Association Brain Food Weekly: 7.5.19

Free professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

Free professional development resources and events for CAEs, association staff and others in the association community

WBT Systems explains why you should measure the lifetime value of your members and customers—both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Is your volunteer pipeline looking dry? Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them .

MemberSuite writes this week about the freelancer membership segment—something near and dear to my heart. They dig into the unique challenges and needs of this growing sector of the workforce–and perhaps your membership too.

At Association Success, Danielle Duran Baron busts some myths about inclusive leadership. She says if there’s no way for different people from different races or nationalities to contribute, then you don’t have an inclusive work culture.

Some quick hits before we get to next week’s free webinars:

  • Should failing phishing tests be a fireable offense? (Brian Krebs, Krebs on Security)
  • How slimy. Because GrubHub is buying up thousands of restaurant web addresses, mom and pop restaurants can’t own their slice of the internet. (H. Claire Brown, New Food Economy)
  • Is this painting by Alessandro Magnasco proof that spaghetti and meatballs is indeed Italian, not Italian-American? (Dina Di Maio, North Carolina Museum of Art)

Good eats:

  • With temperatures in the 90s, I’m craving southeast Asian flavors. I found an easy fish recipe in Quick & Easy Thai by Nancie McDermott: snapper choo-chee (I used striped mullet) with coconut milk, red curry paste, fish sauce, soy sauce, green onions, cilantro, yum. I served it with sweet and spicy Szechuan green beans and leftover roasted potatoes that soaked up the sauce.
  • Friday nights are all about one-pan meals like this taco pasta—I added kale to my version. Yes, only one pan, the pasta cooks in the same pan alongside everything else.
  • I used the extra chorizo from that recipe to make breakfast tacos on Sunday morning, adding sautéed onion to the chorizo/potato mixture. These ended up being knife-and-fork tacos since we stuffed them too full to pick up.
  • Later on Sunday, I made my first banh mi ever thanks to The Banh Mi Handbook by Andrea Nguyen. I marinated chicken thighs with garlic, black pepper, sugar, Maggi seasoning, dark soy sauce and oil. We topped our sandwiches with cucumbers, jalapeno, cilantro, Maggi seasoning, mayo for me, butter for Jim, and pickled carrot and daikon. I’m looking forward to working my way through that cookbook.

Here are the educational events scheduled for the next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday.

Tue 7/9 at 1 p.m. – Digital Event Strategist Course Online Open House

Get an overview of PCMA’s Digital Event Strategist (DES) Course. Hear about the ROI on a DES certification, what types of job responsibilities pursue a DES, and how a DES can elevate your career and skill set. More info/register.

Host: PCMA

Presenter: Leslie Wingler, PCMA, Education Manager

*All times are Eastern Daylight Time unless otherwise noted.

Wed 7/10 at 8:00 a.m. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC)

Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers. Dive into how you can lead, support and measure these initiatives. You’ll have a stronger channel and a chapter network that’s aligned with your association’s membership goals. CAE credits. Location: Washington DC. More info/register (fee).

Hosts: Billhighway and Mariner Management & Marketing

Wed 7/10 at 12 p.m. – Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy will be available to answer any questions you have about planning and launching a successful advocacy campaign. More info/register.

Organizer: ASAE Communications Professionals Community

Presenters: Jocelyn Pysarchuk, Senior Director of Knowledge Transfer, and Kristin Taylor, Strategist, Communications & Content, American Massage Therapy Association

Wed 7/10 at 1 p.m. – Association Content Strategies for a Changing World Research Report

Hear about the findings of this ASAE Foundation study and the content strategy maturity model that was developed as a result. Join the Content Forum. More info/register.

Host: Content Forum


  • Carrie Hane, author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow
  • Dina Lewis, CAE, content strategist and founder, Distilled Logic and Content Forum
  • Hillary Marsh, content strategy consultant for associations, nonprofit organizations, education, and other content-rich organizations

Wed 7/10 at 1 p.m. – Preparing for the CMP Exam

While the CMP exam is rigorous and comprehensive, many candidates tell us that having an understanding of the testing process and a plan for study have helped them be successful when they sit for the exam. Review the full CMP exam experience, eligibility requirements, the exam day experience, from the check-in process to the computer–based testing, as well as receiving and interpreting your final exam results. 1 CMP credit. More info/register.

Host: Events Industry Council

Presenter: Josh Hinman, Events Industry Council’s Certification Coordinator

Thu 7/11 at 11 a.m. – What’s New in User Experience and Design?

Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth. Find out how crossing systems (e.g., from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it. Hear recent examples of user experiences that we optimized for our clients and what we learned as a result. More info/register.

Host: Matrix Group

Presenters: Matrix Group CEO Joanna Pineda, Creative Director Alex Pineda, and Senior Consultant Kevin VanEvery

Thu 7/11 at 2 p.m. – Welcoming Diverse Travelers with More Inclusive Events

Organizers want everyone to feel welcome at their events, but LGBTQ+ attendees face challenges that are often not understood or even addressed by the industry. From gender-neutral bathrooms to inclusive language, forward-thinking planners and venues are stepping up their efforts to welcome gender-diverse attendees and breakdown heterosexual biases. Take a closer look at who LGBTQ+ attendees are, what their particular needs and sensitivities are, and how their experience can inform a more inclusive welcome for all attendees. 1 CMP credit. More info/register.

Host: PCMA

Presenters: Billy Kolber, Ed Salvato, and Kenny Porpora, co-founders of HospitableMe

Thu 7/11 at 3 p.m. – Leadership Jazz (ASAE Reston Loudoun Idea Swap, Reston VA)

The goal of Leadership Jazz is to open a dialogue among association chief executives to identify commonalities, create awareness of possible synergies, identify best practices and hopefully create a supportive network of leaders. We will have 4-5 association executive leaders on the panel.

1 CAE credit. Location: Reston VA. More info/register.

Organizer: ASAE Greater Washington / National Capital Community

Moderator: Julie M. Broadway, CAE, President, American Horse Council & American Horse Council Foundation

Tue 7/16 at 1 p.m. – Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round

Learn strategies to extend the life and revenue of your highly valued events. Discuss tips on integrating your event content with other areas of your association, and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending. Hear from the National Association of School Nurses about how they’ve been successful at doing just this. 1 CAE credit. More info/register.

Host: Impexium


  • Sharon Conley, Web-based Technology Director, National Association of School Nurses
  • Patrick Dorsey, EVP, Marketing, Impexium
  • Jodi Ray, Channel Manager, Blue Sky eLearn

Wed 7/17 at 8:30 a.m. CDT – Partnership Professionals Network Idea Exchange (Chicago IL)

In the coming few months, many companies will be drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year. Companies are scrutinizing their sponsorships and seeking opportunities for increased ROI. We’ll discuss how to improve your association’s chances of being selected for sponsorship by these companies.

Location: Chicago IL. More info/register.

Organizers: Bruce Rosenthal, Partnership Professionals Network, and Association Forum

Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants

Thu 7/18 at 1 p.m. – 15 Key Rules for Managing Your Organization’s Data

Everyone knows that an association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. Learn the 15 key rules for managing your organization’s database, and 15 tips that you can immediately apply to manage data in your organization. 1 CAE credit. More info/register.

Host: ACGI Software

Presenter: Wes Trochlil, Owner, Effective Database Management

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter.


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Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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