Association Brain Food Weekly: 9.15.17

free professional development for association management professionals

The weekly list of free webinars and events for the association community…

free professional development for association management professionals

We’re all Equif*cked. I swiped that word from TechCrunch—it’s a gem. Dave Coriale at DelCor Technology Solutions isn’t one to use that kind of language in public but he did share 12 steps association CEOs can take to avoid becoming the next Equifax—and avoid getting the axe.

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify—because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at Keep an eye on too—I think it will help shape the future of associations. By the way, NIRD stands for Not-for-profit Investments Research Department—it’s where Ben shared a rumor yesterday about big AMS news…waiting to hear more.

What do you remember from ASAE Annual—besides the good times you had with friends? Did most of the learning stick? I’d wager “no.” WBT Systems has a solution associations can implement to solve that problem: a post-conference learning plan.

This Fortune article explains five ways businesses are already using blockchain. The examples will help you understand what blockchain is all about and how it might apply to your industry.

If you have a hard time keeping up with emerging technology, check out the creative ways these eleven CIOs stay current.

Jimmy Daly says it’s the perfect time to launch a newsletter, and I agree. Because of the growing use of platforms like Slack, Daly believes “email is suddenly enjoyable again.” Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC)

Learn practical tips that help you gauge whether you’re an effective steward of your organization’s assets. Understand the various steps you can take to ensure your organization’s investments are well-managed. More info/register.

Host: Raffa Wealth Management

Presenters: Dennis Gogarty, President, and Mark Murphy, Chief Investment Officer, Raffa Wealth Management

*All times are Eastern Daylight Time unless otherwise noted.

Tue 9/19 at 10 a.m. – Advocacy in a Social Media World

Explore how associations have become catalysts for change by using social media platforms—and members—to promote key issues to legislators, regulators, and the public. Learn how to galvanize members and other stakeholders to participate in social media campaigns, train and manage members to stay on topic in the age of 140-character debates, and build a social media campaign to maximize cost-effectiveness and political values to advance their cause. More info/register.

Host: MCI Group

Presenters: Rebecca Flick, Associate Vice President, and Chris Williams, Senior Associate, MCI USA

Tue 9/19 at 11:30 a.m. – Using Marketing Automation to Grow Event Registration

Hear about different ways to target, incent, and create buzz about your event through marketing automation. Learn how to get a much better response and how to send smarter and more sophisticated emails. More info/register.

Host: C Systems Global

Tue 9/19 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.

Host: Billhighway

Tue 9/19 at 12 p.m. – Driving an Innovation Strategy

Associations must innovate or become obsolete. Why is it then that associations seem to be stuck doing things “the way we have always done it?” Explore how an orchestrated strategy, concentrating on how informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. More info/register.

Host: NimbleUser

Presenter: Dan Stark, Director of Product Strategy, NimbleUser and former Executive Director of American Public Gardens Association

Tue 9/19 at 1 p.m. – 3 Ways to Personalize your Marketing Campaigns

Learn why you should personalize your campaigns in real-time, how you can leverage deep customer insights to improve your campaigns, and how you can set up a dynamic and automated customer experience. More info/register.

Host: American Marketing Association

Presenter: Christian Parker, Marketing and Customer Experience SME, IBM Cognitive Engagement Solutions, Watson Marketing

Tue 9/19 at 2 p.m. – Association Chat

Watch/participate live or view the recording.

Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury

Tue 9/19 at 2 p.m. – Ideas to Keep Meeting Engagement High and Post-Event Satisfaction Even Higher

Learn simple, but highly effective methods to invigorate your agenda and transform it into a positive and rewarding experience. Discover how to leave your attendees with a positive, lasting impression, and keep them coming back for more. Hear about Meet with Purpose, an innovative program that combines sustainable menus coupled with an experiential component worthy of any agenda. More info/register.

Host: Smart Meetings

Presenter: Toni Zoblotsky, Director of B2B Marketing, Hilton

Wed 9/20 at 10:30 a.m. – AENC CAE Study Group (Raleigh NC)

This study group was instrumental to many passing the exam. Bring your calendar (dates for future meetings will be set). You can obtain additional hours towards the CAE through this study group. From ASAE website: “Preplanned in-depth group study of specific association management topic(s) with interaction between a minimum of three participants from three different organizations earn 1 CAE credit for each clock hour, up to a maximum of 20 credits per CAE application.” Duration: 1.5 hours. Location: Paragon Bank Board Room (on your immediate left when you enter the bank), 3535 Glenwood Ave., Raleigh, NC. Register/more info.

Wed 9/20 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.

Host: Billhighway

Wed 9/20 at 1 p.m. – Why Can’t We All Just Get Along? Working & Meeting Multi-Generationally

While it’s true that Millennials are transforming the business world and the very way we meet and market events, your meeting format must not leave other generations wanting. Explore the impact of generational differences on meetings and in the workplace. Learn how to work well with all generations. More info/register.

Host: Meetings Today

Presenter: Joan Eisenstodt, Friday with Joan blogger and meeting industry stalwart

Wed 9/20 at 1 p.m. – Wake Up Sleepy Subscribers with Marketing Automation

Learn how inactive subscribers bring down the overall health of your email programs, various strategies for re-engaging inactive subscribers based on email domain and last engagement, and ways to leverage marketing automation to turn your inactive subscribers into loyal customers. More info/register.

Host: American Marketing Association

Presenter: Mike Madden, Sr. Manager, Marketing, Marketo

Wed 9/20 at 2 p.m. – Association Email Event Promotion Metrics Unveiled

Most marketers lack insight into how their event promotions measure up to their peers. Hear the results of Informz’s first Association Email Event Promotion Microstudy, including key performance metrics for email promotions for large and small events, insight into promotional strategies used by associations and results achieved, and the most successful types of event promotions for conversions, from save the dates to last chances. More info/register. Host: Informz

Wed 9/20 at 2 p.m. – Raise the Roof with Your Sourcing Game

Gain insights on the seismic shifts taking place in events and hospitality and learn best practices to leverage technology to increase efficiency, win in hotel negotiations, and demonstrate proven value to clients and meeting owners. 1 CMP credit. More info/register.

Host: Pathable

Presenter: Brad Langley, CITE, MBA, Vice President, Global Thirty Party Markets, etouches

Wed 9/20 at 2 p.m. – 7 Secrets to Avoid a Boring Webinar
Learn tips and best practices that can increase the value of your webinars for you and your audience, including: gamification to make complex data digestible and fun, simple ways to add engagement to your webinars, tricks for getting more from video, even if you don’t have a studio, and modern webinar formats. More info/register.

Host: ON24

Presenter: Mark Bornstein, Vice President, Content Marketing, ON24

Wed 9/20 at 4 p.m. – Your Nonprofit IT Budget

Learn how to budget for your IT to perform well, how to integrate IT budget decisions at all levels of management, and how to become comfortable viewing IT decisions as important strategic decisions. More info/register.

Host: Community IT

Presenter: Johan Hammerstrom, President and CEO, Community IT

Thu 9/21 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.

Host: Billhighway

Thu 9/21 at 1 p.m. – How to Drive Association Success with Continuing Education

Discover how modern learning technology can help you strengthen your position as a relevant, trusted source of continuing education, add value by helping members stay ahead of accreditation requirements, develop and deliver useful content at members’ convenience, offer pricing that appeals to diverse audiences, while optimizing your revenue streams, and apply marketing techniques that differentiate you and increase response from members and non-members, alike. More info/register.

Host: Talented Learning


  • John Leh, CEO and Lead Analyst, Talented Learning
  • Tamer Ali, SVP and General Manager of Education Solutions, Community Brands

Thu 9/21 at 2 p.m. – Budgets Roadmaps & MarTech Project Management

1 CAE credit. More info/register.

Host: HighRoad Solution

Fri 9/22 at 11:30 a.m. – Unleash Your AMS Data (Tyson’s Corner VA)

You’ve written your standard operating procedures, taught staff why data integrity is key, and added tons of user-defined fields to meet the needs of the business units you support. You’ve given your organization the gift that keeps on giving—pristine data that can power your digital marketing campaigns. Learn about the various ways organizations are now leveraging their AMS data to power personalized, automated campaigns. 1 CAE credit. Lunch provided. Duration: 2 hours. Location: Tyson’s Corner VA. More info/register.

Host: benel Solutions

Presenter: Suzanne Carawan, CMO, HighRoad Solution

Save the date: Fri 10/13 – Component Exchange aka CEX (Arlington VA)

CEX is a one-day forum for association professionals who manage, nurture, and work with chapters or components, and a learning community where you can get together with CRP peers to share successes and struggles, strategies and tactics, and ideas and insights. 8 CAE credits. Location: Arlington VA. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons licensed photo by Manuel Barroso Parejo on Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

%d bloggers like this: