The weekly list of free professional development events for the association community…
More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm? Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal.
As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive.
I read two articles this week that look at robotics from different perspectives. One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. This quote from one of the Chinese employees reinforces a necessary message about lifelong learning:
“We already went through several industrial revolutions—and we still have a job!” she said. “I think it’s people who haven’t lived through the industrial revolution who don’t understand this. The world changes. You constantly have to improve yourself to keep up.”
The other article centers on a scientist/artist in Japan who is exploring how to make androids more human, how to give these ‘beings’ human-ness so they can take on new roles in our lives.
I suppose robots will never feel the need to unplug. Some of the people responsible for making the web and phones so darn addictive are now worried by our shrinking attention span and becoming internet refuseniks.
Enough negativity! I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue.
That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.
If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.
Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA)
Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Come prepared to share your successes and challenges with your colleagues. 1 CAE credit. Location: Alexandria, VA. More info/register.
Host: Results Direct
Facilitator: Dan Scheeler, CAE, Executive Vice President, Client Engagement, Results Direct
*All times are Eastern Daylight Time unless otherwise noted.
Tue 10/24 at 8:30 a.m. – Social Media Engagement Strategies (Association Coffee Talk – Reston VA)
Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Does your organization have a social media strategy? Discuss strategies and opportunities, tactics, and successes. 1 CAE credit. Location: Reston, VA. More info/register.
Host: Results Direct
Facilitator: Alexandra Mouw, CAE, Principal Digital Strategist, Results Direct
Tue 10/24 at 12 p.m. – Chapter Roundtable in Washington DC
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Washington DC. More info/register.
Tue 10/24 at 12 p.m. – Through the Looking-Glass: Magnifying Your Government Affairs Impact beyond DC (Idea Swap – Washington DC)
Learn how grassroots campaigns and in-district tours can establish policymaker relationships and move your GR agenda forward. Hear how an association’s in-district activities program successfully organized almost 650 congressional activities, and how the 2017 political environment has affected one association’s GR program. 1 CAE credit. Location: Washington DC. More info/register.
Host: ASAE Greater Washington / National Capital Community
Presenter: Heidi Ann Ecker, Senior Director, Government Affairs and Grassroots Programs, National Association of Chain Drug Store
Tue 10/24 at 12 p.m. – Best Practices for Associations in Korea (Washington DC)
Discover key strategies for doing business in Korea. Learn about finding and creating partnerships, applicable legal requirements, meeting planning for events in Korea, major cities with cultural treasures and business opportunities, and cultural dos and don’ts. Find out how you can create opportunities for your association in Korea today. Location: Washington DC. More info/register.
Hosts: ASAE Greater Washington / National Capital Community and Korean Tourism Organization
Tue 10/24 at 1 p.m. – Working With State Organizations to Meet State Advocacy Goals
Navigating the legislative landscape in all 50 states is a constant challenge, but there are well-established state organizations that can make this work much easier. Learn who those groups are, how they differ, and why you should consider engaging with them to meet your state government affairs goals. 1 CAE credit. More info/register.
Host: ASAE Government Relations Section
- Bill Kramer, Policy Director, Council of State Chamber
- Maureen Riehl, Principal & Counsel, MultiState Associates Inc.
Tue 10/24 at 2 p.m. – Webinar Revolution: Four Voices / Four Perspectives (Association Chat)
Learn how to change webinars for the better. Hear from education and learning experts who are looking at technology and learning design for a better answer, and from association pros who are seeking to evolve webinars in two very different ways. Watch/participate live or view the recording.
Hosts: KiKi L’Italien, Tamela Blalock and Nabil Hassan El-Ghoroury
- Tracy King, MA, CAE, CVEP, Chief Learning Strategist & CEO, InspirEd
- Renee Latimer, MBA, DES, American Dental Education Association
- Lance Simon, CVEP, Executive Vice President, iCohere
- Lane Velayo, CAE, CEO, Synergos AMC
Tue 10/24 at 2 p.m. – International Meetings: Best Practices Every Planner Should Respect
Learn the critical dos and don’ts for planning international meetings. Discover how to use your resources wisely when planning abroad. Connect these best practices with your own meetings and events. More info/register.
Host: Smart Meetings
Presenter: Joanne Joham, Regional Director North America, ICCA
Wed 10/25 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Washington DC)
Find out what to do when your corporate partners don’t activate their benefits … even when you provide the benefits they ask for. Learn how to respond if one of your corporate partners says “your association isn’t in our budget for next year.” Discuss other corporate partnership questions and challenges. Location: Washington DC. More info/register.
Host: ASAE Partnership Professionals Network
Wed 10/25 at 12 p.m. – Chapter Roundtable in Alexandria VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Alexandria VA. More info/register.
Wed 10/25 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making
The historical, financial, social and demographic data in your AMS is useless unless it tells a story and enhances your ability to drive desired results. Learn how to analyze and visualize your existing data; identify which data to mine to improve your member’s experience; and determine a successful ROI on your collection and analysis of member data. More info/register.
Wed 10/25 at 1 p.m. – Master Event Marketing: the Prequel, the Sequel, and the Show
Learn how to identify and appeal to your ideal audience; personalize your marketing approach for greater effectiveness; evolve your event story before, during, and after; automate where you can and where you can’t, saving time without sacrificing relationships; and stay connected between events and the value of doing so. 1 CMP credit. More info/register.
Host: Event Manager Blog
Presenter: Christina Green, blogger, Event Manager Blog
Wed 10/25 at 1 p.m. – Contracts: Critical Clauses
A hospitality industry lawyer and a planner who also testifies as an expert witness will present and dissect clauses critical to hotel contracts to help ensure protection for all parties. Examine “standard” clauses you may have overlooked or just glossed over. Discover the “hidden-in-plain-sight-provisions” about which you should be more aware. Develop greater negotiating ability with knowledge of why certain clauses are there. 1 CMP credit. More info/register.
Host: Meetings Today
Presenters: Kelly Franklin Bagnall & Joan Eisenstodt
Wed 10/25 at 1 p.m. – Finding the Gaps: 6 Steps to an Airtight Email Strategy
Learn the smartest ways to rapidly grow and segment your email list; design strategies to help your email stand out in crowded inboxes; and testing tips to boost subscriber engagement with every send. More info/register.
Host: American Marketing Association
Presenter: Jeff Slutz, Senior Content Writer, Emma
Wed 10/25 at 2 p.m. – Your Office Culture is Killing Your Team
Building a team comes down to mastering a set of behaviors that are not complicated but really challenging to put into practice every day, month after month. Explore the five behaviors that can contaminate teams and breed dysfunctional practices within them: Absence of Trust, Fear of Conflict, Lack of Commitment, Avoidance of Accountability, and Inattention to Results. 1 CMP credit. More info/register.
Presenter: Marla Harr, consultant and trainer, Business Etiquette International
Thu 10/26 at 11:30 a.m. – Association Web Success Luncheon: ADA Compliance & Universal Design (Washington DC)
Your website is the first impression you deliver to members, nonmembers, and the world at large—make sure it’s accessible to all. Learn about ADA compliance and how it differs from 508 Accessibility compliance; the risks involved in not being compliant, and what you need to be compliant; how to pinpoint current issues on your website; and how to improve site performance, drive membership, and deliver outstanding user experiences to your current members. Location: Washington DC. More info/register.
Thu 10/26 at 12 p.m. – Chapter Roundtable in Reston VA
Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Duration: 1 hour. Location: Reston VA. More info/register.
Thu 10/26 at 1 p.m. – Increasing Conversion Rates: How Gated Content Can Quickly Turn Leads into Customers
Discover what types of forms convert the most leads. Get tips on strategy for webinar registration data. Learn best practices for content downloads Hear how conversion rates are changing within the buying cycle. More info/register.
Host: American Marketing Association
- Ryan Campion, Demand Gen Manager, ReadyTalk
- Justin McHeffey, Product Marketing Manager, ReadyTalk
Thu 10/26 at 1 p.m. – Transform Your Association Benefits: Create a Roadmap for Innovation
Learn how to revive current benefits and create a structured approach, or roadmap, to developing new benefits/services for members that solve new problems for them or satisfy unmet needs. More info/register.
Host: Association Accelerators
- Wendy W. Scott, CAE, Founder and Partner, ReedScott
- Bob Reed, MBA, Founder and Partner, ReedScott
Thu 10/26 at 1 p.m. – Female Forward: How to Build Organizations & Careers That Advance Women in the Event Industry
Even in a predominantly female industry, women in events suffer from, among other challenges, a gender pay gap, lack of representation in the C-suite, and dwindling end-of-career employment prospects. Learn what specific actions women and men in leadership positions can take to create more opportunities for female employees. Hear advice for women working in the events industry on how to thrive during every phase of their careers. More info/register.
- Michelle Bruno (moderator),President, Bruno Group Signature Services & Editor Event Tech Brief
- Michelle Paetz Wyatt, Chief Executive Officer & Co-Founder at CadmiumCD
- Dawn Repoli, Executive Director and COO, WINiT
- Donna Kastner, Founder & Chief Trailblazer at Retirepreneur
- Johnnie White,MBA, CAE, CMP, Director, Global Education, Meetings and Strategic Partnerships, American Academy of Otolaryngology
Thu 10/26 at 2:30 p.m. – Developing Long-Lasting Partnerships with Your Sponsors
Long-term strategic partnerships in the sponsorship area are all the buzz, but, what the heck does it mean? Learn the tips and tools you’ll need as you move forward. More info/register.
Host: The Moery Company
Thu 10/26 at 3 p.m. – Inbound Lunch Bunch: New Subscriber Campaign
Learn the fundamentals of inbound marketing and dive deeper into using personalization. 1 CAE credit. More info/register.
Host: HighRoad Solution
Fri 10/27 at 1 p.m. – An Association Case Study: Using Data to Create Insights and Expose Intelligence
Learn how one association built the data collection bridge and infrastructure between their physical events and digital offerings using beacon tracking, audience response, marketing automation, and more to create insights and intelligence. Hear about the approaches and technologies they leveraged to create the “data machine” and demonstrate action-oriented outcomes, as well as lessons learned and best practices. 1 CAE credit. More info/register.
Host: Blue Sky eLearn
Presenter: Kevin Novak, CEO, 2040 Digital
Save the dates: Tue Wed Thu 11/7-11/9, 12 to 4 p.m. – SURGE 2017
SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.
Host: Association Success
Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)
I’m skipping AMS Fest because I decided not to travel anywhere in November. I’m already regretting that decision because, wow, what a program. AMS Fest is two loaded days where you’ll be elbow-to-elbow with association executives, AMS consultants, and AMS vendors who all want to engage in discussions around nothing but AMS. My people!
You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? More info/register.
That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.
Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.