Association Brain Food Weekly: 11.23.18

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries.

The same old sponsorship program isn’t going to cut it for long. Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners.

Ever wonder what your association’s systems administrator or engineer does? Or, are you wondering if they’re focused on the right people, policies, talents, and tools? Joey Tagert at DelCor unpacks the association system engineer’s mysterious IT Bag.

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped.

As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers—and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post.

Some quick hits before we get to this week’s list of free webinars:

  • 3 things research shows about engaging Millennials in your cause or association. (Blue Avocado)
  • When is it time for a content strategy update? (Skyword)

Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. (Okay, it’s been a while since I’ve posted there. I need a free weekend.)

Here are the educational events scheduled for next week plus a few extra. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 11/27 at 12:30 p.m.* – 2019 eLearning Hype Curve Predictions

Acquire insight into what is real and what is hype. Hear about AI for predictive learning recommendations, learning data trends, and course models such as micro learning, branching scenarios, and spaced learning. 1 CAE credit. More info/register.

Host: Web Courseworks


  • Andy Hicken, Director of Quality and Strategy at Web Courseworks
  • Craig Weiss, CEO and Lead Analyst for the Craig Weiss, Group LLC

*All times are Eastern Daylight Time unless otherwise noted.

Tue 11/27 at 1 p.m. – Change Management: Why Your Employees Aren’t ‘Buying It’

When it comes to change management, many association leaders find themselves asking the same question: “Why isn’t our staff ‘buying’ in?” Learn how to navigate change effortlessly through proper training. 1 CAE credit. More info/register.

Host: Protech Associates

Presenters: Diana Glance, Manager of Education, and Bryan Goldman, Customer Service Manager, Protech Associates

Tue 11/27 at 2 p.m. – New Norms: Three Legal Hot Buttons for Meeting Professionals

Some of the big issues of 2018—the #metoo movement, terrorism and weather disasters, and new data protection standards—have brought new legal considerations for meeting professionals. Explore new best practices that are changing the way meeting services are delivered to ensure attendees’ physical safety and data security. Learn how to create and implement an effective meeting code of conduct, the critical role contracts play in emergency planning to allocate risk and protect against liability, and the new responsibilities planners have for legally processing personal data in line with GDPR rules. More info/register.

Host: MeetingsNet


  • Jocelyne Côté, Managing Director with American Express Meetings and Events
  • Joshua L. Grimes, Esq., principal attorney at Grimes Law Offices

Wed 11/28 at 12 p.m. – Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (Washington DC Idea Swap)

What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. Hear about lessons learned in brewing craft beer and crafting exceptional digital experiences. You’ll walk away with lots of laughs and ten essentials to crafting great experiences. 1 CAE credit. Location: Washington DC. More info/register.

Presenter: Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct

Wed 11/28 at 12:30 p.m. – The Value of Volunteers: Learn How to Quantify and Amplify the Power of Your People

Learn how to recognize the unique value volunteers bring to their roles to lay the groundwork for a rewarding experience; create value for volunteers with variety of defined roles, ensuring they find fulfillment in their work and keep coming back for more; quantify the value of volunteers with an easy, hard-numbers approach to understanding the cost savings they provide; and ensure continued value from volunteers with a strong set of strategies to keep them engaged with your organization, and with each other. More info/register.

Host: Personify

Wed 11/28 at 1 p.m. – CVB Update: Services and Bargaining Power

Explore the challenges confronting DMOs in partnering with meeting planners, analyze the innovative services offered to clients, develop strategies on how to secure myriad free services, and confront misconceptions of working with DMOs. 1 CMP credit. More info/register.

Host: Meetings Today

Presenter: Bonnie Walsh, meetings industry educator

Wed 11/28 at 2 p.m. – Community Management Roundtable

Each panelist will present real customer stories and offer advice on effective strategies and tactics for community management, sharing their collective knowledge to set you up for success. More info/register.

Host: Higher Logic


  • Annie Moncure, Community Manager, Higher Logic
  • Lindsay Starke, Lead Community Strategist, Higher Logic
  • Emily Stamm, Community Manager, Higher Logic
  • Will Machin, Senior Community Manager, Higher Logic

Wed 11/28 at 2 p.m. – The Future of Experiences

The event and experience industries are undergoing a massive shift. There is strong public desire for something more, and companies are already working to answer that call. Learn how “immersement,” the combination of “immersion” and “entertainment,” could challenge the very existence of special events, attractions, and exhibitions, as we know them. More info/register.

Host: BizBash

Presenter: creative executive, designer, filmmaker and inventor Eddie Newquist of GES

Wed 11/28 at 2 p.m. – How to Produce DIY Explainer Videos

Discover how simple animated videos can help your message get the attention it deserves. Learn the basics steps for creating DIY animated videos. Learn how to use storyboards to develop visual ideas. Get tips for performing voice-overs. Discover four options for animating videos. More info/register.

Host: Common Craft

Presenter: Lee LeFever, Explainer Academy

Thu 11/29 at 8:30 a.m. – Partnership Professionals Network Idea Exchange (Chicagoland IL)

Featured topic: Does generating more non-dues revenue through partnerships and sponsorships keep you up at night? Location: Elk Grove Village, IL. RSVP/more info.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network Convener

Thu 11/29 at 1 p.m. – 10 Strategies for Success with Digital Fundraising

Learn how to make your website donor-ready, improve your donation pages, choose the right donor platform, create powerful email fundraising campaigns, promote monthly giving, use social media techniques to grow your email list, and invest in digital advertising to raise money online. Address organizational readiness and capacity as a factor in your success. 1.5 CFRE credits. More info/register.

Host: Grantspace

Presenter: Michael Stein, Senior Director of Partnerships, EveryAction

Thu 11/29 at 1 p.m. – The Drivers of Greater Donor Behaviour

Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This webinar will present key findings from the study, which will highlight the most important characteristics for stronger donation motivation. More info/register.

Host: Charity Village

Presenter: John Hallward, Ipsos

Thu 11/29 at 2 p.m. – Secrets to Planning a Foolproof Citywide

Citywide meetings can be daunting to plan and execute. Hear about best practices, insider tips and current trends in citywide meetings. Learn how to negotiate hotel contracts, the benefits of booking unique venues, tips to save on F&B costs, how to best utilize a CVB and more. More info/register.

Host: Smart Meetings


  • Sallee Pavlovich, Director of Corporate & Trade Show Sales at New Orleans & Company
  • Elaine Williams, Director of Sales at New Orleans Ernest N. Morial Convention Center

Thu 11/29 at 4 p.m. – Converting Visitors into Loyal Donors: First Impressions – Revisiting Your Customer Journey (Post-Visit)

How is managing the visitor experience like hitting a golf ball? Follow-through is everything. How is your post-visit follow-up game? Setting the stage properly and earning visits is a huge mission accomplished, but the war for their loyalty isn’t over yet. More info/register.

Host: Blackbaud

Thu 12/6 at 12 p.m. – Communicating Effectively With New Members of Congress

In early January, one of the largest freshman classes in the history of Congress will be sworn in. Hear from a panel of experts and former Capitol Hill staffers who will share their best practices—and pitfalls to avoid—to ensure new members of Congress get your association’s message. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section Council


  • Jim Clarke, CAE (introduction), senior vice president, public policy, ASAE: The Center for Association Leadership
  • John Boling, vice president, government affairs, Institute of Makers of Explosives
  • Kevin Cain, director, governmental affairs, Association of American Veterinary Medical Colleges
  • Rob Goldsmith, director, federal government affairs, American Diabetes Association
  • Eriade Williams, partner, American Continental Group
  • Tommy Goodwin, CAE (moderator), government relations manager, Project Management Institute

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Public domain image: Trees and Houses Near the Jas de Bouffan, Paul Cézanne, 1885–86, Metropolitan Museum of Art

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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