Association Brain Food Weekly: 3.15.19

The weekly list of free educational events and resources for the association community…


Back in my restaurant general manager days, I went through a serious bout of burnout. I pulled myself out of it by reading about leadership—educating myself and getting inspired to make some positive changes at work. WBT Systems explains this week how association membership can help professionals deal with burnout and provide a substitute for the 21st century scourge—workism. If only I knew enough to join the state restaurant association, my poor colleagues would have been spared from my toxic bitchiness.

Here’s a quick path to burnout: all the tedious tasks associated with certification processes, yuck, been there. MemberSuite describes the different ways technology can be used to save staff time and stave off frustration.

You know who else needs education, your chapter leaders and staff. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. I learned so much from it (her)!

Wes Trochlil is another person you can learn a lot from. Multiview shares his ten important rules for managing association data.

Some quick hits before we get to the list of next week’s free webinars:

  • Five reasons why the US should stay on daylight saving time permanently. Please. (Quartz)
  • After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. (Civil Eats)
  • Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Being from Massachusetts, we scoffed at such a ridiculous statement. My god, he was right. I immediately found the recipe for Fin’s (RIP) clam chowder but never got around to making it until this past weekend when I received 30 Littlenecks in my seafood share. As good as I remember.
  • Hey all you Instant Pot fans, I’ve got a winner for you, this chicken and dumplings recipe from Sheri Castle’s Instantly Southern. Her beef stew is amazing too—I won’t use any other recipe from now on—as is the pork braised in a cider-gingersnap gravy, country captain, and jambalaya. Cooking my way through it.

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 3/19 at 12 p.m.* – How Microsoft Is Making the Future

What is it like to make the future in one of the world’s leading tech companies? Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. The Foresight Talks webinar is a new IFTF series, where seasoned foresight practitioners share practical experiences. Each webinar will include time for Q&A. More info/register.

Host: Institute for the Future


  • Ming-Li Chai, Principal Design Researcher, Microsoft
  • Harald Becker, Director Industry Engagement & Research, Microsoft

*All times are Eastern Daylight Time unless otherwise noted.

Tue 3/19 at 2 p.m. – Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide

Hear about strategies to make team members more effective, and make the planning workflow less stressful. Learn how to manage different personalities and get accountability, identify underlying sources of conflict, resolve conflict, and maintain productivity among all team members. 0.5 CMP credit. More info/register.

Host: MeetingsNet

Presenter: Michelle Johnson, President, The Anchor Group

Tue 3/19 at 3 p.m. – Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC)

Sponsors are growing increasingly reluctant to pay hefty fees in exchange for transactional benefits. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Traditional benefits like the logo on the website or a bigger exhibit booth are no longer enough to sustain a corporate relationship. Learn how to build the four components of a strong corporate partner program—strategy, business model, resource allocation, and internal culture change. Participate in a brainstorming session to identify solutions to your corporate sponsorship/partnership program challenges. Locations: virtual and Washington DC. More info/register.

Host: Meena Dayak, Associations Catalyzing Entrepreneurship


  • Bruce Rosenthal, strategic advisor and consultant to associations and not-for-profit organizations, convener of the Partnership Professionals Network
  • Kate McNulty, director of business development at the American Network of Community Options and Resources

Tue 3/19 at 6 p.m. – The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO)

Association Chat shares the biggest takeaways from ASAE’s Great Ideas Conference. There will be a small reception following the live show at a local pub in Denver, Colorado. Locations: online (Zoom) and Denver Co. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Wed 3/20 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Washington DC)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Washington DC. More info/register.

Host: Results Direct

Wed 3/20 at 9 a.m. – Public Policy Developments in Europe: What U.S. Associations Need to Know

With the Global Data Protection Regulation (GDPR) now in effect and Brexit and European parliamentary elections right around the corner, association leaders must have their fingers on the pulse of developments in Europe and beyond to ensure their organizations and members are prepared for what’s ahead. Hear from a panel of international experts about the latest policy and political happenings from overseas, and learn how those developments may affect your association back home. 1 CAE credit. More info/register.

Host: ASAE International Section Council and Government Relations Section Council


  • Mary Kate Cunningham, CAE (moderator), vice president, public policy, ASAE
  • Feriel Saouli, chief operating officer, Cambre Associates
  • Alex Mulchrone, consultant, Interel
  • Barbara Connell, CAE, chief executive officer, American Society for Gastrointestinal Endoscopy

Wed 3/20 at 11 a.m. – The I Am IH Campaign – Leveraging Membership Marketing into Public Awareness

Hear a case study of a membership marketing campaign that attracted new members, increased member engagement, and improved retention. Get a glimpse into the conception, development, and results of the campaign and receive step-by-step instructions on how to develop a similar campaign for your membership program. 1 CAE credit. More info/register.

Host: The Next Steps LLC


  • Sue Greco Marchese, Managing Director, Marketing & Communications, American Industrial Hygiene Association
  • Laurie M. Mutdosch, Senior Manager, Membership & Professional Community, American Industrial Hygiene Association

Wed 3/20 at 1 p.m. – Experience Design: 4 Experts Share the Top Strategies

Learn about the cutting-edge process to evaluate and redesign your event for greater business impact. Gain a deeper understanding of how the future of events is in driving transformation and how you can prepare for that. 1 CMP credit. More info/register.



  • James Gilmore, Co-founder, Strategic Horizons LLP
  • Greg Bogue, Chief Experience Architect, Maritz Global Events
  • Tim Simpson, Brand & Engagement Strategist, Maritz Global Events
  • Dan Sundt, President and Chief Experience Officer, CXO Marketing
  • Donna Kastner (moderator), Founder, Retirepreneur
  • Julius Solaris (moderator), Founder and Editor in Chief,

Wed 3/20 at 2 p.m. – ON24 Webinar Benchmarks Report 2019

ON24 looked at over 22,000 webinars and the results were surprising. Hear about the results of the ON24 Webinar Benchmarks Report 2019, and metrics for successful webinars, including webinar registration and attendance, best times and days to deliver webinars, average audience size and viewing times, and on-demand webinar viewing habits. More info/register.

Host: ON24

Wed 3/20 at 2 p.m. – Building Event Intelligence: Translating Metrics and Proving R.O.I.

Does finding ways to prove your event’s R.O.I. keep you up at night? It shouldn’t. Making sense of long excel reports and vague graphs is challenging for event planning and marketing teams, but technology has changed the game. Learn how event tech can gather invaluable data, helping you measure and track the attendee journey as well as the impact of your live experience. More info/register.

Host: BizBash

Presenter: Jason Askew, Product Marketing Manager at Cvent

Wed 3/20 at 2 p.m. – Be Stress Free! With this One Simple Rule

Learn how to take back your life and realign your methods of managing stressful environments. Explore how a simple, everyday influence can shift your perspective towards becoming a healthier, happier professional. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Angela Gaffney, Wellness speaker and consultant

Wed 3/20 at 3 p.m. – Nonprofit Cybersecurity Incident Report

Get a review of the inaugural Nonprofit Cybersecurity Incident Report, which looks at the different types of attacks that occur at small and mid-sized organizations. Hear advice on security improvements that provide protection against the most common attacks. Learn the role of leadership in placing a value on cybersecurity preparedness for your nonprofit and the long term planning that should accompany your immediate assessment of your security risk. More info/register.

Host: Community IT

Presenter: Matthew Eshleman, Chief Technology Officer at Community IT

Thu 3/21 at 11:30 a.m. – Key Ways to Govern Your Association Data (Alexandria VA Brown Bag Professional Development & Networking)

Your data landscape and demands on your data are constantly changing. In order to keep up, you need a data strategy that can be flexible, responsive, repeatable, and finds immediate ROI. Learn how to achieve greater governance of your data, gain buy-in and adoption of new procedures, and improve productivity and efficiency at your association. 1 CAE credit. Location: Alexandria VA. More info/register.


Presenter: Rebecca Duff, PMP, Director of Client Success at Gravitate Solutions

Thu 3/21 at 5:30 p.m. – “Association Hustle” Book Launch Event (Washington DC)

A book launch party for Association Hustle: Top Strategies for Association Growth by J.P. Moery. Location: Washington DC. More info/register.

Hosts: The Moery Company, InLoop, and Diageo

Fri 3/22 at 9:00 a.m. – Europe Today: What Associations Need to Know (Washington DC)

Keeping abreast of current association trends, as well as political and legislative changes in the European Union, is critical for U.S. associations. Hear how trade and economic relations are changing. Learn how GDPR and Brexit are influencing associations. Find out about legislative and regulatory developments in the light of the European Elections in May 2019, trends in associations, and topics high on the EU agenda. 2 CAE credits. Location: Washington DC. More info/register.

Host: ASAE


  • Esther Nieto Hernandez, counsellor, deputy head of the Trade and Agriculture Section at the Delegation of the European Union to the United States
  • Joy Ditto, President and CEO of the Utilities Technology Council
  • Matthew R. D’Uva, FASAE, CAE, Chief Executive Officer International Association for the Study of Pain
  • Alfons Westgeest (moderator), managing partner of the Kellen Brussels office

Fri 3/22 at 12 p.m. – March Madness: Ask a Chapter Expert

Come with your hard-hitting chapter questions, as this webinar will be conducted in a panel game style. We’ll be drawing inspiration from Around the Horn, the ESPN show hosted by Tony Reali and feature three to four chapter gurus coming from different perspectives who will weigh in on tough chapter challenges. More info/register.

Host: Billhighway


  • Ed Bodensiek, Chapter Leader for CXPA
  • Mark Prevost, Director of Growth at Billhighway
  • Peggy Hoffman, President and Executive Director, Mariner Management and Marketing LLC
  • Peter Houstle, Chief Executive Officer at Mariner Management and Marketing LLC

Tue 3/26 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Alexandria VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Alexandria VA. More info/register.

Host: Results Direct

Tue 3/26 any time from 10:30 a.m. to 5:00 p.m. – Why Associations Matter: Photo Essay Event (Alexandria VA)

Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” We want to tell your story! These studio portraits will surpass the standard evenly exposed shot featured on the average corporate website, and help show the world who these amazing people are. Participants in our photo essay can use the high-end professional portraits however they like, whether it be to update their LinkedIn profiles, work headshot, or for personal use. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth, and host, Association Chat

Tue 3/26 at 12 p.m. – Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC)

How are associations losing corporate supporters? Let me count the ways: not renewing, key contact person departs, company merges or is acquired, company “goes dark” and doesn’t activate benefits, or company “goes rogue” and arranges its own event for members during the association’s conference. Location: Washington DC. More info/register.

Organizer: Bruce Rosenthal, Partnership Professionals Network

Wed 3/27 at 2 p.m. – AMA on Data Privacy & Information Security (Association Women Technology Champions Meetup – Bethesda MD)

91% of consumers are more likely to purchase from brands who recognize, remember, and provide relevant offerings. With personalization comes increased storage and use of data, and an increased expectation from members that their data is safe. Figuring out what you and your association need to do ensure the security and privacy of member data can be complex and headache inducing. Join us for this Ask-Me-Anything panel where three experts will be on hand to field your questions and help you make sense of information security in the data economy. Location: Bethesda MD. More info/register.

Host: Association Women Technology Champions


  • Eileen Lewis, Manager of Network Services, American Speech-Language-Hearing Association
  • Katherine Matthews, Business Intelligence Analyst, National Council of Architectural Registration Boards
  • Bill Murphy, President and CEO, RedZone Technologies
  • Tori Liu (moderator), Director of Information Systems, American Speech-Language-Hearing Association

Wed 3/27 at 4:30 p.m. – Association Women Technology Champions Happy Hour (Bethesda MD)

Join us for Happy Hour after the AWTC Meetup. All are welcome at our happy hour events, including men. Location: Bethesda MD. More info.

Organizer: Association Women Technology Champions

Thu 3/28 at 8:30 a.m. – Improving Member Engagement (Coffee Talk – Reston VA)

Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. 1 CAE credit. Location: Reston VA. More info/register.

Host: Results Direct

Fri 3/29 at 12 p.m. – Harnessing Your Strengths to Become a Successful Female CEO (Washington DC Idea Swap)

Learn more about how to identify and leverage your natural strengths to rise to the top of the association leadership ladder. Carol will explore these factors and more in this one-hour lunch and learn. Women attendees will learn more about how to forge their own successful path; and men will learn more about how to manage and mentor women association executives. 1 CAE credit. Location: Washington DC. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Presenter: Carol Vernon, founder and principal, Communication Matters: Executive Coaching & Training

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Creative Commons image by Sam Carter via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

2 thoughts on “Association Brain Food Weekly: 3.15.19”

Comments are closed.

%d bloggers like this: