Association Brain Food Weekly: 3.1.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

I’m a Squiggle, what are you? At a session during the ASAE Technology conference, Tobin, Gretchen, Rhea, and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities.

How’s your association’s relationship with your chapters? It depends, right? WBT Systems has an idea for you, actually, eight ideas for building educational partnerships with your chapters. I bet you hadn’t thought about some of these.

Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment.

Your AMS’ member portal is first and foremost a member engagement tool, says MemberSuite, but they suggest several ways you can also use a portal to generate non-dues revenue.

An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. It doesn’t have to be difficult. When you see the kind of retention and revenue his association gets, you know he’s doing something (many things) right.

In the “this makes my brain hurt” department… Augmented reality (AR) will bring us the next big tech platform, says Kevin Kelly in Wired.

“Someday soon, every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld. For now, only tiny patches of the mirrorworld are visible through AR headsets. Piece by piece, these virtual fragments are being stitched together to form a shared, persistent place that will parallel the real world.”

And we need this why? I know, I know, the mirrorworld will spark innovations that will transform education, travel, healthcare, science, and who knows what else for the better. Hopefully. I’m starting to feel old.

Some quick hits before we get to the list of next week’s free webinars:

  • There’s been a decline in history majors at the very time we need more historical thinking to put our current world in perspective. Preach! (Eric Alterman, The New Yorker)
  • Read about the remarkable life of Margaret Rudkin, founder of Pepperidge Farm. (Mari Uyehara, Taste)
  • I’m a backyard birder. You can be one too. Start by getting to know these 15 common bird species. (Andrew Del-Colle, Audubon)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 3/5 at 12 p.m.* – Association Data Analytics Brown Bag (online)

This month’s topic: what are data analytics and how to set key metrics. More info/register.

*All times are Eastern Daylight Time unless otherwise noted.

Tue 3/5 at 1 p.m. – Raising the Bar: Using Certifications and Credentialing to Extend Your Reach

Offering a certification program through your LMS can formalize the relationship with the learner and create loyalty to your organization. Hear about the latest best practices for setting up a certification and approaches for integrating these programs into your LMS. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Adrienne and Keith Segundo, founders, Limitless ASR

Tue 3/5 at 2 p.m. – How Hackathons Unleash Event Conversations, Connections

At Convening Leaders ’19, Jamie Murdock & Donna Kastner facilitated a hackathon that earned rave reviews, not just from the 40 people who participated, but from many others who observed from the sidelines. In this webinar, Jamie and Donna will open their design playbooks, revealing tips to help you explore if it’s a fit for your audience and if so, next steps to create a hackathon that unleashes richer and more rewarding event guest experiences. 1 CMP credit. More info/register.

Host: PCMA


  • Jamie Murdock, VP of Sales at Experient
  • Donna Kastner, founder,

Tue 3/5 at 2 p.m. – Mystery Solved: Inside the Minds of Event Attendees

Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences. Hear about previously uncovered insights from attendees about what makes them return to events and what keeps them away, the unique differences regarding the attendee event experience across the United States, UK, and Germany, and actionable recommendations you can take right now based on the results of this study. More info/register.

Host: Smart Meetings


  • John Hunter, Content Marketing Manager, Cvent
  • Kayla Sommers, Meetings and Events Professional, Cvent
  • Jonathan Wibberley, Executive Vice President, Edelman Intelligence

Tue 3/5 at 2 p.m. – The Recipe for Increasing Learner Engagement

Discover the recipe to build engagement before, during, and after learning programs. Learn the benefits of using the Concerning Learning blended learning strategy. Discuss five flavor enhancements to amplify learner engagement. Explore real-world engagement challenges. Come away with three actions that you can implement today. More info/register.

Host: eLearning Learning

Presenter: Deadra Welcome, Founder and CEO of Concerning Learning LLC

Thu 3/7 at 3 p.m. – Bridging the Gap between the Rising…and the Retiring Generations (ASAE Reston-Loudoun Idea Swap – Leesburg VA)

Ever wonder why there seems to be a widening gap between the generations in your workplace? Differences in work ethic, life values, work-life balance expectations, and technology expectations are just some of the challenges facing today’s association staffs. Gain insights into how to “walk a mile” in each of their shoes and create a highly engaged workplace. 1 CAE credit. Location: Leesburg VA. More info/register.

Presenter: Shira Harrington, founder and president, Purposeful Hire

Thu 3/7 at 8 p.m. – Surviving the CAE Experience: Tips on Study, Groups, Test Day + More

Join your Association Chat friends (current CAEs and CAE hopefuls) for a look at the CAE experience! Lots of honest discussion about everything from how people studied, red flags that your study group isn’t working, and advice for the day of the exam. There will be sample questions sprinkled out throughout the discussion to test your knowledge. Let’s see what you already know. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs

Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda and Optimal Networks Founder & CEO Heinan Landa

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Bill Pennell via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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