Association Brain Food Weekly: 9.29.17

professional development for the association community

The weekly list of free professional development events for the association community…

professional development for the association community

More M&A news this week: Personify bought Wild Apricot. DelCor’s Loretta DeLuca, Gretchen Steenstra, and Kathleen McQuilkin had a chat with Personify CEO Eric Thurston to get the deets.

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance.

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process.

Marketing automation software is no longer a ‘nice-to-have’ technology. It’s a ‘must-have’ if you want to provide a meaningful, relevant membership experience. The Content Marketing Institute provides ten questions you should answer before evaluating marketing automation vendors.

Many of your webinar registrants are probably like me. They had good intentions when signing up, but then life got in the way. WorkCast suggests how you should connect with those no-shows.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 10/3 at 12 p.m.* – Association Analytics® Network Meeting (Washington DC)

Each quarter, Association Analytics® clients and invited guests meet to discuss new ideas and best practices in data analytics. This time you are encouraged to bring one of your association’s key marketing staff to the table to contribute as we talk about customer journey analytics and data augmentation – let’s cross-pollinate! Location: Washington DC. More info/registration.

Host: Association Analytics

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/3 at 2 p.m. – Adrian Segar and “The Meeting Industry’s Dirty Little Secret” (Association Chat)

Hmm, intriguing. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: Adrian Segar, founder, Conferences That Work

Tue 10/3 at 2 p.m. – Cracking the Code on Room Block Practices

Learn about the latest practices you should consider deploying to prevent the erosion of your contracted room block. Discover new industry resources you can use to educate your stakeholders about the difference between your room demand and contracted room block. Assess the current state of your organization’s room block practices. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Christine “Shimo” Shimasaki, CDME, CMP, 2Synergize, Inc.

Tue 10/3 at 2 p.m. – How to Strengthen Your Negotiation Skills

Contract negotiation is a key part of being a meeting planner. Being able to get the best hotel contract terms and concessions for your company can be the difference between a fabulous event and one that falls flat. Learn about key strategies to help you get the upper hand in any contract negotiation. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin, JD

Wed 10/4 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago. More info/register.

Host: Billhighway

Wed 10/4 at 12 p.m. (lunch) or 12:30 (webinar) – The Top Ten Tips for Nonprofits to Consider When They Procure Technology Solutions

Learn about considerations for negotiating and entering into technology contracts and licenses, namely, understanding different types of license grants, managing use of nonprofit data, addressing information security, dealing with electronic contracts, addressing future performance issues and problems, what happens when the relationship terminates, and handling other legal risks related to the use of third-party technology solutions. CAE credit. Location: Washington DC or virtual. More info/register.

Host: Venable LLP


  • Jeffrey S. Tenenbaum, Esq. (moderator), Partner and Chair of the Nonprofit Organizations Practice, Venable LLP
  • J. Zottola, Esq., Partner, Intellectual Property Transactions Practice, Venable LLP
  • Christopher J. Kim, Esq., Associate, Intellectual Property Transactions Practice, Venable LLP
  • Allison L. Laubach, Esq., Associate, Intellectual Property Transactions Practice, Venable LLP

Wed 10/4 at 2 p.m. – Is Gamification Right for My Event?

Gamification can be used by event planners before, during, and after events to drive effective attendee habits and behaviors. Learn about the ways you can increase foot traffic in your exhibit hall, boost attendee engagement and networking, or maybe just give your attendees a way to relax and better connect with their professional and business opportunities. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP, Pathable

Wed 10/4 at 2 p.m. – Competency-Based Training: Who Does It Help? And How?

Interest is growing in competency-based learning as an alternative to higher ed’s expense, with major companies such as Google, IBM, and EY adopting competency-based hiring and training programs as a direct route to employment. Hear about the rise of competency-based learning and what it means for the future of higher education, employment, and learning and development. More info/register.

Host: Learnosity


  • Stephen Yadzinsky, Founder and CTO, Innovate & Educate
  • Michelle Moggio, Director, Advisory Learning and Organizational Effectiveness, Grant Thornton
  • Cora Stack, Lecturer, Institute of Technology Tallaght
  • Brian Peddle, CEO, Motivis Learning

Wed 10/4 at 2 p.m. – 7 Ways to Increase Event ROI and Audience Engagement with a Mobile App

Learn how to use event app engagement features like Live Polling, Q&A, gamification, push notifications, beacon alerts and more to create more personalized and interactive experiences for attendees, all while capturing data on their individual interactions to enhance your lead scoring and follow up programs. Hear about an organization that was able to increase attendee engagement by leveraging their mobile app to improve networking, education, and social interactions. 1 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent

Wed 10/4 at 2 p.m. – How to Build and Scale a Webinar Program

Learn how to build webinars for each stage of the buying cycle, use webinars to enhance ABM and personalization, create targeted webinars for verticals and personas, and enhance nurture campaigns with webinar content. More info/register.

Host: American Marketing Association

Presenter: Mark Bornstein, VP Content Marketing, ON24

Thu 10/5 at 9:30 a.m. – Greater China Update (Washington DC)

Get a current overview of the state of affairs in the Greater China region and explore the different approaches that global associations have taken to grow a presence there. Gain a unique perspective on ongoing legal and political reform in China and strategies for aligning association activities; an update on China’s Foreign NGO Law and steps associations can take to ensure compliance; and insights into China’s association reform policy and an update on separation of China associations from government. 2 CAE credits. Location: Washington DC. More info/register.

Hosts: Kellen, ASAE, and Meetings and Exhibitions Hong Kong

Moderator: Steven Basart, vice president for Kellen in Beijing

Thu 10/5 at 12 p.m. – How to Get Executive Support for Your Online Community

Learn how to identify the top community KPIs and tie them back to larger corporate initiatives, amplify the value that community will create throughout the organization, learn what your management cares about when it comes to adopting new technology, demonstrate the impact on the corporate bottom line, and get buy-in support from your management and other teams in your company. More info/register.

Host: Vanilla


  • Richard Millington, CEO, Feverbee
  • Melanie Attia, Vice President of Marketing, Vanilla

Thu 10/5 at 3 p.m. – Fairy Tale or Horror Story? 9 Ways to Assure Your LMS Implementation Has a Happy Ever After

Learn the proper planning and analysis critical to a successful LMS implementation, plus how to involve the right stakeholders, select the best product to meet your defined needs, and determine the right time to start your strategic planning. More info/register.

Host: Chief Learning Officer

Presenter: Gary Underhill, Sr. Solutions Consultant, Expertus

Thu 10/5 at 3 p.m. – Reston Idea Swap (Reston VA)

Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Fri 10/6 at 1 p.m. – Talent Generation: An Important and Unexpected Role for Associations

Global research indicates the top concern among executives is their inability to recruit and retain talent. Hear the results of a study of the most future-facing companies in the United States today on the important role associations must play in solving the global workforce crisis. Gain valuable insights to rethink how you do business and respond to the challenges of the world. More info/register.

Host: Blue Sky eLearn

Presenter: Sarah Sladek, founder, XYZ University, and author, Talent Generation

Save the date: Fri 10/13 – Association Component Exchange aka CEX (Arlington VA)

CEX is a one-day forum for association professionals who manage, nurture, and work with chapters or components, and a learning community where you can get together with CRP peers to share successes and struggles, strategies and tactics, and ideas and insights. Find out why three component relations professionals who helped design CEX are so excited about going. 8 CAE credits. Location: Arlington VA. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Save the date: Wed 10/18 from 10 a.m. to 5 p.m. – CMEpalooza

This free one-day virtual event feature a series of unique sessions focused on topics relevant to the broad CME community. More info/register.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Felipe Portella on Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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