Association Brain Food Weekly: 10.27.17

professional development for CAEs and association management

The weekly list of free professional development events for the association community…

professional development for CAEs and association management

A few weekends ago at Association Charrette, I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Aeon explains the benefits of pungent conifer oils (per the Russians), forest-bathing (per the Japanese), and more.

As a freelancer, I agree with WBT Systems that associations should prepare their membership model and professional development programs for the growth of the freelance economy.

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website.

The Halfway Rule,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members.

Here’s an article that will give you the heebie-jeebies before Halloween. Bob Harris, CAE, shares four stories about association boards that were doomed from the start.

That’s it for good reads, now it’s time for this week’s list of free professional development for the association community.

If your organization has a webinar scheduled in the near future, please send me the link. I’ll be happy to feature it as long as it’s not too product-centric.

Mon 10/30 at 1 p.m.* – Spooky Analytics (Virtual Roundtable)

The path to data-driven decision making can be fraught with obstacles and missteps. In this interactive, fun roundtable, we are sharing our scariest experiences with analytics. Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. More info/register.

Host: ASAE Technology Section


  • Laura Lewis, Director of Technology, Society of Critical Care Medicine
  • Frank Klassen, CEO, Brightfind

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/31 at 12:30 p.m. – Next Generation LMS: Apps, Authoring and Curation

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities. 1 CAE credit. More info/register.

Hosts: Web Courseworks and .orgCommunity

Presenter: Becky Willis, VP of Enterprise Engagement, EdCast

Tue 10/31 at 2 p.m. – What Will We Do for Work? Associations and Entrepreneurs Taking on the Skills Gap (Association Chat)

I love the looks of this one!

Watch/participate live or view the recording.

Host: KiKi L’Italien


  • Patrick Haller, Director, Membership and Member Services, National Business Aviation Association
  • Joseph Valerio, Director of Workforce Development, AVIXA: The Audiovisual and Integrated Experience Association
  • Heather Wetzler, co-founder, Cue Career

Tue 10/31 at 2 p.m. – Risks and Opportunities in Today’s Changing World of Continuing Medical Education

Gain perspective on the changing federal and state healthcare environment in the U.S., including applicable rules and regulations. Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Understand the new MedTech Europe policy that will prohibit medical device companies from directly funding European physician travel to U.S.–based meetings, and the possible implications it could have on their activities. Learn about the American Academy of Family Physicians’ new blended learning format option, and how to incorporate it into your educational programming. 1 CMP credit. More info/register.

Host: MeetingsNet


  • Sue Pelletier (moderator), Editor, MeetingsNet
  • Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services
  • Andy Rosenberg, Senior Advisor, CME Coalition
  • Amy Smith, Senior Manager, CME Credit Systems and Compliance, American Academy of Family Physicians
  • Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine

Tue 10/31 at 2:30 p.m. – Recruit and Retain Millennial Members

Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. More info/register.

Host: Upability

Wed 11/1 at 11:30 a.m. – Does Payment Processing Have You Confused?

Get a look into the world of payment processing. Understand what you should be paying and why, find out what “Interchange” is, and learn the difference between a gateway vs a payment processor. More info/register.

Host: C Systems Global

Presenter: Dave Bennett, EVP Business Development, BluePay

Wed 11/1 at 1 p.m. – LMS Monetization Strategies: Creative Ways to Ensure ROI

Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. Hear about cost considerations when developing eLearning content, pricing strategies to maximize profits, eCommerce strategies that make paying for content an intuitive process, key capabilities needed from your learning platform, and scenarios from association executives who successfully increased their reach and revenue through their learning portfolios. 1 CAE credit. More info/register.

Host: CommPartners


  • Molly Mazuk, Associate Director, Professional Development, American Society of Addiction Medicine
  • Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services
  • Richard Finstein, CEO, CommPartners

Thu 11/2 at 2 p.m. – Digital Marketing: Research

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. We created HighRoad U to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what’s different). 1 CAE credit. More info/register.

Host: HighRoad Solution

Thu 11/2 at 2 p.m. – Do You Know Who Your Most Loyal Members Are?

According to the Community Brands’ 2017 Member Loyalty Study, there are four key measures that indicate member loyalty: member satisfaction, likelihood to renew, likelihood to recommend, and connectedness. These measures reveal three types of members: Super Members, Rank and File, and Value Seekers. Learn how to identify member segments, understand the value they bring, and use this information to move members along the loyalty spectrum. More info/register.

Host: YourMembership

Thu 11/2 at 2 p.m. – Conferences, Fundraising, and Member Records: How Data Is Making a Difference

Learn how the Association for Research in Vision and Ophthalmology (ARVO) uses data to gain insights into conferences, fundraising, and member engagement. Hear an honest account of the data challenges ARVO faced, how they spent the last year overcoming them, and the results they’ve experienced. Gain insight into how other associations are strategically and tactically incorporating data into their everyday processes. More info/register.

Host: Gravitate Solutions

Presenter: Tim Maxey, Senior Director of Information Technology, ARVO

Thu 11/2 at 2 p.m. – Breathe Easy: A Conversation on Simplifying Event Management Software Migrations

From kickoff, through custom integrations, sign off and training, learn how to make the migration process as easy as possible. Find out what you need to know before migrating to a new platform, how to efficiently train your staff on a new EMS solution, and how to communicate effectively throughout the migration process. More info/register.

Host: Smart Meetings

Presenter: Julie Green, Senior Sales Director, etouches

Thu 11/2 at 3 p.m. – Get Started on Your Life: A Formula for Success in 30 Minutes (Loudoun County Idea Swap)

What do you do when you run up against a challenge? Without a specific plan for how to move past an obstacle, chances are good that it will stick around for much longer than it needs to. In this interactive presentation, we will share our formula for overcoming these obstacles and moving towards your true goals. 1 CAE credit. Location: Leesburg VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Tom Pickett, Senior Associate, Springboard International

Save the dates: Tue Wed Thu 11/7-11/9, 12 to 4 p.m. – SURGE 2017

SURGE 2017 is a virtual summit with a thesis: By joining together thousands of association professionals, we can collectively innovate and push our industry forward. Really, it’s an experiment in collaboration. Choose from a range of expert-led sessions to contribute to the discussions most meaningful to you. More info/register.

Host: Association Success

Save the date: Wed 11/8 at 12 p.m. Central – Chapter Roundtable (Chicago)

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. More info/register.

Host: Billhighway

Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC)

I’m skipping AMS Fest because I decided not to travel out of state in November, but, wow, what a program. AMS Fest is two loaded days of elbow-to-elbow conversations with association executives, AMS consultants, and AMS vendors around nothing but AMS. My people!

You’ll hear talks related to: the future of AMS, what’s trending, what’s not working and what is working, what’s the most innovative AMS, whether associations or technology vendors should be the guiding force in development, what new systems are out there, CRM vs AMS, how cryptocurrency could affect our systems in the future, preparation for mergers and acquisitions, data privacy laws, and the list goes on… See what I mean? More info/register.

Host: ReviewMyAMS

That’s it for this week. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Chelsea Bock on Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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