Association Brain Food Weekly: 2.1.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

Learning is essential for professional growth. It’s why people join associations—to learn and to connect with others. So why isn’t learning included more often in the membership model? WBT Systems shares examples of association membership models that include online learning, reasons your association should explore this new type of membership model, and issues to consider before you make any changes.

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more.

I was just listening to a podcast while making breakfast and thought to myself, why not share some of my favorites? So here goes.

I never miss an episode of these two association-focused podcasts, even if it takes me a while to catch up—blame my many food podcast subscriptions.

Let me know if you have a favorite association podcast so I can check it out.

When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts.

I subscribe to a ridiculous number of food podcasts. These two never fail to entertain and enlighten me.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States

Learn about the state legislation across the U.S. that could threaten your members’ voluntary credentials. Distinguish between the types of legislative impacts on your certification program(s) and clarify the differences between mandatory and voluntary government oversight. Hear insights uncovered in the creation and implementation of a state society’s effective government relations strategy and advocacy ground game. Learn how to address the regulatory implications once legislation has been passed. 1 CAE credit. More info/register.

Host: ASAE Government Relations Section


  • Craig Saperstein, Moderator, Pillsbury Law Firm and Professional Certification Coalition
  • Skip Braziel, AICPA
  • Jarrod Clabaugh, OSAE
  • Maureen Thompson, CFP Board

*All times are Eastern Daylight Time unless otherwise noted.

Tue 2/5 at 2 p.m. – From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat)

From Hollywood to Silicon Valley to Broadway to associations… what has Hollywood’s first social media talent agent learned about social media marketing since his days of teaching Johnny Depp to tweet and what can association marketers learn from his lessons? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Eric Kuhn

Wed 2/6 at 8:30 a.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL)

Location: Chicago IL. RSVP.

Organizer: Partnerships Professional Network Idea Exchange

Wed 2/6 at 2 p.m. – Convening Leaders 2019 Rebroadcast: Main Stage | Transforming Experiences Into a Positive Force for Change

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. Learn from Pemberton how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue. Hear how Okamoto overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment. 1 CMP credit. More info/register.

Host: PCMA


  • Steve Pemberton, Chief Human Resources Officer, Globoforce
  • Nadya Okamoto, founder, PERIOD

Wed 2/6 at 2 p.m. – Getting to Know You: Games and Activities that Build Trust and Relationships Among Attendees (Meetings Master Classes 2019 Session 2)

Learn about a variety of activities to get attendees to open up, connect, and bond during a business event. Find out how to broaden the way you think about creating interpersonal connections among your attendees, leverage the host facility and local destination to create fun and memorable experiences, and satisfy the objectives of both your attendees and the meeting host. 0.5 CMP credit. More info/register.

Host: Meetings Net


  • Walter Galanty, President, AIM Meetings and Events
  • Lin Guba, CMP, CMM, Senior Director, Meetings, International Economic Development Council

Thu 2/7 at 12 p.m. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Washington DC)

Location: Washington DC. RSVP.

Organizer: Partnerships Professional Network Idea Exchange

Thu 2/7 at 12 p.m. – Authentic Networking: No Schmoozing Required

Learn how to reframe networking events so they’re less intimidating, find and create networking opportunities that best suit your personality and preferences, and follow up with new connections to build and grow lasting professional relationships. More info/register.

Host: ASAE Career HQ

Presenter: Phaedra Brotherton, CPRW, JCTC, CDF

Thu 2/7 at 1 p.m. – The Accidental CIO

Technology is growing and changing more rapidly than ever, operating environments are growing in complexity with new privacy rules and regulations and staff members are frequently left to juggle more tasks with less resources. Learn about fundamental questions you need answered by vendors and staff to ensure your technology success in the areas of operations, service and innovation; specific examples of where associations have succeeded with technology; and common failures that may occur and how to avoid those risks. More info/register.

Hosts: 501Works and Ellipsis Partners


  • James Marquis, former CIO, AAPA
  • Moira Edwards, CAE, leader of Ellipsis Partners

Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians

Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions

Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing

Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Nathan Anderson via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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