Association Brain Food Weekly: 6.14.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. But, the research proves that loneliness is a big problem these days, especially for younger generations. WBT Systems explains how association membership can be an antidote to the loneliness epidemic.

Email open rates are depressingly low for many associations, which is so strange when you think about it. Wouldn’t members always open emails from their association? If only. MemberSuite suggests several tactics that can help your association improve its email open rate.

26 percent of American adults haven’t read even part of a book within the past year. I find that so sad. Christina DesMarais at Inc. shares the benefits of reading, according to science.

I came upon a quote this weekend that sums up the state of reading in my house:

“Every morning, I have woken up knowing that I will never run out of books to read. That has been my life.” —Kenzaburo Oe

Some quick hits before we get to next week’s free webinars:

  • “Attention is the beginning of devotion.” Reading Mary Oliver in an age of distraction. (Franklin Foer, The Atlantic)
  • How to have more epiphanies. (Stephanie Vozz, Fast Company)
  • “Plugging into a public USB port is kind of like finding a toothbrush on the side of the road and deciding to stick it in your mouth. You have no idea where that thing has been.” Point made. (Suzanne Rowan Kelleher, Forbes)

Good eats:

  • Another great gadget dish: spiralized kohlrabi aglio e olio from Inspiralize Everything. It’s just like the spaghetti dish—olive oil, garlic, red pepper flakes, parsley and parmesan. I added raisins to mine.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics

Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. 1 CAE credit. More info/register.

Host: CommPartners

Presenter: Julie Sciullio, CEO, Association Analytics

*All times are Eastern Daylight Time unless otherwise noted.

Wed 6/19 at 11:00 a.m. – Why Content Marketing Is Key in B2B Lead Generation Efforts

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Host: eLearning Industry


  • Jon Graves, VP of Sales at eLearning Industry
  • Brittni Kinney Ratliff, VP at Influence & Co.

Wed 6/19 at 12 p.m. – Tracking Chapter Effectiveness: Tips for Creating Powerful Dashboards

When attempting to track chapter effectiveness, knowing what to measure is just one part of the equation. The other is knowing how to collect, store and share that data, in addition to recognizing and tracking the data trends. Get tools and tips for creating benchmarking dashboards that make your data meaningful to you, your chapters and your staff. More info/register.

Hosts: Billhighway and Mariner Management & Marketing

Presenter: Peggy Hoffman, FASAE, CAE, president and executive director, Mariner Management & Marketing

Wed 6/19 at 1 p.m. – How to Become an Event Strategist

How can you progress your career in a clime of uncertainty? EventMB recently completed comprehensive research into what hiring managers want for candidates applying for top planning roles. Get access to extended data from our recent research, a clear plan of action to elevate your career, and the tools that can make you more strategic at work. 1 CMP credit. More info/register.

Host: Event

Presenter: Julius Solaris, Founder and Editor in Chief,

Wed 6/19 at 2 p.m. – Board Governance That Will Keep Your Board Engaged But Out of the Weeds

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. Explore the role of the board in strategic planning, financial oversite, and member engagement as well as ways to leverage board members as people of influence who can drive the mission of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Host: Dallas-Fort Worth Association Executives (DFWAE)


  • Julie Hart, President, CFO by Design
  • Alison Best, CDME, Partner at CFObd

Wed 6/19 at 2 p.m. – Your CMP Roadmap (Rebroadcast)

Whether you are considering if the CMP program is worth it or looking for last minute exam preparation tips, this webinar will cover the process of obtaining your CMP from beginning to end. Get step by step guidance for applying and laying the career groundwork for obtaining your CMP, a comprehensive look at the different study aids available – what works and what doesn’t work, and practical tips and tricks to make exam preparation a breeze. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited

Wed 6/19 at 2 p.m. – Easy Tips to Better #ENGAGE Your Attendees Through Instagram

Hear easy-to-implement tips for making your meetings and events Instagram-friendly. Find out how to maximize social media exposure before, during and after the event. Learn how to take pro-style smartphone photos, even during a busy day, and recognize social savvy attendees to build a loyal following. More info/register.

Host: Smart Meetings


  • Sheryl Shelton, Manager, B2B Marketing & Social Media, Hilton
  • Justin Fox Burks, professional food photographer and cookbook author, also known as The Chubby Vegetarian @chubbyveg.

Wed 6/19 at 2 p.m. – What You Need to Know about CEIR’s “Marketing Spend Decision” Study

Hear about the findings of the 2018 CEIR study which explains how B2B exhibitors allocate their marketing dollars, why they exhibit at the trade shows they’ve selected, how they evaluate their success at those same trade shows (including why they increase or decrease their participation as to number of events and/or booth size, and where they reallocate their remaining funds). More info/register.

Host: Exhibitor Education by WINH

Presenter: Robyn Davis, Trade Show Strategy Specialist and the Owner of When I Need Help (WINH)

Wed 6/19 at 3 p.m. – SharePoint for Your Nonprofit

Find out what SharePoint can do for your nonprofit. Learn about new options, and get answers on common user problems and insight into SharePoint implementation. More info/register.

Host: Community IT Innovators

Presenter: Steve Longenecker, Community IT Innovators

Thu 6/20 at 11:30 a.m. – High-Performing Teams: Deconstructed

Find out how high-performing teams work, how they’re different, and how they seem to achieve the impossible. Understand the importance and inter-reliance of high-performing teams and creative leadership. Learn the three characteristics that define agile, competitive organizations. 1 CAE credit. More info/register.

Host: Talisa Thomas-Hall, ACS ALB, VC4, The Association Whisperer

Presenter: Dennis Brouwer

Thu 6/20 at 12 p.m. – Membership Recruitment Tips and Tricks

Learn how to attract the attention of non-members and get them to join your association. More info/register.

Host: Your Membership

Thu 6/20 at 1 p.m. – Six Reasons Why Infographics Matter

People love infographics—but should your nonprofit love them enough to create them? Discover the role infographics play in a healthy communications mix. Learn about the benefits of using infographics to visualize your data, the resources available to create them, and what types of organization goals they can aid. More info/register.

Host: Idealware

Presenter: Laura Quinn

Mon 6/24 at 2 p.m. – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention

Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Learn what members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life. 1 CAE credit. More info/register.

Host: Wild Apricot

Presenter: Amanda Kaiser, founder, Kaiser Insights LLC

Mon 6/24 at 3 p.m. – How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? (Schaumburg, IL)

Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Learn what you should look out for, what you will then be accountable and responsible for, and why you might consider NOT doing the “end-run” around your IT team. 1 CAE credit. Location: Schaumburg, IL. More info/register.

Organizer: ASAE Technology Professionals Council


  • Gayathri Kher, President of FusionSpan and ASAE Technology Council Chair
  • Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member.

Tue 6/25 at 1 p.m. – 5 Keys to Association Website Success in 2019 (and Beyond)

­Association websites compete with for-profits, media, and even other associations for eyeballs, mindshare, and even revenue. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming members’ expectations. Learn five key web strategies to help you beat out your competition, engage members and prospects, grow revenue, and build a plan for 2019 and beyond. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Ray van Hilst, Director of Client Results, Yoko Co.

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.

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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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