how to set realistic streaming goals for your event; select the right technology partner to help you successfully stream your event; engage your online audience with an integrated video platform and conferencing system, discussion groups, social posts and more; put video content to work for you long after the event is over; generate revenue from the content; and analyze viewing data to take the guesswork out of planning your next event. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Kevin O’Connor, Mediasite Events project manager, Sonic Foundry

Thu 10/12 at 2 p.m. – Design and Marketing Virtual Conferences for a Hard-to-Reach Audience

Learn how the National Farmers Union launched their first online conference and secured over 1100 registrations, and how they secured grant funding to support future conferences, plus marketing strategies, and details of the conference design and content planning. Hear how the University of Arizona College of Public Health used existing content and training materials to design their online conference, and partnerships to broaden audience reach. 1 CAE credit. More info/register.

Host: iCohere


  • Melissa Miller, education director, National Farmers Union
  • Abigail Stoica, senior instructional specialist, Western Region Public Health Training Center

Fri 10/13 (all day) – Association Component Exchange aka CEX (Arlington VA)

CEX is a one-day forum for association professionals who manage, nurture, and work with chapters or components, and a learning community where you can get together with CRP peers to share successes and struggles, strategies and tactics, and ideas and insights. 8 CAE credits. Location: Arlington VA. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Save the date: Wed 10/18 from 10 a.m. to 5 p.m. – CMEpalooza

This free one-day virtual event feature a series of unique sessions focused on topics relevant to the broad CME community. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Matt Briney on Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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