The weekly list of free educational events and resources for the association community…

Bear Mountain in Sedona - my inspiration for professional development resources and events for CAEs, association staff and others in the association community

Innovation isn’t about ideas. It’s about solving problems and doing the hard things first, says Greg Satell. His advice and insights make this one of the better articles about innovation I’ve read.

Fionta shares good advice for spotting phishing emails and other nonprofit cybersecurity threats such as hijacked websites and spoofed email sender addresses.

Here’s another from DelCor in their series of posts about IT “bags.” Kylee Coffman describes the type of people, policies, talents and tools your association needs in its digital bag.

An Association Advisor interview with Tamela Blalock, CAE, reveals her superpowers: member development and revenue generation. Having spent a weekend at Association Charrette with Tamela, I can vouch for those superpowers.

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy, including an integrated approach to education. Sounds like a silo-busting idea!

A few quick hits before we get to this week’s list of free webinars:

  • This is a must-read-and-keep, definitive guide to email deliverability. (SendX)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.


Mon 10/29 at 5:30 p.m.* – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Nicole Araujo, Director of Business Development at Naylor Association Solutions and Trina Madison Behbahani, CAE, Director of Governance and Member Engagement at the American College of Radiology. Location: Washington DC. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.


Tue 10/30 at 12:30 p.m. – Out Smart a Hacker: Association Security 2.0

What could be stolen from your learning management system, association management system, and other systems vital for your association’s day-to-day operations? Learn what questions you should be asking, and what actions to be taking, as an association executive to mitigate your organizations security risks. 1 CAE credit. More info/register.

Host: Web Courseworks

Presenter: Chris Nickerson, CEO of LARES Consulting


Tue 10/30 at 1 p.m. – How to Leverage Resilience Strategies and Performance Science the Army Way

Learn about strategic planning for the critical mental, emotional, and social elements of workplace performance. The same strategies that U.S. Army leaders use to bolster resilience can help associations gain a mental edge and drive innovation. Find out how to assess the quality of motivation and the culture of innovation within your organization. Define tangible strategies you can put into action immediately to establish work environments where innovation thrives. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Melissa Schreibstein, M.S., ACC, leadership coach and resilience trainer for the U.S. Army


Tue 10/30 at 2 p.m. – How Your Organization Can Use AI to Increase Member Engagement Right Now

Associations excel at engaging members deeply over the course of two or three days, once a year, hosting meetings and providing extensive educational programming. Between these enriching experiences, it is difficult to compel your members to interact on a regular basis. Learn about Artificial Intelligence technology, an accessible tool your association can use to increase member engagement. 1 CAE credit. More info/register.

Host: enSYNC Corporation

Presenter: Jared Loftus, rasa.io


Tue 10/30 at 5:30 p.m. – ASAE NextGen Talks: Connecting w/ Executives (Washington DC)

A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. Location: Washington DC. More info/register.


Wed 10/31 at 1 p.m. – Contracts: Critical Clauses

Learn to identify the most essential clauses to include in a meeting contract. Find out how contract language can shift liability for costs and damages from one party to the other. Discuss the types of insurance coverage your organization should have, and what insurance to expect from the other contracting party. Consider the proper measure of damages for attrition and cancellation. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: attorney Joshua Grimes


Wed 10/31 at 2 p.m. – The Four Stages of Event Evolution: How Do Your Live Experiences Stack Up?

You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Am I massively understaffed? Are my budgets lower than others? Am I stuck using outdated technology? Learn about important benchmarks in the Event Evolution Model. Uncover how to transform your live experiences, increase your efficiency, and gain R.O.I. More info/register.

Host: BizBash

Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent


Thu 11/1 at 2 p.m. – Insights into Incentive Travel and Where It Is Heading

Get a deep-dive into findings from the new Incentive Travel Industry Index and insights into the current state of the incentive travel industry and where it is headed. More info/register.

Host: Smart Meetings

Presenter: John Iannini, president of Society for Incentive Excellence (SITE) Foundation


Thu 11/1 at 3 p.m. – Trendy or Timeless: Is Your Website a Little Black Dress? (ASAE Reston/Loudon VA Idea Swap)

How do you ensure your website redesign won’t quickly go out of style? Learn about the latest in website design and how to differentiate the flashy trends from the timeless classics. Walk away with essential tips and tricks for getting the most value out of your website investment. 1 CAE credit. Location: Ashburn VA. More info/register.

Host: ASAE Greater Washington/National Capital Community

Presenter: Alex Mouw, Principal Digital Strategist at Results Direct


Fri 11/2 at 12 p.m. – Association Analytics Brown Bag (online)

For association professionals who are responsible for reporting analytics to leadership, boards, and others stakeholders, to come together in a free-flowing environment to share their lunch time and discuss topics such as data analytics, presenting data to a board, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.


Tue 11/6 at 12 p.m. CDT – Chapter Roundtable in Rosemont IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Rosemont IL. More info/register.

Host: Billhighway


Wed 11/7 at 12 p.m. CDT – Chapter Roundtable in Chicago IL

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

Host: Billhighway


Wed 11/7 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 11 a.m. – Creating a Killer Content Strategy

Learn what a content strategy is, and how it can transform your organization once you actually put it into action; how to create a content strategy statement for your organization; how to identify your target audiences and craft content that meets their specific needs; why a content-first strategy is essential for a successful website redesign; tips for making your content more interesting and impactful; and tips for helping others in your organization write great content. 1 CAE credit. More info/register.

Host: Matrix Group

Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert


Thu 11/8 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Thu 11/8 at 4 p.m. – Association Chat Happy Hour and VR Adventure (Alexandria VA)

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks. Location: Alexandria VA. More info/register.

Hosts: Association Chat and Brightline Interactive


Fri 11/9 from 12 to 5 p.m. – SURGE Virtual Conference

The goal of the twelve sessions is to celebrate and make possible the potential of our associations. The sessions have been designed to make our optimism a rational one: to prepare us for what the future holds, to provide us with the skills and resources to face it, and to carve out practical pathways to take us there. 1 to 15 CAE credits. More information.

Host: Association Success


Mon 11/12 at 2 p.m. – 3 Ways to Grow Your Membership in a Changing World (Membership Growth Online Summit)

If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Joy Duling, Membership Growth Expert


Tue 11/13 at 12 p.m. – Chapter Roundtable in Washington DC

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Washington DC. More info/register.

Host: Billhighway


Tue 11/13 at 1 p.m. – Create Business Value with Integrated Learning Solutions

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. That’s why many organizations are turning to integrated learning experiences. Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. 1 CAE credit. More info/register.

Host: Talented Learning and CrossKnowledge

Presenters:

  • John Leh, CEO and Lead Analyst, Talented Learning
  • Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge

Tue 11/13 at 2 p.m. – 3 Ways to Use Google to Grow Your Membership (Membership Growth Online Summit)

Learn three ways you can use Google to attract and engage more members. Find out how to use both free and paid tools to reach the people on Google most likely to join and support your organization, and how to create content that catches their attention. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Farhad Chikhliwala, Demand Generation Expert


Wed 11/14 at 12 p.m. – Chapter Roundtable in Alexandria VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Billhighway


Wed 11/14 at 2 p.m. – 3 Instagram Tips Successful Nonprofits Use to Raise Awareness and Win Supporters (Membership Growth Online Summit)

Learn how some nonprofits are using Instagram to reach the young and socially-conscious generation, ensuring their organizations continue to grow well into the future. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Lilach Bullock, Social Media Expert


Thu 11/15 at 1 p.m. – Lessons Learned: Expanding Your Educational Programs with iMIS Integration

Explore the lessons learned by three different organizations—Society of Surgical Oncology, Home Builders Association of Alabama, and Sigma Sigma Sigma Sorority—when taking their education to the next level. Find out what challenges each organization needed to solve, what they learned during LMS implementation, and what benefits they’ve gained from integrating their AMS and LMS. More info/register.

Host: niUG

Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems


Thu 11/15 at 12 p.m. – Chapter Roundtable in Reston VA

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit. Location: Reston VA. More info/register.

Host: Billhighway


Thu 11/15 at 2 p.m. – 5 Things Every Digital Marketing Plan Should Have (Membership Growth Online Summit)

Are your digital marketing activities actually helping you grow your organization? Are you overwhelmed by the pressure to post on social media, pump out more emails, experiment with ads, and still not sure if anything is working? Find out how to create a plan you can actually handle while delivering results. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Amy Jacobus, Digital Marketing Expert


Fri 11/16 at 2 p.m. – How to Use Data to Grow Your Membership in Just 1 Hour a Month (Membership Growth Online Summit)

Learn the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies. 1 CAE credit. More information.

Host: Wild Apricot

Presenter: Jason Jensen, Digital Nonprofit Tech Expert


That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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