The weekly list of free educational events and resources for the association community…

Achoo! Free professional development resources and events for CAEs, association staff and others in the association community

If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications.

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality.

CB Insights reports on 20 industries that 5G will transform. 5G is a huge advance in technology that will affect all our lives in the coming years. It’s 100 to 250 times as fast as 4G but with low-latency (delay), which means it will enable all kinds of technologies that rely on real-time interaction.

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees.

Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members?

Here’s a little piece I did on microvolunteering—one of my longtime soapbox topics—for my state association’s newsletter.

Some quick hits before we get to next week’s free webinars:

  • Here’s a good Instagram follow: the vigilante shaming influencers for bad behavior in national parks. (Gabrielle Canon, The Guardian)
  • When you see someone in a bar being creepy to guests or staff, the worst thing you can do is nothing. (Haley Hamilton, Eater)
  • Why you should write an intimidation list. (Jacqueline McElhone, Career Contessa)

Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL)

How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register.

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Organizer: Bruce Rosenthal, Partnership Professionals Network

*All times are Eastern Daylight Time unless otherwise noted.

Tue 4/16 at 12 p.m. – How to Lead Enterprise Agile

Leaders often understands the value of Agile and agrees to implement it in their organization, yet fall short of adopting it fully themselves. Learn how to identify and adopt different leadership styles for successful Agile implementation, employ decision-making strategies to empower your team, approach with iterative and incremental roll out strategies, model behaviors that sets up the organization for success, and create an Agile Center of Excellence. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile expert, and Mason Chaudhry, COO, xScion

Tue 4/16 at 1 p.m. – How Nonprofits Can Raise More Money Through Crowdfunding

Learn the basics and best practices of crowdfunding. Find out the difference between peer-to-peer fundraising and crowdfunding—and how you can use both in your fundraising campaign simultaneously, how to set up your nonprofit crowdfunding page, the power of social media to increase crowdfunding for your cause, and how to thank your crowdfunding donors and fundraisers and inspire them to continue to give and fundraise for your cause. More info/register.

Host: Nonprofit Tech for Good

Presenter: Gary Wohlfeill of CrowdRise by GoFundMe

Tue 4/16 at 2 p.m. – Creating Extraordinary Events with AR and VR Tech

The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. See, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive

Wed 4/17 at 2 p.m. – Amplify Education Experiences Through Social Learning

Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Learn about strategies to incorporate idea sharing and interaction into your organization’s online education experience, and how social learning extends the value of online education. 1 CAE credit. More info/register.

Host: CommPartners


  • Richard Finstein, CEO, CommPartners
  • Bobby Kaighn, Director of Partnerships, Higher Logic

Wed 4/17 at 2 p.m. – Measure What Data Actually Matters for Your Event

Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Learn what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively. More info/register.

Host: Hubb

Presenter: Dax Callner, Agency Leader & Strategic Planner

Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement

Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register.

Hosts: Tagoras and BenchPrep

Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras

Thu 4/18 at 1 p.m. – AV Smackdown: In-House vs. 3rd Party Audiovisual Companies

Find out the pros and cons of in-house versus 3rd party audio-visual companies so you can choose the best solution for your next event using the scope of the event rather than only using price. Find a community of practice and resources where you can find other eventprofs who have or who are trying to make the same kinds of decisions that you’re facing. 1 CMP credit. More info/register.

Host: Pathable

Presenters: Brandt Kruger and Will Curran

Thu 4/18 at 2 p.m. – 10 Reasons to Rebroadcast Now!

Associations have been recording their sessions for on-demand viewing for years. Data is revealing that professionals want to learn with others, so rebroadcasting, instead of on-demand viewing, is becoming more and more popular. Learn the different techniques and formats that your organization can adopt to guarantee both growth in membership and an engaged community. 1 CMP credit. More info/register.

Host: PCMA


  • Jim Parker, Digitell, Inc., President
  • Anna Schnayder, WOCN, Chief Operations Officer
  • Brian Summers, CFMA, Vice President, Operations
  • Leslie Wingler, PCMA, Education Manager

Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow

Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Andrew Horn, co-founder,

Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t

Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register.

Host: KiKi L’Italien, founder, Amplified Growth

Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and

Mon 4/22 from 8 a.m. to 1 p.m. – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Washington DC – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Washington DC. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity

Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model (ITMM) is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register.

Host: Matrix Group


  • Dave Coriale, President, DelCor Technology Solutions
  • Joanna Pineda, CEO, Matrix Group

Thu 4/25 from 8 a.m. to 1 p.m. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL – not free)

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Dive into what has been tried, what has worked (and what hasn’t), what to consider when evaluating whether virtual components are the right option for your association, and whether there’s a relevant difference between a virtual chapter and an online community. 4 CAE credits. Location: Chicago IL. Info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations

Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register.

Host: Talented Learn


  • John Leh, Lead Analyst and CEO at Talented Learning
  • Julia K. Weaver, Website Manager, Pennsylvania Bar Institute
  • Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research
  • Jessica Lane, Director of Client Success, Freestone LMS, Community Brands

Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation

SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Creative Commons image by Jochen Schaft via Pixabay