Association Brain Food Weekly: 6.22.18

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the #assnchat community

If you’re into association publishing and/or communications, follow the hashtag (#AMPAnnual18) for Association Media & Publishing’s annual conference next week, Monday – Wednesday.

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. WBT Systems explains how to develop really good LMS requirements.

Billhighway shares several good ways to help chapters come up with event program ideas and source good speakers. Now that’s the recipe for a trusting and fruitful national/chapter relationship.

Newsletters with curated content are the best. They save me time and lead me to pieces I may not have found on my own. Hmm, sounds like a good membership benefit. Flipboard explains how it curates its “10 for Today” daily email.

Some quick hits before we get to this week’s list of free webinars:

  • How to get better Google search results. (Lifehacker)
  • I don’t think this is the future of education but it might be the right resource for some: Arist, the world’s first text message course, one text a day for a month. (Product Hunt)
  • Everything’s topsy-turvy: Swedish meatballs are really Turkish! (The Guardian)

Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week.

Now, the main event: free professional development events for the association community. You have lots to choose from this week so take advantage because, so far, I see nothing scheduled for next week. If your organization has a free webinar or event coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 6/25 at 2 p.m.* – Optimizing the Membership Renewal System

A membership renewal system is an engine that is continuously running and churning out notifications, invoices, and (hopefully) renewals. How do you know all of the many moving parts of the system are working efficiently and effectively? There are many levels of maintenance checks that can be performed on your renewal system to optimize its performance. Walk through a typical renewal system and learn several ways to track the performance of the system regardless of the association and data management systems your membership program may use. More info/register.

Host: The Next Steps, LLC

Presenter: Dan Ratner, Membership Strategist, The Next Steps, LLC

*All times are Eastern Standard Time unless otherwise noted.

Tue 6/26 at 11 a.m. – When Slack-ing is Good for Business

Slack is a communications and collaboration tool that has revolutionized the way people work. Slack has saved Matrix Group and Optimal Networks countless hours, streamlined communications and processes, reduced email traffic internally, and added a whole new element of fun to the workplace. Hear why Slack is one of their favorite tools for business, and how they’ve customized it to best meet their unique organizational needs. 1 CAE credit. More info/register.

Host: Matrix Group


  • Joanna Pineda, CEO, Matrix Group
  • Heinan Landa, CEO, Optimal Networks

Tue 6/26 at 12:30 p.m. – GDPR and Associations …a Month Later

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: The Trust Bridge

Tue 6/26 at 12:30 p.m. – An eLearning Game Changer

Short simulations are a revolutionary new form of educational content, and the results have already been transformative. Unlike previous creation timelines, short sims can be edited, updated, and calibrated quickly. Learn what a short sim is and how to make them adaptable and creative. Get further resources to help you create amazing short sims. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Clark Aldrich, educational simulation designer

Tue 6/26 at 1 p.m. – The Art of Engaging a Virtual Audience

You’ve taken the steps to introduce innovative e-learning programs, but how do you ensure you get the same level of engagement from your audience? Learn creative and easy to implement tactics for engaging your virtual or hybrid audiences. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Jeff Hurt, Executive VP, Education & Engagement, Velvet Chainsaw Consulting

Tue 6/26 at 1 p.m. – Implications of the New Tax Law on Tax-Exempt Organizations (Virtual Huddle Session)

Join a discussion on Unrelated Business Taxable Income (UBTI), how certain fringe benefits expenses can result in UBTI, and much more that will help you understand how the recently passed Tax Cuts and Jobs Act may impact your organization. Attendees will come away with practical guidance to prepare their organizations for the changes ahead as well as insights on dealing with the uncertainties inherent in any new legislation. More info/register.

Host: ASAE FBO Section Council


  • Richard J. Locastro, CPA, JD, Nonprofit Tax Partner, Gelman, Rosenberg & Freedman CPAs
  • Stephen J. Kelin, CPA, JD, Nonprofit Tax Principal, Gelman, Rosenberg & Freedman CPAs

Tue 6/26 at 2 p.m. – Member Engagement or Old Baggage?

There’s a member engagement channel that too many associations aren’t leveraging. In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into asset. The baggage we’re referring to? Hint: it is your components. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. Hear a few stories, plus research culled from a survey of association CEOs and association benchmarking study. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth


  • Charlotte Muylaert, Billhighway
  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development,Independent Electrical Contractors

Tue 6/26 at 2 p.m. – How to Start Using Facebook Ads to Reach a Big Audience with a Small Budget

Learn how to use Facebook’s ad platform to attract and engage more members, how to find people on Facebook most likely to join and support your organization, what type of ads work best, how to target your audience, and how to avoid common money-wasting traps to ensure you get a positive ROI on your Facebook spend. More info/register.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Manager, Wild Apricot

Tue 6/26 at 3 p.m. – Building a Culture of Entrepreneurship (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference)

Entrepreneurship in associations is about adding value—to our members and to society. However, an entrepreneurial mindset may not come naturally to most associations—there are many reasons why but often, it boils down to culture. So let’s get together and talk about the culture of entrepreneurship. More info/register.

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association


  • Arlene Pietranton, CEO, American Speech Language Hearing Association
  • Jamie Notter, Culture Consultant and Founder, Human Workplaces

Wed 6/27 from 10 a.m. to 5 p.m. – PCMA Education Conference Rebroadcast

Watch a live rebroadcast online event for the sessions you missed at the 2018 PCMA Education Conference. View the most popular sessions, engage with fellow online participants and earn achievement badges for your participation. More info/register.

Host: PCMA Digital Experience Institute

Wed 6/27 at 12:30 p.m. – Advancing Member Experience with Site Search and Personalization

Today’s digital expectations are set by the likes of Amazon, Google and Facebook who provide exceptional, human-centric user experiences. But how can associations compete with limited budgets? Learn how site search and personalization is leveraged to help close the gap in digital experiences. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Adage

Wed 6/27 at 1 p.m. – How to Capture Lifelong Learners: A Holistic Approach to Continuing Education

How can continuing education providers make it easier for professionals to connect with the right resources and navigate through the lifelong learning process? Learn why and how to create a lifelong competency model, how to support self-guided and directed content paths, how AI helps enhance content recommendations and analyze results, the value of digital badges and credentialing, and pricing methods that lock-in long-term subscribers. 1 CAE credit. More info/register.

Host: Talented Learning


  • John Leh, CEO and Lead Analyst, Talented Learning
  • Tamer Ali, SVP Education, Community Brands
  • Jacob B. Gold, CAE, Director, Education Development, Community Associations Institute
  • Kevin Pierce, MAT, Manager, Digital Learning, American Academy of Dermatology

Wed 6/27 at 1 p.m. – F&B: Trending Now

Meeting attendees comment more on the F&B portion of evaluations than any other topic. Attendees are more sophisticated and knowledgeable about food than ever due to the Food Network, food blogs and YouTube. Fads come and go with amazing speed, but trends have lasting power. Learn the difference between a fad and a trend in meetings food and beverage options. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Patti Shock, veteran meetings industry educator and F&B expert

Wed 6/27 at 1 p.m. – MythBusters: 10 Common Event Myths Debunked

Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Find out what’s so engaging about engagement; R.O.I. or RO-why are we measuring this anyway; and is B2B, B2C, B2E just really BS. More info/register.

Host: BizBash

Presenter: Dax Callner, Chief Strategy Officer, GES Events

Wed 6/27 at 4 p.m. – Encryption 101 for Nonprofits 

Encryption is rapidly becoming the preferred method for securing information. Learn the basics of how encryption works, how it’s currently used in web and email, and simple tools for using encryption to secure your devices and information. More info/register.

Host: Community IT

Presenter: Matt Eshleman, CTO, Community IT Innovators

Thu 6/28 at 1 p.m. – What Are User Journeys?

User journey mapping is a valuable exercise to help improve user experience or conversion funnels. Learn how a user journey map is created, and how a user journey differs from things they are often confused with, like user personas, user flows, and user stories. More info/register.

Host: Unleashed Technologies

Presenter: Chad Hester, Solutions Architect, Unleashed Technologies

Thu 6/28 at 2 p.m. – The Essential Guide to Event Management Technology

Learn how event technology naturally fits into every stage of the event lifecycle. Hear specific examples about what it really means to replace manual process with event tech and how doing so will make your job easier, deliver better experiences for attendees and positively impact your organization’s bottom line. More info/register.

Host: Smart Meetings

Presenter: Rachel Andrews, Director of Meetings & Events at Cvent

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by D. Jameson RAGE via Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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