Association Brain Food Weekly: 2.8.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

“It’s not the technology that makes your association innovative; it’s what you do with technology,” said WBT Systems. They describe several non-technology learning trends that can help your association engage learners and become the preferred educational provider in your industry.

Billhighway identifies five skills you should hone if you want to go from the Chapter Relations department to the C-suite.

At Association Success, Meena Dayak of the Associations Catalyzing Entrepreneurship (ACE) group shares strategic planning insights from ACE’s last meeting. They debated whether strategic planning can counter the lack of entrepreneurship inherent in most associations and dispelled four common misgivings about all phases of strategic planning.

How do you make your association a habit? MemberSuite recommends having a member portal where members can find everything they want and need in one place. They also suggest how to ensure your member portal meets and exceeds user expectations.

We’re all familiar with the project approach to a website redesign. How well we do it is another issue. But, since a website is never truly finished, Gordon Withers at Fíonta explains why a product approach to a website is better and how you can prepare your association for this more effective methodology.

Some quick hits before we get to the list of next week’s free webinars:

  • Americans got 26.3 billion robocalls last year, up 46 percent from 2017. They come in waves for me, so obnoxious. (Brian Fung, The Washington Post)
  • A new app lets dog lovers in Lithuania swipe right for the perfect pet match. (Liudas Dapkus, AP)
  • I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. We’ve been looking forward to seeing the Kongos for years. Fitness was a complete surprise. If they’re coming to a town near you, don’t miss a fantastic show, assuming you like what you hear: Fitness and Kongos.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 2/12 at 12 p.m.* – Titans of Media: The Battle of Google vs. Facebook for Fundraising and Lead Generation

Hear about the pros and cons of using Google and Facebook to acquire donors and leads. Is one better than another for acquiring certain types of donors and emails, for certain types of campaigns, and for certain times of year? See examples of successful donor and lead acquisition campaigns from leading nonprofits. See what was tested, what worked, and learn how you can do the same. More info/register.

Host: Beaconfire RED

*All times are Eastern Daylight Time unless otherwise noted.

Tue 2/12 at 12:00 or 12:30 p.m. – The Dos and Don’ts of Lobbying as a Nonprofit Organization (online and Washington DC)

Navigating the web of federal and state regulations that govern nonprofit lobbying can be tricky. Learn about the key rules nonprofit organizations need to know to lobby with confidence at the federal and state levels, including: federal tax limits, restrictions, and requirements for tax-exempt organizations; federal and state lobbying disclosure law requirements; lobbying restrictions for recipients of federal funds; federal and state ethics and gift rules; and grassroots advocacy compliance considerations, including digital advertising, social media, and text-messaging campaigns. 1 CAE credit. Locations: online and Washington DC. More info/register.

Host: Venable LLP


  • Janice M. Ryan, Counsel, Venable LLP
  • Meredith K. McCoy, Associate, Venable LLP

Tue 2/12 at 1 p.m. – Eliminate the Mystery of Online Course Design

Explore factors that impact an online course development budget. Participate in a course foundations exercise that you can bring this activity back to your team. Discover learning strategies that engage brains and activate results. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd

Tue 2/12 at 2 p.m. – AI and Innovation for Associations (Association Chat)

How can the power of artificial intelligence work as a tool to boost existing products and services and can it help us reimagine the membership experience? More info/register.

Host: KiKi L’Italien, founder Amplified Growth

Guest: Ron Moen, CAE, Chief Information Officer & Vice President, Information & Technology, The American College of Chest Physicians

Tue 2/12 at 2 p.m. – Love Your Attendees by Keeping Them Well in Body & Spirit

Learn how mindful menu planning, light fitness and community building sessions can provide your attendees a meeting experience they will love. Review themes and investigate several community building opportunities the attendees are sure to love. Learn some basic photo sharing tips for social media. More info/register.

Host: SmartMeetings

Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide

Tue 2/12 at 2 p.m. – Behind the Scenes of Convening Leaders LIVE 2019

Get a behind the scenes look at how PCMA plans, produces and assesses their livestream program of Convening Leaders each year, including the elements that go into the livestream and onsite Mashup Studio—everything from when and how they start the planning process to selecting the right content to livestream to the chat moderation plan. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Leslie Wingler, PCMA, Education Manager, and Caitlin O’Malley, PCMA, Education Associate

Wed 2/13 at 1 p.m. – Build Your ROI Emergency Kit: 5 Tips for Proving the Value of Your Events

Beyond how many attendees showed up and glowing reviews received, it’s difficult to quantify and tell a meaningful story about the impact of the event when senior execs are demanding bottom line numbers. Learn how focusing on your brand and using the right data can prove event value, how attendee experience impacts ROI, how to tell your event retention story, and how to tie your events to pipeline and demonstrate ROI. More info/register.

Host: Meetings Today

Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent

Wed 2/13 at 2 p.m. – AMS Implementation Doesn’t Have to Be a PITA

Discover the three steps for executing a no-hassle, no-headache AMS implementation that doesn’t need to be a pain in the association (PITA). Learn how to avoid common AMS implementation pitfalls, build a strategic AMS implementation plan in three steps, and turn your plan’s objectives into concrete actions. More info/register.

Hosts: ReviewMyAMS and Association Adviser

Presenter: Nate Brown, Business Development Director, Naylor Association Solutions

Thu 2/14 at 12:00 p.m. – #ChapterLove: Collaborating at All Levels

Chapters create the stickiest type of member interactions—local engagement. Have you taken the time to evaluate how you are (or are not) setting your chapters up for success? Are you leading by example? Are you rewarding, recognizing, inspiring and motivating your chapter leaders/volunteers on a daily basis? All your effort trickles down to increasing member love. Join us for this collaborative chapter love fest as we address the often contentious National-chapter relationship woes and make sure you and your chapters are better aligned. 1 CAE credit. More info/register.

Host: Billhighway

Presenter: Peggy Hoffman, president, Mariner Management & Marketing

Thu 2/14 at 12:30 p.m. – Survival Kit for Building Your Buyer’s Journey

Learn about the fundamental tools, knowledge, and resources to help you ideate your content strategy, map your content within the funnel, and manage your campaigns through a marketing automation platform. Walk away with a solid template for building and executing your buyer’s journey based on the needs and goals of your organization. More info/register.

Host: .orgCommunity

Presenter: Aimee Pagano, HighRoad Solution

Thu 2/14 at 1 p.m. – The Landscape of Project Management Tools for Nonprofits

Project management is a discipline that includes both best practices and tools—some as simple as a paper checklist or spreadsheet, and some incredibly powerful and complex pieces of software that help plan, organize, collaborate, track, and share progress across multiple teams. Hear about the wide range of software on the marketplace to get a better sense of what these systems are capable of, what they cost, and how effective they are for nonprofits. Learn how various types of tools are used to manage projects, and how to choose the software that works best for your organization. More info/register.

Host: Idealware

Presenter: Joshua Peskay, Vice President of RoundTable Technology

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Jason Abdilla via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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