Association Brain Food Weekly: 10.4.19

professional development resources and events for CAEs, association staff and others in the association community

The weekly list of free educational events and resources for the association community…

professional development resources and events for CAEs, association staff and others in the association community

If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management—yes, data management, we’ve come a long way, baby!

Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month. Follow along as he describes life with a dumbphone and lessons from his experiment.

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS.

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it.

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site.

Quick hits before we get to next week’s free webinars:

  • Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies. (Giselle Abramovich, CMO by Adobe)
  • In case you were wondering… the complete beginner’s guide to TikTok. (Matt Schlicht)
  • Americans are spreading their book consumption across several formats, and the use of audiobooks is on the rise. (Andrew Perrin, Pew Research Center)
  • Book summaries for busy people who want to quickly understand the key concepts of best-selling nonfiction books. (Ivaylo Durmonski)

Good eats this past week:

  • We spent a weekend with our niece and her family who live just north of Carolina Beach. The Intracoastal Waterway is at the end of their street so we went crabbing on Saturday and enjoyed a big bucket of them for happy hour(s). Later, I made shrimp scampi for everyone. Homemade shrimp broth takes any shrimp dish to a whole new level—it’s the golden elixir, especially when you have shrimp heads in the mix.

Here are the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric.

Mon 10/7 at 1 p.m.* – Chatting with Agnes & Cecilia

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. A new episode is posted every Monday by 1 p.m., or subscribe for updates. More info.

Host: Rogue Tulips LLC


  • Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
  • Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC

*All times are Eastern Daylight Time unless otherwise noted.

Tue 10/8 at 12:30 p.m. – Looking at the Mindset, Model, and Measures of a New Member Onboarding Program

You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Now the real work begins. Converting new members (i.e., getting them to renew for the very first time) is crucial to increasing retention rates. Learn about a blueprint of a model onboarding program that will drive new members to renew. 0.5 CAE credit. More info/register.

Host: The Next Steps LLC

Tue 10/8 at 1 p.m. – LMS Success: Keys to Building Participation and Revenue

Hear about strategies to create and evolve your LMS to ensure it becomes a strong foundation to grow your online education. Learn about platform strategies, content strategies, design and workflow. Find out how to leverage your ecosystem of applications to support your online education goals. 1 CAE credit. More info/register.

Host: CommPartners

Presenters: Sam Hirsch, Account Manager, and Arianne Urena, Client Success Manager, CommPartners

Tue 10/8 at 1 p.m. – How to Use Social Media to Raise Money Online

Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: trends in the social media landscape that nonprofits need to understand; choosing the correct social media platforms for your small nonprofit; building up momentum on social media to launch a successful social media fundraising campaign; and tips and examples of simple ways to use the major platforms to raise money and build community. More info/register.

Host: Nonprofit Tech for Good

Presenter: Julia Campbell of J Campbell Social Marketing

Tue 10/8 at 2 p.m. – Anticipatory Intelligence (Association Tweetchat #assnchat)

Join an online tweetchat on ASAE’s research with Foresight Works and “Anticipatory Intelligence” as a driver of change. Big data, AI, predictive analytics…what does all of this mean for associations? Follow the #assnchat hashtag on Tuesday at 2 p.m. More info.

Host: KiKi L’Italien, founder, Amplified Growth

Tue 10/8 at 2 p.m. – Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving More Online

Explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. Get a Website Self-Evaluation Kit to help you identify current website challenges and understand how to fix them. Learn how to write clear hero messages that encourage donors to engage with you; how not to create confusion through your messaging, user experience and/or donation form (and how to fix those areas), and tips for quick website fixes that result in immediate improvements. More info/register.

Hosts: Mighty Citizen and The NonProfit Times

Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen

Tue 10/8 at 2 p.m. – Data Analytics for Association Marketers

Associations are enjoying spectacular results in the very first year of using data analytics to craft messages and offerings that resonate with ever-changing member segments. See how modern data analytics can elevate the efforts of your marketing department. Learn how to dissect and target the latest member and non-member interest clusters; identify your most and least engaged members; identify member interest trends with data snapshotting; and link data analytics to your existing email and social marketing systems. More info/register.

Host: Gravitate Solutions

Tue 10/8 at 3 p.m. – Tech Talk: Collaboration Tools (Washington DC)

Slack, MS Teams, Basecamp, Smartsheet, Dropbox, Confluence, Jira—these are tools we love (and hate). Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. Join this interactive tech talk where panelists will share their experiences with selecting, implementing, and maintaining all sorts of collaboration tools. We’ll cover how they work, things to watch out for, and some tips and tricks. Location: Washington DC. More info/register.

Host: Association Women Technology Champions

Tue 10/8 at 5:30 p.m. – Association Women Technology Champions Happy Hour (Washington DC)

Join AWTC for happy hour right after the meet-up. Location: Washington DC. More info/register.

Wed 10/9 at 10 a.m. – International Government Relations and Advocacy Best Practices

Join a virtual panel discussion about international government relations and advocacy best practices and how they can positively impact how associations advance the interests of their members across the globe. 1 CAE credit. More info/register.

Organizer: ASAE International Associations Advisory Council and the ASAE Government Relations and Advocacy Professionals Advisory Council


  • Tommy Goodwin, Head of Government Relations, Project Management Institute
  • Alfons Westgeest, Managing Partner, Kellen
  • Magdalena Mook, Chief Executive Officer and Executive Director, International Coach Federation
  • Emily Reineke (moderator), Managing Director, International Technology Law Association

Wed 10/9 at 1 p.m. – 3 Strategies to Future-Proof Your Association

Hear leading association industry technologists and association executives discuss various technological breakthroughs in mobile, eMarketing, data analytics and membership management that help associations transform their business and serve members more intelligently and profitably. Bring your ideas and experiences and be ready to contribute to this engaging discussion on how to future-proof your association. More info/register.

Host: Impexium

Wed 10/9 at 1 p.m. – Creating Sustainable Food Experiences

Learn this year’s hottest trends in sustainable food and service, how to lighten the carbon footprint of your menus, and how to negotiate menu items to save on your budget. More info/register.

Host: Meetings Today

Presenter: Nancy J. Zavada, president of MeetGreen

Wed 10/9 at 2 p.m. – Sustainability: Busting the Myth and Moving the Needle on Food Donations

There is a prolific myth in the hospitality industry that organizations cannot donate prepared food without substantial liability risk. With 40% of food in the U.S. going to waste and a hunger rate that ranges from 12% to 24%, discarded food from events represents a significant opportunity to generate positive social and environmental returns. Learn how to educate your suppliers on donation liability protection, share best practices, and build a business case for food donation. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Aurora Dawn Benton, Astrapto LLC

Thu 10/10 at 12 p.m. – How to Accelerate Stalled Agile: Part 1

Your organization has gone Agile. You’ve invested a significant amount of time, effort and money on training and implementation, but you’re not seeing the ROI you expected. This 4-part webinar series will cover the biggest strategic and tactical roadblocks to achieving the ROI you want. Agile Ceremonies are an integral piece of the Agile journey and part of every Agile team’s daily routine. When they are done incorrectly or compromised, your teams can suffer. Learn about 5 key ceremonies, common issues that keep these ceremonies from working, and tips you can start implementing immediately to see improved results. More info/register.

Host: xScion

Presenters: Bhavani Krishnan, Agile Expert, and Mason Chaudhry, COO, xScion

Thu 10/17 at 2 p.m. – Data, Data Everywhere, and There Is A Lot to Drink

Learn how constituent and members data can be enriched by collecting demographics from your website or third-party vendors. Based on defined demographics, data AI can then be used to define best matching constituents and members for targeting sales campaigns around events, membership, fundraising, and product sales. More info/register.

Hosts: ReviewMyAMS, Higher Logic and benel Solutions


  • El Mehdi Marhoum, President & CEO, benel Solutions
  • Mikhail Opletayev, Vice President, Software Engineering and Data Services, Higher Logic

Fri 10/18 at 7:30 a.m. – Association Component Exchange (CEX)

The only conference designed exclusively for component relations professionals (CRPs), CEX is a one-day forum for association professionals who manage, nurture, and work with chapters to share successes, struggles, strategies, and innovations with your peers. 8 CAE credits. Location: Washington DC. More info/register.

Hosts: Billhighway and Mariner Management

<Yes, this is a paid event. I’m breaking my rule because I’m going. I went last year and it was well worth the time and the drive on 95. If you work with components, you will be among your people and will definitely get your time and money’s worth.>

That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording.

Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter before Thursday afternoon.

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Creative Commons image by Lukasz Szmigiel via Unsplash

Author: deirdrereid

Deirdre is a freelance writer for companies serving the association market, who after more than 20 years in the association and restaurant industries, is enjoying the good life as a ghostblogger and content marketing writer. Away from her laptop, you can find her walking in the woods, doing yoga, going to shows, journaling, cooking, or relaxing in a comfy chair with a good book and a glass of something tasty in hand.

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