Association Brain Food Weekly: 12.7.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

How do you manage if you’re an education department of one? How does any association professional juggle everything on their to-do list? Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog.

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market.

New member engagement programs work, and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article.

From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it.

Some quick hits before we get to this week’s list of free webinars:

  • Top 20 association membership blogs – thanks for including this one! (SmartThoughts)
  • 71% of marketers use personalization in marketing, and 8 in 10 of them see results. (Marketing Charts)
  • Nine ways to convert webinar leads into sales. (HubSpot)
  • The difference between AI and machine learning explained. (The Next Web)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories: Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section


  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

*All times are Eastern Daylight Time unless otherwise noted.

Mon 12/10 at 2 p.m. – Best Practices in eLearning for the Accidental Instructional Designer

Learn about building a more intentional eLearning career. Hear tips for better eLearning design, including a look at learning models, getting the tone right, and creating more meaningful interactivity. See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. More info/register.

Host: UCI Division of Continuing Education

Presenter: Cammy Bean, Senior Solutions Consultant with Kineo

Mon 12/10 at 2 p.m. – Q and A: How Can Nonprofits Utilize Remote Tech Support?

Remote technicians now can resolve nearly any day-to-day technical problem, so nonprofit organizations can focus on their mission activities and not technical emergencies. When does it makes sense to leverage this resource? What are the best practices for relying on tech support? Hear advice and stories on how other organizations are finding success. More info/register.

Host: TechSoup


  • Matt Jung, Director of Program Development, TechSoup
  • Clancey Dollard, Director of Service Delivery, Bask

Tue 12/11 at 10 a.m. – Secrets Every Marketer Should Know After GDPR

It’s been 6 months since GDPR came into force and it has changed the way we use data both as businesses and marketers. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. More info/register.

Host: WorkCast

Presenter: Stewart Kibby, CEO, WorkCast

Tue 12/11 at 2 p.m. – The Real Truth About Success: What The Most Influential Do Differently (& Why They Won’t Tell You)

Find out what a decade of research reveals about what makes the leaders of top-performing organizations so effective. (Hint: It’s not what you’d expect.) This Association Chat interview with Garrison Wynn will go beyond best practices. Garrison likes to take a realistic look at the influence you’ll need to make sure your knowledge and hard work deliver the results you want. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 12/11 at 2 p.m. – Member Retention Best Practices: Keeping Members Around for the Long Haul

From the moment your members click the “join” button to the day their membership is set to expire, they’re deciding if they’ll stay or if they’ll go. How do you get them to stick around and make them feel as if they can’t afford to leave? Learn how to nurture relationships with your members year-round and convey the value of membership. Get practical tips for driving member renewals. More info/register.

Host: Your Membership

Tue 12/11 at 2 p.m. – Lecture vs. Engagement: Implementing Various Session Formats to Promote Diverse Learning

Explore assorted session formats to experiment with in order to support different types of learning while keeping each individual actively engaged. Identify your organization’s current preferred method of delivering content. Explore adding a digital learning tool to your session to measure engagement or knowledge retention. Differentiate preferred learning formats of multiple generations to bridge the gap. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Joe English, Event Strategist, Creative Director & Event Designer, Event Futurist

Tue 12/11 at 2 p.m. – Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You

In 2018, state, federal, and city governments together placed hundreds of new labor laws into effect affecting workers in every industry—fringe benefits, health insurance, paid time off, overtime, and more. Learn about these recent payroll changes and how they affect your nonprofit or library. More info/register.

Host: TechSoup

Presenter: Gregg Bossen, Founder and CEO, QuickBooks Made Easy

Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC

Tue 12/11 at 4 p.m. – How to Prepare for the 2019 Hospitality Market

Hear about trends Mike Dominguez is seeing and the skills planners will need to thrive in the coming market. More info/register.

Host: Smart Meetings

Presenter: Mike Dominguez, Senior Vice President and Chief Sales Officer at MGM Resorts International

Wed 12/12 at 12 p.m. – 7 Assumptions Not to Make About Data Governance (& Other Tips)

Whether your organization is just starting or trying to mature your Data Governance program, there are common challenges that can delay or hinder your success. Our experts will walk you through seven real world stories of incorrect assumptions and “what not to do” – and provide tips to fix each one. More info/register.

Host: xScion

Presenters: Dick Wilson, Data Governance Expert, and Vikas Arya, Principal of Strategy Execution

Wed 12/12 at 1 p.m. – Hotel Contract Trends, Clauses, Challenges & Solutions

Learn about industry issues and trends that impact planner/hotelier negotiations, how hotels manage for profitability, methods to assess and use your leverage for maximum negotiations results and contract clauses that add meeting value and reduce risk. Review a custom hotel contract (ready for signature) process that adds meeting value, generates real cost savings and assures risk reduction. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Robyn Mietkiewicz, senior director of global meeting services at Meeting Sites Resource

Wed 12/12 at 1 p.m. – 10 Surefire Ways to Get Approval for Your Event Budget Increase

You know you could do so much more with just a little more money in the budget, but first, you need to get your boss on board with your vision. Learn how to master the right approach based on your audience, speak your boss’ language (ROI), communicate your “Why” and use proven sales strategies to get approval, and plot measurable goals and timelines to exceed stakeholder expectations. More info/register.

Host: Event Manager Blog

Presenter: Christina Green, digital storyteller

Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates


  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Wed 12/12 at 2 p.m. – Event Technology Trends in 2019

Hear about the top ten event technology trends coming in 2019. Learn how to quickly determine whether the new event tech you’re considering is a shiny distraction or critical innovation you shouldn’t ignore; choose a new platform or vendor with the problem you’re solving in mind, rather than only using price; find other event managers who have or who are trying to make the same kinds of decisions you’re facing; and use a strategic planning document to guide planning conversations and assess what needs to happen now, versus what can be pushed to future years. More info/register.

Host: Pathable

Presenter: Lindsay Martin-Bilbrey, CMP

Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Thu 12/13 at 12 p.m. – Got A Plan: Now What? (Washington DC Idea Swap)

Hear tips on how to bring your strategic plan to fruition. Get takeaways that you can use when you return to your office. Location: Washington DC. 1 CAE credit. More info/register.

Host: ASAE Greater Washington / National Capital Community

Presenter: John Barnes of Barnes Association Consultants

Thu 12/13 at 12:30 p.m. – Crafting Your Elevator Speech: Preparing for Opportunity

If you can’t explain what you do in a few words, how will anyone know what value you can bring to the table? Stop struggling to describe the value statement for your business at networking events and meetings, and learn how to grab people’s attention quickly. Find out how to create a 5-10 second statement (elevator speech), and expand your comments in situations where you are given more time (up to 2 minutes) to describe what value you provide. More info/register.

Host: .orgCommunity

Presenter: John Fisher, President and Founder of Rethinking IT

Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras

Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.



  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

Thu 12/13 at 2 p.m. – Big Wins for a Small Staff

You don’t need to be a large organization with the luxury of unlimited resources to make a big impact. With the right technology, small organizations are working smarter and advancing their missions. Hear how associations with small staffs are using community and marketing automation to drive revenue, engage members, and strengthen retention rates. More info/register.

Host: Higher Logic

Presenter: Brian Weiner, Manager of Association Solutions, Higher Logic

Thu 12/13 at 2 p.m. – Data Hygiene, Why Bother?

We all know data is valuable. How valuable? Only to the extent that it is up to date and usable. Learn how cleanliness increases the intrinsic value of that data, and methods for cleaning and maintaining databases. More info/register.

Host: Naylor Association Solutions

Presenter: Richard Eberhart, Account Manager, Naylor Association Solutions

Thu 12/13 at 2:30 p.m. – Outlook 2019: Top Association Trends and Predictions

Learn what’s on the horizon for membership and sponsorship sales, how to cultivate thought leadership to drive your value prop, the development of membership councils, and how podcasting is the #1 way to connect with your members. More info/register.

Host: The Moery Company

Presenter: JP Moery, President and Founder of The Moery Company

Mon 12/17 at 5:00 p.m. – Partnership Professionals Network Holiday Happy Hour (Washington DC)

Looking for an opportunity to celebrate your corporate partnership (sponsorship) accomplishments? Join the Partnership Professionals Network for a Holiday Happy Hour (Dutch treat). Location: Washington DC. More info/RSVP.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Jeremy Gallman via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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