Association Brain Food Weekly: 3.8.19

Outside Hue, Vietnam - Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Outside Hue, Vietnam - Free professional development resources and events for CAEs, association staff and others in the association community

Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources.

Members and employers need help bridging the skills gap and validating competencies. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

How do you know if your association’s IT leader needs a coach? Mike Guerrieri at DelCor describes the symptoms and the prescription.

If you’re implementing a new AMS or CRM, be prepared for data migration. Fíonta describes the steps involved in migrating data from an AMS or other database to Salesforce.

Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform. WBT Systems explains how to identify your LMS reporting requirements.

Some quick hits before we get to the list of next week’s free webinars:

  • According to research, when you think of Saturdays and Sundays as vacations, rather than days you’re not at work, you return on Monday happier and more refreshed. (UCLA Anderson Review)
  • Being surrounded by green space in childhood may improve the mental health of adults. I’m not surprised. (Aarhus University)
  • Waiting for the right time to make this: Garlic Clam Bread (Taste)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC)

Hear about developments in privacy and security relevant to the nonprofit sector, including the current state-of-play on the European Union’s General Data Protection Regulation (GDPR), discussion of the applicability of the California Consumer Privacy Act (CCPA) to nonprofit organizations, and other developments in privacy and security including data breach notification, enforcement priorities, and cybersecurity. Locations: virtual and Washington DC. More info/register.

Host: Venable LLP


  • Kelly Bastide, Partner, Venable LLP
  • Jesse Raben, General Counsel, The Common Application

*All times are Eastern Daylight Time unless otherwise noted.

Tue 3/12 at 1 p.m. – Digital Elephant in the Room: Integration

With relatively recent developments in the Software as a Service (SaaS) industry, associations find themselves with multiple data management systems that stand alone, along with demands to move toward digital transformation. Explore the problems created by SaaS, as well as emerging solutions. More info/register.

Hosts: ReviewMyAMS and ShuffleLabs

Tue 3/12 at 1 p.m. – 10 Online Fundraising Best Practices for Small Nonprofits

Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Learn what to look for in an online fundraising platform, how to launch a monthly giving program, how to use social media to increase your online donations, how to launch a crowdfunding campaign, and how to tap into the power of cause awareness and giving days. More info/register.

Host: Nonprofit Tech for Good

Presenter: Heather Mansfield, Founder of Nonprofit Tech for Good

Tue 3/12 at 2 p.m. – A Legal Guide to Partnering with Suppliers

Learn what clauses need to be in a contract and what clauses are not really necessary, the meaning of legal terms, such as force majeure, and the secret to friendly negotiations. More info/register.

Host: Smart Meetings

Presenter: Lisa Sommer Devlin JD, Attorney, Devlin Law Firm P.C.

Wed 3/13 at 1 p.m. – The Power of Personalization

Learn what it means to personalize your event, what data you need to gather at every stage of the event, and how to implement personalization. More info/register.

Host: Meetings Today

Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent

Thu 3/14 at 11 a.m. – Social Engineering – Your Biggest Security Threat, and How to Stay Safe

Learn what social engineering is, and the different types of targeted attacks; the areas of your life that are vulnerable to social engineering hacks; the top 10 things you need to do to keep yourself safe; our favorite tools that help protect against hacks; how to assess how vulnerable you are; and tips for training your employees to prevent these breaches. More info/register.

Host: Matrix Group


  • Matrix Group CEO Joanna Pineda, CEO, Matrix Group
  • Heinan Landa, Founder & CEO, Optimal Networks

Thu 3/14 at 12:30 p.m. – Using Data for Action, Not Just Insight

Data-driven decision-making is not a new concept, but organizations often struggle to use their data to implement actual change. Learn what data/KPIs associations are collecting and using today, what additional metrics and data points to consider, how to use data to initiate changes to a website or app, and how to use data to optimize digital experiences. 1 CAE credit. More info/register.

Host: .orgCommunity


  • Mike Kovach, Senior Digital Consultant, Adage Technologies
  • Jake Toohey, Senior Digital Consultant, Adage Technologies

Thu 3/14 at 1 p.m. – Strategic Pricing for Educational Products

Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. In this session, we look at strategic pricing practices and the reasons you should embrace value-based pricing that focuses on the benefit you deliver to the buyers. We’ll also explore how you can place your education products on a value continuum that lets you create pricing flexibility to benefit your customers and your bottom line. 1 CAE credit. More info/register.

Host: Tagoras and Community Brands

Presenters: Jeff Cobb and Celisa Steele, founders, Tagoras

Thu 3/14 at 1 p.m. – Advanced Negotiating—Limiting Liability and Maximizing Contract Concessions

Learn how to locate potential issues, understand the hotel’s approach to contracts, and negotiate options that work best for your group. Find out what you can do to limit your liability as a planner. 1 CMP credit. More info/register.

Host: Pathable

Thu 3/14 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Hear step-by-step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available (what works and what doesn’t), and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited

Fri 3/15 at 1 p.m. – The Content Strategy Conversation: Making Your Education Resonate

You’ve probably heard the term “content strategy.” But do you really know what it entails, whom it involves, and why it’s essential to providing value to your online learners? Get a better understanding of how to address this topic with your colleagues, and take away a handy checklist and examples of how you might apply content strategy theories in your program. 1 CAE credit. More info/register.

Host: Blue Sky eLearn


  • Hilary Marsh, Chief Strategist and President of Content Company, Inc.
  • Mona Johnson, CAE, Managing Director at the Society for Research on Nicotine and Tobacco

Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship


  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway


  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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