Association Brain Food Weekly: 4.5.19

Cherry blossoms and free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Cherry blossoms and free professional development resources and events for CAEs, association staff and others in the association community

When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was. If only I had read a post like this one from the DelCor team about buying association management software. They walk you through some of the fundamental steps of AMS selection, including the RFP (and RFI) process.

Human contact is becoming a luxury good,” said Nellie Bowles at the New York Times. Now that everyone has their face locked into screens throughout the day, people who can afford it are paying for “human engagement.” What does this mean for associations? Membership for most is an online experience, but your local chapters and affiliates offer the luxury of “human engagement.” Hopefully, you and your chapters aren’t stuck in an “us vs. them” rut or you’ll miss a valuable opportunity.

CB Insights looks at 12 industries that are supposedly being killed off by Millennials, if you believe the clickbait headlines. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have.

Why take up valuable board meeting time with orientation when directors can go through a self-paced online training program instead? WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.

Some quick hits before we get to next week’s free webinars:

  • Which content should be public, gated, or members-only on your association’s website, and why? (Maneesha Manges, HighRoad Solution)
  • New “auto renewal” laws in DC and several states will affect how associations handle membership communications. (Venable LLP)
  • Everything you need to know about writing meta descriptions—the Google search preview text. (Bridget Deutz, HubSpot)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 4/9 at 7 a.m.* – How Event Design Can Decode Past, Shape Future

Learn how AO is using event design to shape their events around the globe. The team at AO uses the EventCanvas methodology to analyze the past and shape the future of its events, including major events and congresses for AO Foundation and its AOSpine and AOCMF communities of practice. 1 CMP credit. More info/register.

Host: PCMA


  • Nia Jenkins, CED, Project Manager Events & Trustee Relations, AO Foundation, Dübendorf/ Davos, Switzerland
  • Ruud Janssen, CMM, DES, Managing Partner, Event Design Collective, Oberdorf, BL, Switzerland
  • Jonas Scharf, Managing Director Congress Center Basel at MCH Swiss Exhibition Ltd., Basel, Switzerland

*All times are Eastern Daylight Time unless otherwise noted.

Tue 4/9 at 12:00/12:30 p.m. – Navigating the Universe of Employee Medical Leave in DC: A Nonprofit’s Guide to the District of Columbia’s Universal Paid Leave Act (UPLA) and Other Employee Leave Laws (online and Washington DC)

Learn what you need to know about the UPLA and how it will interact with DC’s paid sick leave law, the federal and DC Family and Medical Leave Act, and any paid parental leave and/or short-term disability leave benefits your organization may offer. Through an application of real-life examples, the panel will discuss best practices, explore common pitfalls, and highlight areas of particular risk to nonprofit organizations. Locations: online and Washington DC. More info/register.

Host: Venable LLP


  • Jennifer Prozinski, Counsel, Venable LLP
  • Karel Mazanec, Associate, Venable LLP

Tue 4/9 at 2 p.m. – How H.I.Q. (Holistic Intelligence Quotient) Can Improve Your Meeting

Understanding human behavior and personality “needs and triggers” for the people you work with and your attendees allows you to be deliver better experiences for each personality type, and understand how different formats fit—or don’t—for different learning styles. This deep dive on the strategies of applying Holistic Intelligence to event planning will help everyone be more effective at work and at home. More info/register.

Host: Smart Meetings

Presenter: Amilya Antonetti, Chief Digital Strategist and Marketing Officer at Steve Harvey World Group

Wed 4/10 at 1 p.m. – Bridging the Learning Analytics Gap: How Guided Insights Lead to Better Results

Learn about top learning analytics challenges, how AI-driven data visualization tools are transforming learning insight, and how to define and interpret relevant metrics. Hear about practical examples of AI-based analytics in action, and how to build a convincing case for guided analytics. 1 CAE credit. More info/register.

Hosts: Talented Learning and Authentic Learning Labs


  • John Leh, CEO and Lead Analyst at Talented Learning
  • Tamer Ali, Co-Founder and Director at Authentic Learning Labs

Wed 4/10 at 1 p.m. – Ultimate Member Engagement: The Power of Data-Driven Decision Making

If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. But, this data is useless unless it tells a story and enhances your ability to drive desired results. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. More info/register.

Host: Impexium

Wed 4/10 at 1 p.m. – Missed Connections: You Just Missed Your Most Important Contact

As event organizers, it’s our job to create meaningful experiences and facilitate opportunities for attendees to reach each other. Learn how event tech tools like mobile event apps, lead capture, check-in technology, and more, will help you achieve your goals and make sure your attendees make the connections they are looking for. Find out about 5 common ‘missed connections’ at events, and how you can transform them into meaningful networking moments. More info/register.

Host: Meetings Today

Presenter: Brooke Gracey, Marketing Manager, CrowdCompass by Cvent

Wed 4/10 at 2 p.m. – Creating Engagement Through Networking

One of the biggest reasons attendees come to events is to make connections, but with all the content and competing aspects of an event, it can be a challenge to help your attendees make the connections they seek. Hear five innovative ideas to enhance connections at your next event.

Discuss the role of offline and online working together to create meaningful interactions. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Liz King Caruso, Event Specialist, Consultant and Speaker

Thu 4/11 at 12:30 p.m. – The Transformative Power of Data

Most association leaders, however, struggle to understand and fully utilize the data they have, let alone acquire the data they don’t. Examine how data flows through an association to support decision-making and achieve goals. Explore the types of data used by associations and the basic concepts of business analytics. Learn to ask questions of your data that can shift your thinking and become a catalyst for change. 0.5 CAE credit. More info/register.

Host: .orgCommunity

Presenter: Sharon Rice, Principal at Art of Planning Consulting, and former VP of Strategy at APICS.

Thu 4/11 at 1 p.m. – Are Your Credentials Future Ready? Making the Case for Micro-credentials

Learn how digital badging and micro-credentials differ from traditionally offered credentials, and how micro-credentials are providing additional value for professionals while developing new revenue streams for organizations. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Dr. Ginger Malin, Founder and EVP Business Development, BadgeCert

Thu 4/11 at 1 p.m. – Empowering Learners with Microlearning

In this webinar series, learn how your organization can successfully offer micro-learning sessions while ensuring that accreditation, peer-to-peer engagement, and knowledge retention goals are met. Participants will be able to determine if microlearning is right for their organization and ideas for its implementation. More info/register.

Host: ASAE Healthcare Community Committee

Presenter:  Christine Considine, Director, Educational Development, The France Foundation

Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL)

How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network

Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement

Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register.

Hosts: Tagoras and BenchPrep

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras

Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow

Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Andrew Horn, co-founder,

Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t

Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and

Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Sora Sagano via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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