Association Brain Food Weekly: 11.30.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello.

Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. It includes a curated list of articles that will prep you for each of the conference pathways.

Learning campaigns are a new way to engage and educate your community. This concept comes from the corporate training world, but WBT Systems explains how you can tweak this idea to bring some learning buzz and momentum to your industry or profession.

Who doesn’t like low-hanging fruit? Wes Trochlil shares three examples of low-hanging fruit in data management. Grab one and feel good about yourself.

Amanda Kaiser is right. Sometimes I do feel lonely and alone. She says in her post, Your Members Feel Very Alone: “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” Something to think about.

“Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership.” Got my attention. Find out on Association Success what Marice Fernando did to retain these longtime members.

Some quick hits before we get to this week’s list of free webinars:

  • Are closed (and secret) Facebook groups the future of social media? (Invoker)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 12/3 at 5 p.m.* – Association Women Technology Champions Happy Hour (National Harbor MD)

Attendance is free and all women working with technology in the association community are welcome. Location: National Harbor MD. More info.

*All times are Eastern Daylight Time unless otherwise noted.

Tue 12/4 at 12:00/12:30 p.m. – Hot State Tax Topics for Nonprofits (Washington DC and online)

Nonprofits need to consider the application for state and local sales taxes, whether they’re buying or selling goods and services. Many nonprofits are eligible for exemption from property tax, but in many jurisdictions this exemption is under challenge. The 2017 Tax Act added a new incentive for investors to fund projects and activities in low-income communities. This presentation will address topics that we are frequently asked about by clients. Location: Washington DC and online. More info/register.

Host: Venable LLP


  • Walter Calvert, Partner, Tax And Wealth Planning Practice, Venable LLP
  • Cindy Lewin, Partner and Chair, Nonprofit Organizations Practice, Venable LLP

Tue 12/4 at 2 p.m. – Meeting of the Creative Minds (Association Chat)

Creativity by itself doesn’t owe you anything. But how can creativity help you be the best leader for your tribe? Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Join KiKi and Seth Godin as they discuss creativity in this episode of Association Chat. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 12/4 at 2 p.m. – Event Tech Trends: What We Learned & How to Evolve in 2019

2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? Hear about the state of tech trends that were all the rage this year, and how to apply and enhance them for 2019, including augmented reality, artificial intelligence, security and privacy, and facial recognition. More info/register.

Host: BizBash

Presenter: Joe Schwinger, C.E.O. of MeetingPlay

Tue 12/4 at 2 p.m. – The 4 Stages of Event Program Maturity

Learn about the Event Evolution Model. It defines 4 levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI. Find out about the 14 centers of performance assessed in the model and how to assess your current state (and a road map to improve). More info/register.

Host: Smart Meetings

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent

Tue 12/4 at 2 p.m. – How to Plan a Record Breaking End-of-Year Fundraising Push

Learn how to take full advantage of the end-of-year fundraising rush, improve your online fundraising strategy, and surpass your goals with actionable and digestible tips and tricks. Find out why a year-end fundraising push is so important. Hear how to build a multi-dimensional campaign in one week or less, leverage innovative technology without breaking your bank, and engage with donors via different channels (i.e., email and social media). More info/register.

Host: TechSoup


  • Brooke Currence, VP Marketing, Give Lively
  • Molly Trerotola , Media & Communications Manager, Give Lively

Tue 12/4 at 6:30 p.m. – Cheers to Chapters! Happy Hour (National Harbor MD)

Join us for a networking event with component relations and membership association professionals just like you. Here’s to a night of sharing ideas, challenges, and, most importantly, celebrating chapters together. Location: National Harbor MD. More info/register.

Host: Billhighway

Wed 12/5 at 12 p.m. – Move or Remodel? Your Website is Your Home

Making the choice between redesigning your website and iteratively improving your existing site isn’t easy. Explore the key factors and questions you should take into consideration, and examples of use cases for both approaches. Learn how to communicate effectively with your internal stakeholders as you make the case for investment in a redesign or a renovation. More info/register.

Host: Beaconfire RED


  • Jared Schwartz, VP of Innovation (Moderator)
  • Andrew Dimock, VP of Business Development
  • Nikki Minard, VP of Digital Marketing
  • Tim Arnold, Director of Technology
  • Markell Williams, User Experience Architect

Wed 12/5 at 1 p.m. – How Your Planner Personality Translates into Personal Attendee Experiences

Learn how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Director of Marketing at CrowdCompass by Cvent

Wed 12/5 at 2 p.m. – How to Get Approval for Your Event App

Learn how to get easier buy-in for your event app by addressing the most common event tech adoption barriers. Find out how to create a pitch that’s benefits-focused and persuasive, and identify all the savings and costs involved when adding an event app to your event strategy. Hear best practices for planners implementing an event app for the first time, based on successful industry use cases, and presentation and speaking tips to make sure you drive home your key message to your audience. More info/register.

Host: EventMobi

Presenter: Kristy Sadler, CMO at EventMobi

Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council


  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

Thu 12/6 at 1 p.m. – Pathways to Innovation in Professional Development: From Informal to Intentional

Design thinking is a human-centered and systematic approach to innovation that provides you with tools for discovering unmet needs of your members. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. Discover how to use this approach in designing innovative, cutting edge professional development programs. Review methods for co-creation that work for association programs and services. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Carol Hamilton, principal at Grace Social Sector Consulting, LLC

Thu 12/6 at 2 p.m. – The Live Event Experience: A Holistic Approach to Transformative Events

Look at events from a big picture perspective and talk about how seating arrangements, registration processes, blended audiences, content delivery and more play a huge role in your attendee’s love for you and your brand.

Learn five new ideas you can take back to your next event to enhance the attendee experience. Understand the value of a great overall event experience on your bottom line. Use technology to enhance their overall event, including blending the in-room participants and the online participants. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Liz Caruso (King), CEO, Chief Event Specialist, Liz King Events

Thu 12/6 at 2 p.m. – Network Ninja in Training: A Meeting Planner’s Path to a Successful Internet Event

Learn the three key factors that determine the success of an Internet event and how to ensure the venue of choice can deliver on all of them. Find out how to quantify your attendee’s bandwidth needs, evaluate a venue’s network capabilities, and determine if the hotel’s support structure meets group requirements. More info/register.

Host: Smart Meetings

Presenter: Ron Fariss, Sales Manager, Internet Services Division at PSAV

Thu 12/6 at 3 p.m. – ASAE Reston Loudoun Idea Swap (Reston VA)

Location: Reston VA. More info/register.

Presenter: Tom Madden of Visual Impact Productions, LLC

Fri 12/7 at 12 p.m. – Association Analytics Brown Bag (online)

Discuss topics such as data analytics, presenting data to a Board of Directors, making a case with data, creating relevant dashboards, or storytelling with dashboards. Each conversation will begin with attendees sharing the biggest challenge or question they have relevant to association data analytics. More info/register.

Mon 12/10 at 1 p.m. – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition

The 2018 award winners will detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Speakers include winners in five categories – Convention/Meetings Marketing, New Product/Service Launch Campaign, Rebranding Campaign, Sponsorship/Exhibits/Advertising Campaign and Website/App. More info/register.

Host: ASAE Marketing Council Section


  • Steve Suhm, Marketing Director, Association of Equipment Manufacturers Headquarters
  • Andrea Falzarano, Director, Association Governance Operations, American Speech-Language-Hearing Association
  • Destinations International (information provided by Melissa Cherry, Chief Operating Officer)
  • Tracy Vanneman, Former Sr. Manager-Business Development, Society for Industrial and Organizational Psychology (currently Partnership Sales Manager, Council of Engineering and Scientific Society Executives)
  • Erica Klinger, Director, Marketing, Association for Accessible Medicines

Tue 12/11 at 1 p.m. – 2018 ASAE Tech Conference Recap

The ASAE Technology Conference and Expo provides no shortage of insights, observations and experiences. Grab a coffee or your lunch and join our panel of association tech gurus for a recap of their favorite moments from Tech. More info/register.

Host: Impexium

Tue 12/11 at 3 p.m. – How Association Boards Can Encourage Entrepreneurial Thinking and Innovation: ACE Conversation

If associations want to encourage entrepreneurial thinking and innovation, their boards will need to play an important role. But it’s not the role you might think. Instead of direct involvement in this important work, association boards must take a step back and create a context in which other contributors both inside and outside their organizations can collaborate to create distinctive value for stakeholders. Learn how boards can make entrepreneurial thinking and innovation more possible by focusing their attention on the future. More info/register.

Host: Associations Catalyzing Entrepreneurship (ACE)

Presenter: Jeff De Cagna, FRSA FASAE, executive advisor for Foresight First LLC

Wed 12/12 at 2 p.m. – Elevate Your Association: Tech Trends to Follow in 2019

It’s never too early to get a head start on 2019. After a year’s worth of association meetings and conferences, three avid event-goers will lead you through their top tech tips for 2019. 1 CAE credit. More info/register.

Host: Protech Associates


  • Protech’s Dan Dotter and Charlie Sapienza
  • Review My AMS’ Teri Carden

Thu 12/13 at 12 p.m. – Sharing Members: Optimizing the National and Chapters Intersection

From the member’s perspective, the line between “chapter” and National is blurred. Find out how to tap the opportunity this presents through a process designed to examine the member experience from their viewpoint. Learn how to start mapping out your members’ experiences to find the overlap—the opportunity—between National and local. Where does your National and chapter experiences begin and end? Where do they meet in the middle? And who is best positioned to own and optimize a specific experience? 1 CAE credit. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Thu 12/13 at 1 p.m. – Learning Trends & Predictions

Look back at key trends and developments that impacted learning in 2018 and look ahead to what’s coming in 2019 and beyond, with input crowdsourced from leaders, aspiring leaders, and other practitioners working in the business of lifelong learning. With a focus on the real-world implications for learning businesses, we’ll address artificial intelligence, augmented and virtual reality, increasing competition, personalization, and more. Learn which developments your learning business peers consider important and start thinking about how these trends will impact your own organization’s portfolio of educational offerings. 1 CAE credit. More info/register.

Host: Tagoras

Presenters: Jeff Cobb and Celisa Steele, co-founders, Tagoras

Thu 12/13 at 1 p.m. – Understanding Your Customer with AI, Made Awesomely Simple

Learn about the John Spence Formula for Business Excellence and how you can leverage AI to gather insights and listen to the voice of your customer. Hear why “extreme customer focus” is an essential strategy for creating a highly successful business and how to better connect with your customers. Learn how AI can be used to optimize customer engagement by gathering audience behavioral insights, and how to take action on the knowledge you gain. More info/register.



  • Business thought leader and world renowned speaker John Spence
  • Artificial intelligence engagement expert Amith Nagarajan

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Michael Hoyt via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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