Association Brain Food Weekly: 9.22.17

free professional development and events for the association community

The weekly list of free professional development and events for the association community…

free professional development and events for the association community

Politicians and pundits need to listen to these two women whose friendship survives their opposing politics. And, if you find yourself judging others because of their politics, you need to watch this TED video too. Hate to be bossy but their message is one that isn’t often heard amidst all the noise.

Here’s another one of Ben Martin’s (CAE!) “Where are they now?” interviews, this time with one of my favorite CEOs, Dave Will, formerly CEO of Peach New Media and now CEO of PropFuel. And if that’s not enough, I just discovered and subscribed to Dave’s podcast, Entrepreneurs’ Organization Virtual Learning (EOVL)—and you should too. Love the latest episode with Cal Fussman, one of the best storytellers ever, talking about the art of interviewing and other adventures.

Turn your Bluetooth off when you’re not using it—that’s what I’m hearing from a few different authorities on cybersecurity.

As this weekly list shows, all kinds of organizations put on professional development webinars, and an increasing number of them are getting into online courses too. WBT Systems suggests nine ways associations can keep their online courses above the fray by engaging students and keeping them coming back for more.

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program.

You’ll never be famous and that’s okay, says Emily Esfahani Smith who also discusses George Eliot’s Middlemarch and leading a meaningful life. She has a TED talk worth watching too.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 9/25 at 5:00 p.m.* – AENC FUEL Meetup (Durham NC)

Come early to this meetup for all ages of AENC members—at 4:30pm there will be a tour of The Durham Hotel, meet in the lobby. Please email Jovita Mask if you plan to attend the meetup. Big thanks to Greenville-Pitt County CVB for sponsoring the first drink and The Durham Hotel for hosting and appetizers. Location: Durham NC.

Organizer: Association Executives of North Carolina

*All times are Eastern Daylight Time unless otherwise noted.

Tue 9/26 at 9:00 a.m. – AENC FUEL Young Professionals Round Table (Durham NC)

This round table for AENC members 40 and under focuses on public speaking and media training. 1.5 CAE credits. Location: Durham NC. More info/register.

Host: Association Executives of North Carolina

Presenter: Deborah Holt Noel, Senior Producer, UNC-TV

Tue 9/26 at 11 a.m. – The Changing Event App Landscape: Know Your Options

You’ve likely heard the buzz around changes to Apple’s App Store approval process that are affecting the options that meeting professionals have when providing attendees with event apps. Learn what’s behind the new changes and what it means for native event apps, what the available options are and how the new experience differs from a dedicated native event app, and how to effectively market your event app to your attendees to ensure they have an incredible experience. More info/register.

Host: EventMobi

Presenters: EventMobi CEO Bob Vaez and Product Manager, Martin Kuplens-Ewart

Tue 9/26 at 12 p.m. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap)

Are you truly negotiating in your organization’s best interests? How can you transition your meetings vendors into true win/win partners? Learn tips in meeting management plus how AWHONN achieved its most successful annual conference in its 48-year history and why attendees continue to give the event a 98% approval rating year after year. Location: Washington DC. More info/register.

Host: ASAE

Presenter: Billie Robinson, CAE, Director of Meetings and Convention Services, Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN)

Tue 9/26 at 12:30 p.m. – How to Curate: Putting Curation in Practice

The volume of online information has made it increasingly challenging for learners to find what they need to stay current in their fields. Curation fits into the growing shift towards bringing learning into the flow of the work people are doing. It presents opportunities for the creation of new products that enable performance support and just in time information for busy professionals. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: David Kelly, Executive Vice President & Executive Director of The eLearning Guild

Tue 9/26 at 1 p.m. – Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook

​Learn about the increasing use and success of marketing webinars. Get tips on improving your lead generation programs. Hear about how webinars can represent each stage of the buying cycle. Discover trends in content distribution to maximize exposure and influence. More info/register.

Host: American Marketing Association


  • Todd Lebo, Partner/Chief Marketing Officer, Ascend2
  • Justin McHeffey, Product Marketing Manager, ReadyTalk

Tue 9/26 at 2 p.m. – Everything You Need to Know About Using Drones at Events (Association Chat)

The title says it all. Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Guest: John Chen, CEO and The Big Kid, Geoteaming

Tue 9/26 at 2 p.m. – How the Best Nonprofits Resolve Internal Conflict Quickly and Get on with their Mission

Is your organization’s mission suffering because of internal conflict, office politics and interpersonal issues? Learn seven proven communication strategies that prevent conflict in the first place, the reframing technique that turns interpersonal tension into creative solutions, and the best way to rebuild relationships after a conflict. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Margaret Sumption, Cofounder, Sumption & Wyland

Wed 9/27 at 8:30 a.m. – DC-Area Partnership Professionals Network (PPN) Idea Exchange (Washington DC)

Hear about the findings and talk about the implications of a recent survey on the state of corporate partnership programs. Email Bruce Rosenthal for more info/register. Location: Washington DC.

Wed 9/27 at 12 p.m. – Content is Queen (Bee)

Thinking about a website redesign? Or a content refresh? We have a tendency to focus primarily on design with content as an afterthought. But, your content can make (or break) your website. Find out how to give your content the royal treatment it deserves from a panel of experienced content strategists. More info/register.

Host: Beaconfire RED

Wed 9/27 at 1 p.m. – 17 Ways to Deliver VIP Experiences

Discover how to use your event to deliver VIP experiences to your clients and participants. From the first touchpoint to the memorable money-can’t-buy moment, find out how to use intentional design and basic principles to take your events to the next level. 1 CMP credit. More info/register.

Host: Event Manger Blog

Presenter: Tahira Endean, instructor at the British Columbia Institute of Technology

Wed 9/27 at 1 p.m. – How to Get Started on Sustainable Events

Learn how to understand minimum guidelines for sustainable events, determine which guidelines are best for your organization, know when to enroll your suppliers, benchmark your events through performance indicators, and develop a report to share the success of sustainable initiatives. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Nancy Zavada, president, MeetGreen

Wed 9/27 at 2 p.m. – Board Orientation Success: Key Elements for Effective Board Service

High-impact boards start with board members who understand their role and how best to bring their skills to the board table. Learn about the key elements of an annual Board Orientation Workshop designed to give board members a jump start on effective board service. 1 CAE credit. More info/register.

Host: Association Headquarters

Presenter: Mike Dwyer, CAE, Chief Executive Relationship Officer, Association Headquarters

Wed 9/27 at 2 p.m. – Could You Just Do One More Thing?

How many times have you heard that from someone with lavish taste and a small budget? How do you set boundaries with your clients, either internal or external? Come prepared to share a time you have felt overwhelmed, short staffed, short of resources or short tempered. Learn to establish clear goals and objectives, define and communicate the scope of the project and responsibilities so you can control the extent of your obligations, and evaluate your success. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Lynne Wellish, CMP, CHSE CHO, Hospitality Educator with Triage Meetings and Events

Wed 9/27 at 2 p.m. – The Attendee Journey: How to Maximize Engagement at Your Events

Understanding the attendee journey allows event organizers to set a ‘plan of attack,’ create important touch points at each stage of an event, and thoroughly engage an audience. Learn how to utilize technology to improve live experiences, crucial data points that will help achieve the best results, how to understand digital footprints, and other new ideas to improve the attendee experience. More info/register.

Host: BizBash

Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent

Thu 9/28 at 1 p.m. – The Power of Live Events: How to Make Your Live Events Matter in a Digital World

Learn about the tragedy of the ‘ghost attendee’ and what you can do about it, five ways to use your event data to improve the attendee experience, real life examples of how planners are shaping the attendee journey, and actionable steps to get started. More info/register.

Host: American Marketing Association


  • Brooke Gracey, Manager, CrowdCompass Marketing
  • Emma Bica, Marketing Communications Specialist, PeopleNet

Thu 9/28 at 2 p.m. – 10 Common Webinar Mistakes and How to Avoid Them

Learn how to make the most of your webinar programs. Find out about best practices for driving webinar registration, delivering engaging presentations, enhancing the audience experience, and getting the most out of webinar leads. More info/register.

Host: CMS Wire

Presenter: Mark Bornstein, VP of Content Marketing, ON24

Fri 9/29 at 12 p.m. – Let’s Learn Together: Enhancing Online Learning with Communities

Incorporating learning communities with your LMS can add a vibrant component to your virtual courses and keep your members coming back for more. Learn how to integrate an LMS and online community, what data can be shared between the two, and how a holistic system can drive engagement in both platforms. More info/register.

Host: Blue Sky eLearn


  • Heather McNair, Vice President of Engagement Strategy, Higher Logic
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Fri 9/29 at 2 p.m. – Confident Decision Making Through Scenario Planning

Learn how scenario planning liberates decision making at the leadership level, the importance of creating scenarios based on a number of business variables projected at a future point in time, how scenarios make it easy for executives to grasp the implications of any potential decision, and how scenario planning is a key element of Integrated Business Planning. More info/register.

Host: American Marketing Association

Presenter: Timm Reiher, Principal and Demand Management Expert, Oliver Wight

Save the date: Tue 10/3 at 12 p.m. CDT – Chapter Roundtable (Chicago IL)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago. More info/register.

Host: Billhighway 

Save the date: Tue 10/3 at 12 p.m. – Association Analytics® Network Meeting (Washington DC)

Each quarter, Association Analytics® clients and invited guests meet to discuss new ideas and best practices in data analytics. This time you are encouraged to bring one of your association’s key marketing staff to the table to contribute as we talk about customer journey analytics and data augmentation – let’s cross-pollinate! More info/register.

Host: Association Analytics

Save the date: Fri 10/13 – Association Component Exchange aka CEX (Arlington VA)

CEX is a one-day forum for association professionals who manage, nurture, and work with chapters or components, and a learning community where you can get together with CRP peers to share successes and struggles, strategies and tactics, and ideas and insights. 8 CAE credits. Location: Arlington VA. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Don’t go yet, find out why three component relations professionals who helped design CEX are so excited about going.

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons licensed photo by Erin Simmons on Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: