Association Brain Food Weekly: 10.19.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’ll be at the Association Component Exchange (CEX) next Friday in Arlington VA. Please find me and say hello if you’re there. CEX is the only conference designed exclusively for and by component relations professionals (CRPs)—it’s put on by the CRP community-builders, Billhighway and Mariner Management.

MemberClicks published the ultimate list of association blogs. And guess what? Association Brain Food Weekly is on it. Yeehaw!

The inventor of the web, Tim Berners-Lee has a plan “to decentralize the web and take back power from the forces that have profited from centralizing it. In other words, it’s game on for Facebook, Google, Amazon.” Katrina Brooker at Fast Company explains what he’s up to. I like the sounds of it.

From digital utopia to data utopia… MemberSuite explains how a data governance team can help your association put your data house in order—which means getting to know your data and your members better. This is a utopia well within reach.

One way to fill workforce skills gap in your industry—while rejuvenating your association’s educational offerings—is by adding micro-credentialing programs to the mix. WBT Systems describes the benefits of micro-credentials for your members, industry employers and association.

A few quick hits before we get to this week’s list of free webinars:

  • Be the light or reflect it. I love this necessary and welcome reminder. (Austin Kleon)
  • Why young companies are starting print magazines as a way to help build their brands. It’ll be interesting to see how this turns out. (Adweek)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success

Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile. Learn about four key strategies to improve communication across your Agile organization, and how effective communication can help your Agile organization create a unified big picture, shift priorities, make better decisions, and measure and achieve success. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, Principal, Delivery for xScion

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/23 at 2 p.m. – What is Innovation LaunchPad?

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 10/23 at 2 p.m. – A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications

Learn about the state of association communications from the 2018 Association Communications Benchmarking Study, including challenges, new trends and areas of progress. Hear about key takeaways and recommendations to help maximize your communications efforts, including examples and resources to take back to your communications team. 1 CAE credit. More info/register.

Host: Naylor Association Solutions

Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions

Tue 10/23 at 2 p.m. – Missed Connections: You Just Missed Your Most Important Contact

Learn why networking is so important to your attendees and their satisfaction with your event. Find out how infusing event technology into events helps facilitate networking opportunities for attendees. Discover five common ‘missed connections’ at events, and how you can transform them into meaningful networking moments. More info/register.

Host: Smart Meetings

Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent

Tue 10/23 at 3:30 – Persona Development–How you Do It and Why? (Montgomery County MD Idea Swap)

Marketing to nonprofits and associations is a multifaceted effort. Most associations are doing their best but struggle to make more educated decisions due to lack of knowledge of their audience. Developing personas can be a really effective way to understand marketing to your membership or donors. Join a lively discussion on how to create personas, analyze your results, and apply them to your marketing and communications efforts. Location: Silver Spring MD. More info/register.

Organizer: Association Networking Group (ANEX)

Presenters: Scott Oser and Justin Watson

Wed 10/24 at 12 p.m. – Leveraging Emotional and Social Intelligence (ASAE Marketing Section Council Virtual Lunch)

When association professionals build and leverage their emotional and social intelligence, they are better equipped to develop rewarding strategic partnerships, increase their influence and boost their performance. Learn what emotional and social intelligence (EQ) is, why it is critical, and how to increase it. Discover what it takes to boost your performance and build and maintain extraordinary relationships at work and at home. 1 CAE credit. More info/register.

Host: ASAE Marketing Section Council

Presenter: Jackie Kindall, Founder of Kindall Evolve Consulting LLC

Wed 10/24 at 12 p.m. – Life Experience Required: Prior Learning & Digital Badges

Find out how to build a badging program that communicates proof of skills learned outside of the classroom. Hear stories from our panelists about how their prior-learning digital credentialing programs have positively impacted the learners of their organizations. More info/register.

Host: Credly


  • Susan Manning, Chief Success Strategist at Credly
  • Sarah Godsey, Director of CREDIT® at the American Council on Education
  • Nan Travers, Director, Center for Leadership in Credentialing Learning at SUNY Empire State College
  • Peter Smith, Professor of Innovative Practices in Higher Education at the University of Maryland University College, and author of Free Range Learning in the Digital Age

Wed 10/24 at 2 p.m. – Take Back Your Life and Health by Letting Go

Constant fire-fighting of emergencies puts your health at risk. It’s time to take back control of your day and your health. Discover simple strategies to create healthier boundaries fast. Learn how to keep unplanned urgencies from turning into your emergencies. Explore practical and tactical actions to let go, say no, and stand in your power. More info/register.

Host: PCMA

Presenter: Angela Gaffney

Thu 10/25 at 1 p.m. – Introduction to Artificial Intelligence

Artificial Intelligence used to be something left to the plot of science fiction movies. Now, it is a very real tool that is affecting our lives every day. Association decision-makers must take stock of recent experiences with emerging technologies and begin the process of reinvention required for their organizations to thrive in an “AI first” world. Learn about the evolving world of AI and the impact it will have on associations. More info/register.

Host: Impexium

Presenter: Mitch Eisen, Vice President of Product Management at Higher Logic

Thu 10/25 at 8 p.m. – How Not to Suck at Amazon Alexa Flash Briefings

More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Emily Binder, principal consultant at Beetle Moment Marketing

Save the dates: Wed 11/7 to Fri 11/9 – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success

Save the dates: Mon 11/12 to Fri 11/16 at 2 p.m. – Membership Growth Online Summit

Explore different modern marketing strategies used by the top membership organizations to dramatically increase member growth. Learn the one big marketing mistake many organizations are making; tips to get your organization to rank high on Google; how to create Instagram posts that will get your organization noticed; and how to track and analyze growth using free tools. 1 to 5 CAE credits. More information.

Host: Wild Apricot

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons licensed photo by Doug Linstedt via Unsplash.

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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